Rephonic
Artwork for The Healthtech Marketing Show

The Healthtech Marketing Show

Adam Turinas
Account-Based Marketing
Health Technology
Healthcare Technology
Healthcare Technology Marketing
Sales and Marketing Alignment
Health Tech Marketing
Marketing Pipeline Optimization
Lead Generation
Customer Engagement
Healthcare Marketing
Artificial Intelligence
Target Account List
Total Addressable Market
Serviceable Available Market
Ideal Customer Profile
Buying Committee
Linkedin
Buyer Journey
Account-Based Marketing (ABM)
Patient Experience

Marketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Show to learn from the experts. Each episode features an experienced healthcare technology marketing leader who shares tips, insights, and how-to’s on a specific topic. Episodes include ABM, brand strategy, digital and content marketing, and more. The series is presented by Adam Turinas, a marketing... more

PublishesWeeklyEpisodes116Founded6 years ago
Number of ListenersCategory
Technology

Listen to this Podcast

Artwork for The Healthtech Marketing Show

Latest Episodes

In this episode, I am revisiting one of our most popular and enduring discussions on pipeline optimization. Last year, guest host Mark Erwich led a deep dive into pipeline optimization and deal acceleration, featuring expert insights from healthcare ... more

In this episode, I am joined by Chris Marin, Associate VP of Digital Marketing at Inovalon, for a deep dive into how AI is moving from an experimental science project to a core piece of operational infrastructure. Chris brings a technologist's perspe... more

YouTube

In this episode of The HealthTech Marketing Show, I am joined by two of my colleagues from Health Launchpad, Design Lead Pepper Fee and Account Director Amy Hamilton. Both Amy and Pepper bring decades of experience in healthcare IT marketing and desi... more

YouTube

If you've been following our series on using AI to grow your pipeline, you know we've already covered how to spot early buyer signals. But here is the reality: even the most sophisticated signal detection won't build your pipeline on its own. Pipelin... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Nick Panayi
CMO at Inovalon
Inovalon
Episode: AI-First Marketing at Scale
Susan Roth
A long-time B2B marketing expert and advocate for AI literacy in marketing.
Episode: AI Quick Take - From AI Literacy to AI Agent Builder - A Marketing Leader's Story
Kristin Russel
Chief Marketing Officer of Simpler with a background in marketing, previously involved in strategy and consulting within the healthcare tech industry.
Simpler
Episode: Creating a new Category in the Middle of the AI Revolution
Dan Czech
Vice President of Customer Insights at KLAS
KLAS
Episode: How To Navigate The Big Federal Budget Cuts
Mark Ewrich
Chief Strategy Officer at Health Launchpad
Health Launchpad
Episode: How To Navigate The Big Federal Budget Cuts
Carol Flagg
Head of Health IT Answers and Healthcare NOW Radio Networks, with extensive experience in health technology communications.
Episode: Why You Need to Start a Video Podcast
Valerie Stachurski
Chief Marketing Officer of RxPx
RxPx
Episode: Latest LinkedIn Ads Best Practices for Healthtech Marketers
Paul Vandre
Account Director at Health Launchpad with a focus on digital marketing
Health Launchpad
Episode: Latest LinkedIn Ads Best Practices for Healthtech Marketers
Kristen Jacobsen
Head of marketing at RevSpring, focused on patient engagement solutions
RevSpring
Episode: The Power of Storytelling in Healthcare Technology Marketing

Host

Adam Turinas
Host of a healthtech marketing show, an experienced healthcare marketing veteran and entrepreneur, helping listeners navigate the complexities of marketing to healthcare.

Reviews

4.8 out of 5 stars from 19 ratings
  • Keeping it fresh

    I subscribed for a while and it went dark but it’s come back with a vengeance. Every week is something different.

    Apple Podcasts
    5
    Turinas
    United States2 years ago
  • Love this podcast!

    Adam is brilliant and has a great network of guests to bring onto the show. He took a startup from inception all the way through a successful exit, so he has a great perspective that everyone involved in healthcare innovation can learn from. You should definitely subscribe to this one!

    Apple Podcasts
    5
    hml9876
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the variety and depth of topics explored, highlighting the practical insights and actionable strategies shared by both the host and guests.
Many express admiration for the host's expertise and the caliber of the guests, often remarking on the relevance and timeliness of the discussions.

Top Technology Podcasts

Acquired
AcquiredBen Gilbert and David Rosenthal
Hard Fork
Hard ForkThe New York Times
Tomorrow, Today
Tomorrow, TodayShekhar Natarajan
Building AI Boston
Building AI BostonBuilding AI Boston
Dwarkesh Podcast
Dwarkesh PodcastDwarkesh Patel

Talking Points

Recent interactions between the hosts and their guests.

The Power of Storytelling in Healthcare Technology Marketing
Q: How do you balance emotional stories with a value proposition?
It is crucial to position the stories within the context of current economic challenges, ensuring the message resonates with pain points but still conveys overall value.
The Power of Storytelling in Healthcare Technology Marketing
Q: Why is storytelling so important in health care technology?
The stakes are higher in health care, and emotional connections through storytelling can influence buying behavior and demonstrate the impact of technology on lives.
Getting Patient-Centric: Advice for Healthtech Marketers
Q: What is a definition of patient centricity?
Patient centricity focuses on the individual patient, improving their experience while addressing their needs and expectations in healthcare marketing.
Buyer Insights from Swaay Health’s John Lynn and Brittany Quemby
Q: What do you think is working in marketing today?
Personal relationships, storytelling, and understanding what resonates with healthcare buyers are critical.
Buyer Insights from Swaay Health’s John Lynn and Brittany Quemby
Q: What are the biggest pain points for these buyers these days?
The biggest issues are security, managing cost pressures, and deciding between best-of-breed AI products versus all-in-one solutions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Healthtech Marketing Show

What is The Healthtech Marketing Show about and what kind of topics does it cover?

Focuses on actionable insights and strategies for marketing within the healthcare technology sector, exploring various topics such as AI integration, digital marketing, and branding. Each episode features expert guests who share their experiences and best practices to help listeners navigate the complexities of healthcare marketing. This podcast provides not only theoretical knowledge but also practical examples that can be implemented in real-world scenarios, making it a valuable resource for professionals in the health tech industry who are looking to enhance their marketing efforts and adapt to the changing landscape.

Where can I find podcast stats for The Healthtech Marketing Show?

Rephonic provides a wide range of podcast stats for The Healthtech Marketing Show. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Healthtech Marketing Show and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Healthtech Marketing Show get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Healthtech Marketing Show, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Healthtech Marketing Show?

Rephonic provides comprehensive predictive audience data for The Healthtech Marketing Show, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Healthtech Marketing Show have?

To see how many followers or subscribers The Healthtech Marketing Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Healthtech Marketing Show?

These podcasts share a similar audience with The Healthtech Marketing Show:

1. The Diary Of A CEO with Steven Bartlett
2. The Mel Robbins Podcast

How many episodes of The Healthtech Marketing Show are there?

The Healthtech Marketing Show launched 6 years ago and published 116 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Healthtech Marketing Show?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Healthtech Marketing Show?

Rephonic pulls ratings and reviews for The Healthtech Marketing Show from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Healthtech Marketing Show?

Rephonic provides full transcripts for episodes of The Healthtech Marketing Show. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Healthtech Marketing Show?

Recent guests on The Healthtech Marketing Show include:

1. Nick Panayi
2. Susan Roth
3. Kristin Russel
4. Dan Czech
5. Mark Ewrich
6. Carol Flagg
7. Valerie Stachurski
8. Paul Vandre

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days