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The Business Of Coaching

Sarah Short
Marketing
Coaching
The Coaching Revolution
Coaching Revolution
Client Acquisition
Coaching Industry
Niche Marketing
Coaching Business
Burnout
Target Audience
Business Development
Nail Your Niche Challenge
Niching
Executive Coaching
Marketing For Coaches
Linkedin
Menopause In Schools
Education
Elizabeth Rosario
Marketing Messaging

To be a coach, one must have clients. To have a coaching business, those clients must be ones who pay. This podcast is designed to support qualified coaches to build robust, financially viable coaching businesses.

PublishesWeeklyEpisodes137Founded3 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The Business Of Coaching

Latest Episodes

In this thought-provoking solo episode, Sarah challenges a major industry misconception: the idea that being an excellent, highly credentialed coach is enough to guarantee a successful business. She dives into the harsh reality of global coach oversu... more

In this solo episode, Sarah breaks down the critical distinction between having a passion project and building a commercially viable business. She addresses a common trap: confusing a coaching problem you love to work with with an actual, findable ma... more

In this solo episode, Sarah Short breaks down the four core pillars that make coaching effective: structure, process, accountability, and support. She explores why coaches readily provide this transformational framework to their clients, yet routinel... more

In this episode, Sarah explores a painful reality for many coaches: investing high five-figure sums into business programs that fail to deliver the promised results. She dismantles the popular industry belief that lack of clients is a "mindset" issue... more

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Recent Guests

Fran McSweeney
Coach and former charity leader with a focus on disability leadership and mentoring
Independent coach, Nail Your Niche challenger
Episode: Success Leaves Clues with Fran Sweeney
Susanne Muller-Hubsh
Former mayor and Brussels politician who pursued master's studies in positive psychology and coaching; now a coach working with political figures and others under pressure
Self-employed coach; previously Mayor in Brussels
Episode: Success Leaves Clues with Susanne Muller-Hubsh
Janet Davies
Former pharmacist turned retirement coach
Independent coaching professional
Episode: Success Leaves Clues with Janet Davies
Beverley McCluskey
Former pharma executive turned burnout coach
The Coaching Revolution / Coaching Revolution cohort
Episode: Success Leaves Clues with Beverley McCluskey
Dorothée Dorsch
German guest and former corporate communications executive turned executive coach
Coaching practice for senior marketing and communications leaders
Episode: Success Leaves Clues with Dorothée Dorsch.
Angelina Blackwood Hernandez
Former HR professional in higher education; coach and yoga teacher
Self-employed – Coaching and Yoga Teaching
Episode: Success Leaves Clues with Angelina Blackwood Hernandez
Yulianna Vilkos
Former career journalist turned coach who specializes in coaching senior financial journalists
The Coaching Revolution
Episode: Success Leaves Clues with Yulianna Vilkos
Helen Clare
Founder of Menopause In Schools, menopause coach
Menopause In Schools
Episode: Success Leaves Clues with Helen Clare
Elizabeth Rosario
Physician (GP) turned coach and CIC founder
Coach and CIC founder
Episode: Success Leaves Clues with Elizabeth Rozario

Host

Sarah Short
Host of The Business Of Coaching; also associated with The Coaching Revolution; focuses on practical strategies for client acquisition, niche marketing, and scalable coaching practices.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Success Leaves Clues with Yulianna Vilkos
Q: What do you recommend as a next step for financial journalists and coaches listening to the show?
Focus on strengths, market to those strengths, and design a career around what you already enjoy and excel at, rather than trying to mimic top gurus without considering your lifestyle and values.
Success Leaves Clues with Yulianna Vilkos
Q: How did you actually discover coaching was the thing that you wanted to do?
I explored coaching after researching options beyond therapy and realized it aligned with my desire to work with people in the present, make an impact, and combine psychology with practical career development, especially for journalists who want to redesign their careers while leveraging their existing strengths.
Success Leaves Clues with Alex Nunn
Q: How did Nail Your Niche affect your business and who is your ideal client now?
Nail Your Niche helped Alex narrow to female CEOs and charity leaders, clarifying the impact on entire organizations and ensuring the coaching work aligns with personal values and sector goals.
Success Leaves Clues with Alex Nunn
Q: Tell me about how you found coaching and what drew you to the field.
Alex describes discovering coaching during a period of burnout and career transition, recognizing that the science behind well-being and positive psychology could be applied to help leaders and organizations, especially in the charity sector.
Success Leaves Clues with Elizabeth Rozario
Q: What is Elizabeth's current coaching focus and future vision?
She now focuses on one-to-one coaching, group coaching, workshops, and webinars around death and caregiving, with plans for family facilitation and CIC funding to scale impact.

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Frequently Asked Questions About The Business Of Coaching

What is The Business Of Coaching about and what kind of topics does it cover?

The show centers on practical strategies for building a financially viable coaching business, with a strong emphasis on client acquisition, niche focus, and credible positioning. Episodes frequently critique common myths about marketing, credentials, and broad messaging, arguing that consistent, client-centered messaging and targeted niching are essential for attracting paying clients. Hosts and guests share actionable frameworks, real-world pivots from corporate or public-sector careers into coaching, and step-by-step approaches to marketing, pricing, and service design. Notably, the program often highlights practical resources, quizzes, and coaching programs (like Nail Your Niche) that help coaches clarify their niche, articulate client v... more

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Which podcasts are similar to The Business Of Coaching?

These podcasts share a similar audience with The Business Of Coaching:

1. The Coaching Inn
2. Women in The Coaching Arena
3. Begin Again with Davina McCall
4. The Rest Is Politics
5. Being Well with Forrest Hanson and Dr. Rick Hanson

How many episodes of The Business Of Coaching are there?

The Business Of Coaching launched 3 years ago and published 137 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Business Of Coaching?

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What guests have appeared on The Business Of Coaching?

Recent guests on The Business Of Coaching include:

1. Fran McSweeney
2. Susanne Muller-Hubsh
3. Janet Davies
4. Beverley McCluskey
5. Dorothée Dorsch
6. Angelina Blackwood Hernandez
7. Yulianna Vilkos
8. Helen Clare

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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