The Marketing Playbook with Mark Friedman
Mark FriedmanMark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You'll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer... more
| Publishes | Twice monthly | Episodes | 156 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
Ovadia Sutton, the Co-Founder of Daat Lab, adds his page to the Marketing Playbook. Hear how to point AI at growth, how to test AI the way data scientists do, why your people are the strategy, who will be the winner of the LLMs, and where AI is most ... more
Bill Hanifin, the Chief Executive Officer of Wise Marketer Group (WMG), adds his page to the Marketing Playbook. Hear how a loyalty program's real job is to change behavior & grow revenue, why a real loyalty program needs a financial model, how to de... more
Liz White, the Chief Commercial Officer of OOFOS, adds her page to the Marketing Playbook. Hear why context changes everything, how to let the data pick the channel, why brand & purpose aren't competing priorities, what Liz learned in the magazine in... more
Vicki Cantrell, the Co-Founder & CEO of Vendors in Partnership (VIP), adds her page to the Marketing Playbook. Hear why saying no is a strategy, how sometimes the safer bet isn't the obvious one, why community closes the gaps technology can't, what s... more
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Reviews
- Mark is a super star, great guests
His guests are a who’s who of Ecom today, add this pod to your rotation, you won’t regret it
Apple Podcasts5Jason Nyhus
United States2 years ago - Great Listen! Insightful and Real for any Industry and Professional
Mark’s expertise and engaging interview style bring practical advice to life, with actionable tips to drive success in varying industries and walks of life, making it applicable to any situation, strategy, and challenge a business or person may be facing. As a marketing and ecommerce leader this podcast stands out for its insightful exploration of effective marketing strategies and real-world applications, making it a valuable resource and a great listen!
Apple Podcasts5Thomas De StioUnited States3 years ago - Ken Pilot
Always enjoyable and great content!
Apple Podcasts5pilotfamilyyUnited States3 years ago - Great interview!
The Marketing Playbook has given me so many great insights about business and marketing. The Gary Vee interview was particularly interesting to me because of Gary’s connections to New Jersey and baseball cards! Way to go Mark!
Apple Podcasts5MojoFan1United States3 years ago - Ready, Set, Hike! 🏈
It’s obvious Mark puts extraordinary effort into every single episode of The Marketing Playbook. What makes this show a true standout is the quality of the guests, the stories they tell, and the actionable tactics they bring to the table. Mark finds speakers that truly care about being the best of the best in DTC marketing, and each guest shares insights that only a true practitioner can unearth. Don't miss it!
Apple Podcasts5ASoberingUnited States4 years ago
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Chart Rankings
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Apple Podcasts | #212 |  Saudi Arabia/Business/Marketing |
Apple Podcasts | #242 |  Denmark/Business/Marketing |
Apple Podcasts | #244 |  Israel/Business/Marketing |
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Frequently Asked Questions About The Marketing Playbook
What is The Marketing Playbook about and what kind of topics does it cover?
Across recent episodes, the discussion centers on actionable modern marketing and e-commerce strategies for D2C brands. Guests span founders, investors, and operators who share real-world lessons on building scalable brands, leveraging AI responsibly, aligning data and measurement, and blending brand storytelling with performance marketing. The conversations frequently surface practical playbooks for improving multi-channel growth, mastering customer lifetime value, and deploying technology in ways that accelerate results without sacrificing brand voice. A recurring strength is the mix of founder-centric journeys, operational detail, and tactical takeaways that listeners can implement quickly. The format also leans into concise, outcome-dri... more
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How many listeners does The Marketing Playbook get?
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What are the audience demographics for The Marketing Playbook?
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How many subscribers and views does The Marketing Playbook have?
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Which podcasts are similar to The Marketing Playbook?
These podcasts share a similar audience with The Marketing Playbook:
1. Operators
2. Call Me Back - with Dan Senor
3. Master B2B Friday 15
4. Elevator Talks
How many episodes of The Marketing Playbook are there?
The Marketing Playbook launched 7 years ago and published 156 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The Marketing Playbook?
Recent guests on The Marketing Playbook include:
1. Ovadia Sutton
2. Bill Hanifin
3. Liz White
4. Vicki Cantrell
5. Maxx Blank
6. Josh Resnick
7. Garth Weber
8. Josh Payne
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.