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Artwork for Your Marketing Playbook

Your Marketing Playbook

BAM Media
Real Estate
Instagram
Social Media Marketing
Chatgpt
Hyperlocal Content
Real Estate Marketing
Artificial Intelligence
The Broke Agent
BAM Media
Reston, Virginia
Tiktok
Local Content
Alex Hormozi
Claude
Youtube Channel Strategy
Board Of Advisors (claude)
Claude AI
Claude Projects
Chicago, United States
Linkedin

Your no-BS guide to social media, marketing, content and AI for real estate agents. Every week I break down what's actually working right now so you can stop guessing and start growing (with a little bit of sarcasm and humor). Build a brand people actually follow Get real engagement Create content that generates leads Use AI to work smarter without overwhelm I'm Eric Simon, co-founder of BAM Media... more

PublishesWeeklyEpisodes216Founded4 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Your Marketing Playbook

Latest Episodes

The Broke Agent breaks down why views do not always translate into followers and what real estate agents need to change in their content strategy. He breaks down how to optimize your profile, give people a clear reason to follow, build recurring cont... more

Will Draper, Real Estate Marketing Coach, joins The Broke Agent to discuss how real estate agents can increase their visibility in ChatGPT and AI search. They also discuss the five-step framework to optimize their online profiles and turn past transa... more

The Broke Agent discusses six real estate content trends that need to die, from robotic AI scripts and fake podcast setups to generic homebuying tips, overproduced listing videos, and copied AI image trends. He breaks down why agents should stop crea... more

Marie Lee joins The Broke Agent to discuss how real estate agents can turn client experiences into storytelling content that builds trust, proves their expertise, and helps win more listings.

She breaks down the case studies behind her best posts, f... more

Key Facts

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Contact Information
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Find out how many people listen to this podcast per episode and each month.

Recent Guests

Will Draper
Social media coach and agent associate (active real estate agent); featured expert on AI, social strategy, and AI search optimization
Independent/Will Draper
Episode: Why AI Recommends Other Real Estate Agents (And Not You)
Marie Lee
Real estate agent specializing in listings and storytelling content
Tennessee, USA
Episode: Want More Listings? Start Posting This Type of Content
Kenny Truong
Real estate marketer known as The Fast Agent
EXP Realty
Episode: How To Create Viral Real Estate Images With ChatGPT
Dave Hutchinson
Real estate team lead, AI expert, content creator
Real Estate Money / AI school community
Episode: How To Get ChatGPT (And Every Other AI) To Recommend You As An Agent
Matt Lionetti
Listing marketing specialist and creator of listing videos
Broke Agent / BAM Media
Episode: The Psychology Behind Real Estate's Most Viral Listing Videos
Haley Ingram
Founder and CEO of Coffee and Contracts
Coffee and Contracts
Episode: How To Get Started With Claude: Step-By-Step Guide
Dustin Fox
Washington, DC realtor who built an AI-driven content pipeline
Self/Real Estate Agent
Episode: This Simple AI System Turns Local News Into Viral Real Estate Content | The Walk Thru 199
Jason Cassity
Chief Growth Officer of Real Realgist
Real Realgist
Episode: How To Train AI To Sound Like You (In 10 Minutes) | The Walk Thru 198
Andrew Undom
Real estate agent featured on the show
Real estate
Episode: I Built 1.5M Followers… Then My Content Stopped Working | The Walk Thru 197

Host

Eric Simon
Host of several real estate marketing and content-focused shows; co-founder of BAM Media and The Broke Agent; in-the-trenches practitioner and brand-builder.

Reviews

4.8 out of 5 stars from 33 ratings
  • Gone down hill

    I loved this show with Byron as host. “Danny Deals” makes the show a difficult listen. Too much joking around. Eric is funny. Danny, not so much.

    The panel format is terrific and their guests are amazing contributors.

    Please bring Byron back.

    Apple Podcasts
    3
    Austin Eaton MN Realtor
    United States4 years ago
  • Arrived for the info, stayed for the banter

    When they get the right mix of hosts, this show is the best around. Byron, Eric, Daniel, Tom & Taya are some of the best. Roasting each other keeps the otherwise sometimes dry topics from becoming boring. Great overall real estate weekly recap.

    Apple Podcasts
    5
    Kbenedict09
    United States4 years ago
  • 5 STARS!!

    Amazing podcast with amazing guests every week (and they always know how to make you laugh). Great information is always delivered, I really enjoy listening to this pod!

    Apple Podcasts
    5
    honeyhayhay
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great information delivered with humor and real-world examples.
Guests are consistently high-quality and insights are actionable.
The mix of hosts keeps topics engaging with witty banter.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why AI Recommends Other Real Estate Agents (And Not You)
Q: What role do reviews play in AI-proofing and ranking?
Quality, contextual reviews matter more than sheer volume; reviews should reflect actual outcomes and specifics of how you helped clients, which AI can extract to validate your expertise.
Why AI Recommends Other Real Estate Agents (And Not You)
Q: How do you move from generic claims to scenario-based relevance in content?
Focus on clearly defined scenarios (e.g., relocation, new construction) and create supporting content like dedicated services pages and case studies that narrate exact situations and outcomes; this helps AI match the user's needs to your expertise.
Why AI Recommends Other Real Estate Agents (And Not You)
Q: What are the first steps an agent should take to start showing up in AI search when people type in queries like best agent in a market?
Start with a single, strong positioning statement that can scale: include who you help, where you work, and what scenarios you specialize in; ensure this is mirrored across all directories and your website so AI can build a coherent picture.
The 2026 Social Media Playbook For Real Estate Agents
Q: What is the first thing you would do if an agent has no idea what direction to go in with their content?
Take a step back, review the last six months of posts to identify any outliers, analyze what made them work, and reframe the strategy to lean into those successful elements rather than continuing what hasn't worked.
Use These ChatGPT Hacks To Improve Your Real Estate Content | The Walk Thru 177
Q: Alyssa, what are agents asking most about right now?
Alyssa notes questions about quick fixes (hashtags, editing apps) but emphasizes bigger pain points: consistency and seeing results, advocating time-blocking and weekly planning as solutions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Your Marketing Playbook

What is Your Marketing Playbook about and what kind of topics does it cover?

A practical show focused on real estate marketing, social media strategy, and AI-powered content creation. Episodes center on hands-on techniques for scalable content, optimizing websites for AI and search, and using tools like Claude and ChatGPT to accelerate production while preserving a distinctive personal voice. A standout element is the consistently actionable format: step-by-step workflows, live audits, and real-world case studies from practitioners building brands in real estate, often with humor and a no-nonsense tone. The show frequently features AI researchers, seasoned marketing professionals, and real estate marketers who share templates, prompts, and pipelines to help listeners generate leads and engagement without overwhelm.

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How many episodes of Your Marketing Playbook are there?

Your Marketing Playbook launched 4 years ago and published 216 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Your Marketing Playbook?

Recent guests on Your Marketing Playbook include:

1. Will Draper
2. Marie Lee
3. Kenny Truong
4. Dave Hutchinson
5. Matt Lionetti
6. Haley Ingram
7. Dustin Fox
8. Jason Cassity

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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