The Forget The Funnel Podcast
Forget the FunnelEvery B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product, revenue growth is often inconsistent and unpredictable. In this show, Claire Suellentrop and Georgiana Laudi, co-founders of Forget the Funnel, break down how to evolve beyond guesswork by adopting the Customer-Led Growth framework - a systematic approach to help... more
| Publishes | Weekly | Episodes | 14 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessManagementEntrepreneurship | |||
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Latest Episodes
It’s rough out there in SaaS—everyone’s feeling it. Whether you’re trying to lower your acquisition costs, make the most of organic inbound interest, or better meet the needs of your technical buyers, you might be ready to take a more product-led app... more
“We don’t need customer research; we already know our customers.” “Research takes too long.” “Is qualitative research even valuable enough?” more
From competitive analysis to NPS surveys to UX research, research can help you grow your business and revenue. more
One study found that 70% of people who sign up for a product log in once… and then never again. more
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Reviews
- You don’t know your customer
Gia and Claire literally wrote the book on how exactly to conduct customer research *right*. Anyone can send out surveys, but knowing what questions to ask, (what not to) and most importantly, how to actually interpret the answers into action that moves the needle on your business. SaaS founders know we have blind spots around who our best customers really are, but we have no idea what to do about it. The Forget the Funnel framework fixes that.
Apple Podcasts5Gigawattz
United States5 months ago - Great pod for SaaS marketers
Great pod for SaaS marketers
Apple Podcasts5DaleJayP
United Kingdom5 months ago - Only expert practitioners
I learned a ton from the first episode with Tara Robertson (Bitly CMO). The hosts Claire and Gia are super-teachers in SaaS marketing/product, so I felt like they pulled out Tara’s expertise really quickly with their line of questioning.
Apple Podcasts5Needs Undo SendUnited States5 months ago - Growth Advisor
Georgiana and Claire are my favourite marketers, authors and now podcasters. Episode 1 was very telling on just how action inspired their conversations go. They make me want to be a better marketing leader. Can’t wait for more!
Apple Podcasts5Beth Thouin
Canada6 months ago - Action oriented
I’ve only listened to the first episode, but where this podcast really hits home for me is the focus on actionable takeaways
Apple Podcasts5AlexCartmillUnited States6 months ago
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Chart Rankings
Apple Podcasts | #229 |  Mexico/Business/Entrepreneurship |
Apple Podcasts | #242 |  Argentina/Business/Entrepreneurship |
Audience
Listeners, engagement and demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
| Primary Location | Social Media Reach | ||||
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