
This Is Not Your Hobby is the no-fluff podcast for independent beverage brands that want to scale smarter, not just hustle harder. Hosted by Julie Rhodes - beverage business consultant, educator, journalist, and brand co-founder - this podcast dives into the real-world sales, marketing, and distribution strategies that small craft beverage companies actually need. Each episode tackles common busin... more
| Publishes | Twice monthly | Episodes | 18 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||

Julie just got back from the Craft Brewers Conference in Philadelphia, and she's got a lot to say. The vibe was different this year — less hand-wringing, more let's-actually-do-something energy — and the programming reflected a real shift in what the... more
Good vibes don't scale. If your guest experience depends entirely on who's working that day, you don't have a hospitality culture — you have a lottery. In this episode, Julie gets into the actual mechanics: how to write service standards for your tap... more
Everyone says they have great hospitality. Most taprooms have friendly staff. However, those are not the same thing. In this episode, Julie breaks down what hospitality actually means, why it's not the same as customer service, and how industries lik... more
The last two episodes covered chain sales and scan data: what they are, how they work, and why they matter for brands trying to compete on shelf. This episode brings in the person who makes sense of what the numbers are actually saying. Kate Bernot i... more
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Short, sweet, and to the point. Julie is great at giving straightforward tips and strategies that anyone can apply immediately. She explains things super clearly with easy to remember metaphors and no extra fluff.









Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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These podcasts share a similar audience with This Is Not Your Hobby:
1. The True Craft Podcast
2. Brewbound Podcast
3. Master Brewers Podcast
4. Pivot
5. The Rewatchables
This Is Not Your Hobby launched 9 months ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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