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Artwork for Brand for Good

Brand for Good

Lorraine Schuchart
Prosper For Purpose
Brand For Good
Marketing
Category Of One
Category Of One Brand
Lorraine Schuchart
Authority
Brand Strategy
Linkedin
Branding
Influence Economy
Connection
Trust
Public Relations
Artificial Intelligence
Destructive Beliefs In Entrepreneurship
Brand Identity
Alignment
Owned Media
Brand Influence Accelerator

Welcome to Brand for Good, the show for purpose-driven leaders who want to build timeless brands and create sustainable impact. In other words, do well AND do good. Tune in each week to learn from Lorraine Schuchart, a disruptive brand strategist and storyteller. As an Addy Award-winning copywriter, Lorraine wrote for some of the world's most influential brands. As an accredited public relations s... more

PublishesTwice weeklyEpisodes205Founded5 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Brand for Good

Latest Episodes

If social media wasn’t essential to growing a successful business, would you still use it?

In this episode of Brand for Good, I’m joined by Megan Espinal, founder of Social Reject, a social-media-free marketing agency. Megan believes social media ha... more

What do you do when everything you’ve created feels true to who you are—but, together, it doesn’t make sense to anyone else?

That’s the challenge at the heart of the first episode of Brand Breakthrough Live, my new Substack show where I coach a crea... more

Your business may be ready to change—but that doesn’t necessarily mean you need a new brand.

In this episode of Brand for Good, I explain the difference between your brand and the current expression of your business. Services, offers, audiences, and... more

In the last episode, I shared some of the business advice I no longer believe—including the idea that growth should always be the goal. This week, I’m taking that idea further by sharing how I’m editing the business I’ve spent more than a decade buil... more

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Recent Guests

Maria Fontana
Two-time bestselling author, entrepreneur, coach, and private advisor
Maria Fontana Consulting; Salon Business School
Episode: Episode 195: What to Do When You've Outgrown the Business You Built with Maria Fontana
Josie Ann Lee
Author, speaker, and consultant who promotes a people-first approach to business
Inspiring Leadership Company; Balance Massage Therapy (co-founded)
Episode: Episode 188: The Superpower of Service with Josie Ann Lee
Trevor McGregor
World-class high-performance coach and real estate investor; former Tony Robbins platinum coach
Trevor McGregor Coaching / Trevor McGregor International
Episode: Episode 183: 5 Reasons Small Businesses Fail to Scale with Trevor McGregor
Jennifer Marsik Friess
Founder of Jemef PR
Jemef PR
Episode: Episode 182: The Many Benefits of Having a Thought Partner with Jennifer Marsik Friess
Nate Woodbury
CEO of Be The Hero Studios; authority on YouTube for thought leadership and lead generation
Be The Hero Studios
Episode: Episode 178: How to Build Authority on YouTube Without Going Viral, with Nate Woodbury
Aurora Gregory
Presentation strategist, speaker coach and communications expert
Stage Whisperer
Episode: Episode 174: Getting Picked: How Speaking Builds Trust, Authority & Revenue with Aurora Gregory
Kelly Hiller
Chief Marketing Officer, Purdue Brand Studio
Purdue University
Episode: Episode 168: Purdue University's Bold Brand Moves
Bailey Leffler
Director of Brand, Purdue Brand Studio
Purdue University
Episode: Episode 168: Purdue University's Bold Brand Moves
Karl Maier
Founder of Abunden, former CFO and business advisor
Abunden
Episode: Episode 165: Focusing on Profit Can Flatline Your Business with Karl Maier

Host

Lorraine Schuchart
Host of Brand for Good

Reviews

4.9 out of 5 stars from 53 ratings
  • Excellent easy listening

    I’m an avid podcast listener of many genres and this is an excellent podcast for entrepreneurs and business owners. The tips are bite sized and practical. Lorraine is a wise person with so much knowledge to share. I love sitting down and listening to an episode to give me great food for thought for the rest of the week.

    Apple Podcasts
    5
    Declutter with Devon
    United States10 months ago
  • Inspiring

    Lorraine’s Brand for Good podcast is inspiring and refreshing. She has a real talent for making branding feel approachable while highlighting the positive impact businesses can have. Every episode leaves me with practical takeaways and a boost of motivation. Highly recommend!

