Rephonic
Artwork for The Media Odyssey
Youtube
Netflix
Advertising
Creator Economy
Tiktok
Disney
Streaming Services
Artificial Intelligence
Public Broadcasting
Warner Bros. Discovery
Paramount
Streaming
Fandom
BBC
Facebook
Storytelling
Streaming Platforms
Mental Health
Media Industry
Connected Television

Each week, two of media’s most influential thinkers, Evan Shapiro & Marion Ranchet, take on the hottest media topics with their hottest takes, helping their audience chart a course through the maelstrom that is today’s Media Odyssey. Based in the US, Evan Shapiro is the Media Industry’s official Cartographer, known for his well-researched and provocative analysis of the entertainment ecosystem in ... more

PublishesWeeklyEpisodes108Founded2 years ago
Number of ListenersCategories
TV & FilmSociety & Culture

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Artwork for The Media Odyssey

Latest Episodes

Three years ago RTL Deutschland had no relationship with YouTube. Today, 200 old episodes of a 1996 action series are driving 123% more first video views and 26% more subscriptions on RTL+. This YouTube and RTL partnership case study shows how legacy... more

YouTube

Premium streaming lost 89% of the subscribers that signed up for new subscriptions last year, and the audience it’s chasing is watching video in the bedroom, on the bus, and on the toilet. Evan Shapiro’s keynote makes the case that media has to redef... more

YouTube

YouTube built the kids content economy, then broke its own monetization pipeline. Now it's time to fix kids content.

This episode of the Media Odyssey Podcast features hosts Evan Shapiro and Marion Ranchet with kids media analyst Emily Horgan (The K... more

YouTube

An Anthropic engineer warned AI could destroy humanity, but Silicon Valley's sudden AI "safety" panic looks a lot like a marketing campaign.

This episode of the Media Odyssey Podcast with Evan Shapiro and Marion Ranchet breaks down how California's ... more

YouTube

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Recent Guests

J Jasmine Dawson
Guest discussing creator-led strategies and audience engagement
Episode: FINDING YOUR AUDIENCE FROM THE COUCH TO THE TOILET
Jamie Oliver
Famous chef applying creator mindset to vertical content
Episode: FINDING YOUR AUDIENCE FROM THE COUCH TO THE TOILET
Joel Marlin-Arson
Creator and brand strategy expert
Episode: FINDING YOUR AUDIENCE FROM THE COUCH TO THE TOILET
Fen Bailey
Co-founder of World of Wonder
World of Wonder
Episode: FINDING YOUR AUDIENCE FROM THE COUCH TO THE TOILET
Emily Horgan
Engagement expert on streaming, author of Netflix Kids Content Performance Report
The Kids StreamerSphere / ehorgmedia.com
Episode: HOW TO FIX KIDS CONTENT
Shira Lazar
Guest interviewee, interview with Evan Shapiro and Marion Ranchet
Episode: THE AFFINITY 100: THE MOST IMPACTFUL CREATORS OF 2026
Jonas Engwall
CEO of Bedrock Streaming
Bedrock Streaming
Episode: THE STREAMING PLATFORM RATIO
Bjarne Andreas Myklebust
From NRK (Norwegian Broadcasting Corporation)
NRK
Episode: THE STREAMING PLATFORM RATIO
Rowan de Pomerai
CEO of the DPP
DPP
Episode: THE STREAMING PLATFORM RATIO

Hosts

Evan Shapiro
Host of The Media Odyssey; known for data-driven, provocative analysis of media ecosystems; operates as a cartographer of the industry.
Marion Ranchet
Co-host focused on streaming and practical, actionable insights; French expatriate-based in Amsterdam with emphasis on global streaming strategies.

Reviews

4.8 out of 5 stars from 38 ratings
  • Marion gets trampled

    I really wanted to listen to their opinion on Amazon QX for TV but this show really is about Evan making all of his points and then when those are not accepted, they just need to be restated like they are the number one imperative of the show

    Apple Podcasts
    3
    the slippery bannana
    United Statesa year ago
  • Let her finish

    Evan’s smart & perceptive, but he often interrupts Marion when she’s speaking. This is a new show, so they’re still figuring out their rhythm, but this happens every episode, usually multiple times. Marion knows her stuff just as well as Evan, and he needs to stop cutting her off.

