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The Real Word

The Real Word
National Association Of Realtors
Zillow
NAR
Real Estate Industry
NAR Settlement
Real Estate
Real Estate Commissions
Compass
MLS
Exp Realty
Real Estate Agents
California Association Of REALTORS
Consumer Federation Of America
Redfin
Department Of Justice
2024 Presidential Election
Reminder Media
Clear Cooperation
Multiple Listing Service
Landian

Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.

PublishesWeeklyEpisodes431Founded8 years ago
Number of ListenersCategory
News

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Latest Episodes

Byron Lazine and Nicole White discuss the $81 million in Zillow insider stock sales now under scrutiny, the shareholder lawsuit behind the allegations and why the timing alone may not tell the full story. They also unpack the FTC’s response to the Re... more

Byron Lazine discusses the Compass and NWMLS settlement, the new 21-day First Look listing status, and what the changes mean for buyers, sellers, and agents. He breaks down why First Look is different from Coming Soon, and the risks agents need to ex... more

YouTube

Byron Lazine and Nicole White discuss why agent professionalism has become a bigger concern for brokers than affordability and AI, and what that says about the future of the real estate industry. They also break down training and competency standards... more

YouTube

Byron Lazine and Nicole White discuss the latest real estate industry news: Zillow Elevate, how it’s monetizing housing data through Pinterest, and what agents can offer that portals can’t.

BAM Camp Team Leaders: bamcamp.remindermedia.com/

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Key Facts

Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Tatiana London
Broker at London Realty Group
London Realty Group
Episode: A New Survey Just Exposed Real Estate’s Biggest Problem | The Real Word 419
Ivy Zelman
Hall of Fame institutional investor and equity analyst, Zelman & Associates
Zelman & Associates
Episode: Ivy Zelman’s Big Warning About Housing Supply
Hoby Hanna
CEO of Howard Hanna Real Estate Services
Howard Hanna Real Estate Services
Episode: Howard Hanna CEO Challenges NAR Over The Realtor Title | The Real Word 416
Luke Aker
Reminder Media executive
Reminder Media
Episode: Are Agents Breaking NAR's REALTOR® Trademark Rules? | The Real Word 411
Lisa Chinati
Reminder Media representative
Reminder Media
Episode: Are Agents Breaking NAR's REALTOR® Trademark Rules? | The Real Word 411
Mark Davison
Brand consultant
Mark Davison Thousand Watt Agency
Episode: Are Agents Breaking NAR's REALTOR® Trademark Rules? | The Real Word 411
Jason Abrams
Introduced in the discussion; connected to the Keller Williams Collab sound bite
KW Collab ecosystem
Episode: Gary Vee’s 50% Content Rule Sparks Real Estate Debate | The Real Word 401
Shannon Gillette
Agent in Phoenix, Marker of the Week on Walkthrough pod
Real estate agent, Phoenix
Episode: What NAR’s 2025 Report Exposes About 62% Of Realtors | The Real Word 376
Rory Golod
President of Growth at Compass
Compass
Episode: The Real Estate Lawsuit Heats Up: Zillow Claps Back at Compass | The Real Word 371

Hosts

Byron Lazine
Host of The Real Word; real estate professional and entrepreneur
Nicole White
Co-host of The Real Word; real estate professional and entrepreneur

Reviews

4.7 out of 5 stars from 55 ratings
  • Facts No Fluff

    One of the best agent focused podcasts. Nicole and Byron back up everything they are saying with the facts and not just what they think will bring ratings. We need more education and they provide it 100%. Thank you!

    Apple Podcasts
    5
    Inspired Nicole
    United States2 years ago
  • Great podcast!

    The podcast was exceptionally well-crafted, offering a blend of deep insights and practical advice that was both engaging and enlightening. I learned the importance of effectively balancing expert knowledge with practical application. The discussion highlighted how complex ideas can be broken down into more digestible parts without losing their depth, a skill that is incredibly valuable in both professional and personal contexts.

    Apple Podcasts
    5
    Patience Patria
    Philippines3 years ago
  • Quick and Informative

    I’m a Realtor in Raleigh and I enjoy listening to Byron and Nicole break down real estate current events. The show is well researched and thought out. I learn a lot from them and I usually get a laugh too! Love Byron and Nicole, definitely worth a 20 minute listen!

    Apple Podcasts
    5
    Ali Fred12
    United States3 years ago
  • Great Pod For Agents

    I’m a realtor in Atlanta, GA & I’m constantly looking for a new podcast that I can relate to. I’ve listened to many agent podcasts and this is by far one of the best that I’ve come across. Great show with personal opinions, and relatable topics!

    Apple Podcasts
    5
    NessaBer90
    United States3 years ago
  • Great opinions

    Finally some people with real opinions in real estate

    Apple Podcasts
    5
    TLTIII
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners find the show informative and practical for real estate pros.
Some critique the show for lacking deep focus on local markets.
Guests are well-chosen experts who add credible depth.
Many reviews praise concise, actionable insights for agents.
Audience often appreciates branding and marketing takeaways alongside market updates.

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Talking Points

Recent interactions between the hosts and their guests.

72% Of Agents Think This About NAR | The Real Word 316
Q: How do you feel about the current perception of NAR among agents?
I lean into the 28% where I'm dissatisfied to a large degree, mainly because I feel forced into membership and tied into agreements.
72% Of Agents Think This About NAR | The Real Word 316
Q: What are the checkpoints in that category making NAR positive or neutral for you and your business?
Most of the people are saying neutral because they probably don't even know what NAR is really doing to help their business.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Real Word

What is The Real Word about and what kind of topics does it cover?

A business-leaning real estate show that blends market news, data-driven analysis, and practical marketing tactics. Episodes frequently cover how portals, MLSs, and tech platforms influence agent pipelines, branding, and client conversations, with a recurring focus on data, advertising strategies, and industry policy. Guests and segments often explore standards, compliance, and the evolving tech stack agents use to stay competitive, making it valuable for agents, brokerages, and marketing partners seeking actionable insights and real-world examples. A notable strength is weaving timely industry updates with promotional opportunities for BAMx, Reminder Media, and related services, alongside hosts who deliver accessible explanations and concr... more

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How many episodes of The Real Word are there?

The Real Word launched 8 years ago and published 431 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Real Word?

Recent guests on The Real Word include:

1. Tatiana London
2. Ivy Zelman
3. Hoby Hanna
4. Luke Aker
5. Lisa Chinati
6. Mark Davison
7. Jason Abrams
8. Shannon Gillette

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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