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Artwork for The Flooring Business Podcast

The Flooring Business Podcast

Jerry
Branding
Marketing
Projectsforce
Flooring Industry
Floorzap
Projects Force
Wholesale Flooring
Flooring Retail Industry
Lowe's Home Improvement
FCB2B
Kickcharge Branding
Five Mile Famous
Brand Naming
First Choice Business Brokers
Floorxchange
Installers
Pricing and Value
Floorlaunch
Lead Generation
Appointments

In this podcast we will discuss best business practices from experts in the Flooring Industry. We will discuss Marketing and how to attract the best customers, Sales and how to have a successful sales presentation, hiring and managing your team, how to manage cash flow, rising prices, how to overcome raising your prices without losing any business and all challenges facing the Flooring Industry an... more

PublishesTwice weeklyEpisodes60Founded8 months ago
Number of ListenersCategories
EntrepreneurshipBusinessEducationHow To

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Artwork for The Flooring Business Podcast

Latest Episodes

Today, Jerry talks with Jeff Sherer of Sherer's Flooring in Alabama, a third-generation flooring guy who grew up in the family store and now runs a multi-division business spanning retail flooring, sand-and-finish, and epoxy/decorative concrete with ... more

Matt Runkle joins Jerry Levinson to share the journey from flooring sales rep to founder of InStride Surfaces. They discuss why strong supplier-retailer relationships matter, the biggest mistakes manufacturers make, and how InStride was built around ... more

In this episode, Jerry sits down with flooring retailer Michael Soto to talk about the mindset shifts that helped him dramatically increase his close rate and raise his prices—all without losing business. They discuss why technical knowledge alone do... more

Switching software can feel like a headache, but Chad Thomas of Projects Force explains why it doesn't have to be.

In this episode, Chad answers the most common questions flooring retailers have about changing software, including onboarding, CRM fun... more

Today, Jerry Levinson sits down with Page Nazarian to talk shop on what it looks like to specialize in hardwood while most dealers are selling carpet, LVP, laminate, and tile. They get into the real differences in selling each category—from the measu... more

Jerry Levinson sits down with Chad Thomas, founder of ProjectsForce, and gets into what it actually looks like to run a modern flooring business today.

Chad shares how his time at Lowe’s led him to build a system that replaces the old paper-and-chao... more

Chris Freist and Matthew Buckley from Floorzap join the show to talk about how their platform is helping flooring retailers simplify their marketing and connect with more customers online. They share the story behind Floorzap, why they set out to cha... more

In this episode, Jerry sits down with branding expert Dan to explore why most flooring companies struggle to stand out in crowded markets. They discuss the concept of becoming “5 Mile Famous,” where your brand is instantly recognizable in your local ... more

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Recent Guests

Page Nazarian
Owner/Founder of Fame Hardwood (West Hollywood)
Fame Hardwood
Episode: Ep 07: From Commodity to Luxury - How One Flooring Dealer Built a $10M Brand With Page Nazarian
Chad Thomas
Owner of ProjectsForce
ProjectsForce
Episode: Ep 06: Smooooth Operator - The Systems That Help You Grow Your Business With Chad Thomas
Matt Buckley
General Manager, Floorzap
Floorzap
Episode: Ep 05: It's Time to SCALE! With Floorzap With Chris Friest and Matthew Buckley
Dan Antonelli
Branding expert, founder of KickCharge Branding
KickCharge Branding
Episode: Ep 04: Become 5 Mile Famous – How to Stand Out in a Crowded Market With Dan Antonelli
Chase Busenbark
From the Busenbark family of Missouri, with First Choice Business Brokers
First Choice Business Brokers
Episode: Ep 03: Lead to Appointment to Sale: The Floor Launch System With Chase Busenbark
Jason Kimmel
Flooring marketer and founder of FloorXchange
FloorXchange
Episode: Ep 02: Floor Exchange, How Jason Kimmel Built a Wholesale Model That Helps Installers Get Customers
Bram van Leuteren
CEO of FloorLaunch, sponsor and guest on the episode
FloorLaunch
Episode: Ep 01: Lead to Appointment to Sale: The Floor Launch System with Bram van Leuteren

Host

Jerry Levinson
Host of The Flooring Business Podcast

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Talking Points

Recent interactions between the hosts and their guests.

Ep 04: Become 5 Mile Famous – How to Stand Out in a Crowded Market With Dan Antonelli
Q: What about changing a company name or going through rebranding; is it worth it for small flooring businesses?
Yes, particularly for businesses under about a million in revenue with a poor brand; a well-executed name change coupled with branding can dramatically accelerate growth. The process should be organized with a DBA and a plan to notify past customers so they recognize the continuity of service.
Ep 04: Become 5 Mile Famous – How to Stand Out in a Crowded Market With Dan Antonelli
Q: How should a flooring dealer weigh branding against direct response marketing?
Branding and direct response should work together. Strong pre-exposure branding lowers the cost of direct response by increasing recognition and trust, which improves open rates and conversions when responses are triggered. The key is ensuring the brand promises and visuals align with the messaging in direct response campaigns.
Ep 04: Become 5 Mile Famous – How to Stand Out in a Crowded Market With Dan Antonelli
Q: What would you do to get started to stand out and increase a flooring dealer's branding effectively?
Start with foundational branding: evaluate the company name, create a strong visual identity, ensure the branding aligns with the target customer (especially female decision-makers), and build trust signals in the local community before investing in tactics like truck wraps or PPC. The emphasis is on making an authentic, memorable brand that lives in customers' minds and reduces dependence on paid ads.
Ep 03: Lead to Appointment to Sale: The Floor Launch System With Chase Busenbark
Q: What should sellers do to maximize value and improve their chances of a successful sale?
Prepare a professional valuation and market analysis, normalize financials, maintain clean records, be patient through the process, and consider how leases and real estate arrangements affect perceived value and financing options.
Ep 03: Lead to Appointment to Sale: The Floor Launch System With Chase Busenbark
Q: What advice would you give buyers looking to purchase a flooring business?
Understand the business deeply by analyzing P&Ls line by line, ensure the business is financeable, and get counsel to assess the deal's structure and risk before proceeding; verify tax returns against reported profits and consider how financing will shape the final price.

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Frequently Asked Questions About The Flooring Business Podcast

What is The Flooring Business Podcast about and what kind of topics does it cover?

The series centers on practical strategies for growing and professionalizing flooring businesses, with a strong emphasis on technology adoption, branding, and sales optimization. Episodes frequently explore how dealers can streamline operations through software, build premium brands, attract designer and contractor relationships, and scale marketing to generate higher-margin leads. A recurring thread is the importance of onboarding and systems—whether switching to a new platform, implementing showroom experiences for luxury clients, or establishing repeatable processes from lead to appointment to sale. Notably, guests often bring deep expertise in software platforms, branding for home services, or in brokerage and exit planning, making it u... more

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How many listeners does The Flooring Business Podcast get?

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Which podcasts are similar to The Flooring Business Podcast?

These podcasts share a similar audience with The Flooring Business Podcast:

1. Flooring 101
2. Floor Daily Flooring Professional Podcast
3. The Home Service Expert Podcast
4. BigDeal

How many episodes of The Flooring Business Podcast are there?

The Flooring Business Podcast launched 8 months ago and published 60 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Flooring Business Podcast?

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What guests have appeared on The Flooring Business Podcast?

Recent guests on The Flooring Business Podcast include:

1. Page Nazarian
2. Chad Thomas
3. Matt Buckley
4. Dan Antonelli
5. Chase Busenbark
6. Jason Kimmel
7. Bram van Leuteren

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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