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The SJX Podcast

SJX Watches
Independent Watchmaking
Breguet
Audemars Piguet
Rolex
Vacheron Constantin
Patek Philippe
FP. Journe
Luxury Watches
Louis Vuitton
Cartier
MB&F
Luxury Watchmaking
LVMH Watch Week
Greubel Forsey
Ferdinand Berthoud
TAG Heuer
Dubai Watch Week
Sotheby's
Urban Jürgensen UJ1
FP Journe

Watch talk with SJX.

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PublishesWeeklyEpisodes50Founded3 years ago
Number of ListenersCategories
HobbiesLeisureTechnology

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Latest Episodes

Episode 50 of the SJX Podcast rounds up recent reviews, including a review of a new book about Universal Genève chronographs, and the latest updates to long-running platforms from Breguet and Patek Philippe.

The discussion also explores the intensif... more

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Ahead of Geneva Watch Days, which will feature 71 (mostly independent) brands in 2026, episode 49 of the SJX Podcast looks back at how independent watchmaking became the phenomenon it is today. SJX and Brandon trace its evolution from 1970s pioneers ... more

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As Swiss watchmakers prepare for their summer holidays, episode 48 of the SJX Podcast rounds up some of the best summer-ready watches released in the first half of 2026, spanning nearly every price category.

Show notes:

* 00:40: Kollokium Projekt ... more

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The return of the Vacheron Constantin Twin Beat Perpetual Calendar got us thinking about other technically interesting watches that showed promise but never truly found their footing.

In episode 47 of the SJX Podcast, SJX and Brandon discuss recent ... more

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Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Nicolas Beau
Head of Tiffany & Co. watchmaking division
Tiffany & Co.
Episode: Ep. 41 - A Diamond in the Rough?
Rexhep Rexhepi
Founder/Watchmaker discussing his chronograph project
Rexhep Rexhepi (brand)
Episode: Ep. 40 - Rexhep Rexhepi's Vision
King Flum
Collector who publishes ScrewDownCrown Substack
Episode: Ep. 34 - Understanding Collector Psychology
Sylvain Berneron
Designer and founder of Berneron SA, a luxury watch brand.
Berneron SA
Episode: Ep. 18 - Sylvain Berneron is All In

Hosts

Brandon Moore
Host of The SJX Podcast; frequent contributor and co-host focused on independent watchmaking and market trends.
SJX
Co-host and curator of independent horology insights; detailed analyses of brands, movements, and market movements.

Reviews

4.8 out of 5 stars from 17 ratings
  • At last, SJX talks!

    Straight talking, quality chat!

    Apple Podcasts
    5
    theseadweller
    United Kingdoma year ago
  • Sound!

    Content fine but too much room reverb for SJX, Brandon’s mic. was OK.

    Apple Podcasts
    5
    theseadweller
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Straight talking, quality chat!
Content fine but too much room reverb for SJX, Brandon's mic. was OK.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#66
Italy/Leisure/Hobbies
Apple Podcasts
#77
Switzerland/Leisure/Hobbies
Apple Podcasts
#106
Russia/Leisure/Hobbies
Apple Podcasts
#111
South Africa/Leisure/Hobbies
Apple Podcasts
#127
Singapore/Leisure/Hobbies
Apple Podcasts
#151
India/Leisure/Hobbies

Talking Points

Recent interactions between the hosts and their guests.

Ep. 34 - Understanding Collector Psychology
Q: How should listeners approach online debates to avoid escalating these identity-driven dynamics?
Recognize that everyone has identity around their purchases, use de-escalation techniques like gray rock or brief, informative replies, and steer debates toward topics that don't threaten personal identity, especially when neither party owns the item being discussed.
Ep. 34 - Understanding Collector Psychology
Q: So you wrote this article about why watch collectors argue about things that are fundamentally subjective. What made you dig into this?
I looked at how people in watch communities react emotionally in groups and online; I found a mismatch between what's at stake and the intensity of emotion, and connected it to identity and behavioral psychology rather than pure product features.
Ep. 27 - Perfectly Impractical
Q: What have you heard about Nouvelle Chronometry, and what are your thoughts based on that?
Nouvelle Chronometry is an interesting new brand founded by Noritaka Sakurai, inspired by a historic pocket watch that reflects Breguet's style. There's anticipation that the watches will stand out in a crowded market.
Ep. 24 - Best of 2025: Surprises and Unexpected Developments
Q: What are your thoughts on what we saw from Breguet this year?
Breguet was very surprising, with impressive innovations led by Gregory Kisling, showcasing a turnaround in product development.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The SJX Podcast

What is The SJX Podcast about and what kind of topics does it cover?

A mix of deep-dive market analysis and technical appreciation of high-end horology, with a strong emphasis on independent brands, Geneva-based scenes, and the evolving ecosystem surrounding Watches & Wonders. Episodes frequently explore design innovation, movement architecture, and brand strategy, while unpacking how social media, auctions, and consumer behavior influence value and collectability. Noteworthy angles include the rise of indie watchmaking, the role of education and domestic manufacturing in American independents, and how large brands leverage heritage and new materials to stay relevant. The format tends to center candid, conversational breakdowns between two hosts, often delivering opinionated takes on pricing, wearability, an... more

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Which podcasts are similar to The SJX Podcast?

These podcasts share a similar audience with The SJX Podcast:

1. Fratello.com
2. HODINKEE Podcasts
3. Unpolished Watches
4. Hairspring
5. The Worn & Wound Podcast

How many episodes of The SJX Podcast are there?

The SJX Podcast launched 3 years ago and published 50 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The SJX Podcast?

Recent guests on The SJX Podcast include:

1. Nicolas Beau
2. Rexhep Rexhepi
3. King Flum
4. Sylvain Berneron

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