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Artwork for The Business Of Marketing

The Business Of Marketing

Content Monsta | A. Lee Judge
Linkedin
Artificial Intelligence
Content Marketing
Personal Brand
Podcasting
Visual Marketing
Local AI Models
Open Models
SEO
Video Content
Marketing Measurement
Job Market
Personal Branding
Neal Schaffer
Marketing
AI In Storytelling
Anthropic
Openai
ROI / Metrics
The Visual Marketer

The Business of Marketing podcast discusses how to win in the current marketing landscape. Hosted by A. Lee Judge, Digital Marketing Consultant along with a Mastermind Group of professional marketers. Stay up to date and sharp on your marketing knowledge while learning from these experienced marketers.

PublishesWeeklyEpisodes90Founded8 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for The Business Of Marketing

Latest Episodes

The Business of Marketing Podcast: contentmonsta.com/podcasts/the-business-of-marketing-podcast/

With the rise of the creator economy on platforms like LinkedIn, B2B brands are seeking ways to authentically leverage influencers for greater r... more

YouTube

Anyone can launch a social tool, but few can empower an entire organization to create authentic content and nurture genuine communities. This episode explores the mindset and tactics behind fostering high-engagement communities, both digital and in-p... more

YouTube

Feeling burnt out and stuck at a career crossroads, Heike Young channeled her experiences as a working mother and marketer into creating authentic, resonant video content on LinkedIn. The conversation explores the growing demand for employee-generate... more

YouTube

The conversation explores how AI and automation are reshaping the marketing landscape, emphasizing the importance of not seeking 100% automation but instead aiming for impactful, sustainable 80% solutions. Joining the show is Dale Bertrand, founder a... more

YouTube

Key Facts

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Recent Guests

Kate Strachnyi
Founder of DataCaded (Dedicated agency) and former Deloitte executive
Dedicated/DataCaded
Episode: Monetizing Expertise: Kate Strachnyi on B2B Influencer Marketing
Sabreen Haziq
Leader of brand community and creator innovation at Buffer
Buffer
Episode: Cultivating Real Community and Authentic Content in the Age of AI with Sabreen Haziq
Heike Young
Founder of Heike Young Inc; former head of content at Microsoft and Salesforce
Heike Young Inc
Episode: Employee Generated Content: 5 Proven Strategies Marketers Need Now - with Heike Young
Dale Bertrand
Founder and CEO of Fire and Spark, SEO and GEO expert with a background in computer engineering
Fire and Spark
Episode: How Marketers Can Leverage AI Without Losing Their Value with Dale Bertrand
Robert Rose
Chief Strategy Advisor, Content Marketing Institute; founder of Seventh Bear
Content Marketing Institute; Seventh Bear
Episode: Why Performance Marketing Is Broken – Rethinking ROI in Content Strategy with Robert Rose
Goldie Chan
Bestselling author of Personal Branding for Introverts; long-time LinkedIn creator
Goldie Chan / Personal Branding for Introverts
Episode: Building a Brand on LinkedIn with Goldie Chan
Rod Brinson
Brand strategist and marketing agency founder, focused on personal branding
House Of Brand / rodbrinson.com
Episode: The New Resume: Why Your Personal Brand Is Key to Success in Modern Business - with Rod Brinson
Gabrielle Dolan
Global expert on strategic storytelling; bestselling author of Story Intelligence
Author, Speaker, Story Intelligence
Episode: Authentic Storytelling in the Age of AI: Gabrielle Dolan on Making AI Your Creative Partner
Andrej Zinkevich
Co-founder of FullFunnel (fullfunnel.io)
FullFunnel
Episode: Building a Unified B2B Revenue Team with Andrei Zinkevich

Hosts

A. Lee Judge
Host of The Business Of Marketing; Digital Marketing Consultant with deep experience in content and digital strategy.
Rocio Osuna
Co-host guiding discussion; frequent collaborator on show format and topics.

Reviews

5.0 out of 5 stars from 10 ratings
  • Great Lessons for All Marketers

    Lee magnificently features marketing experts on a variety of topics. Listening to The Business of Marketing Podcast is like taking a masterclass in modern marketing.

    Apple Podcasts
    5
    bernbay
    United States4 years ago
  • Great Guests, Amazing Marketing Advice and More!

