VoiceMarketing
Doug SchumacherVoiceMarketing is a podcast covering the latest tactics and trends in the marketing of voice apps and audio products.
| Publishes | Monthly | Episodes | 8 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Category | Technology | ||||
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My guest this week is Sina Barham, founder of Prima Access Computing.
Show Notes
Guest
Sina Bahram, Founder and President of Prime Access Computing
Host
Host: Doug Schumacher
Website: Arrovox.com/VoiceMarketing
Twitter: @MemeRunner
Prime Access Co... more
9 points, including navigation vs content, adding pauses for impact, and varying sentence length.
A 7 stage process for voice content ideation
1. Goals and objectives
2. Method of evaluation
3. Resource inventory
4. Personas
5. Needs segmentation grid
6. Concepting
7. Editorial calendar
Credits
Writer/Producer: Doug Schumacher
www.dougschumache... more
An interview with David Ciccarelli, CEO of Voices.com, where we discuss ways to get the right voice for your brand, tips for getting better results from your voice sessions, and how technology is changing the voiceover industry.
When is the right time and the wrong time to use synthetic speech in a voice experience? In this episode we listen to synthetic voices reading 6 types of voice script content, and see how various content types compare.
The name you choose for any product or company is the most important branding decision you'll make. In this podcast episode, we look at a number of critical considerations, including legal, platform and branding issues.
Listen as we delve into the voice personality parameters you can use to shape synthetic voices. A goal of this process is to achieve a voice with personality traits that will be most persuasive with your users or target audience.
We'll use an exampl... more
In this episode we look at how Stanford professor of Communications and voice personality researcher Clifford Nass employed the personality model developed by psychologist Jerry Wiggins to guide voice designers in developing more persuasive voices. more
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How many episodes of VoiceMarketing are there?
VoiceMarketing launched 7 years ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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