Rephonic
Artwork for Your Marketing Playbook

Your Marketing Playbook

BAM Media
Real Estate
Instagram
Social Media Marketing
Real Estate Marketing
Chatgpt
Hyperlocal Content
Artificial Intelligence
The Broke Agent
BAM Media
Reston, Virginia
Tiktok
Local Content
AI Avatars
Alex Hormozi
Claude
Board Of Advisors (claude)
Youtube Channel Strategy
Claude AI
Claude Projects
Chicago, United States

Your no-BS guide to social media, marketing, content and AI for real estate agents. Every week I break down what's actually working right now so you can stop guessing and start growing (with a little bit of sarcasm and humor). Build a brand people actually follow Get real engagement Create content that generates leads Use AI to work smarter without overwhelm I'm Eric Simon, co-founder of BAM Media... more

PublishesWeeklyEpisodes221Founded4 years ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for Your Marketing Playbook

Latest Episodes

Kelsie Blevins joins The Broke Agent to talk about growing her brand to 260,000 followers and more than $60 million in sales in just two years. She breaks down her “feel filter” for branding, her faith-based content strategy, and the daily Instagram ... more

Jason Cassity, Chief Growth Officer at Real, joins The Broke Agent to discuss Ryan Serhant’s new AI avatar, Instagram’s 90-minute video update and how agents can leverage new content features, and what Open Real Estate means for the industry. Plus, w... more

Tessa Jelten, Head of Member Content at Coffee & Contracts, joins The Broke Agent to discuss how agents can stand out in a sea of AI content slop, using the “you filter” and personal storytelling to differentiate their brand, and holiday trend-jackin... more

In this BAM Masterclass, Alyssa Curnutt and Eric Simon break down how to build a hyperlocal newsletter your community actually reads, and more importantly, how to turn those readers into conversations and closings.

The Broke Agent YouTube Channel: h... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Jason Cassity
Chief Growth Officer at Real
Real
Episode: Ryan Serhant Just Went All In On AI Content: Is This A Smart Move For Agents?
Tessa Jelten
Head of Member Content at Coffee & Contracts
Coffee & Contracts
Episode: How To Make Your Real Estate Content Stand Out When Everyone Uses AI
Alyssa Curnutt
Queen of hyperlocal content, guest speaker on newsletter strategy
Alyssa Curnutt / Hyperlocal Content
Episode: How To Create A Real Estate Newsletter People Actually Read
Robert Cedeno
Real estate agent with multiple Instagram accounts and a heavy focus on listing videos and social media strategy
Cedeno Real Estate / Inland Empire Home Tours
Episode: How This Agent Turned Instagram Into $100M+ In Real Estate Deals
Will Draper
Social media coach and agent associate (active real estate agent); featured expert on AI, social strategy, and AI search optimization
Independent/Will Draper
Episode: Why AI Recommends Other Real Estate Agents (And Not You)
Marie Lee
Real estate agent specializing in listings and storytelling content
Tennessee, USA
Episode: Want More Listings? Start Posting This Type of Content
Alyssa Stalker
Head of Education and Strategy at Coffee and Contracts; host of Above Asking Podcast
Coffee and Contracts
Episode: The 2026 Social Media Playbook For Real Estate Agents
Kenny Truong
Real estate marketer known as The Fast Agent
EXP Realty
Episode: How To Create Viral Real Estate Images With ChatGPT
Dave Hutchinson
Real estate team lead, AI expert, content creator
Real Estate Money / AI school community
Episode: How To Get ChatGPT (And Every Other AI) To Recommend You As An Agent

Host

Eric Simon
Co-founder of BAM Media and founder of The Broke Agent, a real estate humor brand

Reviews

4.8 out of 5 stars from 33 ratings
  • Gone down hill

    I loved this show with Byron as host. “Danny Deals” makes the show a difficult listen. Too much joking around. Eric is funny. Danny, not so much.

    The panel format is terrific and their guests are amazing contributors.

    Please bring Byron back.

