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The Aperiam Podcast

Corey Ferengul, Joe Zawadzki
Artificial Intelligence
Adtech
Programmatic Advertising
Channel Strategy
Programmatic
Google
Incrementality
Mergers and Acquisitions
Advertising Technology
Liftlab
Devolution
Devotion
Tiktok
Index Cloud
Adlyse
Datalinx
Change Management
Marketing
Adcp
Growth By Science

Advertising is everywhere and the technology that drives it is ever changing. The Aperiam Podcast is a weekly discussion diving deep on key topics driving the Adtech and Martech industry and is hosted by Aperiam Founder Joe Zawadzki and Partner Corey Ferengul.

PublishesWeeklyEpisodes65Founded2 years ago
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BusinessTechnology

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Artwork for The Aperiam Podcast

Latest Episodes

Erik Hovanec, former Chief Strategy Officer of Magnite, on how header bidding pushed Rubicon Project into eight acquisitions and why integration is harder than the deal. Erik joins Corey Ferengul and Joe Zawadzki to explain the chief strategy officer... more

Adam Epstein, co-founder and CEO of Gigi, on building an AI media manager for the Amazon DSP and why agencies now hire software rather than buy it. Adam explains how Amazon's ad business grew from about $5 billion to almost $80 billion, why only an e... more

Mike Khristo, founder and CEO of Layers, joins Corey Ferengul and Joe Zawadzki on why app distribution, not development, is now the hard part. He spent six and a half years building ad products at Snapchat before starting Layers, an app studio that b... more

Momentiv co-founder Sandro Catanzaro on rebuilding the CTV ad server from scratch, and why AI made a long-unfundable idea buildable. Sandro, previously a co-founder of DataXu with stints at Roku, Pathmatics and The Trade Desk, joins Corey Ferengul an... more

Iván Markman joined Mediaocean in May 2026 as its first President and COO — a role that didn't exist before he took it. He joins Corey Ferengul and Joe Zawadzki to explain what Bill Wise hired him to fix.

Iván traces a path from Overture and Yahoo t... more

Corey and Joe talk with Matt Byrne of OAREX, a lender built specifically for ad tech financing, about why long payment terms create a compounding working capital problem across the entire media supply chain. They cover the "ad tech financing tax," wh... more

Corey and Joe talk with Brian Wiener — a 30-year digital veteran behind 360i and Profitero — about why he started 37Arc, a "workflow intelligence" company helping CMOs rewire marketing and sales for the AI era. They dig into why most AI pilots fail, ... more

Corey and Joe talk with Jonathan Kroopf — who helped build Creator IQ and later led creator strategy at TikTok — about founding Devotion with co-founder Cami Tellas. They cover why influence is fragmenting from lifestyle influencers toward everyday p... more

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Recent Guests

Erik Hovanec
Former Chief Strategy Officer, Magnite (and prior roles discussant)
Magnite
Episode: Erik Hovanec on Ad Tech M&A
Adam Epstein
Founder & CEO of Gigi
Gigi
Episode: Hiring Gigi, Your AI Media Manager
Mike Khristo
Founder and CEO of Layers, Aperium Portfolio Company
Layers
Episode: Building Apps Is Solved. Distribution Isn't.
Sandro Catanzaro
Co-founder of Momentiv, former DataXu executive
Momentiv
Episode: Rebuilding the CTV Ad Server: Momentiv's Sandro Catanzaro
Iván Markman
COO and president, Mediaocean
Mediaocean
Episode: A Trillion Impressions and Two Hundred Billion Dollars
Matt Byrne
Executive at Oarex, built European business and now leading financing solutions for adtech
Oarex
Episode: Adtech’s Financing Tax
(未 confident)
Episode: Adtech’s Financing Tax
Brian Wiener
Co-founder and CEO of 37Arc
37Arc
Episode: The CMO's AI Change Management Problem
Jonathan Kroopf
Co-founder and CEO of Devotion
Devotion
Episode: The Creator Flywheel

Hosts

Joe Zawadzki
Host of The Aperiam Podcast
Corey Ferengul
Co-host of The Aperiam Podcast

Talking Points

Recent interactions between the hosts and their guests.

A Trillion Impressions and Two Hundred Billion Dollars
Q: Well, what is your responsibility, right? Bill had a pretty full management team over there, got some high-powered board members, all that good stuff. What was the gap he saw?
Iván describes shaping the role to unify disparate assets, scale operations, and accelerate trajectory by aligning with Bill Wise to integrate Prisma with the ad-tech assets and to drive growth.
Not Taking Sides with Gamera
Q: Tell us about now. What makes this moment different for Gamera?
The opportunity is now because buyers care about quality and publishers have data to support better monetization; the product combines granular inventory signals with an on-page tool that gives publishers actionable feedback while enabling buyers to target more effectively.
AdCP with Joe Hirsch of Swivel
Q: AdCP? What is it and what is its goal?
AdCP is an interconnectivity and standardization layer designed to let agentic advertising communicate with multiple ad platforms through a single, standardized protocol, enabling agents to operate across platforms with a unified language.
Building a Value Exchange for the Open Internet
Q: What should brands look for when they hear buzzwords like contextual, curation, and privacy?
The hosts describe an educational approach to simplify terms and focus on tangible outcomes and speed, with emphasis on how formats and open internet solutions translate into real business impact.
Building a Value Exchange for the Open Internet
Q: Who are your strategics that you design for—publishers or marketers (or both)?
The guest explains that publishers are paramount, but they design to serve both publishers and marketeers, aiming to redefine engagement and deliver concrete outcomes through a brand-direct or agency-enabled approach.

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Frequently Asked Questions About The Aperiam Podcast

What is The Aperiam Podcast about and what kind of topics does it cover?

A high-signal tech-forward discussion about advertising, marketing technology, and data-driven decision making. Episodes frequently center on influencer ecosystems, cross-platform adtech, data readiness for activation, advanced measurement, and AI-enabled creative and optimization. The format blends practitioner-focused storytelling with practical frameworks—from building creator communities and commerce media to edge-based ad tech infrastructure and real-time attribution. Unique strengths include long-form, founder-led perspectives on scaling platforms, open debates about measurement currencies, and actionable guidance for brands and agencies navigating a rapidly evolving landscape.

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Which podcasts are similar to The Aperiam Podcast?

These podcasts share a similar audience with The Aperiam Podcast:

1. Open Market
2. Marketecture: Get Smart. Fast.
3. AdTech AdTalk
4. AdTechGod Pod
5. Next in Media

How many episodes of The Aperiam Podcast are there?

The Aperiam Podcast launched 2 years ago and published 65 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Aperiam Podcast?

Recent guests on The Aperiam Podcast include:

1. Erik Hovanec
2. Adam Epstein
3. Mike Khristo
4. Sandro Catanzaro
5. Iván Markman
6. Matt Byrne
7. (未 confident)
8. Brian Wiener

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