
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
| Publishes | Weekly | Episodes | 541 | Founded | 9 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Health & FitnessBusinessMarketing | |||

Running sprints inside an organization that hasn't changed anything else isn't transformation. It's double the work. Chris Boyer and Reed Smith examine what isolated Agile adoption actually produces in health systems — and what it exposes about the o... more
The language of lifecycle engagement, continuous care relationships, and whole-person experience has fully colonized healthcare strategy decks. Marketing invested in journey maps. Leadership signed off on CRM platforms and digital front door initiati... more
Automation was sold as a way to scale good experiences. It scales bad ones just as efficiently.
Healthcare has spent the last decade deploying chatbots, portals, AI-generated content, and personalization engines in the name of patient experience. Th... more
Health systems have spent 20 years optimizing for the patient who searches, clicks, and reads. They are not optimizing for the agent that queries, evaluates, and routes. Those are two different audiences — and most organizations are only ready for on... more
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If you are in healthcare marketing, this is a must listen. Reed and Chris have timely topics and great experts that dive into the issues healthcare marketers are facing today. Make sure to hit subscribe!
LOVE IT. BEST EPISODE YET. PLEASE BRING DR. REIDER BACK MORE.
I'm a raving fan of Touchpoint and have been for close to two years. I listen to the episodes religiously, have engaged with the hosts who continue to churn out really rich/dynmaic content. As a healthcare marketing professional, having a resource and repository of topics and discussions hitting on key and current areas of focus, is invaluable. Chris and Reed are two of the top thought leaders in the industry, IMO.
Reed and Chris perfectly explain the ‘why’ behind what makes working in Healthcare the most rewarding career in the world. As a designer in the healthcare space, it can be hard to find valuable resources or references to help inspire. Most ‘design inspiration’ is about lofty artwork or overcomplicated compositions that don’t fit in our industry. These two really lay out what’s important to the digital space in healthcare and how achievable it is.
If you're in healthcare marketing, this is a must listen. Great interviews and thoughts on many relevant topics. Their dedication to this podcast is impressive.









Listeners, social reach, demographics and more for this podcast.
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touch point podcast launched 9 years ago and published 541 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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