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touch point podcast

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touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.

PublishesWeeklyEpisodes541Founded9 years ago
Number of ListenersCategories
Health & FitnessBusinessMarketing

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Latest Episodes

Running sprints inside an organization that hasn't changed anything else isn't transformation. It's double the work. Chris Boyer and Reed Smith examine what isolated Agile adoption actually produces in health systems — and what it exposes about the o... more

The language of lifecycle engagement, continuous care relationships, and whole-person experience has fully colonized healthcare strategy decks. Marketing invested in journey maps. Leadership signed off on CRM platforms and digital front door initiati... more

Automation was sold as a way to scale good experiences. It scales bad ones just as efficiently.

Healthcare has spent the last decade deploying chatbots, portals, AI-generated content, and personalization engines in the name of patient experience. Th... more

Health systems have spent 20 years optimizing for the patient who searches, clicks, and reads. They are not optimizing for the agent that queries, evaluates, and routes. Those are two different audiences — and most organizations are only ready for on... more

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Reviews

5.0 out of 5 stars from 46 ratings
  • A must listen

    If you are in healthcare marketing, this is a must listen. Reed and Chris have timely topics and great experts that dive into the issues healthcare marketers are facing today. Make sure to hit subscribe!

    Apple Podcasts
    5
    mshepard13
    United Statesa year ago
  • Leading through Change

    LOVE IT. BEST EPISODE YET. PLEASE BRING DR. REIDER BACK MORE.

    Apple Podcasts
    5
    sweeetbabygang
    United States4 years ago
  • TP is LIT!

    I'm a raving fan of Touchpoint and have been for close to two years. I listen to the episodes religiously, have engaged with the hosts who continue to churn out really rich/dynmaic content. As a healthcare marketing professional, having a resource and repository of topics and discussions hitting on key and current areas of focus, is invaluable. Chris and Reed are two of the top thought leaders in the industry, IMO.

    Apple Podcasts
    5
    mch110
    United States5 years ago
  • Entertaining Experts

    Reed and Chris perfectly explain the ‘why’ behind what makes working in Healthcare the most rewarding career in the world. As a designer in the healthcare space, it can be hard to find valuable resources or references to help inspire. Most ‘design inspiration’ is about lofty artwork or overcomplicated compositions that don’t fit in our industry. These two really lay out what’s important to the digital space in healthcare and how achievable it is.

    Apple Podcasts
    5
    Davis - Healthcare Designer
    United States7 years ago
  • If you're in healthcare marketing, this is a must listen. Great interviews and thoughts on many relevant topics. Their dedication to this podcast is impressive.

    Podchaser
    5
    shawnpmiller
    7 years ago

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Which podcasts are similar to touch point podcast?

These podcasts share a similar audience with touch point podcast:

1. We Are, Marketing Happy - A Healthcare Marketing Podcast
2. Hidden Brain
3. Freakonomics Radio
4. Worklife with Adam Grant
5. Wait Wait... Don't Tell Me!

How many episodes of touch point podcast are there?

touch point podcast launched 9 years ago and published 541 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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