The Business of Hearing
Oli LukeThe #1 Marketing Podcast for Private Practice Hearing Care Clinics The Business of Hearing Podcast shares the real insights into how you can grow your private practice hearing care clinic in today's challenging and competitive market. Hosted by leading industry marketing consultant Oli Luke, the podcast is a combination of interviews with private practice leaders, external experts and authors, as ... more
| Publishes | Weekly | Episodes | 195 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
In this episode, Oli Luke breaks down the evolution of social media for private practices, why the old approach of delegating generic posts to a marketing agency is dead, and what the new discovery-based algorithm means for clinics willing to show up... more
In this episode, Oli Luke breaks down exactly what is happening with Google's AI mode, why the traditional SEO and ads playbook is quickly becoming outdated, and what private practice owners need to do right now to stay visible and win in this new la... more
There's a counterintuitive truth that most hearing care clinic owners never see coming, and it could be the single biggest factor affecting what your practice is worth when it matters most.
In this episode, Oli Luke explores the concept of owner d... more
There's a major blind spot in the hearing care industry, and it affects how practices market, sell, communicate, and grow.
In this episode, Oli Luke breaks down why hearing aids are not actually the thing patients are buying, and why understanding ... more
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Reviews
- So helpful!
I’ve owned a practice for over 20 years but I still listen to Oli every week. His insights are very valuable and have helped me view this industry differently!
Apple Podcasts5Kimgarr285
United Statesa year ago - A great podcast for small businesses
As a clinician who runs a small mobile hearing clinic with no business or marketing background, I find this podcast informative, helpful, and quite funny. Oli is very down to earth and I love that he finds a way to share his expertise in marketing while still being a regular guy who just wants to help people make a difference, all while taking down the large manufacturer owned chains. I love listening each week during my drives around Calgary in between patients!
Apple Podcasts5Trish Ehman
Canada2 years ago - Great podcast!
Highly recommend this podcast. I’m not in private practice now but plan to be in the future. Love all the information provided!
Apple Podcasts5Darnell813United States2 years ago - 5 Stars!
I recommend this podcast! Great information about how to optimize an audiology practice for 2021.
-Ben Thompson, AuD - host of the Pure Tinnitus & Hearing Podcast
Apple Podcasts5Ben Thompson, AuDUnited States6 years ago
Listeners Say
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Apple Podcasts | #239 |  South Africa/Business/Marketing |
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Frequently Asked Questions About The Business of Hearing
What is The Business of Hearing about and what kind of topics does it cover?
A practical, practitioner-focused show that guides private hearing care clinics on growth, marketing, pricing, and differentiation. Episodes emphasize speed to lead, personal branding, simple frameworks for marketing decisions, and how to navigate consolidation and AI disruption, all through solo deep-dives and seasoned industry analysis. The host often reframes common challenges as repeatable, actionable strategies—ranging from how to engage curious leads to crafting a distinctive local brand—making it attractive for clinic owners, marketers, and clinicians aiming to grow a independent practice while staying human-centered. Noteworthy angles include a strong emphasis on authentic, local presence, video-driven discovery, and framing pricing... more
Where can I find podcast stats for The Business of Hearing?
Rephonic provides a wide range of podcast stats for The Business of Hearing. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Business of Hearing and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Business of Hearing get?
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What are the audience demographics for The Business of Hearing?
Rephonic provides comprehensive predictive audience data for The Business of Hearing, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does The Business of Hearing have?
To see how many followers or subscribers The Business of Hearing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Business of Hearing?
These podcasts share a similar audience with The Business of Hearing:
1. The Hearing Matters Podcast: Hearing Aids, Hearing Technology and Tinnitus
2. The StoryBrand Podcast
3. The AuD Squad
4. The Game with Alex Hormozi
5. How I Built This with Guy Raz
How many episodes of The Business of Hearing are there?
The Business of Hearing launched 6 years ago and published 195 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Business of Hearing?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Business of Hearing?
Rephonic pulls ratings and reviews for The Business of Hearing from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The Business of Hearing?
Rephonic provides full transcripts for episodes of The Business of Hearing. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The Business of Hearing?
Recent guests on The Business of Hearing include:
1. Chris Ducker
2. Dr. Edmund Farrar
3. Ben Thompson
4. Marcus Sheridan
5. AI guest
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.