B2B Performance Marketing Podcast
Web MarketerCut through the noise with the B2B Performance Marketing Podcast - straight-talking insights from Louis Halton Davies & Maelien Halton at Web Marketer. Each short, punchy episode tackles real-world B2B advertising challenges, from rising CPLs and Google Ads changes to attribution chaos and CRM integration. Perfect for senior marketers looking to improve lead quality, scale results, and make sense ... more
| Publishes | Twice monthly | Episodes | 17 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
AI won’t steal your job, but it might flood your feed.
In this episode, Louis and Maelien break down where AI adds real value in B2B marketing, and where it still falls short.
You’ll learn how to use AI as a productivity multiplier without losing... more
Bad leads waste time, hurt morale, and tank conversion rates.
But most lead quality issues aren’t caused by one big mistake, they're caused by six small ones that stack up fast.
In this episode, Louis and Maelien break down the hidden issues sile... more
Brand or performance – which side are you on?
If your answer is either, you’re likely missing half the picture.
In this episode, Louis and Maelien break down the false divide between demand generation and performance marketing, showing why the re... more
Funnels are failing - here’s what to do instead.
In this episode, Louis is joined by Phil Treagus-Evans, founder of Giraffe Social and author of Human First Marketing, to unpack why the traditional B2B funnel is broken and how his “Pinball Method” ... more
If your ad budget’s too low, you’ll overpay for leads. Too high? Same problem.
This episode shows you how to find your B2B “Goldilocks zone”. You’ll learn the ad spend thresholds for signs of life vs. predictable pipeline, how Google’s auction mode... more
Targeting too broad? Tracking too vague? Keyword lists too shallow?
This episode helps you fix all three. Louis and Maelien walk through how to build sharper B2B PPC campaigns -from crafting smarter keyword sets (that go beyond obvious head terms),... more
Struggling to build an ad strategy that actually converts? Most B2B SMEs jump straight to spend—this episode shows you what to do first.
Louis and Maelien unpack the first three steps of Web Marketer’s proven six-part framework: setting data-backed... more
Many B2B teams mistake a collection of tactics for a real strategy - leading to wasted budget and missed opportunities. In this episode, we define what a true advertising strategy is, why it matters, and how simple changes can deliver huge gains.
Y... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #125 |  Switzerland/Business/Marketing |
Apple Podcasts | #243 |  India/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
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B2B Performance Marketing Podcast launched 7 months ago and published 17 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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