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The SJX Podcast

SJX Watches
Vacheron Constantin
Breguet
Audemars Piguet
MB&F
Luxury Watches
Rolex
Independent Watchmaking
Cartier
Watches and Wonders
Vacheron
Patek Philippe
Geneva Watch Days
Geneva Auctions
Urban Jürgensen
Luxury Watchmaking
Titanium
Swiss Watch Exports
Independent Watch Brands
Watches & Wonders 2025
Watchmaking

Watch talk with SJX.

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PublishesTwice weeklyEpisodes34Founded2 years ago
Number of ListenersCategories
LeisureHobbiesTechnology

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Artwork for The SJX Podcast

Latest Episodes

Why do watch debates get so heated, so fast — and why does no one ever change their mind? On episode 34 of the SJX Podcast, Brandon sits down with King Flum, collector and author of the ScrewDownCrown Substack, to dig into the psychology behind the a... more

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Seiko is on something of a resurgence, aiming to take back its reputation as a value leader after the emergence, over the past decade, of increasingly competitive micro-brands. On episode 33 of the SJX Podcast, SJX and Brandon discuss the King Seiko ... more

Watches & Wonders is less than a month away, so for episode 32 of the SJX Podcast we're talking about what we'd want to see from some of the major brands like Patek Philippe, Grand Seiko, and Tudor. It's always difficult to make predictions, and the ... more

Episode 31 of the SJX Podcast digs into two major industry reports — one from Vontobel on the primary market and one from EveryWatch on the secondary — and what they reveal about where value is concentrating in the watch industry. SJX and Brandon dis... more

Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

King Flum
Collector who publishes ScrewDownCrown Substack
Episode: Ep. 34 - Understanding Collector Psychology
Sylvain Berneron
Designer and founder of Berneron SA, a luxury watch brand.
Berneron SA
Episode: Ep. 18 - Sylvain Berneron is All In

Hosts

Brandon Moore
Host and co-creator, deeply immersed in luxury watch culture and industry insights.
SJX
Co-host, focuses on detailed analysis and commentary on watch trends and brands.

Reviews

4.7 out of 5 stars from 13 ratings
  • At last, SJX talks!

    Straight talking, quality chat!

    Apple Podcasts
    5
    theseadweller
    United Kingdom6 months ago
  • Sound!

    Content fine but too much room reverb for SJX, Brandon’s mic. was OK.

    Apple Podcasts
    5
    theseadweller
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful discussions and expert analysis of luxury watches.
Some have noted the quality of the sound and production value, which enhances the listening experience.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#107
United States/Leisure/Hobbies
Apple Podcasts
#119
Canada/Leisure/Hobbies
Apple Podcasts
#106
Italy/Leisure/Hobbies
Apple Podcasts
#164
France/Leisure/Hobbies
Apple Podcasts
#179
Australia/Leisure/Hobbies
Apple Podcasts
#18
United Arab Emirates/Leisure/Hobbies

Talking Points

Recent interactions between the hosts and their guests.

Ep. 34 - Understanding Collector Psychology
Q: How should listeners approach online debates to avoid escalating these identity-driven dynamics?
Recognize that everyone has identity around their purchases, use de-escalation techniques like gray rock or brief, informative replies, and steer debates toward topics that don't threaten personal identity, especially when neither party owns the item being discussed.
Ep. 34 - Understanding Collector Psychology
Q: So you wrote this article about why watch collectors argue about things that are fundamentally subjective. What made you dig into this?
I looked at how people in watch communities react emotionally in groups and online; I found a mismatch between what's at stake and the intensity of emotion, and connected it to identity and behavioral psychology rather than pure product features.
Ep. 27 - Perfectly Impractical
Q: What have you heard about Nouvelle Chronometry, and what are your thoughts based on that?
Nouvelle Chronometry is an interesting new brand founded by Noritaka Sakurai, inspired by a historic pocket watch that reflects Breguet's style. There's anticipation that the watches will stand out in a crowded market.
Ep. 24 - Best of 2025: Surprises and Unexpected Developments
Q: What are your thoughts on what we saw from Breguet this year?
Breguet was very surprising, with impressive innovations led by Gregory Kisling, showcasing a turnaround in product development.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Professions
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Household Income
Social Media Reach

Frequently Asked Questions About The SJX Podcast

What is The SJX Podcast about and what kind of topics does it cover?

Focused on the intricate world of luxury timepieces, this podcast engages experts and enthusiasts with in-depth discussions about the latest innovations in watchmaking, brand collaborations, and market trends. Each episode features analysis of significant watch releases from notable brands like Audemars Piguet, Louis Vuitton, and Breguet, touching on various themes ranging from design complexities to historical relevance. The conversations also reflect on the craftsmanship, cultural significance, and business strategies shaping the independent watchmaking sector, making it a must-listen for horology lovers and collectors. The seamless blend of technical insights and industry news, coupled with a conversational style, sets this podcast apart... more

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Which podcasts are similar to The SJX Podcast?

These podcasts share a similar audience with The SJX Podcast:

1. Fratello.com
2. HODINKEE Podcasts
3. The Worn & Wound Podcast
4. Unpolished Watches
5. Openwork: Inside the Watch Industry

How many episodes of The SJX Podcast are there?

The SJX Podcast launched 2 years ago and published 34 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The SJX Podcast?

Recent guests on The SJX Podcast include:

1. King Flum
2. Sylvain Berneron

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