Pricing is the new edge in succeeding in the marketplace. Over the past few years, but certainly since the pandemic, and increasing number of companies are turning towards pricing as a means of competitive advantage. They have a focused pricing strategy, utilize pricing analytics and appoint an organizational pricing function. The Science and Art of Pricing is for those who want to learn the myst... more
Publishes | Weekly | Episodes | 5 | Founded | 4 months ago |
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Categories | BusinessManagement |
World-renowned pricing expert Ulrik Lehrkov-Schimdt discusses his fascinating Saas pricing guide-book, The Pricing Roadmap with uniquely insightful tips and tricks about pricing software products. more
SaaS pricing is one of the most challenging pricing tasks for pricing managers. Dozens of moving parts, frequent updates, add-ons and legacy customers on legacy systems. How do you approach it? What are some best practices? more
Ajit Ghuman is a Saas product marketing veteran and pricing and monetization expert. He is currently an instructor for The Art of Saas Monetization and he is the Founder of Monetizely. He is also the Pricing Chair at Pavilion. more
Bringing a product to market at the optimal price is like striking gold. Price it too low and you leave money on the table allowing competitors to gain resources at your expense. Price it too high and demand will dry up. How do you know what the pric... more
Special guest, Danilo Zatta, discusses how businesses can achieve a significant advantage by simply tweaking the pricing model they go to market with. Gone are the days of transactional pricing models: "I pay X, you give me Y, now, I am the owner of ... more
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The Science and Art of Pricing launched 4 months ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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