
Marketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Show to learn from the experts. Each episode features an experienced healthcare technology marketing leader who shares tips, insights, and how-to’s on a specific topic. Episodes include ABM, brand strategy, digital and content marketing, and more. The series is presented by Adam Turinas, a marketing... more
| Publishes | Weekly | Episodes | 102 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Technology | |||

Healthcare is facing a “perfect storm”. And it’s a perfectly bad one!
In this episode, I sit down with Mark Erwich, Health Launchpad Chief Strategy Officer. Mark is a healthcare technology marketing veteran with over 20 years in the industry. Mark a... more
One of the biggest challenges is that buyers control the buying process, and they don’t want to talk to vendors until they are good and ready. They do their research, talk to peers and analysts, do more research, and eventually, after several months,... more
In this milestone 100th episode of The HealthTech Marketing Show, I reflect on the journey to reach this point and share something we've never done before—opening up about what we've been building at Health Launchpad with AI.
The first episode laun... more
This may be my favorite ever episode. And it’s a doozy!
I sat down with Nick Panayi, CMO of Inovalon, to explore one of the most comprehensive AI adoption stories I've encountered in healthcare technology marketing. Nick leads a 95-person marketing... more
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I subscribed for a while and it went dark but it’s come back with a vengeance. Every week is something different.
Adam is brilliant and has a great network of guests to bring onto the show. He took a startup from inception all the way through a successful exit, so he has a great perspective that everyone involved in healthcare innovation can learn from. You should definitely subscribe to this one!
Key themes from listener reviews, highlighting what works and what could be improved about the show.








Recent interactions between the hosts and their guests.
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Content focuses on various aspects of marketing within the healthcare technology sector, featuring insights from industry experts on topics such as account-based marketing (ABM), brand strategy, and digital content marketing. Episodes often highlight the importance of aligning marketing and sales strategies, understanding buyer behavior, and leveraging new technologies like artificial intelligence to enhance marketing effectiveness. Unique elements include the practical, actionable advice offered by seasoned marketing leaders, making the content highly relevant for marketers aiming to thrive in the evolving health tech landscape.
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1. Decoding AI for Marketing
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3. Pivot
The Healthtech Marketing Show launched 6 years ago and published 102 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Healthtech Marketing Show include:
1. Nick Panayi
2. Susan Roth
3. Kristin Russel
4. Dan Czech
5. Mark Ewrich
6. Carol Flagg
7. Valerie Stachurski
8. Paul Vandre
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