The Advocacy Channel: A Customer Marketing Podcast
impact.comAdvocacy and customer marketing have become hot topics in the modern marketing world, and for good reason. The brands that get ahead in competitive industries are ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business. Join us every month as we go behind the scenes with marketing experts across ind... more
| Publishes | Monthly | Episodes | 37 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingTechnology | |||
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Latest Episodes
What happens when your referral program participants are literally trained to find holes in systems? How do you protect your program without making it so complicated that nobody wants to use it?
To explore this, we welcome Mariana Doncel to The Advo... more
Want to build a customer advisory board that actually drives business value? Struggling to figure out where to start or how to prove the ROI?
To help, we welcome Cate Vanasse to The Advocacy Channel. Cate leads customer marketing at TalkDesk, where ... more
Want your referral program to succeed?
Start with the foundation first. Make sure your product infrastructure is solid and can handle growth before you launch.
In this episode, we're excited to welcome Ashley Stead, Director, Growth Product at Nest... more
In this episode of The Advocacy Channel, we're excited to welcome Yulia Shilkina from Gen3 Marketing, a leading performance marketing agency in the affiliate marketing space.
In this episode, Yulia reveals how the lines between customers, influencer... more
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Reviews
- A must for modern marketers!
This podcast is valuable listening if you’re a modern marketer looking to expand beyond traditional channels to create a stronger, more effective marketing mix. Highly recommend! I really enjoyed the episode about optimizing referral reward structures & the power of altruism with Rachel Gershon.
Apple Podcasts5YokikoK
Canada8 months ago - So that’s how referrals work!
I always wondered how it worked where I’d refer a friend to Uber or a delivery app and get a discount for me and them. Very cool to see how it all works behind the scenes of customer referral programs. Great guests too.
Apple Podcasts5JGVanhockeyCanada9 months ago - The Future of Trust-based Marketing with Dave
Customers are central to brands and their reputation. In a tough economy, all people want products and services that are trusted and valued by people they know. Referrals and referral rewards are an extra motivation to engage and buy from brands and this is why building a relationship with your customers are also so important. Relationships are powerful.
This episode is super useful in understanding the psychology of fostering a network of valued customers.😀
Apple Podcasts5bobs456734
South Africa10 months ago - Ep 3. Scaling Ecommerce Growth Through Customer Advocacy
One of the best episodes yet! Will Fraser does a fantastic job digging into Mal Chia’s expertise, uncovering smart and practical strategies for customer referrals, ambassador programs, and performance marketing. I loved the discussion on finding the right balance between incentives and authenticity—it’s a must-listen for any brand looking to grow through advocacy. Engaging, insightful, and full of real-world examples!
Apple Podcasts5!maytheschwartzbewithyou!
United States10 months ago - Refreshing insights on marketing, community, and growth 🥹 Thank you!
I really enjoyed the episode with Mal Chai 🫶😊 Mal’s journey into marketing - from web building in 1994 to DJing and eventually leading e-commerce growth was such a refreshing take on how curiosity and hands-on experience shape real expertise. I learn the same way, by testing things out firsthand before applying them to strategy 💪 so this approach really resonated with me. The chat on customer advocacy, affiliate programs, and structuring reward systems was packed with practical insights, and ... more
Apple Podcasts5Bridgebot95South Africa10 months ago
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