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Artwork for Fratello.com

Fratello.com

Fratello Watches
Watches
Rolex
Seiko
Omega
IWC
Luxury Watches
Longines
Vintage Watches
Zenith 143-6
Breitling
Ferrari
Integrated Bracelet Watches
Quartz Watches
Ulysse Nardin
Chronographs
Tudor
Watch Sizes
Watch Brand
LVMH Watch Week
Watch Collecting

A regular podcast about watches. Hosted by Fratello Magazine. During our podcast shows, we discuss watches, the watch industry, watch collecting, watches events and more. Make sure to subscribe!

PublishesTwice weeklyEpisodes420Founded7 years ago
Number of ListenersCategories
ArtsEducation

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Artwork for Fratello.com

Latest Episodes

The microbrand segment of the watch industry has evolved dramatically over the last decade. What once felt like a niche corner of the horology world has grown into a thriving ecosystem of small companies producing thoughtful, design-driven watches. S... more

Welcome back to another episode of Fratello On Air! We're back (sort of) after more travels, and this week, we discuss the fallout that happens once a formerly unloved brand becomes popular. Call it sour grapes or wanting to keep something to oneself... more

What watch would you buy with €5k in your pocket today? And what if you could spend no less than €4,500? That's the hypothetical dilemma we're tackling on Fratello Talks today. RJ, Daan, and Nacho have taken the challenge, and in this week's episode,... more

These days, "heritage" might be the most overused word in watch marketing. Every other press release seems to reference archives, vintage inspiration, or a glorious past. But at what point does heritage become a crutch rather than a strength? In this... more

Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Claude Greisler
Co-founder and head watchmaker at Armin Strom
Armin Strom
Episode: Fratello Talks: With Claude Greisler of Armin Strom
Federico Ziviani
CEO of Gerald Charles
Gerald Charles
Episode: Fratello Talks: Gerald Charles CEO Federico Ziviani [Live In Geneva]
Øystein Husby
Co-founder of Straum Watches
Straum Watches
Episode: Fratello Talks: Straum Watches And The New Straum × Fratello Jan Mayen Titanium With Co-Founder Øystein Husby
Gary Steingard
Watches and Wonders attendee and returning guest
Episode: Fratello On Air: On The Ground At Watches And Wonders 2025
Benoît Mintiens
Founder and CEO of Ressence watches
Ressence
Episode: Fratello Talks: Ressence — With Founder And CEO Benoît Mintiens

Hosts

Nacho
Host of Fratello Talks, known for insightful discussion on horology with a passion for watch collecting.
Mike Stockton
Host of Fratello On Air, recognized for his expertise and engaging commentary on watches.
Balazs Renzi
Co-host of Fratello On Air, blends humor with knowledgeable discourse about current watch designs and trends.

Reviews

4.5 out of 5 stars from 323 ratings
  • Best watch podcast

    Always great vibes

    Apple Podcasts
    5
    Bevakningsbåt
    Swedena month ago
  • Where is the editor?

    This podcast should be an email. I’m sure there is good content buried in there somewhere but the multiple times I’ve tried to listen through an episode I just get so bored I can’t handle it.

    Apple Podcasts
    1
    J.Huaso
    United States4 months ago
  • Watch talk?

    I had previously unsubscribed to this because there was just too much inane nonsense talked before they got into watch talk. But, I gave it another go and on the 23rd January episode, it was a full 20 minutes before any talk of watches came in. 20 minutes! The longer episodes with Mike are not enjoyable unfortunately. The shorter ones are the only ones I can listen to because Mike isn’t on them and they actually talk about watches

    Apple Podcasts
    1
    Dbart71
    United Kingdom8 months ago
  • Low Key, Approachable and Informative Watch Pod

    Been a fan of Fratello since day 1 of the watch bug and love the Fratello Talks episodes.

    Would only ask that please please please link to the watches you’re speaking about on each episode to help listen along on my phone for example. A bit more work, yes but would go SUCHHHH a long way!!

    Apple Podcasts
    5
    DUGO85
    Switzerland8 months ago
  • Two different podcasts

    Fratello gives you two very different podcasts about watches. "Fratello Talks": fast-paced, upbeat, caffeinated, fun. And "Fratello On Air": slow, endlessly rambling and more interested in the detours than the destination. Choose wisely!

    Apple Podcasts
    5
    Tinka_Taylor
    Germanya year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The chemistry among hosts is highlighted positively, creating an enjoyable atmosphere for fans of watch collecting.
Reviews suggest that while some listeners enjoy the informal nature of the discussions, others seek a more structured format with clear timestamps or segments.
Listeners appreciate the blend of entertaining dialogue and informative discussions about horology and the watch industry.
Some feedback indicates a desire for more focused content, as occasional tangents away from the primary topic can detract from the listening experience.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#241
United States/Arts
Apple Podcasts
#164
Canada/Arts
Apple Podcasts
#176
United Kingdom/Arts
Apple Podcasts
#36
Finland/Arts
Apple Podcasts
#108
Switzerland/Arts
Apple Podcasts
#121
Singapore/Arts

Talking Points

Recent interactions between the hosts and their guests.

Fratello Talks: Gerald Charles CEO Federico Ziviani [Live In Geneva]
Q: Do you ever get feedback from your ambassadors?
Yes, I receive many requests for complications and new materials.
Fratello Talks: Gerald Charles CEO Federico Ziviani [Live In Geneva]
Q: What are some of the challenges of bringing together the heritage and innovating?
Challenges are everywhere, but teamwork helps navigate the complexities in design.
Fratello Talks: Gerald Charles CEO Federico Ziviani [Live In Geneva]
Q: What did those first footsteps look like for you into the Gerald Charles brand?
It was very natural and driven by passion despite the challenges ahead.
Fratello Talks: Building A €15,000 Watch Collection
Q: What would you buy if you had 15k to spend on one watch?
I would probably buy a Rolex.
Fratello Talks: Should You Splurge On Many Or Save For The One? — The Watch Buyer's Dilemma
Q: What about you, Thomas? Are you more of a curated collector? Do you save up for special pieces, or are you more of a splurge prone?
Thomas reflects on his journey as a collector, saying that he's experienced waves of collecting where he confused amassing with collecting, but has now come to appreciate the value of having fewer, more meaningful watches.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Fratello.com

What is Fratello.com about and what kind of topics does it cover?

A captivating examination of the world of watches, this podcast regularly covers a range of topics including watch collecting, industry trends, historical insights, and cultural reflections related to horology. Featuring lively discussions among knowledgeable hosts, listeners can expect to delve into both personal experiences and broader industry issues, making each episode rich in both entertainment and education. Unique moments are found in their explorations of mechanical watches versus digital technology, as well as in their candid conversations about the evolution of trends and consumer preferences in the watch market. This blend of insights ensures that the content is relevant and engaging to both new enthusiasts and seasoned collecto... more

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Which podcasts are similar to Fratello.com?

These podcasts share a similar audience with Fratello.com:

1. The Worn & Wound Podcast
2. A Blog To Watch Weekly
3. The Grey Nato
4. HODINKEE Podcasts
5. The Deep Track

How many episodes of Fratello.com are there?

Fratello.com launched 7 years ago and published 420 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Fratello.com?

Recent guests on Fratello.com include:

1. Claude Greisler
2. Federico Ziviani
3. Øystein Husby
4. Gary Steingard
5. Benoît Mintiens

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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