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Artwork for Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

I Hear Everything
Super Bowl Advertising
Consumer Behavior
Social Media
Luxury Branding
Attain
Looney Tunes
Artificial Intelligence
Purpose-Driven Marketing
Tiktok
Warnermedia
Cultural Relevance
Capterra
Celebrity Endorsements
Experiential Marketing
Amazon
Marketing Strategy
Retail Media Networks (RMN)
Netflix
Brand Strategies
Movement Strategy

The Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands & Agencies who built them. In each episode, you’ll hear about the strategy, framework, launch, & lifecycle of a world-changing marketing campaign.

Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. theharkeygroup.com

Producer... more

PublishesDailyEpisodes409Founded3 years ago
Categories
BusinessMarketingManagement

Listen to this Podcast

Artwork for Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

Latest Episodes

VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, known for revolutionizing the cosmetic market with unique products at an excellent price-performance ratio, delves into the creative use of music as a brand expression. Discover... more

VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, a company known for revolutionizing the cosmetic market with unique products, discusses assimilating a "hero product" into a creative brand campaign. Discover how integrating a ... more

Managing Director, Business Strategy at MONOGRAM, Amy Colbourn, from a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses the misconception that brand awareness is overrated. She delves int... more

Amy Colbourn, the Managing Director, Business Strategy at MONOGRAM, a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses challenging and innovating conventional marketing concepts. Discover... more

Key Facts

Accepts Guests
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Podcast Host

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Recent Guests

Kristin Jaskolka
Global Brand Director at Essence Cosmetics
Essence Cosmetics
Episode: Assimilating A "Hero Product" Into A Creative Brand Campaign
Amy Colbourn
Managing Director of Business Strategy at Monogram, a boutique branding and marketing agency specializing in luxury hospitality casino marketing
Monogram
Episode: Why Brand Awareness is Overrated
Taylor Roy
Agency Partnerships Manager at TikTok
TikTok
Episode: Why Legacy Brands Are Falling Behind
Ondar Tarlow
Chief Marketing Officer at Kinecta Federal Credit Union
Kinecta Federal Credit Union
Episode: Rebranding in the Financial Industry
Skip Wilson
CEO of Draft Advertising
Draft Advertising
Episode: Revolutionizing Creativity for Optimal Performance
Ian Grody
Chief Creative Officer at Giant Spoon
Giant Spoon
Episode: Creative Branding for Big Brands Like GE
Lynne Field
Head of Strategy for North America at FutureBrand
FutureBrand
Episode: Why Brands Must Avoid the "Purpose Void"
Tiyale Hayes
EVP of Insights and Multiplatform Analytics at BET
BET
Episode: Positioning Your Brand for the Black Consumer Audience
Shayna Macklin
Fractional CMO at Rainbow Shops, experienced in social media and influencer marketing.
Rainbow Shops
Episode: Creative Fashion Brand Partnerships

Host

Scott Harkey
Host and Founder of OH Partners, Scott Harkey brings a wealth of marketing experience and insights from leading successful campaigns. His engaging style fosters conversations that draw out important lessons from his guests' experiences.

Reviews

4.4 out of 5 stars from 70 ratings
  • Loving the content & let’s connect

    Loving the content this show provides.

    As a marketing director leading campaigns on McDonald’s and adidas, you share of lot of insight and ways to continue to get better.

    Thank you!

    MG

    Apple Podcasts
    5
    Dallas eye
    United States10 months ago
  • Bait & Switch

    I found this podcast during a search on downtown living. The description highlighted a guest that would speak about how IKEA branded itself around downtown living. A very brief episode that discussed how IKEA but never mentioned downtown living at all. Instead they very briefly talked about a buy back program and then wrapped up.

    Apple Podcasts
    2
    Bill Hibbler
    United Statesa year ago
  • Great nuggets of wisdom served daily!

    The Rebrand Podcast has quickly become one of my favorites for marketers. Bite size in length and rich in quality!

    Apple Podcasts
    5
    ORT D.Point
    United Statesa year ago
  • Excellent Experience as a Guest

    Great experience appearing on The Rebrand Podcast. It was an excellent mix of Scott asking questions that allowed me to share my expertise and also creating conversation by sharing his ideas and challenging me (and himself) to expand on our thoughts. I heard that pretty consistently in the earlier episodes I listened to before being on the podcast and would absolutely recommend the show to anyone with a similar target audience.

    Apple Podcasts
    5
    Newsee
    United States2 years ago
  • Great marketing podcast with helpful insights

    Scott’s podcast gives marketers the opportunity to listen to the stories of top executives in the industry and learn about topics that are top-of-mind for marketers.

    Apple Podcasts
    5
    Elisa_PR
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many highlight the quality of guests and their practical experiences shared during episodes.
Listeners appreciate the insightful discussions on effective marketing strategies and brand narratives.
Some reviews mention that the podcast is a great resource for industry professionals looking to learn from real-world examples.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#119
Japan/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

The Role of Marketing in Mergers & Acquisitions
Q: What advice would you give to someone trying to reach the CMO level in financial services?
Focus on brand and gain experience in product and service understanding. Immerse yourself in the products to market them better.
Brand-Led Business Transformation -- Daniel Andersson // FutureBrand
Q: Do you find there's typically more gaps in experience or in purpose?
The gaps are often in how to connect purpose with experience, rather than in defining them separately.
Brand-Led Business Transformation -- Daniel Andersson // FutureBrand
Q: What do you mean by experience in the context of your brand index?
Experience refers to the holistic interaction consumers have with a brand across various touchpoints, emphasizing the importance of connecting it to the brand's purpose.
Brand-Led Business Transformation -- Daniel Andersson // FutureBrand
Q: Can you talk to me about this future brand index that really caught my attention?
The FutureBrand index evaluates the top 100 brands based on market cap, connecting their purpose with consumer experience through a comprehensive study with industry experts.
Overcoming The Experience Deficit
Q: What brands are doing this well?
Brands like Toms, Coke, and Bud Light are creating engaging community experiences and connecting users through shared content.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A remarkable exploration of impactful brand campaigns, featuring in-depth interviews with leading figures from the branding and advertising industries. Episodes typically center around the strategic frameworks, launch processes, and lifecycle of significant marketing efforts, bringing to light the challenges and successes that brands face. Unique insights come directly from both the agencies and brands involved, making the content valuable for marketing professionals, business owners, and anyone interested in the mechanics behind successful campaigns. Practical and actionable takeaways are prevalent throughout, appealing to those looking to enhance their branding knowledge and skills.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Prof G Markets

How many episodes of this podcast are there?

this podcast launched 3 years ago and published 409 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Kristin Jaskolka
2. Amy Colbourn
3. Taylor Roy
4. Ondar Tarlow
5. Skip Wilson
6. Ian Grody
7. Lynne Field
8. Tiyale Hayes

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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