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The Aperiam Podcast

Corey Ferengul, Joe Zawadzki
Artificial Intelligence
Adtech
Incrementality
Liftlab
Devolution
Devotion
Index Cloud
Datalinx
Adlyse
Change Management
Programmatic Advertising
Adcp
Growth By Science
CTV
PMG
Identity Resolution
Kevel
SWYM
Influencer Marketing
Adelaide

Advertising is everywhere and the technology that drives it is ever changing. The Aperiam Podcast is a weekly discussion diving deep on key topics driving the Adtech and Martech industry and is hosted by Aperiam Founder Joe Zawadzki and Partner Corey Ferengul.

PublishesWeeklyEpisodes62Foundeda year ago
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BusinessTechnology

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Latest Episodes

Momentiv co-founder Sandro Catanzaro on rebuilding the CTV ad server from scratch, and why AI made a long-unfundable idea buildable. Sandro, previously a co-founder of DataXu with stints at Roku, Pathmatics and The Trade Desk, joins Corey Ferengul an... more

Iván Markman joined Mediaocean in May 2026 as its first President and COO — a role that didn't exist before he took it. He joins Corey Ferengul and Joe Zawadzki to explain what Bill Wise hired him to fix.

Iván traces a path from Overture and Yahoo t... more

Corey and Joe talk with Matt Byrne of OAREX, a lender built specifically for ad tech financing, about why long payment terms create a compounding working capital problem across the entire media supply chain. They cover the "ad tech financing tax," wh... more

Corey and Joe talk with Brian Wiener — a 30-year digital veteran behind 360i and Profitero — about why he started 37Arc, a "workflow intelligence" company helping CMOs rewire marketing and sales for the AI era. They dig into why most AI pilots fail, ... more

Corey and Joe talk with Jonathan Kroopf — who helped build Creator IQ and later led creator strategy at TikTok — about founding Devotion with co-founder Cami Tellas. They cover why influence is fragmenting from lifestyle influencers toward everyday p... more

Performance marketing used to be about who could do the most manual work across the most platforms. Anna Stepura, co-founder and CEO of Adlyse, says that era is over — and the teams still operating that way are already falling behind.

In this episod... more

ost enterprises have invested millions in Snowflake, Databricks, and AWS — and still can't get their data AI-ready. That gap between infrastructure and execution is exactly the problem Joe Luchs spent 15 years watching pile up, first at BlueKai, then... more

Jonathan Frohlinger, CEO of Big Happy, joins Corey and Joe to talk creative as ad tech's most neglected variable, why digital out-of-home is finally having its moment, and how Big Happy built a category-leading business without a big VC round.

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Recent Guests

Brian Wiener
Co-founder and CEO of 37Arc
37Arc
Episode: The CMO's AI Change Management Problem
Jonathan Kroopf
Co-founder and CEO of Devotion
Devotion
Episode: The Creator Flywheel
Anna Stepura
Co-founder, CEO of Adlyse
Adlyse
Episode: 21 Touches: Modern Performance Marketing
Joe Luchs
Founder and CEO of Datalinx
Datalinx
Episode: From Two Years to Two Weeks: Data Readiness
Jonathan Frohlinger
CEO of Big Happy
Big Happy
Episode: Creative Is Ad Tech's Missing Lever
James Avery
CEO and founder, Kevel
Kevel
Episode: From Legos to Launch: Kevel's Commerce Media Playbook
John Wallace
Founder and CEO of LiftLab
LiftLab
Episode: MMM, Unplugged
Marco Matos
Founder, CEO of Adora AI
Adora AI
Episode: Complexity Is the Point
Marc Guldman
CEO and co-founder of Adelaide
Adelaide
Episode: The Financialization of Media

Hosts

Joe Zawadzki
Host of The Aperiam Podcast
Corey Ferengul
Co-host of The Aperiam Podcast

Talking Points

Recent interactions between the hosts and their guests.

Not Taking Sides with Gamera
Q: Tell us about now. What makes this moment different for Gamera?
The opportunity is now because buyers care about quality and publishers have data to support better monetization; the product combines granular inventory signals with an on-page tool that gives publishers actionable feedback while enabling buyers to target more effectively.
AdCP with Joe Hirsch of Swivel
Q: AdCP? What is it and what is its goal?
AdCP is an interconnectivity and standardization layer designed to let agentic advertising communicate with multiple ad platforms through a single, standardized protocol, enabling agents to operate across platforms with a unified language.
Building a Value Exchange for the Open Internet
Q: What should brands look for when they hear buzzwords like contextual, curation, and privacy?
The hosts describe an educational approach to simplify terms and focus on tangible outcomes and speed, with emphasis on how formats and open internet solutions translate into real business impact.
Building a Value Exchange for the Open Internet
Q: Who are your strategics that you design for—publishers or marketers (or both)?
The guest explains that publishers are paramount, but they design to serve both publishers and marketeers, aiming to redefine engagement and deliver concrete outcomes through a brand-direct or agency-enabled approach.
Complexity Is the Point
Q: What's your view on measurement evolution beyond MMM?
MMM is too slow to capture real-time signals; Adora positions itself as a test-and-learn engine that highlights quick, high-signal moments to optimize budgets and drive business impact.

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Frequently Asked Questions About The Aperiam Podcast

What is The Aperiam Podcast about and what kind of topics does it cover?

A high-signal tech-forward discussion about advertising, marketing technology, and data-driven decision making. Episodes frequently center on influencer ecosystems, cross-platform adtech, data readiness for activation, advanced measurement, and AI-enabled creative and optimization. The format blends practitioner-focused storytelling with practical frameworks—from building creator communities and commerce media to edge-based ad tech infrastructure and real-time attribution. Unique strengths include long-form, founder-led perspectives on scaling platforms, open debates about measurement currencies, and actionable guidance for brands and agencies navigating a rapidly evolving landscape.

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How many listeners does The Aperiam Podcast get?

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Which podcasts are similar to The Aperiam Podcast?

These podcasts share a similar audience with The Aperiam Podcast:

1. Open Market
2. Marketecture: Get Smart. Fast.
3. AdTech AdTalk
4. Signal & Noise
5. Next in Media

How many episodes of The Aperiam Podcast are there?

The Aperiam Podcast launched a year ago and published 62 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Aperiam Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Aperiam Podcast?

Recent guests on The Aperiam Podcast include:

1. Brian Wiener
2. Jonathan Kroopf
3. Anna Stepura
4. Joe Luchs
5. Jonathan Frohlinger
6. James Avery
7. John Wallace
8. Marco Matos

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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