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touch point podcast

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Artificial Intelligence
Healthcare
Healthcare Marketing
Patient Experience
Digital Marketing
AI In Healthcare
Agentic AI
Healthcare Industry
SEO
Dark Funnel
Patient Activation
Healthcare Systems
Chatgpt Health
Health Equity
HIPAA
AI In Marketing
Patient Access
Trust In AI
Agile
Market Research

touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.

PublishesWeeklyEpisodes559Founded9 years ago
Number of ListenersCategories
MarketingHealth & FitnessBusiness

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Latest Episodes

For thirty years, healthcare has met every new technology with the same four words, we've seen this before. Most of the time the doubt loses. The internet was called a fad, and by 2009 a majority of US adults were looking up health information online... more

Ninety-eight percent of patients say feedback is easy to give. Half of them ever see anything come of it. Chris and Reed spend this episode on the half that goes quiet.

The prompt came from the Alchemer 2026 Healthcare Experience Report, a vendor st... more

Reed Smith and Chris Boyer walk through why systems pursue scale, what the deal model captures well and the parts it tends to leave out, the patient experience, brand and digital continuity that rarely get their own line in the financial plan. McKins... more

This week's Touch Point is an encore. We are replaying TP470, "When AI Becomes the First Stop for Care." It aired in January, the same week OpenAI launched ChatGPT Health. Chris and Reed sat down with Brandon Scott of TenAdams and made a plain argume... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Chris Hemphill
Head of data science and founder of Modular Feedback
Modular Feedback
Episode: TP493: Ghost Networks and the Reflex to Automate
Heather Nairn
Associate Vice President of Strategy and Execution for a non-profit payer organization
Non-profit payer organization
Episode: TP493: Ghost Networks and the Reflex to Automate
David Middendorf
Executive Director of Health Care and Wellness Practice at Monigle
Monigle
Episode: TP490: Built for Visits, Not Relationships
Jane Crosby
With True North, performance marketing
True North
Episode: TP486: Live from HMPS26 — Trust at Scale, and the Marketing Value Problem Underneath It
John Berndt
SVP Health Americas at Valtech
Valtech
Episode: TP486: Live from HMPS26 — Trust at Scale, and the Marketing Value Problem Underneath It
Ray Mina
CEO (and former CMO) of FreshPaint, healthcare marketing expert
FreshPaint
Episode: TP484: The Channels the Model Can't See
Martha Van Berkel
CEO and co-founder of Schema App
Schema App
Episode: TP481: Data Accuracy Is a Brand Decision
Steve Koch
Founder, Cast and Hue; user-focused design expert in healthcare
Cast and Hue
Episode: TP480: The Brief Only Has One User
Dean Browell
Chief Behavioral Officer at Feedback; market research expert
Feedback
Episode: TP475: Is AI Making Us Better… or Just Cheaper?

Hosts

Reed Smith
Host of Touch Point
Chris Boyer
Co‑host/Host of Touch Point, and associated with health marketing conversations

Reviews

5.0 out of 5 stars from 47 ratings
  • A must listen

    If you are in healthcare marketing, this is a must listen. Reed and Chris have timely topics and great experts that dive into the issues healthcare marketers are facing today. Make sure to hit subscribe!

    Apple Podcasts
    5
    mshepard13
    United Statesa year ago
  • Leading through Change

    LOVE IT. BEST EPISODE YET. PLEASE BRING DR. REIDER BACK MORE.

    Apple Podcasts
    5
    sweeetbabygang
    United States5 years ago
  • TP is LIT!

    I'm a raving fan of Touchpoint and have been for close to two years. I listen to the episodes religiously, have engaged with the hosts who continue to churn out really rich/dynmaic content. As a healthcare marketing professional, having a resource and repository of topics and discussions hitting on key and current areas of focus, is invaluable. Chris and Reed are two of the top thought leaders in the industry, IMO.