    Apple Podcasts
    3
    Austin Eaton MN Realtor
    United States4 years ago
  • Arrived for the info, stayed for the banter

    When they get the right mix of hosts, this show is the best around. Byron, Eric, Daniel, Tom & Taya are some of the best. Roasting each other keeps the otherwise sometimes dry topics from becoming boring. Great overall real estate weekly recap.

    Apple Podcasts
    5
    Kbenedict09
    United States4 years ago
  • 5 STARS!!

    Amazing podcast with amazing guests every week (and they always know how to make you laugh). Great information is always delivered, I really enjoy listening to this pod!

    Apple Podcasts
    5
    honeyhayhay
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The panel format and lively host banter appeal when the mix of voices works well.
Listeners value the mix of practical real estate information and humor.
Some listeners find excessive joking or certain panel personalities distracting.
Strong guest contributions are a recurring positive.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ryan Serhant Just Went All In On AI Content: Is This A Smart Move For Agents?
Q: So what do you think about long form video on Instagram and how agents could use it?
Cassity says compelling storytelling matters more than the format, and suggests agents try longer personal videos, day-in-the-life content, neighborhood tours, and cinematic listing videos. Simon adds that linked clips and background playback could make the feature more useful.
Ryan Serhant Just Went All In On AI Content: Is This A Smart Move For Agents?
Q: What do you think about this strategy for Serhant?
Jason Cassity is skeptical that an AI avatar can deepen the personal connection audiences have with Ryan Serhant. He says the approach may suit Serhant's global brand, but is a poor template for agents whose value depends on local relationships and their own on-camera presence.
How To Make Your Real Estate Content Stand Out When Everyone Uses AI
Q: Do you think agents should be creating HeyGen avatars of themselves to produce this content?
Jelten says AI avatars may suit agents who commit to making them their distinctive approach, but does not recommend them universally. She notes that high-quality avatars require considerable time and effort to create and refine.
How To Make Your Real Estate Content Stand Out When Everyone Uses AI
Q: In a sea of content slop, as an agent, what would you do to stand out and kind of differentiate your content right now with all this going on?
Tessa Jelten recommends using a “you filter” to bring personal details, experience, humor and perspective into familiar content formats, making the posts feel distinctively human.
How To Create A Real Estate Newsletter People Actually Read
Q: Do you include listings in the Spokane Insider newsletter?
Yes, listings are included, but not in every issue; they're used strategically, and sometimes appear in the Spokane Insider only when they add value to the audience, while more listings may appear in the market update.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Your Marketing Playbook

What is Your Marketing Playbook about and what kind of topics does it cover?

Practical guidance for real estate agents on building an audience, creating distinctive content and turning digital marketing into business. Eric Simon leads solo lessons and conversations with agents, marketers and industry specialists, covering social media strategy, hyperlocal content, newsletters, AI tools and search visibility. Advice is grounded in specific workflows and examples, from shaping a recognizable personal voice to improving how potential clients find an agent online.

The approach pairs tactical instruction with humor and a skeptical eye toward generic advice and trend-chasing. Episodes often examine how agents can use new platforms and AI without losing the personal perspective that makes their content memorable. It suits... more

Where can I find podcast stats for Your Marketing Playbook?

Rephonic provides a wide range of podcast stats for Your Marketing Playbook. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Your Marketing Playbook and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Your Marketing Playbook get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for Your Marketing Playbook, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Your Marketing Playbook?

Rephonic provides comprehensive predictive audience data for Your Marketing Playbook, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Your Marketing Playbook have?

To see how many followers or subscribers Your Marketing Playbook has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Your Marketing Playbook are there?

Your Marketing Playbook launched 4 years ago and published 221 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Your Marketing Playbook?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Your Marketing Playbook?

Rephonic pulls ratings and reviews for Your Marketing Playbook from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Your Marketing Playbook?

Rephonic provides full transcripts for episodes of Your Marketing Playbook. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Your Marketing Playbook?

Recent guests on Your Marketing Playbook include:

1. Jason Cassity
2. Tessa Jelten
3. Alyssa Curnutt
4. Robert Cedeno
5. Will Draper
6. Marie Lee
7. Alyssa Stalker
8. Kenny Truong

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days