touch point podcast
touch point mediatouch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
| Publishes | Weekly | Episodes | 551 | Founded | 9 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingHealth & FitnessBusiness | |||
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Latest Episodes
For twenty years, hearing the patient meant owning a Voice of Customer program. A survey, a tool, a dashboard you showed the board. On May 18, Qualtrics closed its 6.75 billion dollar acquisition of Press Ganey Forsta. The instrument the majority of ... more
47% of health systems have no clear owner for patient activation. CMOs call it the biggest untapped growth opportunity in healthcare. Marketing has the strongest unclaimed toolkit for the work. Chris Boyer and Reed Smith on whether marketing claims t... more
TP342 argued that patient access doesn't begin when someone calls for an appointment. It begins much earlier, in the digital layer, before the patient is sure they need care. That premise held. What changed is who owns the layer. Three years ago, the... more
60% of healthcare marketing AI spend goes to writing copy. 6% goes to identifying patients who need care.
Live from HMPS26 in Salt Lake City, Chris Boyer is joined by Craig Blake of Amsive Health, Jane Crosby of True North Custom and John Berndt of ... more
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Reviews
- A must listen
If you are in healthcare marketing, this is a must listen. Reed and Chris have timely topics and great experts that dive into the issues healthcare marketers are facing today. Make sure to hit subscribe!
Apple Podcasts5mshepard13
United Statesa year ago - Leading through Change
LOVE IT. BEST EPISODE YET. PLEASE BRING DR. REIDER BACK MORE.
Apple Podcasts5sweeetbabygangUnited States5 years ago - TP is LIT!
I'm a raving fan of Touchpoint and have been for close to two years. I listen to the episodes religiously, have engaged with the hosts who continue to churn out really rich/dynmaic content. As a healthcare marketing professional, having a resource and repository of topics and discussions hitting on key and current areas of focus, is invaluable. Chris and Reed are two of the top thought leaders in the industry, IMO.
Apple Podcasts5mch110United States6 years ago - Entertaining Experts
Reed and Chris perfectly explain the ‘why’ behind what makes working in Healthcare the most rewarding career in the world. As a designer in the healthcare space, it can be hard to find valuable resources or references to help inspire. Most ‘design inspiration’ is about lofty artwork or overcomplicated compositions that don’t fit in our industry. These two really lay out what’s important to the digital space in healthcare and how achievable it is.
Apple Podcasts5Davis - Healthcare DesignerUnited States7 years ago If you're in healthcare marketing, this is a must listen. Great interviews and thoughts on many relevant topics. Their dedication to this podcast is impressive.
Podchaser57 years agoshawnpmiller
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Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
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Which podcasts are similar to touch point podcast?
These podcasts share a similar audience with touch point podcast:
1. We Are, Marketing Happy - A Healthcare Marketing Podcast
2. Pivot
3. The Artificial Intelligence Show
4. The Daily
5. Up First from NPR
How many episodes of touch point podcast are there?
touch point podcast launched 9 years ago and published 551 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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