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Artwork for This Might Get Creative -With Brand Strategist & Creative Director Svenja Lyon

This Might Get Creative -With Brand Strategist & Creative Director Svenja Lyon

Svenja Lyon – Brand Strategist & Creative Director at Lyon Creatives
Branding
Lyon Creatives
Artificial Intelligence
Brand Strategy
The Stretch Therapists
AI Optimization
Human Design
Authenticity
Networking
Brand Identity
Kindwrite Studio
Entrepreneurship
Private Equity
Enji
Podcasting
Powerful Marketers
BNI
Writing Retreats
Search Engine Optimization
Konfetti Carts

Ever wonder what really goes on behind a brand? This Might Get Creative is the podcast for entrepreneurs who want real, unfiltered brand strategy — told through the stories of the people who built something worth talking about.

Each episode, host and branding expert Svenja Lyon of Lyon Creatives goes behind the brand with founders and creatives to uncover the wins, the hard lessons, and the momen... more

PublishesWeeklyEpisodes37Founded9 months ago
Number of ListenersCategories
BusinessEntrepreneurship

Listen to this Podcast

Artwork for This Might Get Creative -With Brand Strategist & Creative Director Svenja Lyon

Latest Episodes

Gwendolyn Young built Your Virtual Admin Expert after a lupus diagnosis forced her to rethink what a sustainable business could look like. She talks with Svenja about starting from a makeshift website with zero virtual assistant experience, landing h... more

YouTube

Stephanie Ohannesian spent four years producing events for NBC Universal without a single day off, until her body shut down and she landed in the ER. That crisis became Triage Coaching and Consulting, a burnout and stress mitigation company built on ... more

YouTube

Caroline Benefield wrote a cozy fantasy series, won best manuscript at a writing conference, and had agents asking for more. Then she realized writing was healing her, not building her career. She founded Southern Grit Digital, a marketing consultanc... more

YouTube

Sarah Mariano built The Stretch Therapists into a global certification company while traveling the world as a digital nomad. Then she made a decision that most founders dread: she stepped back from being the face of the brand she had built from scrat... more

YouTube

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Recent Guests

Caroline Benefield
Founder of Southern Grid Digital, digital marketing consultant for women-led businesses
Southern Grid Digital
Episode: EP #35: When the Thing You're Good At Isn't the Thing You Want with Caroline Benefield
Sarah Mariano
Founder and CEO of The Stretch Therapists
The Stretch Therapists
Episode: EP #34: Stop Being the Face. Start Building the Empire with Sarah Mariano
Dan Keller
Owner/operator of a third-generation family roofing, siding, and windows company
George J. Keller and Sons (GJK Keller and Sons)
Episode: EP #33: Family-Owned vs Private Equity with Dan Keller
Katie Dooley
Founder of Paper Lime Creative
Paper Lime Creative
Episode: EP #32: Katie Dooley on Branding as a System: Why Consistency Beats Pretty
Jacki DeVries
Founder of FireUp AIO, digital marketing expert
FireUp AIO
Episode: EP #31: From SEO to AIO: How Jacki DeVries Rebuilt Around How AI Decides Who to Recommend
Andrea Klunder
Founder of Creative Impostor Studios; produces podcasts for arts organizations and change makers
Creative Impostor Studios
Episode: EP #30: Andrea Klunder on Podcasting as Brand Strategy: Why Your Show Has to Match Your Business
Katie Eberman
Web designer, copywriter, and founder of Simply by Katie
Simply by Katie
Episode: EP #29: From VA to Web Designer: How Katie Eberman Built a Business Around Women's Stories
Mari-Liis Vaher
Marketing strategist, author and the founder of Powerful Marketers
Powerful Marketers
Episode: EP #28: Why CEOs Don’t Trust Marketing — And What to Do About It
Howard Rudin
Belting supplier; operates Ace Belting, specializes in conveyor belts for manufacturers
Ace Belting
Episode: EP #27: From the Kitchen to the Factory Floor with Howard Rudin

Host

Svenja Lyon
Host of This Might Get Creative, branding expert at Lyon Creatives

Reviews

5.0 out of 5 stars from 2 ratings
  • I learned so much!

    I just finished listening to the episode on SEO and AIO and I learned so much. Thanks you for sharing all these wonderful insights.

    Apple Podcasts
    5
    N Bedard
    United Statesa month ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The conversations blend tactical tips with personal storytelling, making strategies feel achievable.
Listeners highlight practical, actionable marketing and branding takeaways.
Quality guests and insightful perspectives on scaling and maintaining brand identity are frequently noted.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

EP#5: Let Go to Get Visible: Social Media, Branding & Networking with Patti Singer
Q: Awesome. So how do you learn a client's brand voice?
Patti explains she learns a client's voice by meeting in person, touring their space if possible, listening to how they describe what they do, and gathering photos with descriptions to capture terminology; then she translates that into plain English and maintains consistency across posts.
EP#11: Finding Your Niche: From Chaos to Clarity with Becky Imbimbo
Q: Did narrowing your focus affect your confidence or branding more, and how did it show up in practice?
Narrowing helped my confidence grow as clients validated my expertise; I could explain services succinctly and align with clients who genuinely needed my specific capabilities.
EP#11: Finding Your Niche: From Chaos to Clarity with Becky Imbimbo
Q: When you identify a niche and your dream client, what changed first in your business?
The messaging became more direct and targeted, while branding remained consistent; focus helped me communicate value more clearly and attract the right clients.
EP#7: How Realtors Build Trust: Community, Branding & Real Talk with Tara Lauterbach
Q: What role do branding and website strategy play in attracting buyers and sellers?
A strong, cohesive brand and a customizable website help you control your narrative, improve SEO, and capture leads through targeted content and landing pages.
EP#7: How Realtors Build Trust: Community, Branding & Real Talk with Tara Lauterbach
Q: How do you stand out among many real estate agents, especially within large brands like REMAX?
Standing out comes from showcasing personality, consistent presence online, and a clear personal brand that customers can connect with—often more than just the brokerage name.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show spotlights real-world brand building through candid conversations with founders, designers, marketers, and growth leaders. Episodes focus on authentic growth, branding as a system, the tension between personal identity and scalable business, and practical tactics like A/B testing, storytelling with data, and systemized marketing. Noteworthy moments include pivot stories—from author to marketer to strategist—along with hands-on tips for branding, AI in marketing, and building teams without losing culture. The format tends to mix tactical takeaways with personal narratives, offering listeners actionable frameworks they can apply to service-based businesses, studios, and B2B brands.

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These podcasts share a similar audience with this podcast:

1. The Mel Robbins Podcast

How many episodes of this podcast are there?

this podcast launched 9 months ago and published 37 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Caroline Benefield
2. Sarah Mariano
3. Dan Keller
4. Katie Dooley
5. Jacki DeVries
6. Andrea Klunder
7. Katie Eberman
8. Mari-Liis Vaher

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