
House it going? Welcome to The Principals, a Real Estate podcast. Success in Real Estate is simple, but not always easy! I’m Ashley Baillio and I believe Real Estate is an evolving art, with constant opportunities to refine and improve how I serve the principals and my fellow professionals. Join me and many of my favorite people, as we share our experience and the lessons learned to help prepare y... more
| Publishes | Weekly | Episodes | 135 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||

Blue Realty just rolled out new policies and procedures. If you'd rather not read the manual, this episode is for you. Ashley Baillio and Lauren McDermott break the whole thing down, with tangents, real stories, and a few strong opinions. Turn it up ... more
Momentum gain for the second half of the year is crucial. Join us while we run a sample business audit with Stephan Bronson.
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Let's review key terms in the contract and make sure you have stories to anchor each- allowing clients to make effective decisons within a sale or purchase.
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Welcome back to The Principles Summer Book Series. Hosts Ashley Ballio and Lauren McDermott are digging into Captivate: The Science of Succeeding with People by Vanessa Van Edwards — a book they call one of the best they've ever read for anyone in a ... more
We're back with our Summer Book Series! This week Ashley and Lauren dig into How to Fail at Nearly Everything and Still Win Big by Scott Adams (yes, the Dilbert guy) — a masterclass in reframing failure as fuel instead of an ending. They break down w... more
Book report, using principles of Stoicism to reframe your reality and own your success.
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For this installment of our Summer Book Series, Ashley and Lauren dig into The Power of Moments by Chip and Dan Heath — and why real estate agents, despite sitting at the center of some of life's biggest peaks and pits, are often the last ones to cap... more
This week on our Summer Book Series, Ashley and Lauren dig into Unreasonable Hospitality by Will Guidara — the book behind the rise of Eleven Madison Park, once ranked the #1 restaurant in the world. From the infamous hot dog story to the "rule of 95... more
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Two real estate hosts share practical, experience‑driven discussions focused on buying, selling, and negotiating in real estate, with a steady emphasis on relationship building, client communication, and market tactics. Episodes span negotiation frameworks from business and psychology to technical topics like structuring offers, lease terms, and condo or zoning nuances, often illustrated with real‑world stories and guest insights. A recurring strength is translating complex concepts into actionable tactics for agents and teams, from social media alignment and value creation to risk management and ethical considerations. The format blends candid banter with concrete checklists, making it helpful for listeners who want to close more deals, pr... more
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The Principals launched 3 years ago and published 135 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Principals include:
1. Tanya Mercia
2. Mike Grecco
3. Steve Carlson
4. David Serle
5. Ria Thadkey
6. Justine Goubert
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