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Artwork for The Healthtech Marketing Show

The Healthtech Marketing Show

Adam Turinas
Healthcare Technology
Account-Based Marketing
Artificial Intelligence
Healthcare Marketing
Health Technology
Linkedin
Thought Leadership
Healthcare Technology Marketing
Sales and Marketing Alignment
Health Launchpad
Health Tech Marketing
AI Tools
Marketing Pipeline Optimization
Storytelling
Customer Engagement
Healthtech
Marketing Strategy
Lead Generation
Prompt Engineering
Account-Based Marketing (ABM)

Marketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Show to learn from the experts. Each episode features an experienced healthcare technology marketing leader who shares tips, insights, and how-to’s on a specific topic. Episodes include ABM, brand strategy, digital and content marketing, and more. The series is presented by Adam Turinas, a marketing... more

PublishesWeeklyEpisodes130Founded6 years ago
Number of ListenersCategory
Technology

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Artwork for The Healthtech Marketing Show

Latest Episodes

Something fundamental has changed in how health tech buyers do research — and if you're watching your website traffic decline, you might be misreading what it actually means.

In this episode, I sit down with Suyog Deshpande, Founder and CEO of Weble... more

One of the most common and costly mistakes in medtech commercialization is confusing clinical buy-in with commercial buy-in.

A surgeon who loves your device, peer-reviewed data supporting it, and a field rep with a 20-year relationship can all be i... more

There is a version of the marketing leader's job that looks great on a slide deck, and then there is the real thing. In this episode, I wanted to get at the real thing.

I sat down with two marketing leaders who are currently in the middle of major c... more

In this episode, I sit down with Larry Kaiser, Chief Marketing Officer at Optimum Healthcare IT, for a candid conversation about what it really takes to build a marketing team that lasts.

Larry has spent nearly a decade growing the marketing functi... more

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Recent Guests

Todd Laderach
MedTech industry veteran; runs his own firm helping device companies
Independent consultant
Episode: Why Medtech Commercial Strategies Stall and How to Fix Them
Larry Kaiser
Chief Marketing Officer at Optimum Healthcare IT
Optimum Healthcare IT
Episode: How to Build a Marketing Team That People Don't Want to Leave
Clint Mooneyham
VP of Sales
Sagility
Episode: How Sales Leaders Cracked the ABM Code
Tony Mancuso
Growth team member
Onymos
Episode: How Sales Leaders Cracked the ABM Code
Mark Erwich
Chief Strategy Officer, Health Launchpad
Health Launchpad
Episode: How We Grew Inbound Meetings 89% by Optimizing for AI Search
Adam Turinas
Host of The Healthtech Marketing Show
Health Launchpad
Episode: How We Grew Inbound Meetings 89% by Optimizing for AI Search
Jane Bogue
Chief Growth Officer at CHIME (College of Healthcare Information Management Executives)
CHIME
Episode: How Intimate Events Drive Deeper Pipeline
Jeremy Gottlich
Partnerships Lead at Elion Health
Elion Health
Episode: How Intimate Events Drive Deeper Pipeline
Aaron Bours
Chief Marketing Officer at Hyro AI
Hyro AI
Episode: Running Big Events That Convert at Scale

Host

Adam Turinas
Host of The Healthtech Marketing Show

Reviews

4.8 out of 5 stars from 21 ratings
  • Keeping it fresh

    I subscribed for a while and it went dark but it’s come back with a vengeance. Every week is something different.

    Apple Podcasts
    5
    Turinas
    United States2 years ago
  • Love this podcast!

    Adam is brilliant and has a great network of guests to bring onto the show. He took a startup from inception all the way through a successful exit, so he has a great perspective that everyone involved in healthcare innovation can learn from. You should definitely subscribe to this one!

    Apple Podcasts
    5
    hml9876
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Strong guest network with insightful perspectives on healthcare innovation.
Host is knowledgeable and connected, bringing practical experiences to the show.
Consistently fresh content with a broad topic mix.
The show returned to form after a dip and continues to publish diverse topics.

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Talking Points

Recent interactions between the hosts and their guests.

Right-Sized ABM with Brianna Miller
Q: What is the core idea behind Right-Sized ABM?
Right-Sized ABM is about using a mix of one-to-one, one-to-few, and one-to-many approaches tailored to the business and accounts, while choosing tools that fit budget and workflow rather than chasing the most feature-rich solution.
How Intimate Events Drive Deeper Pipeline
Q: Let's say you're thinking about joining Chime, why would you want to join?
Jane explains that the primary value is the relationship, with a three-year horizon and a dedicated executive champion to activate benefits; otherwise the investment may not pay off.
The Thought Leadership Gap in Healthtech
Q: What can healthcare brands do in terms of brand building that actually lands with buyers?
Leverage three pillars: make the customer the hero, drive the narrative with data, and elevate human voices; focus on authentic, ownable ideas that customers can relate to and trust, not just product-centered messaging.
Surviving and Thriving in 2026
Q: What is the single most important thing marketers should focus on to protect or grow budgets in a lean environment?
Prioritize pipeline generation and ensure marketing contributes to revenue with measurable impact, aligning with RevOps and building dashboards to communicate value to the CEO and head of sales.
Surviving and Thriving in 2026
Q: What should I stop doing immediately if I want to survive and thrive in the next 18 months?
Stop chasing marketing as a universal growth lever and start framing it as a risk-reduction mechanism that removes barriers in the revenue pipeline, while coordinating with senior leadership to demonstrate value and de-risk decisions for buyers.

Audience Metrics

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Frequently Asked Questions About The Healthtech Marketing Show

What is The Healthtech Marketing Show about and what kind of topics does it cover?

This show centers on practical, practitioner-focused guidance for marketing healthcare technology. Episodes consistently explore AI in marketing, demand generation, content and digital strategies, and innovative tactics like ABM and LinkedIn advertising, often featuring CMOs, VPs, and heads of marketing from health tech companies. A notable strength is bringing in guests with real-world experience—from AI-driven marketing, platform strategies, to podcasting and media partnerships—paired with actionable frameworks and experiments. The format tends to blend tactical advice with strategic perspectives, making it valuable for marketers aiming to modernize their healthtech playbooks, expand reach, and measure impact beyond mere productivity.

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How many listeners does The Healthtech Marketing Show get?

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How many subscribers and views does The Healthtech Marketing Show have?

To see how many followers or subscribers The Healthtech Marketing Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Healthtech Marketing Show?

These podcasts share a similar audience with The Healthtech Marketing Show:

1. Good Hang with Amy Poehler

How many episodes of The Healthtech Marketing Show are there?

The Healthtech Marketing Show launched 6 years ago and published 130 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Healthtech Marketing Show?

Recent guests on The Healthtech Marketing Show include:

1. Todd Laderach
2. Larry Kaiser
3. Clint Mooneyham
4. Tony Mancuso
5. Mark Erwich
6. Adam Turinas
7. Jane Bogue
8. Jeremy Gottlich

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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