The Yarn
Australian Wool InnovationWhat do luxury fashion in Paris and a farm near Burra have in common? Wool! Join us as we explore wool’s global supply chain; speaking with woolgrowers, manufacturers, designers and everyone in between, about how they're working with the world's miracle fibre. If you have feedback or a question you would like to raise as part of The Yarn podcast, please email The Yarn at theyarn@wool.com.
| Publishes | Monthly | Episodes | 292 | Founded | 10 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Education | |||
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Latest Episodes
Tom Hooke from East Loddon Merino Stud in the Riverina has written a fascinating Nuffield report looking into the potential for using regenerative farming principles across the vast the Pastoral regions of Australia. His AWI-funded scholarship took h... more
George Millington has recently returned from China with grounds for sustained optimism for wool. Hear what the AWI Chairman has to say about supply, ongoing demand for wool and the latest developments in on farm research.
"Built for work, worn for life" is the RB Sellars motto and a perfect fit for the Merino wool campaign with Woolmark. RB Sellars CEO and woolgrower Jim Gall speaks about his optimism for wool and the celebration of our natural fibre as part their pop... more
Opinions about how to market the world’s greatest natural fibre are not hard to find, however listening to the person actually in charge in very enlightening. Laura Armstrong the Head of Demand Creation at Australian Wool Innovation/Woolmark explains... more
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Reviews
- Shedding Light on Wool Industry’s Impact
Such a fantastic podcast! Particularly enjoyed the episodes 'How Do We Make Wool Cool?' and 'A Wool Story: Farming Through Generations.' They do an incredible job showcasing the creativity, sustainability, and rich heritage of the wool industry. The stories and insights shared offer a fresh perspective on the challenges and innovations shaping the future of wool.
Apple Podcasts5Ram Savana | Enable Ag
Australia2 years ago - Consistent
Good quality podcast on wool. My biggest surprise is how you have managed to keep covering the sole topic of wool for so many episodes!
Good job.
Apple Podcasts5wheatwatcherAustralia5 years ago - The secret of a kelpie Master
Great podcast; great trainer; have had the pleasure of one of his weekends as one of the all Women’s training day for working dogs, and have purchased his videos so that l can go over the training methods to continue to train our working dogs to reach their full potential
Apple Podcasts5pinkiewoodlandviewAustralia7 years ago - Great Podcast
Fantastic Podcast, very informative and I learn a lot from it! Keep up the good work
Apple Podcasts5J booAustralia7 years ago - The Yarn
My favourite interviews of late have been with Charlie Arnott so many
Lessons for us in that interview ,
Ruchika Sachdeva was an inspiration
And I will seek out her clothes and
James Rebanks What an advocate for farmers
Keep up the good work
Jenny
Apple Podcasts5Breadalbane farmersAustralia8 years ago
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Frequently Asked Questions About The Yarn
What is The Yarn about and what kind of topics does it cover?
The show consistently explores wool's global supply chain, spotlighting growers, brands, researchers, and industry organizations. Episodes cover marketplace dynamics, on-farm productivity, marketing and branding, sustainability, and innovative uses of Merino wool in performance apparel. A recurring thread is how wool competes with synthetics through durability, traceability, and storytelling, with notable episodes focusing on regenerative farming, flystrike research, and the role of industry bodies like AWI and Woolmark in shaping demand. The mix of practical farming insights, brand strategy, and global market perspective makes it a strong resource for professionals involved in wool production, marketing, and supply chain management. A stan... more
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How many listeners does The Yarn get?
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What are the audience demographics for The Yarn?
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How many subscribers and views does The Yarn have?
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Which podcasts are similar to The Yarn?
These podcasts share a similar audience with The Yarn:
1. Profitable Farmer
2. Head Shepherd
3. Productivity and Profitability Media Series
4. Central Station - True Stories from Outback Australia
5. Commodity Conversations
How many episodes of The Yarn are there?
The Yarn launched 10 years ago and published 292 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Yarn?
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What guests have appeared on The Yarn?
Recent guests on The Yarn include:
1. Tom Hooke
2. George Millington
3. Jim Gall
4. Laura Armstrong
5. Bryan Fry
6. Paul Manders
7. Michael Edmunds
8. Dr. Andrew Oxley
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.