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What I Know

Inc. Magazine
Entrepreneurship
Artificial Intelligence
Supply Chain Management
Procurement Strategies
Demand Forecasting
Predictive Analytics
E-Commerce
Natural Language Processing
Robotic Process Automation
Grants
Brand Narrative
Data Management
Supply Chain Resilience
Farmer's Fridge
Marketing Strategy
Product Market Fit
Mental Health
Tiktok
Vending Machines
Healthy Eating

The greatest businesses weren’t born from moments of genius. They emerged after years of discovery--and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and--every so often--transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative co... more

PublishesTwice monthlyEpisodes174Founded6 years ago
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BusinessTechnology

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Latest Episodes

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In this episode, Dr. Gina Anderson, CEO and co-founder of Luma Brighter Learning, and Marisa Murgatroyd, Founder of Live Your Message, continue their conversation.

In this segment, they discuss learning how to separate yourself from your business, e... more

This is a special segment in collaboration with our partner at Glenfiddich Single Malt Scotch Whisky. Inc. Editor-in-Chief Mike Hoffman spoke with Smarsh Founder Stephen Marsh about his remarkable journey, the legacy he has built, and the honor of be... more

Aisha Bowe talks with Rahul Vohra, founder of Superhuman. Designed to integrate seamlessly with Gmail and Outlook, Superhuman uses features like AI, summarization, and split inbox to create the fastest email experience ever made. Nothing is more valu... more

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Recent Guests

Stephen Marsh
Founder of Smarsh and multi-time Inc. 5000 honoree
Smarsh
Episode: Glenfiddich presents the inaugural Legacy Award to Smarsh - FROM INC. STUDIO AND GLENFIDDICH
Rahul Vohra
Founder of Superhuman, focused on enhancing productivity through an optimized email experience.
Superhuman
Episode: Rahul Vohra’s Productivity Playbook
Rachel Roff
Founder of Urban Skin RX, a cosmetics company that curates clinical skincare for all skin tones
Urban Skin RX
Episode: How to Build Brand Awareness Without Social Media
Brad Genser
Co-founder of Farther
Farther
Episode: Managing Cash Flow to Drive Startup Success
Taylor Matthews
Co-founder of Farther
Farther
Episode: Managing Cash Flow to Drive Startup Success
Jenny Fleiss
Co-founder of Rent the Runway and a venture partner at Volition Capital.
Rent the Runway
Episode: Investing in the Next Generation of Brands
Shan-Lyn Ma
Co-CEO and co-founder of Zola
Zola
Episode: Becoming the Best Leader for Your Growing Company
Patrick Dossett
Co-founder and CEO of Madefor
Madefor
Episode: Building the Best Entrepreneurial You
Suneera Madhani
Successful entrepreneur, founder of Stacks Payments and launching Worth AI
Worth AI
Episode: Creating a Roadmap to Profitability

Host

Christine Lagorio-Chafkin
Senior writer at Inc., Christine facilitates in-depth discussions with entrepreneurs, drawing out their personal stories of success and failure.

Reviews

4.9 out of 5 stars from 77 ratings
  • What I Know Great Show!

    This is a wonderful, lively, entertaining (and informative) podcast. Love how much fun they have even with serious topics. The energy and laughter is so positive and refreshing. Keep it coming!

    Apple Podcasts
    5
    invaluable1
    United States2 years ago
  • Think Like an Engineer...

    Excellent podcast and topic. Captain Kelly’s words are inspiring as he encourages us to value our own individual paths, self-reflect on our strengths and weaknesses and work toward becoming a strong and prepared leader.

    Apple Podcasts
    5
    KelzKirks
    United States6 years ago
  • great show!

    loved it!

    Apple Podcasts
    5
    1976DavidBowie
    United States6 years ago
  • Great first episode!

    Keep them coming

    Apple Podcasts
    5
    Blaspheme88
    United States6 years ago
  • Great advice from icons

    Very enjoyable to hear such accomplished people talking about the many ups and downs of life and business. Can’t wait for more.

    Apple Podcasts
    5
    jennifermarvaillas
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the engaging and lively format that makes complex business topics approachable.
Feedback highlights the refreshing honesty and positivity even when discussing struggles and failures in business.
Reviewers comment on the insightful interviews and valuable lessons drawn from real-life entrepreneur journeys.

Talking Points

Recent interactions between the hosts and their guests.

EXPERT EXCHANGE: You Are Not Your Business. Here’s Why That Matters
Q: What are the biggest hurdles or challenges that entrepreneurs face?
Dr. Anderson discusses issues such as finding the right market fit, the danger of being too attached to initial ideas, and the importance of evolving strategies.
How to Build Brand Awareness Without Social Media
Q: Do you feel like you can launch a business these days without social media?
Customers want to know that you're legit, but you don’t have to put a lot of effort into social media to make it as a business.
How to Build Brand Awareness Without Social Media
Q: If you do only one thing with a small marketing budget, what should it be?
Find out where your customers are and be there.
Creating a Roadmap to Profitability
Q: When you're looking at creating this plan, who do you go to?
Seek mentors who have been where you want to go, and surround yourself with supporting people. Building real relationships and engaging without a transactional approach is crucial.
Creating a Roadmap to Profitability
Q: How do you take those big picture steps and make them actionable?
To gain traction on the plan you've made, first break it down into teams or areas of responsibility. Create team-specific roadmaps and goals that support the company's overall mission.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
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Household Income
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Frequently Asked Questions About What I Know

What is What I Know about and what kind of topics does it cover?

Conversations focus on the transformative journeys of various entrepreneurs and business leaders, uncovering the challenges, failures, and breakthroughs that shape their experiences. Key themes include innovation, resilience, team building, and the impact of personal stories on business success. Noteworthy is the emphasis on how personal journeys often intertwine with professional ambitions, allowing listeners to glean practical advice on overcoming obstacles, fostering inclusivity, and navigating the entrepreneurial landscape. The blend of personal anecdotes with actionable insights makes this series unique and appealing to aspiring entrepreneurs and seasoned business professionals alike.

Where can I find podcast stats for What I Know?

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What are the audience demographics for What I Know?

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How many subscribers and views does What I Know have?

To see how many followers or subscribers What I Know has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to What I Know?

These podcasts share a similar audience with What I Know:

1. F1 Beyond The Grid
2. Morning Brew Daily

How many episodes of What I Know are there?

What I Know launched 6 years ago and published 174 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact What I Know?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for What I Know?

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What guests have appeared on What I Know?

Recent guests on What I Know include:

1. Stephen Marsh
2. Rahul Vohra
3. Rachel Roff
4. Brad Genser
5. Taylor Matthews
6. Jenny Fleiss
7. Shan-Lyn Ma
8. Patrick Dossett

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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