The Dealer Lab
OwnexExploring the Future of Dealerships — One Experiment at a Time The Dealer Lab is the official podcast of the Ownex Network — a community of dealers, operators, and industry experts working together to redefine what a modern dealership can be. Hosted by Max Materne, Danny French, and Justin Watson, each episode dives deep into the experiments, breakthroughs, and hard-earned lessons emerging from re... more
| Publishes | Weekly | Episodes | 35 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||
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Latest Episodes
Building a Dealership DMS With AI: Cutting Button Clicks, Killing Subscriptions, and Streamlining the SaleMax and Justin riff on food habits and Huey the dog before diving into dealership operations and why powersports feels stuck in an echo chamber ... more
AI-Edited Podcast, Claude’s “Fable 5,” and Building Agents That Run a TurnaroundMax, Danny, and Justin catch up after skipping an episode and explain a new format where the show is edited by an AI agent that cuts gaps, adds intro/outro, bleeps curses... more
Building AI Tools for Dealerships: Websites, Workflows, and Real-World WinsMax, Danny, and Justin catch up on what they’ve been building in their dealerships, including a new custom unit division (SCUD) and monthly tech nights where customers learn m... more
Bike Shed’s Arrick Maurice on Growing Motorcycle Culture, Brand Marketing, and What Dealers Can LearnArrick Maurice, Chief Growth Officer of Bike Shed and former marketing leader for Ducati North America, Ferrari North America, Rivian CX, and Harley-... more
Adventure Specialty Agency on F&I Coaching, Retros vs Reinsurance, and Driving Dealer Profitability | Dealer Lab Podcast
Max Materne and Justin Watson interview Haley Wright and Sarah Breen, founders of Adventure Specialty Agency, about helping powe... more
Triumph North America’s Rod Lopusnak on Dealer-First Strategy, Community Events, and Growing New Riders
Max Materne and Danny French interview Rod Lopusnak, President and General Manager of Triumph North America, about building a “dealer-first” cult... more
Jayson Davis (NPDA Chairman) on Capitol Hill Advocacy, PFAS Rules, and Uniting the Powersports IndustryMax Materne and Danny French interview Jayson Davis, Chairman of the NPDA and Dealer Principal of PowerSports of Greenville, about how motorcycling... more
Reimagining Dealerships with AI Agents | Jamie Dewar (Legend Boats) with Max Materne & Danny FrenchMax Materne and Danny French interview Jamie Dewar, co-CEO of Legend Boats, about how AI, vibe coding, and agents are reshaping dealerships and manufac... more
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Frequently Asked Questions About The Dealer Lab
What is The Dealer Lab about and what kind of topics does it cover?
The show centers on real-world dealership experimentation, operations, and culture reshaping through hands-on tactics in fixed ops, customer retention, and tech-enabled processes. Episodes frequently explore AI-powered internal tools, inventory and pricing workflows, F&I optimization, and the role of community-driven experiences in motorcycling and powersports retail. Guests range from brand leaders and dealer principals to legal and technology experts, all sharing practical lessons on transforming dealerships into collaborative, data-informed, customer-focused ecosystems. A notable throughline is treating dealerships as community hubs—spaces that combine culture, events, and membership-like experiences—rather than mere product push. Listen... more
Where can I find podcast stats for The Dealer Lab?
Rephonic provides a wide range of podcast stats for The Dealer Lab. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Dealer Lab and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Dealer Lab get?
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What are the audience demographics for The Dealer Lab?
Rephonic provides comprehensive predictive audience data for The Dealer Lab, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does The Dealer Lab have?
To see how many followers or subscribers The Dealer Lab has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Dealer Lab?
These podcasts share a similar audience with The Dealer Lab:
1. Garagecast - All Things Power Sports and Marine
2. The Dealership Fixit Podcast
3. BigDeal
How many episodes of The Dealer Lab are there?
The Dealer Lab launched 9 months ago and published 35 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Dealer Lab?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Dealer Lab?
Rephonic pulls ratings and reviews for The Dealer Lab from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The Dealer Lab?
Rephonic provides full transcripts for episodes of The Dealer Lab. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The Dealer Lab?
Recent guests on The Dealer Lab include:
1. Erick Maurice
2. Haley Wright
3. Sarah Breen
4. Rod Lopusnak
5. Jayson Davis
6. Jamie Dewar
7. Steve Radt
8. Brendan Baker
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.