
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
| Publishes | Weekly | Episodes | 559 | Founded | 9 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingHealth & FitnessBusiness | |||

For thirty years, healthcare has met every new technology with the same four words, we've seen this before. Most of the time the doubt loses. The internet was called a fad, and by 2009 a majority of US adults were looking up health information online... more
Ninety-eight percent of patients say feedback is easy to give. Half of them ever see anything come of it. Chris and Reed spend this episode on the half that goes quiet.
The prompt came from the Alchemer 2026 Healthcare Experience Report, a vendor st... more
Reed Smith and Chris Boyer walk through why systems pursue scale, what the deal model captures well and the parts it tends to leave out, the patient experience, brand and digital continuity that rarely get their own line in the financial plan. McKins... more
This week's Touch Point is an encore. We are replaying TP470, "When AI Becomes the First Stop for Care." It aired in January, the same week OpenAI launched ChatGPT Health. Chris and Reed sat down with Brandon Scott of TenAdams and made a plain argume... more
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If you are in healthcare marketing, this is a must listen. Reed and Chris have timely topics and great experts that dive into the issues healthcare marketers are facing today. Make sure to hit subscribe!
LOVE IT. BEST EPISODE YET. PLEASE BRING DR. REIDER BACK MORE.
I'm a raving fan of Touchpoint and have been for close to two years. I listen to the episodes religiously, have engaged with the hosts who continue to churn out really rich/dynmaic content. As a healthcare marketing professional, having a resource and repository of topics and discussions hitting on key and current areas of focus, is invaluable. Chris and Reed are two of the top thought leaders in the industry, IMO.
Reed and Chris perfectly explain the ‘why’ behind what makes working in Healthcare the most rewarding career in the world. As a designer in the healthcare space, it can be hard to find valuable resources or references to help inspire. Most ‘design inspiration’ is about lofty artwork or overcomplicated compositions that don’t fit in our industry. These two really lay out what’s important to the digital space in healthcare and how achievable it is.
If you're in healthcare marketing, this is a must listen. Great interviews and thoughts on many relevant topics. Their dedication to this podcast is impressive.
Key themes from listener reviews, highlighting what works and what could be improved about the show.









Recent interactions between the hosts and their guests.
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The series centers on digital marketing and patient engagement strategies for health systems and clinicians, with a consistent focus on how data, AI, and omnichannel experiences shape the patient journey. Episodes frequently explore topics like patient activation, trust and privacy, first‑party data, attribution, digital front doors, and cross‑functional operations—often featuring health‑care marketers, technologists, and external experts who share practical frameworks, benchmarks, and real‑world examples. A notable strength is the blend of practitioner‑level discussions with higher‑level strategy, offering listeners actionable steps to modernize marketing, improve patient access, and drive outcomes in complex health care environments.
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These podcasts share a similar audience with touch point podcast:
1. We Are, Marketing Happy - A Healthcare Marketing Podcast
2. Freakonomics Radio
3. HBR IdeaCast
4. Pivot
5. Healthcare Rap
touch point podcast launched 9 years ago and published 559 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on touch point podcast include:
1. Chris Hemphill
2. Heather Nairn
3. David Middendorf
4. Jane Crosby
5. John Berndt
6. Ray Mina
7. Martha Van Berkel
8. Steve Koch
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