
Welcome to Brand for Good, the show for purpose-driven leaders who want to build timeless brands and create sustainable impact. In other words, do well AND do good. Tune in each week to learn from Lorraine Schuchart, a disruptive brand strategist and storyteller. As an Addy Award-winning copywriter, Lorraine wrote for some of the world's most influential brands. As an accredited public relations s... more
| Publishes | Twice weekly | Episodes | 205 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||

If social media wasn’t essential to growing a successful business, would you still use it?
In this episode of Brand for Good, I’m joined by Megan Espinal, founder of Social Reject, a social-media-free marketing agency. Megan believes social media ha... more
What do you do when everything you’ve created feels true to who you are—but, together, it doesn’t make sense to anyone else?
That’s the challenge at the heart of the first episode of Brand Breakthrough Live, my new Substack show where I coach a crea... more
Your business may be ready to change—but that doesn’t necessarily mean you need a new brand.
In this episode of Brand for Good, I explain the difference between your brand and the current expression of your business. Services, offers, audiences, and... more
In the last episode, I shared some of the business advice I no longer believe—including the idea that growth should always be the goal. This week, I’m taking that idea further by sharing how I’m editing the business I’ve spent more than a decade buil... more
I’m an avid podcast listener of many genres and this is an excellent podcast for entrepreneurs and business owners. The tips are bite sized and practical. Lorraine is a wise person with so much knowledge to share. I love sitting down and listening to an episode to give me great food for thought for the rest of the week.
Lorraine’s Brand for Good podcast is inspiring and refreshing. She has a real talent for making branding feel approachable while highlighting the positive impact businesses can have. Every episode leaves me with practical takeaways and a boost of motivation. Highly recommend!
Lorraine thoroughly knows and understands her craft. She is an excellent brand educator, helping individuals fine-tune their personal brand to be one that cannot be duplicated.
I have gleaned many “Wow” moments from Brand for Good - wishing new listeners the same “A-ha” experience. Give it a go!
Lorainne helped me recreate my website and taught me how to market myself
Lorraine and her team are essential if you are trying to jump start your business and begin to grow!
Key themes from listener reviews, highlighting what works and what could be improved about the show.









Recent interactions between the hosts and their guests.
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The show centers on building timeless, purpose-driven brands by aligning values with growth. Episodes explore brand integrity during pivots, the power of relationship-led marketing, and strategies for turning visibility into trust and long-term revenue. Listeners often hear practical frameworks for simplifying offerings, integrating marketing with sales, and leveraging authentic storytelling to support meaningful impact. The host's emphasis on authentic beliefs, high-touch client work, and governance of brand philosophy makes it a distinctive resource for entrepreneurs, small firms, nonprofits, and female-led businesses seeking sustainable growth.
A standout across episodes is the focus on relationship-building as a pathway to growth, rath... more
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Brand for Good launched 5 years ago and published 205 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Brand for Good include:
1. Maria Fontana
2. Josie Ann Lee
3. Trevor McGregor
4. Jennifer Marsik Friess
5. Nate Woodbury
6. Aurora Gregory
7. Kelly Hiller
8. Bailey Leffler
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