
In this podcast we will discuss best business practices from experts in the Flooring Industry. We will discuss Marketing and how to attract the best customers, Sales and how to have a successful sales presentation, hiring and managing your team, how to manage cash flow, rising prices, how to overcome raising your prices without losing any business and all challenges facing the Flooring Industry an... more
| Publishes | Twice weekly | Episodes | 60 | Founded | 8 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessEducationHow To | |||

Today, Jerry talks with Jeff Sherer of Sherer's Flooring in Alabama, a third-generation flooring guy who grew up in the family store and now runs a multi-division business spanning retail flooring, sand-and-finish, and epoxy/decorative concrete with ... more
Matt Runkle joins Jerry Levinson to share the journey from flooring sales rep to founder of InStride Surfaces. They discuss why strong supplier-retailer relationships matter, the biggest mistakes manufacturers make, and how InStride was built around ... more
In this episode, Jerry sits down with flooring retailer Michael Soto to talk about the mindset shifts that helped him dramatically increase his close rate and raise his prices—all without losing business. They discuss why technical knowledge alone do... more
Switching software can feel like a headache, but Chad Thomas of Projects Force explains why it doesn't have to be.
In this episode, Chad answers the most common questions flooring retailers have about changing software, including onboarding, CRM fun... more
Today, Jerry Levinson sits down with Page Nazarian to talk shop on what it looks like to specialize in hardwood while most dealers are selling carpet, LVP, laminate, and tile. They get into the real differences in selling each category—from the measu... more
Jerry Levinson sits down with Chad Thomas, founder of ProjectsForce, and gets into what it actually looks like to run a modern flooring business today.
Chad shares how his time at Lowe’s led him to build a system that replaces the old paper-and-chao... more
Chris Freist and Matthew Buckley from Floorzap join the show to talk about how their platform is helping flooring retailers simplify their marketing and connect with more customers online. They share the story behind Floorzap, why they set out to cha... more
In this episode, Jerry sits down with branding expert Dan to explore why most flooring companies struggle to stand out in crowded markets. They discuss the concept of becoming “5 Mile Famous,” where your brand is instantly recognizable in your local ... more
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The series centers on practical strategies for growing and professionalizing flooring businesses, with a strong emphasis on technology adoption, branding, and sales optimization. Episodes frequently explore how dealers can streamline operations through software, build premium brands, attract designer and contractor relationships, and scale marketing to generate higher-margin leads. A recurring thread is the importance of onboarding and systems—whether switching to a new platform, implementing showroom experiences for luxury clients, or establishing repeatable processes from lead to appointment to sale. Notably, guests often bring deep expertise in software platforms, branding for home services, or in brokerage and exit planning, making it u... more
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These podcasts share a similar audience with The Flooring Business Podcast:
1. Flooring 101
2. Floor Daily Flooring Professional Podcast
3. The Home Service Expert Podcast
4. BigDeal
The Flooring Business Podcast launched 8 months ago and published 60 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Flooring Business Podcast include:
1. Page Nazarian
2. Chad Thomas
3. Matt Buckley
4. Dan Antonelli
5. Chase Busenbark
6. Jason Kimmel
7. Bram van Leuteren
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