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Artwork for This Might Get Creative -With Brand Strategist & Creative Director Svenja Lyon

This Might Get Creative -With Brand Strategist & Creative Director Svenja Lyon

Svenja Lyon – Brand Strategist & Creative Director at Lyon Creatives
Branding
Lyon Creatives
Artificial Intelligence
Brand Strategy
Entrepreneurship
The Stretch Therapists
Social Media Marketing
Imposter Syndrome
AI Optimization
Human Design
Authenticity
Networking
Brand Identity
Virtual Helping Hand
Kindwrite Studio
Private Equity
Enji
Powerful Marketers
BNI
Podcasting

Ever wonder what really goes on behind a brand? This Might Get Creative is the podcast for entrepreneurs who want real, unfiltered brand strategy — told through the stories of the people who built something worth talking about.

Each episode, host and branding expert Svenja Lyon of Lyon Creatives goes behind the brand with founders and creatives to uncover the wins, the hard lessons, and the momen... more

PublishesWeeklyEpisodes39Foundeda year ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for This Might Get Creative -With Brand Strategist & Creative Director Svenja Lyon

Latest Episodes

Why Imposter Syndrome Shows Up in High Performers—and How to Reframe It

Svenja Lyon talks with Lawrence D. Eichen, Esq., an attorney, professional speaker, and negotiation coach, about imposter syndrome: where it can come from, how it affects capabl... more

YouTube

Danielle McDougald didn't plan on starting a business. She was home with a newborn during her husband's first deployment when a friend needed help with admin and social media in the early days of COVID, and that favor turned into The Virtual Helping ... more

YouTube

Gwendolyn Young built Your Virtual Admin Expert after a lupus diagnosis forced her to rethink what a sustainable business could look like. She talks with Svenja about starting from a makeshift website with zero virtual assistant experience, landing h... more

YouTube

Stephanie Ohannesian spent four years producing events for NBC Universal without a single day off, until her body shut down and she landed in the ER. That crisis became Triage Coaching and Consulting, a burnout and stress mitigation company built on ... more

YouTube

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Recent Guests

Lawrence Eichen
Attorney, professional speaker and negotiation coach
Episode: EP#39: Why Imposter Syndrome Makes High Achievers Feel Like Frauds
Danielle McDougald
Founder of the Virtual Helping Hand
The Virtual Helping Hand
Episode: EP #38: Affirmations, Authenticity, and Building The Virtual Helping Hand
Gwendolyn Young
Founder of Your Virtual Admin Expert; operations partner to CEOs
Your Virtual Admin Expert
Episode: EP #37: Building a Business That Runs Without You With Gwendolyn Young
Stephanie Ohannesian
Founder of Triage Coaching and Consulting, burnout and stress mitigation expert
Triage Balanced Life / Triage Coaching and Consulting
Episode: EP #36: The Neuroscience of Burnout and Building a Brand with Stephanie Ohannesian
Caroline Benefield
Founder of Southern Grid Digital, digital marketing consultant for women-led businesses
Southern Grid Digital
Episode: EP #35: When the Thing You're Good At Isn't the Thing You Want with Caroline Benefield
Sarah Mariano
Founder and CEO of The Stretch Therapists
The Stretch Therapists
Episode: EP #34: Stop Being the Face. Start Building the Empire with Sarah Mariano
Dan Keller
Owner/operator of a third-generation family roofing, siding, and windows company
George J. Keller and Sons (GJK Keller and Sons)
Episode: EP #33: Family-Owned vs Private Equity with Dan Keller
Katie Dooley
Founder of Paper Lime Creative
Paper Lime Creative
Episode: EP #32: Katie Dooley on Branding as a System: Why Consistency Beats Pretty
Jacki DeVries
Founder of FireUp AIO, digital marketing expert
FireUp AIO
Episode: EP #31: From SEO to AIO: How Jacki DeVries Rebuilt Around How AI Decides Who to Recommend

Host

Svenja Lyon
Host of This Might Get Creative and branding expert

Reviews

5.0 out of 5 stars from 9 ratings
  • I learned so much!

    I just finished listening to the episode on SEO and AIO and I learned so much. Thanks you for sharing all these wonderful insights.

    Apple Podcasts
    5
    N Bedard
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host emphasizes authenticity and actionable insights over hype.
Episodes blend strategic depth with approachable storytelling.
Listeners appreciate the practical branding frameworks and real-world examples.
Guests offer diverse perspectives from founder-led brands to AI-enabled marketing.

Top Entrepreneurship Podcasts

Talking Points

Recent interactions between the hosts and their guests.

EP#39: Why Imposter Syndrome Makes High Achievers Feel Like Frauds
Q: Where is this coming from? The root cause and then how can we address this so that we can change it?
Eichen said there is no single cause for everyone. For him, childhood messages that he was not smart enough led him to discount achievements. He recommends identifying and revising those old beliefs, separating feelings from facts, recognizing accomplishments and taking imperfect action.
EP#39: Why Imposter Syndrome Makes High Achievers Feel Like Frauds
Q: So how did that switch happen?
Eichen said he studied computer science, worked as a programmer for several years, then turned to law school after career setbacks left him unsure what to do next. He described law as an unexpected path rather than a lifelong ambition.
EP#5: Let Go to Get Visible: Social Media, Branding & Networking with Patti Singer
Q: Awesome. So how do you learn a client's brand voice?
Patti explains she learns a client's voice by meeting in person, touring their space if possible, listening to how they describe what they do, and gathering photos with descriptions to capture terminology; then she translates that into plain English and maintains consistency across posts.
EP#11: Finding Your Niche: From Chaos to Clarity with Becky Imbimbo
Q: Did narrowing your focus affect your confidence or branding more, and how did it show up in practice?
Narrowing helped my confidence grow as clients validated my expertise; I could explain services succinctly and align with clients who genuinely needed my specific capabilities.
EP#11: Finding Your Niche: From Chaos to Clarity with Becky Imbimbo
Q: When you identify a niche and your dream client, what changed first in your business?
The messaging became more direct and targeted, while branding remained consistent; focus helped me communicate value more clearly and attract the right clients.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on real-world brand strategy through candid conversations with founders, creators, and operators who have built sustainable businesses. Episodes repeatedly explore branding as a system, team-building and delegation, authentic storytelling, and the intersection of growth with personal values. Across guests, practical tactics shine—from content strategies and data-driven marketing to AI-enabled optimization and scalable operations—while the host emphasizes transparency, actionable frameworks, and mindset shifts needed for lasting brands. A standout aspect is the mix of hands-on B2B and service-based business insights, plus a recurring focus on branding clarity, leadership, and process-driven growth that's likely to appeal to ... more

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this podcast launched a year ago and published 39 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Lawrence Eichen
2. Danielle McDougald
3. Gwendolyn Young
4. Stephanie Ohannesian
5. Caroline Benefield
6. Sarah Mariano
7. Dan Keller
8. Katie Dooley

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