
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
| Publishes | Weekly | Episodes | 556 | Founded | 9 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingHealth & Fitness | |||

This week's Touch Point is an encore. We are replaying TP470, "When AI Becomes the First Stop for Care." It aired in January, the same week OpenAI launched ChatGPT Health. Chris and Reed sat down with Brandon Scott of TenAdams and made a plain argume... more
Chris Boyer and Reed Smith bring in two people who worked the problem from the inside. Chris Hemphill of Modular Feedback, who builds AI for a living, and Heather Nairn, a healthcare economist who reads this as an access problem first.
The reflex ac... more
We have spent years pulling friction out of healthcare. That work is right and it should keep going. This week Reed Smith and Chris Boyer come at it from the other side and ask what the friction that remains is trying to tell us.
The frame comes fro... more
Chris Boyer and Reed Smith run a forensic walk through five dated, citable moments where the future of healthcare consumerism was sitting in published research before the industry moved. The Pew health-seeker data in 2000. ePatient Dave's "Gimme My D... more
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If you are in healthcare marketing, this is a must listen. Reed and Chris have timely topics and great experts that dive into the issues healthcare marketers are facing today. Make sure to hit subscribe!
LOVE IT. BEST EPISODE YET. PLEASE BRING DR. REIDER BACK MORE.
I'm a raving fan of Touchpoint and have been for close to two years. I listen to the episodes religiously, have engaged with the hosts who continue to churn out really rich/dynmaic content. As a healthcare marketing professional, having a resource and repository of topics and discussions hitting on key and current areas of focus, is invaluable. Chris and Reed are two of the top thought leaders in the industry, IMO.
Reed and Chris perfectly explain the ‘why’ behind what makes working in Healthcare the most rewarding career in the world. As a designer in the healthcare space, it can be hard to find valuable resources or references to help inspire. Most ‘design inspiration’ is about lofty artwork or overcomplicated compositions that don’t fit in our industry. These two really lay out what’s important to the digital space in healthcare and how achievable it is.
If you're in healthcare marketing, this is a must listen. Great interviews and thoughts on many relevant topics. Their dedication to this podcast is impressive.
Key themes from listener reviews, highlighting what works and what could be improved about the show.









Recent interactions between the hosts and their guests.
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The series centers on digital marketing and patient engagement strategies for health systems and clinicians, with a consistent focus on how data, AI, and omnichannel experiences shape the patient journey. Episodes frequently explore topics like patient activation, trust and privacy, first‑party data, attribution, digital front doors, and cross‑functional operations—often featuring health‑care marketers, technologists, and external experts who share practical frameworks, benchmarks, and real‑world examples. A notable strength is the blend of practitioner‑level discussions with higher‑level strategy, offering listeners actionable steps to modernize marketing, improve patient access, and drive outcomes in complex health care environments.
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These podcasts share a similar audience with touch point podcast:
1. We Are, Marketing Happy - A Healthcare Marketing Podcast
2. The Artificial Intelligence Show
3. Pivot
4. HBR IdeaCast
5. The Mel Robbins Podcast
touch point podcast launched 9 years ago and published 556 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on touch point podcast include:
1. David Middendorf
2. Craig Blake
3. Jane Crosby
4. John Berndt
5. Ray Mina
6. Martha Van Berkel
7. Steve Koch
8. Dean Browell
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