Twofivesix: Helping Artists and Organizations Reach Gaming Audiences
TwofivesixTwofivesix is a strategic consultancy that helps artists and cultural organizations reaching gaming audiences. We host conversations with artists and game-makers that can help you find your voice and make a splash in the world of games.www.twofivesix.co
| Publishes | Twice monthly | Episodes | 23 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Categories | BusinessArtsMarketing | ||||
Listen to this Podcast
Latest Episodes
What does it really take to build a sustainable community around experimental games? In this essential conversation, we sit down with Bria Davis, Community Director at Young Horses, to explore the intricate dynamics of gaming communities and what art... more
Were shining the spotlight on Chris Norris, the exec from Electronic Arts whos dialing up the positive play in gaming communities. Chris is the Senior Director of Player Connection at EA.
We had a great conversation, treading the path of evolution o... more
When marketers think of in-game advertising, they jump to big-budget executions like building a universe in Roblox. But overlooking performance marketing in-games is a big mistake.
I spoke to Simon Spaull, CRO and Co-Founder of in-game advertising c... more
From Travis Scott to Marvels Avengers, Fortnite has built a macrocosm of events containing some of the biggest names in entertainment today. Its continued development beyond a 1 vs. 99 shooter game into a destination for IP crossover has media analys... more
We spoke with Rebecca, Director of Digital Product Management at Ad Council, about the inherent potential of technology, games, and digital media for creating social change; the differences between traditional marketing and PSA development; and how G... more
This episode, Twofivesix CEO Jamin Warren spoke with content strategist Paolo Yumol and junior audience strategist Lyn Rafil to discuss how YouTube fits into the larger online media ecosystem, why people actually watch gaming on YouTube, and the hurd... more
While marketers turn their heads towards high-profile partnerships in esports, Fortnite, and Twitch, it becomes easy to forget a major portion of the gaming audience: the mobile gamer. The global mobile gaming market is estimated to reach over $77 bi... more
One of the biggest success stories from the world of games has been charity fundraisers. While public perception of "gamers" doesnt include philanthropy, the reality couldnt be further from the truth. More than $42 million has been pledged to charity... more
Key Facts
Reviews
- Excellent insights
The pod provides a very unique look at the gaming industry, representing viewpoints that are often not raised. Just a smart look at numerous facets of this maturing industry. Give it a listen!
Apple Podcasts5Soccer yank
United States6 years ago - Amazing!
This is such a tight and fascinating podcast. I wish there were more episodes! I’ve really enjoyed listening to it.
Apple Podcasts5Computer Blue BoyUnited States6 years ago - Great primer for gaming and marketing
Super interesting guests in short and sweet episodes that are lovely interdisciplinary conversations. Learned something in each one. Really enjoyed the Netflix and NYTimes episodes - love the thoughtfulness from both the host and guests.
Looking forward to season 2!
Apple Podcasts5MTempestUnited States6 years ago - So informative!!
Thought the one about the Times games person was especially interesting. 10/10 would listen again
Apple Podcasts5GamezoDaClownUnited States6 years ago - Super interesting
This podcast covers topics that are interesting for anyone who wants to know more about gaming in our culture.
Apple Podcasts5TeatimectUnited States6 years ago - Fresh take on the industry
This podcast has a lot of great insights on the unusual industry of gaming. They talk about board games, the NYT, and other underrepresented segments of the gaming world. You don't really hear about this sort of stuff on other podcasts. If you need a break from all the game publisher noise and need a fresh take on the industry, you wont be disappointed here.
Apple Podcasts5parkajacketUnited States6 years ago - Great podcast and timely topics
Great podcast, covers marking and media looking forward!
Apple Podcasts5CVLA90232United States6 years ago - Favorite Combo (Video Games + Marketing)
Listen to this podcast for excellent commentary and discussions about all things play and interactivity! A solid list of guests throughout Season 1.
Marketing, video games, esports, VR...it’s all here, folks! Check it out. 🎮🎧
Apple Podcasts5TunePatrolUnited States6 years ago
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Audience Metrics
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this podcast launched 6 years ago and published 23 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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