    This podcast has so many amazing guests, some of the biggest marketing experts in the game. Each episode has taught me something new… from SEO, sales & marketing, content & digital marketing, storytelling, and more. A. Lee Judge has really created a Monsta (Content Monsta - his company) with this podcast! I love it. Can’t wait to see what guests he’ll have on the show in future seasons!

    Apple Podcasts
    5
    Casealaina
    United States4 years ago
  • Lee is the man!

    Fantastic podcast from one of the best in the business - business and music. Lee knows his stuff and is a massive help to so many businesses and individuals. A true content king. Love this podcast

    Apple Podcasts
    5
    Max Branding
    United States6 years ago
  • Clear Experts

    Why did a 20 min podcast take me +40 to listen? Because all these guys do is drop gems! These gentleman are clear experts in the area of content. Would be good to hear from clients randomly to talk about their experiences leveraging your strategies to further authenticate and build your base. I’m already sold though!

    Apple Podcasts
    5
    Spalou!
    United States8 years ago
  • Cool dudes and rockin advice

    I’m lovin the style, tone and practical advice being delivered on this show. If you are focused on business content as a key revenue growth driver for your business, definitely subscribe to this show.

    Apple Podcasts
    5
    Bruce Scheer
    United States8 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical, gem-filled episodes with actionable tactics.
The host's style is energetic and clear, making complex topics approachable.
Guests are consistently top-tier marketing experts offering diverse perspectives.

Talking Points

Recent interactions between the hosts and their guests.

Why Performance Marketing Is Broken – Rethinking ROI in Content Strategy with Robert Rose
Q: It's going to be pretty controversial. I want to get your take on it. And I think it's time for us to pause measurement for marketers. What do you think?
The idea is provocative and likely to meet pushback, but the core is that we've overindexed on performance marketing for years and that we should consider shifting focus toward understanding the atmosphere we create and the long-term value of trust and engagement, rather than chasing every short-term metric.
How AI is Reshaping Your SEO Strategy with Andy Crestodina
Q: What should we be doing to get in the game with AI-powered search?
Focus on the visitor's behavior and ensure your top pages provide information that AI can use to compare you favorably, including job titles, credentials, and clear pros/cons, plus structured prompts to guide AI in offering your brand as a top option.
Why Marketers Must Master Visual Design to Drive Business Results with Jim MacLeod
Q: Why did you write this book, Jim, and who's it for?
Jim explains that he wanted designers to expand into marketing roles and for marketers to gain essential design knowledge so visuals can be both effective and business-driven, not just aesthetically pleasing; the book aims to teach fundamentals that help marketers create visuals that actually convert.
Why Speed and Scale Are Killing Your Marketing with Robert Rose
Q: What's the one thing that marketers need to know these days about content?
Start with the story and the actual content, not the container; build the story first and then package it across multiple channels as appropriate.
Building a Brand on LinkedIn with Goldie Chan
Q: How do you balance being a creator with running a business over a decade?
Focus on big goals, map out the resources needed (including AI as a tool but with human oversight), and maintain boundaries to protect health and brand integrity while iterating on the personal branding craft.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About The Business Of Marketing

What is The Business Of Marketing about and what kind of topics does it cover?

A outcomes-focused show that gathers leading marketers and strategists to explore practical, modern approaches to growing brands in a noisy digital landscape. Conversations consistently center on content strategy, authenticity, AI's role in marketing, personal branding, and revenue-focused collaboration between marketing and sales. Notable strengths include a track record of high-caliber guests, hands-on tactics, and an emphasis on actionable frameworks (ABM, content strategy, AI-enabled workflows) that listeners can apply in real-world campaigns. The format balances strategic discussions with tactical takeaways, making it helpful for marketing leaders, creators, and agency teams evaluating new channels, tools, and messaging approaches.

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How many listeners does The Business Of Marketing get?

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What are the audience demographics for The Business Of Marketing?

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How many subscribers and views does The Business Of Marketing have?

To see how many followers or subscribers The Business Of Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Business Of Marketing?

These podcasts share a similar audience with The Business Of Marketing:

1. AI Explored

How many episodes of The Business Of Marketing are there?

The Business Of Marketing launched 8 years ago and published 90 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Business Of Marketing?

Recent guests on The Business Of Marketing include:

1. Kate Strachnyi
2. Sabreen Haziq
3. Heike Young
4. Dale Bertrand
5. Robert Rose
6. Goldie Chan
7. Rod Brinson
8. Gabrielle Dolan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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