B2B Performance Marketing Podcast
Web MarketerCut through the noise with the B2B Performance Marketing Podcast - straight-talking insights from Louis Halton Davies & Maelien Halton at Web Marketer. Each short, punchy episode tackles real-world B2B advertising challenges, from rising CPLs and Google Ads changes to attribution chaos and CRM integration. Perfect for senior marketers looking to improve lead quality, scale results, and make sense ... more
| Publishes | Twice monthly | Episodes | 14 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
Funnels are failing - here’s what to do instead.
In this episode, Louis is joined by Phil Treagus-Evans, founder of Giraffe Social and author of Human First Marketing, to unpack why the traditional B2B funnel is broken and how his “Pinball Method” ... more
If your ad budget’s too low, you’ll overpay for leads. Too high? Same problem.
This episode shows you how to find your B2B “Goldilocks zone”. You’ll learn the ad spend thresholds for signs of life vs. predictable pipeline, how Google’s auction mode... more
Targeting too broad? Tracking too vague? Keyword lists too shallow?
This episode helps you fix all three. Louis and Maelien walk through how to build sharper B2B PPC campaigns -from crafting smarter keyword sets (that go beyond obvious head terms),... more
Struggling to build an ad strategy that actually converts? Most B2B SMEs jump straight to spend—this episode shows you what to do first.
Louis and Maelien unpack the first three steps of Web Marketer’s proven six-part framework: setting data-backed... more
Many B2B teams mistake a collection of tactics for a real strategy - leading to wasted budget and missed opportunities. In this episode, we define what a true advertising strategy is, why it matters, and how simple changes can deliver huge gains.
Y... more
Right now, B2B marketers are losing conversions they can’t even see.
In this episode, Louis sits down with Abbie Poots, CEO of Perazam Consulting, to demystify server side tracking - what it is, what it isn’t, and how it could reclaim up to 20% mor... more
Your website looks great, your product is solid - but conversions still aren’t landing. Why? It’s often down to a weak marketing promise.
In this punchy episode, Louis and Maelien reveal why copying category leaders is risky and why vague or generi... more
Drowning in dashboards but still unsure what your ad data’s telling you? This episode shows you how to turn reporting noise into performance insight.
Louis and Maelien unpack the “Diagnose, Decide, Demonstrate” framework - helping you ask better qu... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #150 |  United Arab Emirates/Business/Marketing |
Apple Podcasts | #186 |  Austria/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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B2B Performance Marketing Podcast launched 6 months ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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