The Forget The Funnel Podcast
Forget the FunnelEvery B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product, revenue growth is often inconsistent and unpredictable. In this show, Georgiana Laudi, co-founder of Forget the Funnel, breaks down how to evolve beyond guesswork by adopting the Customer-Led Growth framework - a systematic approach to help businesses understand ... more
| Publishes | Twice monthly | Episodes | 30 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Categories | BusinessEntrepreneurshipManagement | ||||
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This is Part 3 of a 3-part series for founders who want to stop being the bottleneck—and start building a system their team can actually use.
In this episode, Georgiana walks through the exact 3-step process behind Customer-Led Growth. One that help... more
Most teams are making decisions in chaos—reacting, guessing, hoping something sticks. But not every team operates that way.
In this episode, Georgiana lays out what strategic, customer-led teams do differently—and why these teams are still so rare. more
Your team is smart. You have happy customers (even if not enough). Your product delivers value. So why does execution still feel scattered? Why does your team default to chaos, gut feel, and endless feedback loops?
This is Part 1 of a 3-part series ... more
Most teams are messing up their opportunity to scale their product into higher-value deals—without even realizing it.
They’re following someone else’s Product-Led Sales playbook. ICPs are fuzzy. Qualification is weak. Sales motions aren’t landing.
more
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- You don’t know your customer
Gia and Claire literally wrote the book on how exactly to conduct customer research *right*. Anyone can send out surveys, but knowing what questions to ask, (what not to) and most importantly, how to actually interpret the answers into action that moves the needle on your business. SaaS founders know we have blind spots around who our best customers really are, but we have no idea what to do about it. The Forget the Funnel framework fixes that.
Apple Podcasts5Gigawattz
United States2 years ago - Great pod for SaaS marketers
Great pod for SaaS marketers
Apple Podcasts5DaleJayP
United Kingdom2 years ago - Only expert practitioners
I learned a ton from the first episode with Tara Robertson (Bitly CMO). The hosts Claire and Gia are super-teachers in SaaS marketing/product, so I felt like they pulled out Tara’s expertise really quickly with their line of questioning.
Apple Podcasts5Needs Undo SendUnited States2 years ago - Growth Advisor
Georgiana and Claire are my favourite marketers, authors and now podcasters. Episode 1 was very telling on just how action inspired their conversations go. They make me want to be a better marketing leader. Can’t wait for more!
Apple Podcasts5Beth Thouin
Canada2 years ago - Action oriented
I’ve only listened to the first episode, but where this podcast really hits home for me is the focus on actionable takeaways
Apple Podcasts5AlexCartmillUnited States2 years ago
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Apple Podcasts | #227 | United Kingdom/Business/Entrepreneurship |
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Frequently Asked Questions About The Forget The Funnel Podcast
What is The Forget The Funnel Podcast about and what kind of topics does it cover?
Focused on addressing common challenges faced by B2B SaaS leaders, the content emphasizes the importance of adopting a Customer-Led Growth framework to ensure effective decision-making for revenue growth. The hosts share insights and frameworks that empower startup leaders to understand their customers better and design strategies that truly resonate with them. Notable topics include the nuances of product-led growth, effective communication between marketing and sales teams, and actionable strategies that businesses can implement to improve customer engagement and retention. The conversational format, coupled with expert guests, offers relatable anecdotes and frameworks, ensuring practical perspectives from industry experts for those seeki... more
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The Forget The Funnel Podcast launched 2 years ago and published 30 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The Forget The Funnel Podcast?
Recent guests on The Forget The Funnel Podcast include:
1. Anthony Pieri
2. Mark Thomas
3. Ramlee John
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