The Marketing Playbook with Mark Friedman
Mark FriedmanMark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You'll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer... more
| Publishes | Twice monthly | Episodes | 145 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
Stacey Warshaw, the Head of Ecommerce & Digital Marketing at LoveShackFancy, adds her page to the Marketing Playbook. Hear why you should say "yes" often early in your career, how to balance brand marketing & performance marketing, how the future wil... more
Matt Ezyk, the Senior Director of Engineering, eCommerce at Hanna Andersson, adds his page to the Marketing Playbook. Hear why the future of eCommerce is flexible, why great partners solve problems, why data is still everything, Matt's learnings from... more
Michael Allan, a General Manager at Quince, adds his page to the Marketing Playbook. Hear how to shift from strategy to execution, how to use the data you collect, how to keep a disciplined focus as a brand, Michael's background in music & marketing,... more
Gillian Bell, the Chief Revenue & Growth Officer of Comfrt, adds her page to the Marketing Playbook. Hear why community is the real growth engine, how to use TikTok Shop as a discovery engine for your brand, why AI will touch every part of your busin... more
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- Mark is a super star, great guests
His guests are a who’s who of Ecom today, add this pod to your rotation, you won’t regret it
Apple Podcasts5Jason Nyhus
United Statesa year ago - Great Listen! Insightful and Real for any Industry and Professional
Mark’s expertise and engaging interview style bring practical advice to life, with actionable tips to drive success in varying industries and walks of life, making it applicable to any situation, strategy, and challenge a business or person may be facing. As a marketing and ecommerce leader this podcast stands out for its insightful exploration of effective marketing strategies and real-world applications, making it a valuable resource and a great listen!
Apple Podcasts5Thomas De StioUnited States2 years ago - Ken Pilot
Always enjoyable and great content!
Apple Podcasts5pilotfamilyyUnited States3 years ago - Great interview!
The Marketing Playbook has given me so many great insights about business and marketing. The Gary Vee interview was particularly interesting to me because of Gary’s connections to New Jersey and baseball cards! Way to go Mark!
Apple Podcasts5MojoFan1United States3 years ago - Ready, Set, Hike! 🏈
It’s obvious Mark puts extraordinary effort into every single episode of The Marketing Playbook. What makes this show a true standout is the quality of the guests, the stories they tell, and the actionable tactics they bring to the table. Mark finds speakers that truly care about being the best of the best in DTC marketing, and each guest shares insights that only a true practitioner can unearth. Don't miss it!
Apple Podcasts5ASoberingUnited States3 years ago
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Frequently Asked Questions About The Marketing Playbook
What is The Marketing Playbook about and what kind of topics does it cover?
This show centers on direct-to-consumer marketing, eCommerce, and data-driven growth, featuring leaders from retail, fashion, tech, and services who share practical, monetizable strategies. Episodes frequently explore brand storytelling, customer engagement, AI in marketing, and the evolving consumer landscape—often with real-world anecdotes and takeaways you can apply quickly. A standout is the consistent emphasis on actionable tactics, cross-functional perspectives, and lessons from senior marketers and founders across industries.
Where can I find podcast stats for The Marketing Playbook?
Rephonic provides a wide range of podcast stats for The Marketing Playbook. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Marketing Playbook and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Marketing Playbook get?
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What are the audience demographics for The Marketing Playbook?
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How many subscribers and views does The Marketing Playbook have?
To see how many followers or subscribers The Marketing Playbook has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Marketing Playbook?
These podcasts share a similar audience with The Marketing Playbook:
1. The MOOBment
2. The Journal.
How many episodes of The Marketing Playbook are there?
The Marketing Playbook launched 6 years ago and published 145 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Marketing Playbook?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Marketing Playbook?
Rephonic pulls ratings and reviews for The Marketing Playbook from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The Marketing Playbook?
Rephonic provides full transcripts for episodes of The Marketing Playbook. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The Marketing Playbook?
Recent guests on The Marketing Playbook include:
1. John Gonsalves
2. Prieeyya Kaur Kesh
3. Jamie Gersch
4. Michael Diesu
5. Elina Vilk
6. Ben Kruger
7. Joe Milano
8. Trevor Testwuide
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.