    Apple Podcasts
    5
    mch110
    United States6 years ago
  • Entertaining Experts

    Reed and Chris perfectly explain the ‘why’ behind what makes working in Healthcare the most rewarding career in the world. As a designer in the healthcare space, it can be hard to find valuable resources or references to help inspire. Most ‘design inspiration’ is about lofty artwork or overcomplicated compositions that don’t fit in our industry. These two really lay out what’s important to the digital space in healthcare and how achievable it is.

    Apple Podcasts
    5
    Davis - Healthcare Designer
    United States7 years ago
  • If you're in healthcare marketing, this is a must listen. Great interviews and thoughts on many relevant topics. Their dedication to this podcast is impressive.

    Podchaser
    5
    shawnpmiller
    7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience feedback highlights practical takeaways and actionable insights for health marketing pro‑s
Hosts are highly engaged and approachable, making complex topics accessible.
Shows consistently deliver timely topics and expert guests relevant to healthcare marketing.

Talking Points

Recent interactions between the hosts and their guests.

TP494 - ICYMI: When AI Becomes the First Stop for Care
Q: What are the main capabilities and limits of ChatGPT Health?
It can connect to EMRs and lifestyle data to provide integrated health insights, explain lab results in plain language, and assist with pre/post-visit information, but it cannot write prescriptions or replace professional medical judgment.
TP494 - ICYMI: When AI Becomes the First Stop for Care
Q: What is the central shift in patient experience with AI in healthcare?
Patients increasingly expect AI tools to help them understand and manage their health data across devices and systems, acting as a translator and 24/7 resource that complements but does not replace clinicians.
TP444: Embracing Product Thinking in Health System Marketing
Q: What skills or roles are essential for teams moving to product thinking?
A clear product owner-like role to own the website and a strategist to define future direction are important; strong project management and agile practices help, along with cross-department collaboration.
TP444: Embracing Product Thinking in Health System Marketing
Q: How can a health system start adopting this approach practically?
Start with a single, high-value improvement framed as a product, establish a roadmap with phased delivery, involve stakeholders early, and build in budget and governance to support ongoing iterations.
TP444: Embracing Product Thinking in Health System Marketing
Q: What are the key pillars of product thinking according to the discussion?
Key pillars include user-centered design, defining the problem, prioritizing outcomes over outputs, cross-functional collaboration, and treating the portfolio as a unified strategy aligned with business goals.

Audience Metrics

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Frequently Asked Questions About touch point podcast

What is touch point podcast about and what kind of topics does it cover?

The series centers on digital marketing and patient engagement strategies for health systems and clinicians, with a consistent focus on how data, AI, and omnichannel experiences shape the patient journey. Episodes frequently explore topics like patient activation, trust and privacy, first‑party data, attribution, digital front doors, and cross‑functional operations—often featuring health‑care marketers, technologists, and external experts who share practical frameworks, benchmarks, and real‑world examples. A notable strength is the blend of practitioner‑level discussions with higher‑level strategy, offering listeners actionable steps to modernize marketing, improve patient access, and drive outcomes in complex health care environments.

Where can I find podcast stats for touch point podcast?

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How many listeners does touch point podcast get?

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What are the audience demographics for touch point podcast?

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How many subscribers and views does touch point podcast have?

To see how many followers or subscribers touch point podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to touch point podcast?

These podcasts share a similar audience with touch point podcast:

1. We Are, Marketing Happy - A Healthcare Marketing Podcast
2. Freakonomics Radio
3. HBR IdeaCast
4. Pivot
5. Healthcare Rap

How many episodes of touch point podcast are there?

touch point podcast launched 9 years ago and published 559 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact touch point podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on touch point podcast?

Recent guests on touch point podcast include:

1. Chris Hemphill
2. Heather Nairn
3. David Middendorf
4. Jane Crosby
5. John Berndt
6. Ray Mina
7. Martha Van Berkel
8. Steve Koch

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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