
Cut through the noise with the B2B Performance Marketing Podcast - straight-talking insights from Louis Halton Davies & Maelien Halton at Web Marketer. Each short, punchy episode tackles real-world B2B advertising challenges, from rising CPLs and Google Ads changes to attribution chaos and CRM integration. Perfect for senior marketers looking to improve lead quality, scale results, and make sense ... more
| Publishes | Twice monthly | Episodes | 29 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||

Not all PPC agencies are created equal.
In this episode, we break down the biggest B2B ad agency red flags — from overpromising and fake expertise to poor tracking, hidden data, account ownership issues, and “set and forget” management.
You’ll le... more
You can’t master everything in B2B marketing- so what actually deserves your time?
In this episode, Louis and Maelien break down the core skill sets that drive real performance when you’re stretched thin.
From technical setup to creative, analyti... more
It's 1 year since we launched the podcast so as a recap- here are the 5 lessons that actually moved the needle this year.
From finding the right budget (and why spending less can cost you more) to using lead friction to improve quality, this episod... more
Google Ads suddenly stops working?
Lead volume drops, costs spike, and performance tanks overnight. Here’s how to diagnose and fix it fast. Learn a clear framework to pinpoint whether the issue sits in your ad account, landing pages, tracking, or e... more
Google Ads feels like a minefield, but most teams miss the two things that actually move performance. If you're spread too thin or unsure what to prioritise, this episode cuts it down to what matters: targeting real buyer intent and getting conversio... more
Manual reporting draining hours from your week?
Here’s how to automate the boring bits so you can focus on decisions that actually improve performance.
Louis and Maelien unpack the idea of data enablement in B2B performance marketing: why ad data ... more
Lead attribution headaches? You're not alone.
In this sharp Curveball Clinic edition, Louis and Maelien tackle three real-world questions marketers face when CRM data and ad platform reports don't align.
You'll learn how to handle mismatched lead... more
Brand search: smart strategy or budget drain?
If competitors are bidding on your name, ignoring branded keywords could cost you leads. In this episode, Louis and Maelien unpack when to use brand search in B2B paid media, how to defend your territor... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #19 |










Listeners, social reach, demographics and more for this podcast.
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B2B Performance Marketing Podcast launched a year ago and published 29 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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