This Is Not Your Hobby
Julie RhodesThis Is Not Your Hobby is the no-fluff podcast for independent beverage brands that want to scale smarter, not just hustle harder. Hosted by Julie Rhodes - beverage business consultant, educator, journalist, and brand co-founder - this podcast dives into the real-world sales, marketing, and distribution strategies that small craft beverage companies actually need. Each episode tackles common busin... more
| Publishes | Twice monthly | Episodes | 21 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||
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Latest Episodes
Everybody keeps yelling "AI is coming" and most small beverage brands still have no clue whether they even show up when a drinker asks ChatGPT where to grab a local beer, cider, or canned cocktail. In this episode, Scott Kolbe of Market Your Craft br... more
Most small craft beverage brands are either paying for too much software, paying for the wrong software, or paying for software they signed up for once and never actually used. The comment section on Facebook is great for vibes, terrible for tech adv... more
The whole industry is suddenly talking about AI, and everyone has an opinion. The brands using it well are getting hours back every week and making smarter decisions with less effort. The brands using it badly are generating embarrassing POS material... more
Julie just got back from the Craft Brewers Conference in Philadelphia, and she's got a lot to say. The vibe was different this year — less hand-wringing, more let's-actually-do-something energy — and the programming reflected a real shift in what the... more
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Short, sweet, and to the point. Julie is great at giving straightforward tips and strategies that anyone can apply immediately. She explains things super clearly with easy to remember metaphors and no extra fluff.
Apple Podcasts5BrookePGH
United States10 months ago
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Frequently Asked Questions About This Is Not Your Hobby
What is This Is Not Your Hobby about and what kind of topics does it cover?
The show targets independent beverage brands looking to scale with practical, revenue-focused strategies. Across episodes, topics center on hospitality as a growth lever, data-informed decision making, profitability, and smart tech/tool choices for small brands. Guests range from hospitality executives and data analysts to branding and financial experts, offering hands-on guidance for brand owners and operators who want to move beyond vanity metrics toward sustainable growth. A notable strength is the host's hands-on, no-fluff approach, with actionable frameworks, checklists, and concrete takeaways that listeners can apply quickly. The format frequently blends solo deep-dives on systems and processes with guest perspectives from experienced... more
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How many listeners does This Is Not Your Hobby get?
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What are the audience demographics for This Is Not Your Hobby?
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How many subscribers and views does This Is Not Your Hobby have?
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Which podcasts are similar to This Is Not Your Hobby?
These podcasts share a similar audience with This Is Not Your Hobby:
1. Craft Brewery Financial Training Podcast
2. Brewbound Podcast
3. New Heights with Jason & Travis Kelce
How many episodes of This Is Not Your Hobby are there?
This Is Not Your Hobby launched a year ago and published 21 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact This Is Not Your Hobby?
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What guests have appeared on This Is Not Your Hobby?
Recent guests on This Is Not Your Hobby include:
1. Will Guidara
2. Kate Bernot
3. Chris Farmand
4. Amanda DeVries
5. Michelle Forester
6. Hunter Oetinger
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.