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Artwork for The Metrics Brothers

The Metrics Brothers

Ray Rike & Dave Kellogg
B2B Saas
Saas
Artificial Intelligence
Benchmarking Research
Generative AI
Go-To-Market Strategy
Revenue Growth
Saas Metrics
Customer Acquisition Cost
Customer Success
Usage-Based Pricing
Rule Of 40
Gainsight
Metrics
Saas Metrics Maturity Model
Marketing and Sales Alignment
Openai
Benchmarking
Customer Acquisition Cost (CAC)
Net Revenue Retention

The Metrics Brothers is hosted by Dave "CAC" Kellogg and Ray "Growth" Rike. The Metrics Brothers provides unique insights, strategies, tactics, and metrics that are relevant to AI-Native software and SaaS companies.

Each 25-30 minute episode will cover a topic critical to leading a B2B software company, and chock-full of practical advice that can be introduced and applied in most Native-AI, Agenti... more

PublishesWeeklyEpisodes123Founded3 years ago
Number of ListenersCategories
ManagementBusinessTechnology

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Artwork for The Metrics Brothers

Latest Episodes

After 122 episodes covering SaaS metrics, GTM analytics, and the evolving world of AI-native software, Dave "CAC" Kellogg and Ray "Growth" Rike announce that The Metrics Brothers podcast is going on hiatus.

In this abbreviated special episode, Ray a... more

Salesforce made waves in February 2026 by introducing the Agentic Work Unit, or AWU, as a new way to measure and potentially price AI agent activity. The Metrics Brothers, Ray "Growth" Rike and Dave "CAC" Kellogg dig into whether the AWU is a legitim... more

What happens when a $6.4 billion PE buyout becomes a cautionary tale for every SaaS operator, investor, and board member? In this episode, Dave "CAC" Kellogg and Ray "Growth" Rike break down Private Credit: what it is, how it works, and why it is sho... more

Dave "CAC" Kellogg and Ray "Growth" Rike dig into the Redpoint Ventures 2026 Software and AI Market Update - a 69-page report built on proprietary CIO survey data from 141 respondents, plus public market data from Qatalyst, Pitchbook, Goldman Sachs, ... more

Key Facts

Accepts Sponsors
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Recent Guests

Meghan Gill
Senior Vice President of Sales Ops and Sales Development at MongoDB
MongoDB
Episode: The Bermuda Triangle of Sales Ops - Featuring Meghan Gill, SVP Sales Operations and Sales Development at MongoDB
Nick Mehta
CEO of Gainsight
Gainsight
Episode: Top Metrics and Benchmarks for Customer Success - with special guest Nick Mehta, CEO Gainsight

Hosts

Dave Kellogg
Host of The Metrics Brothers; executive in SaaS analytics and founder/CEO of Benchmarkit; frequent author and advisor in growth, CRM, and software metrics.
Ray Rike
Co-host of The Metrics Brothers; founder/CEO of Benchmarkit and leader in SaaS metrics, growth, and product strategy.

Reviews

4.5 out of 5 stars from 81 ratings
  • Great show and insight!

    Really enjoying the insight into the Saas market, very informative podcast to listen to

    Apple Podcasts
    5
    TBL1992
    United States3 years ago
  • Best SaaS Podcast!

    This podcast is essential listening for SaaS leaders planning to raise money or truly understand the fundamentals of their business.

    Apple Podcasts
    5
    Pete Hurtubise
    United States3 years ago
  • Great perspectives on how to use customer acquisition cost metrics

    One of the best SaaS podcasts I have heard over the past couple years

    Apple Podcasts
    5
    maxcfo
    United States3 years ago
  • Fantastic! 6 out of 5 stars!

    Ray and Dave bring the heat! You can tell they have years of experience doing this. I am loving the nuanced discussions of SaaS metrics, attribution, pipeline metrics, etc. Can’t recommend this podcast enough (but at the same time considering keeping it a secret so my competitors stay in the dark).

    Apple Podcasts
    5
    n_evans
    United States3 years ago
  • Wow

    Great

    Apple Podcasts
    5
    stephenkrakofsky
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Analytical, data-driven discussions that translate into practical tactics.
Great clarity on complex topics like GTM, CAC, and AI impact on software economics.
Hosts challenge conventional wisdom with real-world SaaS experience.
High signal, deep dives without fluff; excellent for people who actually run SaaS businesses.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What is ROI and Why Does it Matter in AI Software Investments?
Q: What is the difference between soft benefits and hard benefits?
Soft benefits are not always translated into actual financial returns, while hard benefits provide a clear financial return on investment.
What is ROI and Why Does it Matter in AI Software Investments?
Q: Could you please walk us through basically the basics? What is ROI?
Return on investment is the way to measure the financial benefits of investing in almost anything, but for this episode, in an AI tool or an AI agent.
Why Can’t We All Just Get Along? Aligning Finance and GTM with SaaS Metrics
Q: Why is alignment between finance and go-to-market crucial?
Alignment ensures that both teams have a shared understanding of goals and metrics, facilitating cooperation and better financial planning.
The Ideal Customer Profile (ICP) and Related Metrics
Q: Is there a rule of thumb that you use that X percent of our new customers should come from our rank 2 minus ICP?
I'd say more than half, half or more. It all depends on the startup.
Pricing and Billing Trends & Benchmarks
Q: Is there a correlation or causation regarding hybrid pricing and faster growth?
While hybrid pricing showed higher growth percentages, the data cannot definitively state it as causal, only observational.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Metrics Brothers

What is The Metrics Brothers about and what kind of topics does it cover?

A pragmatic, numbers-driven show focused on B2B software, SaaS, and AI-native businesses. Hosts dissect profitability, growth, and go-to-market dynamics with a strong emphasis on metrics, debt, pricing, and operational efficiency. Episodes often center on practical frameworks for founders and executives, offering actionable takeaways for building sustainable, high-performing software companies, especially those embracing AI-native capabilities. Noteworthy is the hosts' willingness to challenge conventional wisdom with data-led discussions and real-world case studies, making it a valuable resource for operators, investors, and marketers alike who want clear, implementable guidance.

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How many listeners does The Metrics Brothers get?

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What are the audience demographics for The Metrics Brothers?

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How many subscribers and views does The Metrics Brothers have?

To see how many followers or subscribers The Metrics Brothers has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Metrics Brothers?

These podcasts share a similar audience with The Metrics Brothers:

1. The Triple Option
2. Post Moves with Candace Parker & Aliyah Boston
3. Earsay: The Audible and iHeart Audiobook Club
4. NerdWallet's Smart Money Podcast
5. Smart Travel: Upgrade Your Getaways

How many episodes of The Metrics Brothers are there?

The Metrics Brothers launched 3 years ago and published 123 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Metrics Brothers?

Recent guests on The Metrics Brothers include:

1. Meghan Gill
2. Nick Mehta

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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