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We Are, Marketing Happy - A Healthcare Marketing Podcast

Hedy and Hopp
Healthcare Marketing
Hedy & Hopp
Artificial Intelligence
HIPAA
Epic
AI In Healthcare Marketing
Paid Media
Patient Experience
Website Redesign
Branding
Patient Privacy
Influencer Marketing
Healthcare
AI Tools
Accessibility Regulations
Mobile Responsiveness
Patient Acquisition Campaigns
Operational Readiness
Strategic Readiness
Brand Awareness

Healthcare marketing is always evolving, and We Are, Marketing Happy is here to help you make sense of it. Hosted by Jenny Bristow, CEO and founder of the healthcare marketing agency Hedy & Hopp, this award-winning podcast explores the latest shifts, challenges, and innovations shaping the industry today. Follow along, share with your team, and let us know what topics you’d like us to explore next... more

PublishesWeeklyEpisodes133Founded4 years ago
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MarketingBusiness

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Artwork for We Are, Marketing Happy

Latest Episodes

Being the smartest person in the room doesn't mean much if you're not in the right room.

Too many talented healthcare marketers are stuck in an order-taking trap: executing requests without strategy, reporting activity without outcomes, and watching... more

YouTube

We've had a lot of great guests on We Are, Marketing Happy, but this week's guest might be our most special yet. Hedy & Hopp CEO & Founder Jenny Bristow is joined by her 16-year-old son, Owen Dibble, who spent his summer interning at the agency and a... more

YouTube

Your patients aren't Googling you and landing on your website anymore. That foundation has shifted, and as healthcare marketers, the moment we've been nervously anticipating is officially here.

In this week's episode, Hedy & Hopp’s CEO & Founder Jen... more

YouTube

If your organization runs on Epic, you may already have everything you need to prove ROI for your marketing campaigns.

In this week's episode, Hedy & Hopp CEO & Founder Jenny Bristow talks about the analytics tools and reporting options built direct... more

YouTube

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Recent Guests

Owen Dibble
16-year-old intern and Gen Z AI enthusiast
Hedy & Hopp
Episode: Gen Z’s Reality Check on Marketing & AI
Brandon Hallman
Director of Epic Services at Hedy & Hopp
Hedy & Hopp
Episode: Epic Marketing Services
Miranda Ochsner
Director of Paid Media at Hedy & Hopp
Hedy & Hopp
Episode: Paid Media Trends: Political Season
Ben Riggs
Content Manager at Kettering Health
Kettering Health
Episode: AI Adoption with Content Marketing: The Good, the Bad, and the Practical
Suzie Schmitt
Senior digital producer at Hedy & Hopp
Hedy & Hopp
Episode: The Digital Domino Disaster
Mark Brandes
Director of Data and Technology at Hedy & Hopp
Hedy & Hopp
Episode: The First Marketing Agency with Epic-Certified Team Members
Lindsey Brown
Director of Activation at Hedy & Hopp
Hedy & Hopp
Episode: The First Marketing Agency with Epic-Certified Team Members
Cassie Haxton
Marketing Analyst at Hedy & Hopp
Hedy & Hopp
Episode: The First Marketing Agency with Epic-Certified Team Members
Marissa Gurrister
Director of Growth at Hedy & Hopp
Hedy & Hopp
Episode: Influencer Marketing in Healthcare

Host

Jenny Bristow
Host of the healthcare marketing podcast and CEO/founder at Hedy & Hopp; leads discussions on strategy, technology, and industry trends.

Reviews

5.0 out of 5 stars from 27 ratings
  • Relevant and practical

    Love the team at Hedy & Hopp! Jenny is always so down to earth snd realistic with her commentary. She inspires us to stay abreast of key healthcare marketing trends and make changes as necessary. This sector is rapidly changing daily. Thank you for this podcast!

    Apple Podcasts
    5
    Runaway 21
    United Statesa year ago
  • I Love the "We Are, Marketing Happy" Podcast!

    I take a lot away from listening in to this show. So much so, that I had to leave a review. 

    I particularly enjoyed the episode on SEO and Google Business Profiles. Extremely helpful!

    Thank you for creating such an amazing show that helps people like me build better, more productive businesses. Highly recommended! 10 out of 10.

    Apple Podcasts
    5
    Rick Nuske
    Australia3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring a mix of technical depth and real-world healthcare marketing experience, making conversations highly applicable.
The host comes across as practical and down-to-earth, helping listeners stay on top of fast-changing healthcare marketing trends.
Episodes deliver actionable SEO and local search tactics that listeners can implement quickly.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Gen Z’s Reality Check on Marketing & AI
Q: What advice would you give to students about learning AI and marketing?
The best way to learn is to sit down and experiment with the tools, ask unconventional questions, and actively explore healthcare apps and systems to understand how everything is organized and works together.
Gen Z’s Reality Check on Marketing & AI
Q: What was your perspective on the marketing tech stack and how it functioned in the agency?
There are many apps and systems, multiple channels and ways of communicating, and the process is much more complex and scalable than I had imagined, which made me rethink how technology supports marketing at scale.
Gen Z’s Reality Check on Marketing & AI
Q: What did you think mom did at Hedy & Hopp?
I initially thought it was mostly emailing clients, but quickly realized there was a lot of backend work, quality control, and rigorous testing behind the scenes.
Value of a Presence on LinkedIn for Marketers
Q: How often do you post?
The guest typically posts at least weekly, sometimes multiple times a week, and emphasizes consistency over perfection to build presence.
Paid Media Trends: YouTube in Healthcare
Q: So as we're talking about YouTube as a channel, and we're thinking about CTV, OTT, scale, how do you put YouTube in the overall consideration as we're creating media strategies for our clients?
She describes aligning YouTube with business goals through close collaboration with strategy and data teams, using research from eMarketer and Definitive Healthcare to tailor paid search and content strategies while ensuring compliance and integrated measurement.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About We Are, Marketing Happy

What is We Are, Marketing Happy about and what kind of topics does it cover?

Healthcare marketing-focused conversations that blend practical strategy with compliance, technology, and real-world execution. Episodes frequently explore influencer strategies in regulated spaces, shared services for multi-office teams, EOS-based team design, AI-assisted workflows, and vendor/technology integrations (Epic, UTM, CMS tools). A standout trait is combining actionable frameworks with industry-specific constraints like patient privacy, consent, and regulatory disclosure, often illustrated with concrete case studies and guest expertise. Listeners can expect tactical guidance on local SEO, paid media strategy during political seasons, AI adoption with governance, and cross-functional collaboration between marketing and IT in heal... more

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Which podcasts are similar to We Are, Marketing Happy?

These podcasts share a similar audience with We Are, Marketing Happy:

1. Ignite: Healthcare Marketing Podcast
2. touch point podcast
3. The Mel Robbins Podcast
4. The Toast
5. Good Hang with Amy Poehler

How many episodes of We Are, Marketing Happy are there?

We Are, Marketing Happy launched 4 years ago and published 133 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on We Are, Marketing Happy?

Recent guests on We Are, Marketing Happy include:

1. Owen Dibble
2. Brandon Hallman
3. Miranda Ochsner
4. Ben Riggs
5. Suzie Schmitt
6. Mark Brandes
7. Lindsey Brown
8. Cassie Haxton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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