THE SA SPONSORSHIP
MSCSPORTSWelcome to THE SA SPONSORSHIP podcast brought to you by MSCSPORTS! This podcast explores the world of sports and entertainment sponsorship and how it IMPACTS athletes, teams and brands. Join our host Steven Mervis as they interview industry experts to uncover the strategies behind successful sponsorships and the latest trends in the field. Whether you're an athlete looking to secure a sponsorship,... more
| Publishes | Monthly | Episodes | 39 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Categories | MarketingBusiness | ||||
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Latest Episodes
In this episode of The SA Sponsorship Podcast, we sit down with Carla Massmann, Show Director for Comic Con Africa, to unpack how one of Africa’s biggest pop culture festivals is redefining the sponsorship game.
From authentic fan-first brand partn... more
In this episode of The SA Sponsorship Podcast, host Steven Mervis interviews Kirby Gordon, Chief Marketing Officer at FlySafair. They unpack the airline’s bold approach to sponsorship, starting with their strategic partnership with the Springboks dur... more
In this episode of SA Sponsorship, host Steven Mervis sits down with Joe Hamman, founder of Novus Group, to explore the critical role of media monitoring in measuring sponsorship value.
From tracking brand visibility on Springboks jerseys to analys... more
Hockey in South Africa has a rich history and a growing presence, but how does it fare in the competitive world of sports sponsorship?
In this episode of the SA Sponsorship Podcast, host Steven Mervis interviews Shaune Baatjies, interim CEO of SA H... more
In the final episode of the year, host Steven Mervis is joined by Lindsey Rayner, National General Manager at Machine and judge for the Sport Industry Awards.
Together, they reflect on the highlights, trends, and key takeaways from the prestigious... more
In this episode of the SA Sponsorship Podcast, we welcome Olympian Emma Chelius to discuss her journey in swimming, her recent retirement, and the unique challenges and opportunities that come with sponsorship in South African swimming.
Emma share... more
In this episode, our host, Steven Mervis shares a clip from his recent interview on 702, where he dives into the SARU private equity deal. Steven offers a deep dive into the potential impact of this partnership on South African rugby, examining both ... more
Welcome to Season 3 of The SA Sponsorship Podcast!
In our first episode, we dive into the exciting new Betway Premiership, a major shakeup in South African football sponsorship. Our guest, Betway Head of Marketing, Mark Rowles, takes us through th... more
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THE SA SPONSORSHIP launched 2 years ago and published 39 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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