The Business Of Coaching
Sarah ShortTo be a coach, one must have clients. To have a coaching business, those clients must be ones who pay. This podcast is designed to support qualified coaches to build robust, financially viable coaching businesses.
| Publishes | Weekly | Episodes | 141 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
In this highly requested solo episode, Sarah pulls back the curtain on a parasitic industry: the marketing "gurus" and lead-generation charlatans who actively target qualified coaches. She breaks down why the coaching community is incredibly vulnerab... more
In a departure from the usual focus on coaching metrics and client acquisition, Sarah Short takes a step back to examine a profound trend that will inevitably shift the entire professional landscape: the rapid acceleration of Artificial Intelligence.... more
In this thought-provoking solo episode, Sarah challenges a widespread myth in the coaching industry: the idea that staying quiet and avoiding marketing is the "ethical" high ground. She unpacks the psychological roots of why coaches remain hidden, th... more
In this episode of The Business of Coaching, Sarah sits down with the inspiring Dr Wendy Nicholls. Wendy pulls back the curtain on her 20-year career as an academic psychologist, details a massive market pivot she had to make, and shares how she buil... more
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Apple Podcasts | #172 |  Australia/Business/Marketing |
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Frequently Asked Questions About The Business Of Coaching
What is The Business Of Coaching about and what kind of topics does it cover?
The show centers on practical strategies for building a financially viable coaching business, with a strong emphasis on client acquisition, niche focus, and credible positioning. Episodes frequently critique common myths about marketing, credentials, and broad messaging, arguing that consistent, client-centered messaging and targeted niching are essential for attracting paying clients. Hosts and guests share actionable frameworks, real-world pivots from corporate or public-sector careers into coaching, and step-by-step approaches to marketing, pricing, and service design. Notably, the program often highlights practical resources, quizzes, and coaching programs (like Nail Your Niche) that help coaches clarify their niche, articulate client v... more
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How many listeners does The Business Of Coaching get?
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What are the audience demographics for The Business Of Coaching?
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How many subscribers and views does The Business Of Coaching have?
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Which podcasts are similar to The Business Of Coaching?
These podcasts share a similar audience with The Business Of Coaching:
1. Women in The Coaching Arena
2. The Coaching Inn
3. Begin Again with Davina McCall
4. Feel Better, Live More with Dr Rangan Chatterjee
5. The Rest Is Politics
How many episodes of The Business Of Coaching are there?
The Business Of Coaching launched 3 years ago and published 141 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Business Of Coaching?
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Where can I see ratings and reviews for The Business Of Coaching?
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What guests have appeared on The Business Of Coaching?
Recent guests on The Business Of Coaching include:
1. Fran McSweeney
2. Susanne Muller-Hubsh
3. Janet Davies
4. Beverley McCluskey
5. Dorothée Dorsch
6. Angelina Blackwood Hernandez
7. Yulianna Vilkos
8. Helen Clare
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.