The Marketing Playbook with Mark Friedman
Mark FriedmanMark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You'll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer... more
| Publishes | Twice monthly | Episodes | 133 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
Listen to this Podcast
Latest Episodes
Elizabeth Drori, the Chief Marketing Officer and Head of E-commerce at Kizik, adds her page to the Marketing Playbook. Hear why you should throw yourself into the deep end, how to take an enterprise perspective as a leader, the place top-of-funnel ma... more
Andy Judd, the veteran Chief Marketing Officer of CPG brands, adds his page to the Marketing Playbook. Hear how to find a mentor and mentor others, why you should have a career plan, how to be open to change, what Andy learned moving a lot as a kid, ... more
Liana Thompson, the Vice President of E-Commerce at Shutterfly, adds her page to the Marketing Playbook. Hear why you should try everything, why you should spend to build brand awareness, how to allow your team to own their work, the networking event... more
John Gonsalves, the Vice President Direct to Consumer & Digital at TaylorMade Golf Company, adds his page to the Marketing Playbook. Hear how to balance risk & reward, how to optimize meetings, how to set time to think, what it's like working in the ... more
Key Facts
Similar Podcasts
People also subscribe to these shows.
Recent Guests
Host
Reviews
- Mark is a super star, great guests
His guests are a who’s who of Ecom today, add this pod to your rotation, you won’t regret it
Apple Podcasts5Jason Nyhus
United States9 months ago - Great Listen! Insightful and Real for any Industry and Professional
Mark’s expertise and engaging interview style bring practical advice to life, with actionable tips to drive success in varying industries and walks of life, making it applicable to any situation, strategy, and challenge a business or person may be facing. As a marketing and ecommerce leader this podcast stands out for its insightful exploration of effective marketing strategies and real-world applications, making it a valuable resource and a great listen!
Apple Podcasts5Thomas De StioUnited States2 years ago - Ken Pilot
Always enjoyable and great content!
Apple Podcasts5pilotfamilyyUnited States2 years ago - Great interview!
The Marketing Playbook has given me so many great insights about business and marketing. The Gary Vee interview was particularly interesting to me because of Gary’s connections to New Jersey and baseball cards! Way to go Mark!
Apple Podcasts5MojoFan1United States2 years ago - Ready, Set, Hike! 🏈
It’s obvious Mark puts extraordinary effort into every single episode of The Marketing Playbook. What makes this show a true standout is the quality of the guests, the stories they tell, and the actionable tactics they bring to the table. Mark finds speakers that truly care about being the best of the best in DTC marketing, and each guest shares insights that only a true practitioner can unearth. Don't miss it!
Apple Podcasts5ASoberingUnited States3 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Top Marketing Podcasts
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Frequently Asked Questions About The Marketing Playbook
What is The Marketing Playbook about and what kind of topics does it cover?
Content centers around direct-to-consumer marketing and eCommerce strategies that aim to empower listeners with actionable insights from industry leaders. Notable themes include digital marketing, customer engagement, and data-driven approaches, as guests share their unique experiences and perspectives from various positions within the marketing landscape. Episodes feature a diverse range of professionals in leadership roles across different sectors, offering listeners a comprehensive view of contemporary business challenges and opportunities. A distinctive feature includes the host's commitment to summarizing key takeaways, ensuring that each episode provides tangible value to listeners looking to enhance their marketing strategies.
Where can I find podcast stats for The Marketing Playbook?
Rephonic provides a wide range of podcast stats for The Marketing Playbook. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Marketing Playbook and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Marketing Playbook get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Marketing Playbook, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for The Marketing Playbook?
Rephonic provides comprehensive predictive audience data for The Marketing Playbook, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does The Marketing Playbook have?
To see how many followers or subscribers The Marketing Playbook has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Marketing Playbook?
These podcasts share a similar audience with The Marketing Playbook:
How many episodes of The Marketing Playbook are there?
The Marketing Playbook launched 6 years ago and published 133 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Marketing Playbook?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Marketing Playbook?
Rephonic pulls ratings and reviews for The Marketing Playbook from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The Marketing Playbook?
Rephonic provides full transcripts for episodes of The Marketing Playbook. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The Marketing Playbook?
Recent guests on The Marketing Playbook include:
1. John Gonsalves
2. Prieeyya Kaur Kesh
3. Jamie Gersch
4. Michael Diesu
5. Elina Vilk
6. Ben Kruger
7. Joe Milano
8. Trevor Testwuide
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.