    Apple Podcasts
    5
    Tntod75
    United Statesa year ago
  • Insightful, Bite-Size, Takeaways for Brand Invigoration

    Lorraine thoroughly knows and understands her craft. She is an excellent brand educator, helping individuals fine-tune their personal brand to be one that cannot be duplicated.

    I have gleaned many “Wow” moments from Brand for Good - wishing new listeners the same “A-ha” experience. Give it a go!

    Apple Podcasts
    5
    BEHeltzel
    United Statesa year ago
  • Lorainne.is very helpful

    Lorainne helped me recreate my website and taught me how to market myself

    Apple Podcasts
    5
    Beachwood Lawyer
    United Statesa year ago
  • Jump Start

    Lorraine and her team are essential if you are trying to jump start your business and begin to grow!

    Apple Podcasts
    5
    flimingo moose
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise practical, bite-sized branding guidance that's easy to apply.
Many appreciate the emphasis on relationship-based growth and purposeful strategies.
Audience notes the show's focus on women leaders, nonprofits, and small teams seeking sustainable impact.
The host's storytelling and interview style feel relatable and insightful.

Talking Points

Recent interactions between the hosts and their guests.

Episode 195: What to Do When You’ve Outgrown the Business You Built with Maria Fontana
Q: How does your personal life—living between the United States and Italy and managing family responsibilities—inform your work with clients?
Her dual life informs a philosophy of freedom and practical wealth-building, showing that success isn't just about money but about structure, time, and boundaries. This perspective helps clients design businesses that support their desired lifestyle while remaining profitable and scalable.
Episode 195: What to Do When You’ve Outgrown the Business You Built with Maria Fontana
Q: What are the common crossroads your clients are at, and how do you help them decide what comes next for their business and life?
Clients are typically at a crossroads between reinvention, refinement, and exit. Maria combines assessment questions with a strategic 'private advisory' approach to tailor fast, high-impact solutions—often in short, focused engagements rather than long programs—centered on aligning personal identity with business trajectory.
Episode 195: What to Do When You’ve Outgrown the Business You Built with Maria Fontana
Q: When clients come to you and they're not happy with the business they're running, is it typically because they're just tired of functioning the same way over and over, or are there deeper evolutions at play?
Clients often face a mix: stagnation, outdated models, burnout, and fear of judgment. The path to reinvention usually involves clarifying the vision, addressing internal concerns, and deciding whether to reinvent, refine, or prepare for an eventual exit, with the emphasis on alignment and practical steps rather than generic programs.
Episode 151: Gen Z Interns' Insights on Purpose & the Future of Marketing
Q: What is one piece of advice that you would give listeners, especially when it comes to AI or internships, that would help them in their careers?
The advice centers on staying purpose-driven by remembering your why and what, embracing feedback, and allowing room to fail as a learning process to grow hands-on skills and produce high-quality work.
Episode 160: Marketing That Includes: Digital Accessibility with Mike Barton (AudioEye)
Q: What advice do you have for solopreneurs worried about cost when making their sites accessible?
Start now rather than waiting for a complete rewrite. Use automated scanning to understand baseline accessibility, prioritize near-term fixes, and consider incremental improvements in technology, development processes, and training. Accessibility is a journey, not a one-time project.

Audience Metrics

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Frequently Asked Questions About Brand for Good

What is Brand for Good about and what kind of topics does it cover?

The show centers on building timeless, purpose-driven brands by aligning values with growth. Episodes explore brand integrity during pivots, the power of relationship-led marketing, and strategies for turning visibility into trust and long-term revenue. Listeners often hear practical frameworks for simplifying offerings, integrating marketing with sales, and leveraging authentic storytelling to support meaningful impact. The host's emphasis on authentic beliefs, high-touch client work, and governance of brand philosophy makes it a distinctive resource for entrepreneurs, small firms, nonprofits, and female-led businesses seeking sustainable growth.

A standout across episodes is the focus on relationship-building as a pathway to growth, rath... more

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Which podcasts are similar to Brand for Good?

These podcasts share a similar audience with Brand for Good:

1. The Kelly Roach Show

How many episodes of Brand for Good are there?

Brand for Good launched 5 years ago and published 205 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Brand for Good?

Recent guests on Brand for Good include:

1. Maria Fontana
2. Josie Ann Lee
3. Trevor McGregor
4. Jennifer Marsik Friess
5. Nate Woodbury
6. Aurora Gregory
7. Kelly Hiller
8. Bailey Leffler

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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