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Artwork for The Business of Hearing

The Business of Hearing

Oli Luke
Hearing Care
Marketing Strategies
Private Practice Hearing Care
Marketing
Apple
Hearing Aids
Business Ownership
Stress Management
Manufacturer-Owned Chains
Google
AI Overviews
Hearing Care Industry
Private Practice
Hearing Health
Hearing Devices
Private Practices
Alternative Revenue Streams
Miracle-Ear
Over-the-Counter Hearing Aids
Value Proposition

The #1 Marketing Podcast for Private Practice Hearing Care Clinics The Business of Hearing Podcast shares the real insights into how you can grow your private practice hearing care clinic in today's challenging and competitive market. Hosted by leading industry marketing consultant Oli Luke, the podcast is a combination of interviews with private practice leaders, external experts and authors, as ... more

PublishesWeeklyEpisodes195Founded5 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The Business of Hearing

Latest Episodes

Were the 2025 predictions right? In this episode of the Business of Hearing Podcast, Oli reviews the three marketing predictions he made at the start of 2025, and reveals his bold new predictions for 2026.

You'll learn: • Which 2025 trends actually... more

What do patients say about you behind your back? In this episode of the Business of Hearing Podcast, Oli explains how to design "signature experiences", the unique, memorable touches that make people talk about your practice for all the right reasons... more

Should you be the face of your practice? In this episode of the Business of Hearing Podcast, Oli explores the power of personal branding, what it really means, why it matters more than ever, and how to build one that grows reputation, recognition, an... more

What actually works in audiology marketing? After helping over 80 hearing care practices outperform industry averages by 29%, Oli Luke shares the strategies that consistently deliver real results.

In this episode, you'll discover: • The key marketi... more

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Recent Guests

Chris Ducker
Renowned expert in personal branding and author of 'Youpreneur'
Episode: Should you be the face of your practice? (Growing a personal brand in hearing care).
Dr. Edmund Farrar
Co-founder of Oto, a digital platform for tinnitus management
Oto
Episode: UK Doctor Reinvents Tinnitus Care with Tech – Meet Edmund Farrar (Oto)
Ben Thompson
Founder of Treble Health, an audiology telehealth service specializing in tinnitus care
Treble Health
Episode: How Ben Thompson Built the #1 Tinnitus Channel on YouTube
Marcus Sheridan
Author of bestselling books 'They Ask, You Answer' and 'Endless Customers'
Episode: Marcus Sheridan's 3 marketing predictions for the next 3 years
AI guest
An artificial intelligence discussing trends in audiology
Episode: 10 Questions about hearing care growth with ChatGPT

Host

Oli Luke
Host and leading industry marketing consultant specializing in hearing care business strategies.

Reviews

5.0 out of 5 stars from 28 ratings
  • So helpful!

    I’ve owned a practice for over 20 years but I still listen to Oli every week. His insights are very valuable and have helped me view this industry differently!

    Apple Podcasts
    5
    Kimgarr285
    United States6 months ago
  • A great podcast for small businesses

    As a clinician who runs a small mobile hearing clinic with no business or marketing background, I find this podcast informative, helpful, and quite funny. Oli is very down to earth and I love that he finds a way to share his expertise in marketing while still being a regular guy who just wants to help people make a difference, all while taking down the large manufacturer owned chains. I love listening each week during my drives around Calgary in between patients!

    Apple Podcasts
    5
    Trish Ehman
    Canadaa year ago
  • Great podcast!

    Highly recommend this podcast. I’m not in private practice now but plan to be in the future. Love all the information provided!

    Apple Podcasts
    5
    Darnell813
    United States2 years ago
  • 5 Stars!

    I recommend this podcast! Great information about how to optimize an audiology practice for 2021.

    -Ben Thompson, AuD - host of the Pure Tinnitus & Hearing Podcast

    Apple Podcasts
    5
    Ben Thompson, AuD
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is praised for its informative and engaging approach, making complex topics accessible and relevant to the industry.
Listeners appreciate the blend of expert interviews with actionable advice, which they find beneficial for their practice growth.
Listeners value the practical marketing insights offered, noting that the content helps reshape their business strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Two Audiologists Discuss What Happened After Publishing Prices Online
Q: What's one piece of advice you'd hand out to those considering private practice or new to private practice?
Dario advises to focus on oneself rather than comparing to competitors, as this shift can lead to a more productive and fulfilling practice.
Two Audiologists Discuss What Happened After Publishing Prices Online
Q: What do you think the future of audiology and private practice looks like?
Dario expresses excitement about the advancements in technology, especially AI in hearing aids, and how it will change the perception and experience of hearing aid users, leading to younger patients seeking assistance earlier.
Marcus Sheridan's 3 marketing predictions for the next 3 years
Q: Where do you think Google's going to end up in the next few years?
Sheridan discusses Google's dependence on ad revenue and their struggle to evolve in response to AI threats, suggesting they will need to shift significantly away from their traditional business model to survive.
Marcus Sheridan's 3 marketing predictions for the next 3 years
Q: What does the world of online look like from your perspective over the next three years?
Sheridan predicts a decline in traditional Google usage as AI recommendations take over and emphasizes the increasing importance of platforms like YouTube and self-service tools in the buying process.
I answer your questions (practice pricing, positioning, advertising and strategies)
Q: Do you think subscription style plans actually work in hearing care, or is this just one of those trendy things?
Subscription models are likely the future due to changing consumer preferences, and practices should consider adapting to include them.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Age Range
Household Income
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Frequently Asked Questions About The Business of Hearing

What is The Business of Hearing about and what kind of topics does it cover?

Focused on the marketing insights crucial for private practice hearing care clinics, content commonly centers on strategies to thrive amidst competition. Key discussions explore branding, website optimization, and effective patient engagement, underscoring the importance of personal identity within a business context. The show frequently features the analysis of successful practices and interviews with leaders in the field, merging expertise with actionable advice that targets clinic growth and sustainability. Listeners can expect a wealth of knowledge on navigating marketing challenges and enhancing their professional presence in the industry, making it especially beneficial for those seeking innovative approaches to business development i... more

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How many listeners does The Business of Hearing get?

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How many subscribers and views does The Business of Hearing have?

To see how many followers or subscribers The Business of Hearing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Business of Hearing?

These podcasts share a similar audience with The Business of Hearing:

1. The Martell Method w/ Dan Martell
2. The Global Leadership Podcast
3. Hearing Matters Podcast
4. The Ultimate Human with Gary Brecka
5. Craig Groeschel Leadership Podcast

How many episodes of The Business of Hearing are there?

The Business of Hearing launched 5 years ago and published 195 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Business of Hearing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Business of Hearing?

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What guests have appeared on The Business of Hearing?

Recent guests on The Business of Hearing include:

1. Chris Ducker
2. Dr. Edmund Farrar
3. Ben Thompson
4. Marcus Sheridan
5. AI guest

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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