    Apple Podcasts
    3
    Funnelhead76
    United States2 years ago
  • Top Podcast

    Recommend

    Apple Podcasts
    5
    Dan C 2025
    United Kingdom2 years ago
  • Heroes

    Really interesting news and comment on media and tech with perspectives from both sides of the pond. Certainly worth 30 mins of your time.

    Apple Podcasts
    5
    JeffGilbert.com
    United States2 years ago
  • Don’t Miss

    I follow Evan in his substack so I am sure this will be an excellent podcast, and I know Marion will be great also. Looking forward to first broadcast on Jan 2.

    Apple Podcasts
    5
    Palatino15
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise high-signal, data-driven takes on media evolution.
Critiques note rhythm issues between hosts but acknowledge strong subject knowledge.
Audience values practical, actionable insights for brands and creators.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#203
Germany/TV & Film
Apple Podcasts
#156
Colombia/TV & Film
Apple Podcasts
#172
Israel/TV & Film
Apple Podcasts
#178
Singapore/TV & Film
Apple Podcasts
#206
Russia/TV & Film

Talking Points

Recent interactions between the hosts and their guests.

THE STREAMING PLATFORM RATIO
Q: Why extend the study beyond the initial 16 platforms, and what would you look for next?
Expansion would broaden the anonymized dataset to improve reliability, enable more nuanced comparisons across regions and business models, and help identify where further efficiencies can be gained through shared technology or procurement.
THE STREAMING PLATFORM RATIO
Q: Jonas, you initiated this, and then you saw the results. What did that tell you, anything surprising, and what should the industry do next once they have this number?
The findings are a helpful benchmark for progress, convincing stakeholders that scale is essential; the expectation is that as platforms grow, their costs stabilize closer to the benchmark, and the industry should use the ratio to guide investments and target improvements across tech and operations.
REGIFTED: MY DRAMA AND THE VERTICAL TAKEOVER
Q: What is the strategic rationale for partnering with Fox Entertainment?
The partnership offers access to data-driven insights, ad sales expertise, and a pathway to push micro drama into mainstream through analytics-backed genre experimentation and distribution knowledge on social platforms.
REGIFTED: MY DRAMA AND THE VERTICAL TAKEOVER
Q: How scalable is the AI-generated content, and can it replace live-action productions eventually?
AI accelerates production and expansion, especially for initial concepts and language translations, but the guest emphasizes that human writers and directors are still essential for emotional depth, with AI handling rapid iteration and scale.
REGIFTED: FRONTLINE PUTS PBS ON YOUTUBE
Q: Marion, when you saw the news come down about what's happening with the BBC and the conflict they're having with the American president, what ran through your mind?
I was struck by concern that public television must maintain diversity, pluralism, and integrity even under political pressure, and that missteps can have long-term consequences for public trust.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Media Odyssey

What is The Media Odyssey about and what kind of topics does it cover?

Two influential media thinkers discuss current trends shaping the industry, focusing on the fragmentation of audiences, the rise of creator-led ecosystems, and the evolving role of public media, advertising, and distribution platforms. Episodes repeatedly examine how AI, data-driven marketing, cross-platform strategies, and niche communities redefine power and trust in media, with practical implications for brands, advertisers, and content creators. Notable angles include the tension between mega-brand scale and creator economies, the shift to audience-centric strategies, and a willingness to connect traditional media insights with hands-on, platform-native tactics. A defining strength is robust, data-informed analysis paired with candid, p... more

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To see how many followers or subscribers The Media Odyssey has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Media Odyssey?

These podcasts share a similar audience with The Media Odyssey:

1. Ankler Agenda
2. The Grill Room
3. Channels with Peter Kafka
4. The Town with Matthew Belloni
5. The Powers That Be: Daily

How many episodes of The Media Odyssey are there?

The Media Odyssey launched 2 years ago and published 108 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Media Odyssey?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Media Odyssey?

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How do I access podcast episode transcripts for The Media Odyssey?

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What guests have appeared on The Media Odyssey?

Recent guests on The Media Odyssey include:

1. J Jasmine Dawson
2. Jamie Oliver
3. Joel Marlin-Arson
4. Fen Bailey
5. Emily Horgan
6. Shira Lazar
7. Jonas Engwall
8. Bjarne Andreas Myklebust

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