
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
| Publishes | Weekly | Episodes | 421 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | News | |||

Byron Lazine discusses the bipartisan housing bill Trump is calling a "big yawn," new polling showing 78% of Americans want more affordable housing regardless of politics, and what the institutional investor cap and building deregulation mean for the... more
Byron Lazine discusses NAR’s 2026 Legislative Meetings, unpacking the Realtor trademark debate, the proposed Code of Ethics disclosure requirement, and why NAR keeps focusing on the wrong problem.
BAM Webinar: How to Build a $100M Team:
us02... more
Byron Lazine and Nicole White discuss the new Google Local Service Ads (LSA) update for real estate agents and its impact on Zillow and Realtor.com. They analyze why matching consumer response times dictates lead flow and how top teams navigate the r... more
Byron Lazine and Nicole White discuss the Wall Street Journal's report on agents quitting, NAR's shrinking membership numbers and its Q1 Strategic Plan update, and whether this market is just weeding out people who were never built for it.
They also... more
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One of the best agent focused podcasts. Nicole and Byron back up everything they are saying with the facts and not just what they think will bring ratings. We need more education and they provide it 100%. Thank you!
The podcast was exceptionally well-crafted, offering a blend of deep insights and practical advice that was both engaging and enlightening. I learned the importance of effectively balancing expert knowledge with practical application. The discussion highlighted how complex ideas can be broken down into more digestible parts without losing their depth, a skill that is incredibly valuable in both professional and personal contexts.
I’m a Realtor in Raleigh and I enjoy listening to Byron and Nicole break down real estate current events. The show is well researched and thought out. I learn a lot from them and I usually get a laugh too! Love Byron and Nicole, definitely worth a 20 minute listen!
I’m a realtor in Atlanta, GA & I’m constantly looking for a new podcast that I can relate to. I’ve listened to many agent podcasts and this is by far one of the best that I’ve come across. Great show with personal opinions, and relatable topics!
Finally some people with real opinions in real estate
Key themes from listener reviews, highlighting what works and what could be improved about the show.









Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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A practical, data-driven look at real estate industry dynamics, policy shifts, and listing-ecosystem changes. Episodes frequently dissect MLS rules, portal strategies, and major brokerages' moves, translating complex developments into actionable tactics for agents and teams. The show balances hard industry updates with real-world advice on positioning, branding, and multi-channel marketing, often including sponsor reads and guest perspectives to help listeners stay competitive in a fast-evolving market. A notable edge is the hosts' willingness to connect policy, technology, and everyday agent workflows, making it valuable for agents, brokers, and marketing pros focused on real estate."
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4. Hustle Humbly Podcast
5. Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents
The Real Word launched 8 years ago and published 421 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Real Word include:
1. Jason Abrams
2. Shannon Gillette
3. Leo Pareja
4. Rory Golod
5. James Dwiggins
6. Ricky Carruth
7. Michael Ketchmark
8. Kevin Sears
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