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Tourism Marketing Mastery

Erik Hatterscheidt

This show is for those who run a tourism based business and are looking for new ways to market that bring in consistent bookings but still maintain a healthy profit margin for their operation. Inside each episode, learn from Erik Hatterscheidt, a former resort marketing manager and now owner of a global 7 figure tour business as he shares his biggest “A-ha moments” and marketing secrets with full ... more

PublishesMonthlyEpisodes75Founded6 years ago
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MarketingBusiness

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Artwork for Tourism Marketing Mastery

Latest Episodes

Over the years I’ve observed a pattern after working with hundreds of tourism operators.

Almost every business owner I’ve worked with makes the same 3 assumptions about where to focus their marketing efforts, and all three are typically a huge suck... more

As we move further away from Covid and the inflation it caused, economies are shifting.

The market that was hungry to travel in 2022/23 has spent most of their surplus cash and is now facing the reality that everything is 43% more expensive than it ... more

I’m sharing an experiment we’re running with an offer that has dramatically increased client retention, upped engagement, is building the community, guarantees us future bookings AND makes us money for free in the form of interest.

Sounds too good ... more

I’ve read over 100 marketing books in the last 10 years. Here are the top ten that have driven millions of dollars into my tourism businesses.

I’ve broken them down into 5 categories which include branding, building sales pages, getting leads, word ... more

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Reviews

4.8 out of 5 stars from 34 ratings
  • Great resource for tourism operators!

    In the process of starting a tourism business and this has been a huge boost in confidence going into it! I took some community college level marketing classes and felt like I left them empty handed, good grades but not a lot of practical and applicable skills for the industry I was trying to prepare for. I hope another season or even an episode this podcast comes out to touch on changing industry trends and interviews with more business owners.

    Apple Podcasts
    5
    anvillavine
    Canada2 years ago
  • Wish I’d found this sooner!

    I started a tourism business called Park Place Retreats on Grand Manan Island and have been booked solid since we started. It was great to hear from this podcast how important it is to still market your business even if you’re doing well.

    Lots of great information packed into these quick episodes, definitely worth a listen if you run any sort of tourism oriented business. It’s one of the only tourism business podcasts out there, and a great one. Thankful to have learned stuff that I’m not lear... more

    Apple Podcasts
    5
    Hunter *8*
    Canada4 years ago
  • A must for accommodations managers

    If you manage any kind of accommodation- from a B/B to a national chain, this podcast has episodes that keep you on your toes. Also helpful in educating mgrs on how to ensure you are hitting every aspect of marketing...from the often-neglected importance of back end marketing to being able hold your marketing partners accountable for increasing your ROA by creating effective content, efficient booking “pages”, etc. I’ve not only acquired new tools, but I’m now revisiting old concepts again thro... more

    Apple Podcasts
    4
    katie, Hospitality consultant
    United States5 years ago
  • Not even in tourism and still great!

    I’m not even a tourism marketer and I love this podcast. I’ve found that I get great insights into marketing that I can apply to my own business, and the host is great about providing stories and anecdotes that illustrate his points. I’d be lost without these weekly episodes!

    Apple Podcasts
    5
    Jarhendry
    Canada5 years ago
  • Practical and Relatable

    If you’re looking for straight up, applicable tips on how to improve your businesses marketing, this podcast is really helpful! Erik’s stories and humour make this podcast easy to listen to. Even though I don’t work in the tourism industry I find I learn something I can use right away in each episode.

    Apple Podcasts
    5
    Kaitlyn schoenberger
    Canada5 years ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#234
Japan/Business/Marketing

Audience Metrics

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Which podcasts are similar to Tourism Marketing Mastery?

These podcasts share a similar audience with Tourism Marketing Mastery:

1. Lookers into Bookers, The Tourism Marketing Podcast

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Tourism Marketing Mastery launched 6 years ago and published 75 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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