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Artwork for Boagworld: UX, Design Leadership, Marketing & Conversion Optimization

Boagworld: UX, Design Leadership, Marketing & Conversion Optimization

Paul Boag, Marcus Lillington
User Experience
User Experience Design
UX Design
Artificial Intelligence
Usability Testing
Digital Marketing
Digital Projects
Oxford University
Conversion Rate Optimization
Job Titles In Design
E-Commerce
Trust
UX Teams
Microsoft Clarity
Web Design
User Research
Design
Agency Work
Baymard Institute
Product Development

Boagworld: The podcast where digital best practices meets a terrible sense of humor! Join us for a relaxed chat about all things digital design. We dish out practical advice and industry insights, all wrapped up in friendly conversation. Whether you're looking to improve your user experience, boost your conversion or be a better design lead, we've got something for you. With over 400 episodes, we'... more

PublishesMonthlyEpisodes575Founded15 years ago
Number of ListenersCategories
TechnologyBusiness

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Artwork for Boagworld: UX, Design Leadership, Marketing & Conversion Optimization

Latest Episodes

UX is under pressure. A proactive maturity audit gives you a voice before leadership makes decisions about your team without you.

Something uncomfortable is happening in organizations right now. UX teams are being quietly reassessed. AI has disrupte... more

YouTube

So this month Marcus and I get into a slightly uncomfortable question. If AI can knock out decent interfaces from a text prompt, where does that leave the people whose day job is opening Figma and making screens look nice?

We start with Google Stitc... more

YouTube

This month, Paul and Marcus get into a tool that has made Paul cancel his Figma subscription, walk through how Paul has completely changed the way he approaches website rebuilds thanks to AI, and round things off with the latest thinking from Nielsen... more

YouTube

This episode we're joined by Stu Green, a product designer, agency founder, and serial app builder who's sold not one but two successful SaaS products.

We dig into the realities of building your own product versus running an agency, the role AI play... more

YouTube

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Number of Listeners
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Recent Guests

Stu Green
Product developer and agency owner
AI-logy
Episode: From Agency Work to Product Success
Andrew Miller
Digital leader at Dundee University
Dundee University
Episode: Surviving Crisis: Lessons from Higher Ed's Financial Storm
Christian Holst
Co-founder of Baymard Institute
Baymard Institute
Episode: E-commerce UX Secrets: What 200,000 Hours of Research Reveals About Conversion
Paul Edwards
A freelance consultant focusing on small business needs and digital marketing strategies
Agency Academy
Episode: Freelancing for Small Businesses: Real World Budget Constraints and High Stakes
Todd Libby
Accessibility expert and member of the W3C working group
W3C
Episode: Dark Patterns, Bright Ideas: Why Deceptive Design Belongs in Accessibility
Jared Spool
User experience expert and co-founder of UIE
UIE (User Interface Engineering)
Episode: The Future Of UX With Jared Spool
Andy Clark
Pioneer in web standards and art direction for websites
Stuff and Nonsense
Episode: Creating Personality-Driven Design Experiences

Hosts

Paul Boag
Host of Boagworld Show, Digital consultant with Boagworld
Marcus Lillington
Co-host of Boagworld Show, Headscape designer

Reviews

4.7 out of 5 stars from 248 ratings
  • Weak content and self-absorbed delivery

    The hosts seem think they are very funny and smart, but they come off as annoying. The content is a lot of “I really like this…” and “I like that…”, but very little on any useful details. All of this makes this a gigantic waste of time.

    Apple Podcasts
    1
    Mjg732004
    United Statesa year ago
  • Entertaining and enlightening.

    I saw someone comment on ‘pointless waffle’ and had to step in. I love the ‘pointless waffle’! What’s the point of it all if we can’t stop to giggle every now and then. Good Clean Fun. If you want a lecture go to university, if you want an entertaining podcast on UX related topics then here’s your thing. Enjoy!

    Apple Podcasts
    5
    littlewotty
    United Kingdom7 years ago
  • A Web Wonderland!

    Paul and his incredibly knowledgeable guests deliver nothing but value in each and every episode. Comprised of all the traditional things that make a web/tech/development show fabulous (deconstruction, innovation, etc.) coupled with authenticity and insight you won’t find anywhere else. Thanks for putting out such a wonderful show Paul - keep up the great work!

    Apple Podcasts
    5
    KatieJoy0514
    United States7 years ago
  • Sprints in the workplace

    The discussion about sprints was great. Hopefully we can incorporate some of the ideas from this segment into our process.

    Apple Podcasts
    5
    CK27.5
    United States8 years ago
  • Top

    Absolutely the best UX show on planet

    Apple Podcasts
    5
    LucaV.
    Italy8 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience appreciates actionable insights, though some listeners crave faster topic progression and tighter structure.
Fans applaud the hosts' knowledge and practical UX guidance, often noting entertaining banter stands out.
Guests are consistently high-caliber with real-world experience in UX, design, and digital strategy.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#111
Indonesia/Business

Talking Points

Recent interactions between the hosts and their guests.

From Agency Work to Product Success
Q: How do you decide which of your ideas is the most viable to build?
You need to find partners who are as invested and motivated to help promote and distribute your idea.
Why Your UX Needs a Trust Audit
Q: What role does emotional intelligence play in UX?
Emotional intelligence helps UX professionals understand user perspectives, which is crucial for creating trust and enhancing user experiences.
Why Your UX Needs a Trust Audit
Q: What are the current challenges in building trust online?
Challenges involve misinformation, customer sentiment regarding service quality, and the implication of AI in interactions.
Why Your UX Needs a Trust Audit
Q: How can we reinforce trust in user experience design?
We can reinforce trust by ensuring visual and behavioral consistency in the interfaces we build and by assessing users' feelings about sharing data during usability testing.
Creating Personality-Driven Design Experiences
Q: What advice can you give to designers looking to inject personality into their work?
Curiosity and creatively finding influences from various domains are essential to enhancing design personality.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A long-running show in the design and web UX space that pairs practical, industry-focused guidance with a conversational, humorous style. Episodes regularly cover user experience, design leadership, conversion optimization, and digital marketing, often featuring guests who bring deep UX research, accessibility, and product-design perspectives. The format blends actionable tips with candid banter, making it useful for designers, developers, and product leaders who want real-world strategies as well as entertaining discussion. Notable to potential guests and sponsors is the mix of senior practitioners and academics, a consistent emphasis on ethical design and measurable results, and the show's reputation for accessible, experience-driven insi... more

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These podcasts share a similar audience with this podcast:

1. UX Insights - User Experience Leadership and Strategy
2. AppleInsider Podcast
3. Syntax - Tasty Web Development Treats
4. The Interface
5. ShopTalk

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this podcast launched 15 years ago and published 575 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Stu Green
2. Andrew Miller
3. Christian Holst
4. Paul Edwards
5. Todd Libby
6. Jared Spool
7. Andy Clark

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