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The SJX Podcast

SJX Watches
Independent Watchmaking
Breguet
Audemars Piguet
Rolex
Vacheron Constantin
Luxury Watches
Louis Vuitton
MB&F
Cartier
Luxury Watchmaking
FP. Journe
LVMH Watch Week
Ferdinand Berthoud
Dubai Watch Week
Sotheby's
Urban Jürgensen UJ1
FP Journe
Watches and Wonders
Vacheron
Patek Philippe

Watch talk with SJX.

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PublishesTwice weeklyEpisodes45Founded3 years ago
Number of ListenersCategories
TechnologyHobbiesLeisure

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Latest Episodes

The unprecedented collaboration between Swatch and Audemars Piguet that resulted in the Royal Pop dominated the product's first news cycle, but market enthusiasm seems to have cooled off, with anecdotal evidence supported by broader search trends.

O... more

Episode 44 of the SJX Podcast covers new releases from Grand Seiko, Greubel Forsey, Vacheron Constantin, and Breguet. The common thread that ties these releases together is that each is an incremental update to a previous model. Grand Seiko's updates... more

YouTube

This weekend, the United States marks its 250th Independence Day — it's the perfect opportunity to reflect on recent American contributions to the field of horology.

On episode 43 of the SJX Podcast, SJX and Brandon discuss the latest entry in this ... more

YouTube

Jérôme Biard is good at keeping secrets. As chief executive of Roventa-Henex — a leading white label maker of Swiss watches — he needs to be. For episode 42 of the SJX Podcast, we visited Mr Biard at the company's secretive manufacture in the sleepy ... more

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Key Facts

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Recent Guests

Nicolas Beau
Head of Tiffany & Co. watchmaking division
Tiffany & Co.
Episode: Ep. 41 - A Diamond in the Rough?
Rexhep Rexhepi
Founder/Watchmaker discussing his chronograph project
Rexhep Rexhepi (brand)
Episode: Ep. 40 - Rexhep Rexhepi's Vision
King Flum
Collector who publishes ScrewDownCrown Substack
Episode: Ep. 34 - Understanding Collector Psychology
Sylvain Berneron
Designer and founder of Berneron SA, a luxury watch brand.
Berneron SA
Episode: Ep. 18 - Sylvain Berneron is All In

Hosts

Brandon Moore
Host of The SJX Podcast; frequently co-host; covers luxury watches, brand strategy, and market dynamics.
SJX
Co-host and industry commentator; provides informed analysis on brands, independents, and market trends in watches.

Reviews

4.7 out of 5 stars from 16 ratings
  • At last, SJX talks!

    Straight talking, quality chat!

    Apple Podcasts
    5
    theseadweller
    United Kingdom9 months ago
  • Sound!

    Content fine but too much room reverb for SJX, Brandon’s mic. was OK.

    Apple Podcasts
    5
    theseadweller
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring deep expertise, enhancing credibility and trust among enthusiasts.
Content covers a wide range from brand strategy to market dynamics with practical insights.
Direct, no-nonsense conversations with strong expert opinions.
Production quality is solid, but some listeners notice room reverb on mic setups.
Pacing and depth are ideal for listeners who want technical detail without piecemeal snippets.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ep. 34 - Understanding Collector Psychology
Q: How should listeners approach online debates to avoid escalating these identity-driven dynamics?
Recognize that everyone has identity around their purchases, use de-escalation techniques like gray rock or brief, informative replies, and steer debates toward topics that don't threaten personal identity, especially when neither party owns the item being discussed.
Ep. 34 - Understanding Collector Psychology
Q: So you wrote this article about why watch collectors argue about things that are fundamentally subjective. What made you dig into this?
I looked at how people in watch communities react emotionally in groups and online; I found a mismatch between what's at stake and the intensity of emotion, and connected it to identity and behavioral psychology rather than pure product features.
Ep. 27 - Perfectly Impractical
Q: What have you heard about Nouvelle Chronometry, and what are your thoughts based on that?
Nouvelle Chronometry is an interesting new brand founded by Noritaka Sakurai, inspired by a historic pocket watch that reflects Breguet's style. There's anticipation that the watches will stand out in a crowded market.
Ep. 24 - Best of 2025: Surprises and Unexpected Developments
Q: What are your thoughts on what we saw from Breguet this year?
Breguet was very surprising, with impressive innovations led by Gregory Kisling, showcasing a turnaround in product development.

Audience Metrics

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Frequently Asked Questions About The SJX Podcast

What is The SJX Podcast about and what kind of topics does it cover?

<paragraph>Two hosts cover the luxury watch industry with a focus on brand strategies, new movements, and market dynamics. Recent episodes dive into Tiffany's push into horology, in-house production philosophies, auction previews, and independent watchmaking, mixing technical detail with brand storytelling and collector psychology. The discussion often crosses between high-end complications, value discovery, and how social media shapes demand and pricing, making it useful for sponsors and marketers looking to reach affluent, enthusiast audiences with an eye for design, innovation, and provenance.</paragraph><paragraph>Noteworthy is the blend of deep technical insight with market context, frequent brand comparisons, and a strong emphasis on ... more

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Which podcasts are similar to The SJX Podcast?

These podcasts share a similar audience with The SJX Podcast:

1. Fratello.com
2. HODINKEE Podcasts
3. Unpolished Watches
4. Hairspring
5. Openwork: Inside the Watch Industry

How many episodes of The SJX Podcast are there?

The SJX Podcast launched 3 years ago and published 45 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The SJX Podcast?

Recent guests on The SJX Podcast include:

1. Nicolas Beau
2. Rexhep Rexhepi
3. King Flum
4. Sylvain Berneron

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