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Artwork for The Business of Hearing

The Business of Hearing

Oli Luke
Hearing Care
Marketing Strategies
Private Practice Hearing Care
Marketing
Apple
Hearing Aids
Stress Management
Business Ownership
Manufacturer-Owned Chains
Google
AI Overviews
Private Practice
Hearing Health
Hearing Devices
Private Practices
Alternative Revenue Streams
Miracle-Ear
Over-the-Counter Hearing Aids
Value Proposition
Patient Attraction

The #1 Marketing Podcast for Private Practice Hearing Care Clinics The Business of Hearing Podcast shares the real insights into how you can grow your private practice hearing care clinic in today’s challenging and competitive market. Hosted by leading industry marketing consultant Oli Luke, the podcast is a combination of interviews with private practice leaders, external experts and authors, as ... more

PublishesWeeklyEpisodes195Founded5 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The Business of Hearing

Latest Episodes

What actually works in audiology marketing? After helping over 80 hearing care practices outperform industry averages by 29%, Oli Luke shares the strategies that consistently deliver real results.

In this episode, you’ll discover: • The key marketi... more

Two Audiologists - one from the U.S. and one from Canada - recently sat down for a candid conversation about growth, trust, and transparency in hearing care.

In this special “Under the Hood” episode, Nancy Duncan, Au.D. (Duncan Hearing Healthcare, ... more

Your website can be copied.

Your pricing can be beaten.

So how do you become uncopiable? In this episode of the Business of Hearing Podcast, Oli explains the three levels of value in the marketplace, what you do, what you know, and who you are, a... more

If your website feels more like an online brochure than a business growth tool, you’re not alone. But the good news is, small changes can make a huge difference.

In this episode of the Business of Hearing podcast, Oli shares the five key strategies... more

Key Facts

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Recent Guests

Dr. Edmund Farrar
Co-founder of Oto, a digital platform for tinnitus management
Oto
Episode: UK Doctor Reinvents Tinnitus Care with Tech – Meet Edmund Farrar (Oto)
Ben Thompson
Founder of Treble Health, an audiology telehealth service specializing in tinnitus care
Treble Health
Episode: How Ben Thompson Built the #1 Tinnitus Channel on YouTube
Marcus Sheridan
Author of bestselling books 'They Ask, You Answer' and 'Endless Customers'
Episode: Marcus Sheridan's 3 marketing predictions for the next 3 years
AI guest
An artificial intelligence discussing trends in audiology
Episode: 10 Questions about hearing care growth with ChatGPT

Host

Oli Luke
Host and leading industry marketing consultant focusing on private practice hearing care.

Reviews

5.0 out of 5 stars from 28 ratings
  • So helpful!

    I’ve owned a practice for over 20 years but I still listen to Oli every week. His insights are very valuable and have helped me view this industry differently!

    Apple Podcasts
    5
    Kimgarr285
    United States6 months ago
  • A great podcast for small businesses

    As a clinician who runs a small mobile hearing clinic with no business or marketing background, I find this podcast informative, helpful, and quite funny. Oli is very down to earth and I love that he finds a way to share his expertise in marketing while still being a regular guy who just wants to help people make a difference, all while taking down the large manufacturer owned chains. I love listening each week during my drives around Calgary in between patients!

    Apple Podcasts
    5
    Trish Ehman
    Canadaa year ago
  • Great podcast!

    Highly recommend this podcast. I’m not in private practice now but plan to be in the future. Love all the information provided!

    Apple Podcasts
    5
    Darnell813
    United States2 years ago
  • 5 Stars!

    I recommend this podcast! Great information about how to optimize an audiology practice for 2021.

    -Ben Thompson, AuD - host of the Pure Tinnitus & Hearing Podcast

    Apple Podcasts
    5
    Ben Thompson, AuD
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The content is regarded as informative for clinicians without formal marketing training, helping bring them up to date with industry changes.
Many appreciate the host's approachable style and the humor he brings, making complex topics more accessible.
Listeners find the podcast's insights to be valuable and relevant, particularly praising its practical advice for marketing and growing practices.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Marcus Sheridan's 3 marketing predictions for the next 3 years
Q: Where do you think Google's going to end up in the next few years?
Sheridan discusses Google's dependence on ad revenue and their struggle to evolve in response to AI threats, suggesting they will need to shift significantly away from their traditional business model to survive.
Marcus Sheridan's 3 marketing predictions for the next 3 years
Q: What does the world of online look like from your perspective over the next three years?
Sheridan predicts a decline in traditional Google usage as AI recommendations take over and emphasizes the increasing importance of platforms like YouTube and self-service tools in the buying process.
I answer your questions (practice pricing, positioning, advertising and strategies)
Q: Do you think subscription style plans actually work in hearing care, or is this just one of those trendy things?
Subscription models are likely the future due to changing consumer preferences, and practices should consider adapting to include them.
I answer your questions (practice pricing, positioning, advertising and strategies)
Q: How do we communicate the value of what we do when people only want to talk to us about the price?
Clearly communicate your value in your marketing to attract the right audience who appreciates quality over price.
I answer your questions (practice pricing, positioning, advertising and strategies)
Q: Any tips to make our database actually work for us?
Ensure your communications are authentic to your brand's voice and highlight the benefits of services focusing on what the patient gains from them.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Business of Hearing

What is The Business of Hearing about and what kind of topics does it cover?

Focused on the unique challenges of the hearing care industry, this podcast offers actionable insights that are likely valuable for private practice owners and marketers. The host provides strategies and discusses industry trends that affect how these clinics attract and retain patients. Topics often include innovative marketing techniques, navigating competitive pressures from larger chains, and effectively leveraging digital platforms to connect with potential clients. Different episodes tackle a variety of aspects within the industry, from understanding Google's changing algorithms to optimizing patient care through sales language. This content is probably appealing to those in the healthcare business sector looking for practical advice ... more

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How many listeners does The Business of Hearing get?

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What are the audience demographics for The Business of Hearing?

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How many subscribers and views does The Business of Hearing have?

To see how many followers or subscribers The Business of Hearing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Business of Hearing?

These podcasts share a similar audience with The Business of Hearing:

1. Marketing Made Simple
2. Hearing Matters Podcast
3. The StoryBrand Podcast
4. The School of Greatness
5. THE ED MYLETT SHOW

How many episodes of The Business of Hearing are there?

The Business of Hearing launched 5 years ago and published 195 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Business of Hearing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Business of Hearing?

Rephonic pulls ratings and reviews for The Business of Hearing from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Business of Hearing?

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What guests have appeared on The Business of Hearing?

Recent guests on The Business of Hearing include:

1. Dr. Edmund Farrar
2. Ben Thompson
3. Marcus Sheridan
4. AI guest

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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