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The Healthtech Marketing Show

Adam Turinas
Account-Based Marketing
Health Technology
Healthcare Technology
Sales and Marketing Alignment
Health Tech Marketing
Marketing Pipeline Optimization
Storytelling
Lead Generation
Customer Engagement
Healthcare Marketing
Artificial Intelligence
Total Addressable Market
Serviceable Available Market
Ideal Customer Profile
Target Account List
Healthcare Technology Marketing
Buying Committee
Linkedin
Buyer Journey
Account-Based Marketing (ABM)

Marketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Show to learn from the experts. Each episode features an experienced healthcare technology marketing leader who shares tips, insights, and how-to’s on a specific topic. Episodes include ABM, brand strategy, digital and content marketing, and more. The series is presented by Adam Turinas, a marketing... more

PublishesWeeklyEpisodes102Founded6 years ago
Number of ListenersCategory
Technology

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Artwork for The Healthtech Marketing Show

Latest Episodes

Healthcare is facing a “perfect storm”. And it’s a perfectly bad one!

In this episode, I sit down with Mark Erwich, Health Launchpad Chief Strategy Officer. Mark is a healthcare technology marketing veteran with over 20 years in the industry. Mark a... more

One of the biggest challenges is that buyers control the buying process, and they don’t want to talk to vendors until they are good and ready. They do their research, talk to peers and analysts, do more research, and eventually, after several months,... more

YouTube

In this milestone 100th episode of The HealthTech Marketing Show, I reflect on the journey to reach this point and share something we've never done before—opening up about what we've been building at Health Launchpad with AI.

The first episode laun... more

YouTube

This may be my favorite ever episode. And it’s a doozy!

I sat down with Nick Panayi, CMO of Inovalon, to explore one of the most comprehensive AI adoption stories I've encountered in healthcare technology marketing. Nick leads a 95-person marketing... more

YouTube

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Recent Guests

Nick Panayi
CMO at Inovalon
Inovalon
Episode: AI-First Marketing at Scale
Susan Roth
A long-time B2B marketing expert and advocate for AI literacy in marketing.
Episode: AI Quick Take - From AI Literacy to AI Agent Builder - A Marketing Leader's Story
Kristin Russel
Chief Marketing Officer of Simpler with a background in marketing, previously involved in strategy and consulting within the healthcare tech industry.
Simpler
Episode: Creating a new Category in the Middle of the AI Revolution
Dan Czech
Vice President of Customer Insights at KLAS
KLAS
Episode: How To Navigate The Big Federal Budget Cuts
Mark Ewrich
Chief Strategy Officer at Health Launchpad
Health Launchpad
Episode: How To Navigate The Big Federal Budget Cuts
Carol Flagg
Head of Health IT Answers and Healthcare NOW Radio Networks, with extensive experience in health technology communications.
Episode: Why You Need to Start a Video Podcast
Valerie Stachurski
Chief Marketing Officer of RxPx
RxPx
Episode: Latest LinkedIn Ads Best Practices for Healthtech Marketers
Paul Vandre
Account Director at Health Launchpad with a focus on digital marketing
Health Launchpad
Episode: Latest LinkedIn Ads Best Practices for Healthtech Marketers
Kristen Jacobsen
Head of marketing at RevSpring, focused on patient engagement solutions
RevSpring
Episode: The Power of Storytelling in Healthcare Technology Marketing

Host

Adam Turinas
CEO and founder of Health Launchpad. A marketing veteran and health tech entrepreneur, Adam brings a wealth of experience in healthcare marketing.

Reviews

4.8 out of 5 stars from 19 ratings
  • Keeping it fresh

    I subscribed for a while and it went dark but it’s come back with a vengeance. Every week is something different.

    Apple Podcasts
    5
    Turinas
    United States2 years ago
  • Love this podcast!

    Adam is brilliant and has a great network of guests to bring onto the show. He took a startup from inception all the way through a successful exit, so he has a great perspective that everyone involved in healthcare innovation can learn from. You should definitely subscribe to this one!

    Apple Podcasts
    5
    hml9876
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful discussions and actionable marketing strategies presented by expert guests.
Many find the host, Adam Turinas, to be knowledgeable and a strong connector within the healthcare marketing community.

Talking Points

Recent interactions between the hosts and their guests.

The Power of Storytelling in Healthcare Technology Marketing
Q: How do you balance emotional stories with a value proposition?
It is crucial to position the stories within the context of current economic challenges, ensuring the message resonates with pain points but still conveys overall value.
The Power of Storytelling in Healthcare Technology Marketing
Q: Why is storytelling so important in health care technology?
The stakes are higher in health care, and emotional connections through storytelling can influence buying behavior and demonstrate the impact of technology on lives.
Getting Patient-Centric: Advice for Healthtech Marketers
Q: What is a definition of patient centricity?
Patient centricity focuses on the individual patient, improving their experience while addressing their needs and expectations in healthcare marketing.
Buyer Insights from Swaay Health’s John Lynn and Brittany Quemby
Q: What do you think is working in marketing today?
Personal relationships, storytelling, and understanding what resonates with healthcare buyers are critical.
Buyer Insights from Swaay Health’s John Lynn and Brittany Quemby
Q: What are the biggest pain points for these buyers these days?
The biggest issues are security, managing cost pressures, and deciding between best-of-breed AI products versus all-in-one solutions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Healthtech Marketing Show

What is The Healthtech Marketing Show about and what kind of topics does it cover?

Content focuses on various aspects of marketing within the healthcare technology sector, featuring insights from industry experts on topics such as account-based marketing (ABM), brand strategy, and digital content marketing. Episodes often highlight the importance of aligning marketing and sales strategies, understanding buyer behavior, and leveraging new technologies like artificial intelligence to enhance marketing effectiveness. Unique elements include the practical, actionable advice offered by seasoned marketing leaders, making the content highly relevant for marketers aiming to thrive in the evolving health tech landscape.

Where can I find podcast stats for The Healthtech Marketing Show?

Rephonic provides a wide range of podcast stats for The Healthtech Marketing Show. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Healthtech Marketing Show and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Healthtech Marketing Show get?

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What are the audience demographics for The Healthtech Marketing Show?

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How many subscribers and views does The Healthtech Marketing Show have?

To see how many followers or subscribers The Healthtech Marketing Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Healthtech Marketing Show?

These podcasts share a similar audience with The Healthtech Marketing Show:

1. Decoding AI for Marketing
2. The Artificial Intelligence Show
3. Pivot

How many episodes of The Healthtech Marketing Show are there?

The Healthtech Marketing Show launched 6 years ago and published 102 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Healthtech Marketing Show?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Healthtech Marketing Show?

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View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Healthtech Marketing Show?

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What guests have appeared on The Healthtech Marketing Show?

Recent guests on The Healthtech Marketing Show include:

1. Nick Panayi
2. Susan Roth
3. Kristin Russel
4. Dan Czech
5. Mark Ewrich
6. Carol Flagg
7. Valerie Stachurski
8. Paul Vandre

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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