Tourism Marketing Mastery

In the process of starting a tourism business and this has been a huge boost in confidence going into it! I took some community college level marketing classes and felt like I left them empty handed, good grades but not a lot of practical and applicable skills for the industry I was trying to prepare for. I hope another season or even an episode this podcast comes out to touch on changing industry trends and interviews with more business owners.

I started a tourism business called Park Place Retreats on Grand Manan Island and have been booked solid since we started. It was great to hear from this podcast how important it is to still market your business even if you’re doing well.

Lots of great information packed into these quick episodes, definitely worth a listen if you run any sort of tourism oriented business. It’s one of the only tourism business podcasts out there, and a great one. Thankful to have learned stuff that I’m not lear... more

If you manage any kind of accommodation- from a B/B to a national chain, this podcast has episodes that keep you on your toes. Also helpful in educating mgrs on how to ensure you are hitting every aspect of marketing...from the often-neglected importance of back end marketing to being able hold your marketing partners accountable for increasing your ROA by creating effective content, efficient booking “pages”, etc. I’ve not only acquired new tools, but I’m now revisiting old concepts again thro... more

I’m not even a tourism marketer and I love this podcast. I’ve found that I get great insights into marketing that I can apply to my own business, and the host is great about providing stories and anecdotes that illustrate his points. I’d be lost without these weekly episodes!

If you’re looking for straight up, applicable tips on how to improve your businesses marketing, this podcast is really helpful! Erik’s stories and humour make this podcast easy to listen to. Even though I don’t work in the tourism industry I find I learn something I can use right away in each episode.

This is hands down one of the best podcast! Erik’s high level marketing knowledge is incredibly but he breaks it down into actionable steps that you can actually implement!

He shares success stories of his own and fail stories to shine light on certain subjects!

Thank you for all the great tips and tricks!

I'm not even a tourism marketer and I love this podcast. I've found that I get great insights into marketing that I can apply to my own business, and the host is great about providing stories and anecdotes that illustrate his points. I'd be lost without these weekly episodes!

Its been a while that I am listening to Erik and I like it, the ideas are clearly exciting and also there are a lot of notions that if you notice you can get your business back on track.

Brilliant podcast. I operate a walking tour company that I became frustrated with as I knew it was really not achieving it‘s full potential. This podcast has completely changed my approach to my business. Somehow it has made me passionate about marketing and has reignited my passion for my business. Genius!

I stumbled on your podcast looking for something geared toward the tourism industry. I enjoy the insightful and genuine approach and look foward to hearing more. Keep up the good work. BTW - I'm listening from Drummond Island, Michigan.

The practical knowledge that is offered as it relates directly to the tourism industry is invaluable! If you can zoom out a bit, the takeaways Erik offers can definitely be applied across different industries too! It’s entertaining, easy to listen to and littered with advice that can elevate your business!

Hi Erik,

I just found your podcast and I love how you address different scenarios to tourism marketing. I founded Popoma Travel in efforts to change the narrative of Zimbabwe through tourism. I come across hurdles on putting my name out there. So I appreciate the different techniques you offer on this channel.