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The SponsorshipX Podcast

SponsorshipX

Welcome to The SponsorshipX Podcast—your year-round source for powerful conversations at the intersection of brand marketing, partnerships, and purpose. As part of our ongoing mission to advocate for the sponsorship industry, this podcast brings together the brightest minds, boldest ideas, and most impactful stories from across the global sponsorship landscape.​

Each episode delivers fresh insig... more

PublishesWeeklyEpisodes11Founded4 months ago
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Transcript

Another talk from the mountain as Mark Harrison, Founder of SponsorshipX, sits down with fellow entrepreneur Darren Kinnaird, the Managing Partner of Crankworx.

Listen in as they discuss everything from building a global property from Wh... more

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Transcript

Recorded outdoors in Whistler — complete with a soundtrack of mountain wind and laughter — this conversation brings Mark Harrison together with Eliot Jackson: Red Bull commentator, content creator, founder of the Grow Cycling Foundation, ... more

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Changemaker on the Mountain: Chris King of Outdoor Research

Join us for a dynamic conversation between Mark Harrison and Chris King, VP of Brand at Outdoor Research, recorded live at Crankworx Whistler during its momentous 20th anniversary. In this ... more

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Key Takeaways | Transcript

From the Croisette to the Metrics: A Cannes Conversation on the Future of Sponsorship

What happens when two sponsorship minds connect on the Riviera? You get a candid, forward-looking podcast straight from the Cannes Adve... more

Key Takeaways | Transcript

Episode 7 of our ROI-focused season explores how real-time data reshapes sponsorship strategy and performance measurement.

SponsorshipX ROI Forum - Speaker Images - Yoeri Gerrits 3 (1)

Yoeri Geerits, Senior Consultant at ... more

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Key Takeaways | Transcript

In our latest episode, we’re exploring the intersection of fandom, data, and measurable impact.

Host Espanda Ghorbannia, Founder & Principal of CONVOY COMMUNICATIONS, leads a powerhouse panel featuring:

🔹 Mark Jeffery, ... more

Key Takeaways Transcript

🎧 Recorded live at the inaugural ROI Forum — hosted by Julian Franklin.

If you’ve ever struggled with determining what your sponsorship is worth—or how to make it work harder—this episode is for you.

Episode 5: “Valuation... more

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Key Takeaways Transcript

In Episode 4 of the SponsorshipX Podcast, we dive into one of the most timely and transformative topics in sponsorship: fan sentiment—and how it’s fast becoming a leading indicator of marketing success.

“Fan Sentiment as a ... more

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How many episodes of The SponsorshipX Podcast are there?

The SponsorshipX Podcast launched 4 months ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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