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Artwork for The Sales Playbook Podcast

The Sales Playbook Podcast

Paul Castain
Sales
Sales Training
Personal Development
Goal Setting
Coaching
Sales Techniques
Cold Calling
Procrastination
Prospecting
Journaling
Training
Trigger Events
Cold Email Templates
Cold Emails
Email Marketing
Rule Of 100
Repetition In Learning
Mindfulness
Sales Coaching
Sales Reps

Sales tips for the aspiring rock star!

PublishesWeeklyEpisodes68Founded15 years ago
Number of ListenersCategory
Business

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Artwork for The Sales Playbook Podcast

Latest Episodes

Soon, the use of AI in the sales trenches will no longer be optional, so;

In this week's episode of The Sales Playbook Podcast I'm going to share 3 reasons why EVERY sales rep should get on board!

For availability and pricing for my speaking engage... more

You send a cold email, how long should you wait until you follow up?

How much is too much?

Too little?

And yep, we can't be "too late", so;

In this week's episode of The Sales Playbook Podcast we're gonna go there!

Click Here for details about o... more

There's one type of cold email that decision makers disregard more than any other type and here's the thing;

You've probably been sending it all along!

On this week's episode of The Sales Playbook Podcast we're going to talk about it and more impor... more

I loaded this episode up with so many actionable tips to help you get BETTER results from those cold emails you're sending.

Seriously, you'll want pen and paper for this episode!

Enjoy!

PS For more information about my email workshops shoot me an ... more

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Host

Paul Castain
Primary host and longtime sales practitioner with broad expertise in direct selling, lead generation, and sales process optimization.

Reviews

4.7 out of 5 stars from 143 ratings
  • Essential Listening for Sales Success!

    I absolutely love The Sales Playbook Podcast! The insights are incredibly valuable.

    Apple Podcasts
    5
    Gail Kasper
    United States2 years ago
  • Great info

    Spot on information. You can tell he still sells daily. Love the 1X a week cadence and 30 ish minute length. All the best Paul.

    Apple Podcasts
    5
    kinger19801981
    United States5 years ago
  • Incredible content!

    Thanks for sharing this! I will be a permanent listener! I'm just starting out with my business and I will recommend your podcast to my friends and clients!

    Apple Podcasts
    5
    Rdgreality
    Philippines5 years ago
  • Simply the best!

    This is a great podcast for ACTIONABLE sales learning. Always walk away with new things to try, and I’m am better for it.

    Apple Podcasts
    5
    lorion24
    United States6 years ago
  • Thanks for helping me get UNSTUCK!

    I’ve been a commercial insurance agent for over 17 years and over the past 6 months I’ve been completely “stuck”! I had no plan and no process for prospecting anymore because I have so many referrals over the years. Listening to your show helped me stop the lies I was telling myself. I spent a few weeks dissecting my process creating a plan and truly implementing it. I had 4 new business appointments last week and have 3 this week. Even being in the business this long, I “knew” what to do but co... more

    Apple Podcasts
    5
    aagesen k
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host's experience shines through and translates into usable tactics for prospecting and closing.
Listeners find it easy to implement tips and report measurable improvements in their sales efforts.
High-value, practical insights; listeners appreciate the actionable, no-nonsense approach.
Consistent, concise episodes with real-world applications that drive results.
Some critics mention occasional self-promotion; overall the content is seen as authentic and helpful.
Audience notes strong appreciation for honesty, humor, and straightforward guidance.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Episode 430 You MUST Include This With Your 2025 Goals December 29, 2024
Q: Is there something you've always wanted to do or learn, and you just always find yourself saying, 'someday'?
Create a concrete plan to pursue these long-desired activities or learning goals this year.
Episode 430 You MUST Include This With Your 2025 Goals December 29, 2024
Q: Is there something that you used to do that you've gotten away from?
Reflect on past activities you enjoyed and consider how you can reintroduce them to your life.
Episode 430 You MUST Include This With Your 2025 Goals December 29, 2024
Q: What brings you joy that you need to do more of?
You should identify activities that truly make you happy and incorporate them into your life more often.
Episode 392 3 Questions You Need To Ask When You Set The Appointment February 4, 2024
Q: What prompted you to want to set up a meeting to talk about this?
Understanding the prospect's important issues before the meeting allows for better preparation and focused discussions during the appointment.
Episode 394 The 100 Hour Rule February 25, 2024
Q: Are you accomplishing what you hope to accomplish for 2024?
He asks listeners to reflect on their personal goals and what they intend to do about achieving those goals.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
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Frequently Asked Questions About The Sales Playbook Podcast

What is The Sales Playbook Podcast about and what kind of topics does it cover?

This show delivers practical, no-nonsense sales advice aimed at helping listeners increase prospecting effectiveness, close more deals, and stay accountable in a real-world setting. Episodes blend direct guidance with actionable tactics—ranging from lead generation, messaging, and email strategies to handling objections, difficult clients, and work-life balance—often delivered in a brisk, personable style with anecdotes from long-running sales experience. A consistent pattern is the emphasis on doing the basics well, staying disciplined, and using time-efficient methods to drive results. A notable trait is the host's preference for solo, experience-backed guidance over interview-heavy formats, and the ability to translate complex concepts i... more

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Which podcasts are similar to The Sales Playbook Podcast?

These podcasts share a similar audience with The Sales Playbook Podcast:

1. Sales Gravy: Jeb Blount
2. The Advanced Selling Podcast
3. The Economics of Everyday Things
4. Freakonomics Radio

How many episodes of The Sales Playbook Podcast are there?

The Sales Playbook Podcast launched 15 years ago and published 68 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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