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We Are, Marketing Happy - A Healthcare Marketing Podcast

Hedy and Hopp
Healthcare Marketing
Hedy & Hopp
HIPAA
EPIC
AI In Healthcare Marketing
Artificial Intelligence
Paid Media
Patient Experience
Website Redesign
Branding
Patient Privacy
Influencer Marketing
Healthcare
AI Tools
Patient Acquisition Campaigns
Operational Readiness
Strategic Readiness
Brand Awareness
Reputation Building
Accessibility Regulations

Healthcare marketing is always evolving, and We Are, Marketing Happy is here to help you make sense of it. Hosted by Jenny Bristow, CEO and founder of the healthcare marketing agency Hedy & Hopp, this award-winning podcast explores the latest shifts, challenges, and innovations shaping the industry today. Follow along, share with your team, and let us know what topics you’d like us to explore next... more

PublishesWeeklyEpisodes129Founded4 years ago
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MarketingBusiness

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Artwork for We Are, Marketing Happy

Latest Episodes

There's a reason marketing budgets are the first thing cut when a health system hits a hard quarter, and it's not because the work isn't valuable. It's because most marketing leaders are presenting their results in a language the C-suite doesn't spea... more

YouTube

AI in healthcare marketing is an exciting topic. This week, we're getting into the specifics of how it actually works in practice.

In this week's episode, Hedy & Hopp CEO & Founder Jenny Bristow explains the five pillars Hedy & Hopp uses to integrat... more

YouTube

Healthcare marketing is leaving the glossy, corporate-ad era behind. What patients actually respond to now is real faces, real stories, and real expertise — and that's reshaping who gets a microphone in your marketing strategy.

This week, we're brea... more

Many healthcare organizations face the challenge of centralizing marketing initiatives across local offices or different departments. In this week’s episode, our CEO Jenny shares a model for successfully implementing shared marketing services that’s ... more

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Recent Guests

Brandon Hallman
Director of Epic Services at Hedy & Hopp
Hedy & Hopp
Episode: Epic Marketing Services
Miranda Ochsner
Director of Paid Media at Hedy & Hopp
Hedy & Hopp
Episode: Paid Media Trends: YouTube in Healthcare
Ben Riggs
Content Manager at Kettering Health
Kettering Health
Episode: AI Adoption with Content Marketing: The Good, the Bad, and the Practical
Suzie Schmitt
Senior digital producer at Hedy & Hopp
Hedy & Hopp
Episode: The Digital Domino Disaster
Mark Brandes
Director of Data and Technology at Hedy & Hopp
Hedy & Hopp
Episode: The First Marketing Agency with Epic-Certified Team Members
Lindsey Brown
Director of Activation at Hedy & Hopp
Hedy & Hopp
Episode: The First Marketing Agency with Epic-Certified Team Members
Cassie Haxton
Marketing Analyst at Hedy & Hopp
Hedy & Hopp
Episode: The First Marketing Agency with Epic-Certified Team Members
Marissa Gurrister
Director of Growth at Hedy & Hopp
Hedy & Hopp
Episode: Influencer Marketing in Healthcare
Nicole Knight
Marketing and Communications Manager at Virginia Heart
Virginia Heart
Episode: Value of a Presence on LinkedIn for Marketers

Host

Jenny Bristow
Host of the healthcare marketing podcast and CEO/founder at Hedy & Hopp; leads discussions on strategy, technology, and industry trends.

Reviews

5.0 out of 5 stars from 26 ratings
  • Relevant and practical

    Love the team at Hedy & Hopp! Jenny is always so down to earth snd realistic with her commentary. She inspires us to stay abreast of key healthcare marketing trends and make changes as necessary. This sector is rapidly changing daily. Thank you for this podcast!

    Apple Podcasts
    5
    Runaway 21
    United Statesa year ago
  • I Love the "We Are, Marketing Happy" Podcast!

    I take a lot away from listening in to this show. So much so, that I had to leave a review. 

    I particularly enjoyed the episode on SEO and Google Business Profiles. Extremely helpful!

    Thank you for creating such an amazing show that helps people like me build better, more productive businesses. Highly recommended! 10 out of 10.

    Apple Podcasts
    5
    Rick Nuske
    Australia3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring a mix of technical depth and real-world healthcare marketing experience, making conversations highly applicable.
The host comes across as practical and down-to-earth, helping listeners stay on top of fast-changing healthcare marketing trends.
Episodes deliver actionable SEO and local search tactics that listeners can implement quickly.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Value of a Presence on LinkedIn for Marketers
Q: How often do you post?
The guest typically posts at least weekly, sometimes multiple times a week, and emphasizes consistency over perfection to build presence.
Paid Media Trends: YouTube in Healthcare
Q: So as we're talking about YouTube as a channel, and we're thinking about CTV, OTT, scale, how do you put YouTube in the overall consideration as we're creating media strategies for our clients?
She describes aligning YouTube with business goals through close collaboration with strategy and data teams, using research from eMarketer and Definitive Healthcare to tailor paid search and content strategies while ensuring compliance and integrated measurement.
Paid Media Trends: YouTube in Healthcare
Q: I'd love to hear kind of your thoughts about it.
Miranda explains YouTube's unique position as both a research/learning tool and a broad reach channel, highlighting its cross-generational appeal and the opportunity to combine digital targeting with traditional TV-like reach.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About We Are, Marketing Happy

What is We Are, Marketing Happy about and what kind of topics does it cover?

Healthcare marketing-focused conversations that blend practical strategy with compliance, technology, and real-world execution. Episodes frequently explore influencer strategies in regulated spaces, shared services for multi-office teams, EOS-based team design, AI-assisted workflows, and vendor/technology integrations (Epic, UTM, CMS tools). A standout trait is combining actionable frameworks with industry-specific constraints like patient privacy, consent, and regulatory disclosure, often illustrated with concrete case studies and guest expertise. Listeners can expect tactical guidance on local SEO, paid media strategy during political seasons, AI adoption with governance, and cross-functional collaboration between marketing and IT in heal... more

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Which podcasts are similar to We Are, Marketing Happy?

These podcasts share a similar audience with We Are, Marketing Happy:

1. Ignite: Healthcare Marketing Podcast
2. touch point podcast
3. The Mel Robbins Podcast
4. Pivot
5. The Daily

How many episodes of We Are, Marketing Happy are there?

We Are, Marketing Happy launched 4 years ago and published 129 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact We Are, Marketing Happy?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on We Are, Marketing Happy?

Recent guests on We Are, Marketing Happy include:

1. Brandon Hallman
2. Miranda Ochsner
3. Ben Riggs
4. Suzie Schmitt
5. Mark Brandes
6. Lindsey Brown
7. Cassie Haxton
8. Marissa Gurrister

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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