
To be a coach, one must have clients. To have a coaching business, those clients must be ones who pay. This podcast is designed to support qualified coaches to build robust, financially viable coaching businesses.
| Publishes | Weekly | Episodes | 137 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

In this thought-provoking solo episode, Sarah challenges a major industry misconception: the idea that being an excellent, highly credentialed coach is enough to guarantee a successful business. She dives into the harsh reality of global coach oversu... more
In this solo episode, Sarah breaks down the critical distinction between having a passion project and building a commercially viable business. She addresses a common trap: confusing a coaching problem you love to work with with an actual, findable ma... more
In this solo episode, Sarah Short breaks down the four core pillars that make coaching effective: structure, process, accountability, and support. She explores why coaches readily provide this transformational framework to their clients, yet routinel... more
In this episode, Sarah explores a painful reality for many coaches: investing high five-figure sums into business programs that fail to deliver the promised results. She dismantles the popular industry belief that lack of clients is a "mindset" issue... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #115 |
Recent interactions between the hosts and their guests.
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The show centers on practical strategies for building a financially viable coaching business, with a strong emphasis on client acquisition, niche focus, and credible positioning. Episodes frequently critique common myths about marketing, credentials, and broad messaging, arguing that consistent, client-centered messaging and targeted niching are essential for attracting paying clients. Hosts and guests share actionable frameworks, real-world pivots from corporate or public-sector careers into coaching, and step-by-step approaches to marketing, pricing, and service design. Notably, the program often highlights practical resources, quizzes, and coaching programs (like Nail Your Niche) that help coaches clarify their niche, articulate client v... more
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1. The Coaching Inn
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4. The Rest Is Politics
5. Being Well with Forrest Hanson and Dr. Rick Hanson
The Business Of Coaching launched 3 years ago and published 137 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Business Of Coaching include:
1. Fran McSweeney
2. Susanne Muller-Hubsh
3. Janet Davies
4. Beverley McCluskey
5. Dorothée Dorsch
6. Angelina Blackwood Hernandez
7. Yulianna Vilkos
8. Helen Clare
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