The Advocacy Channel: A Customer Marketing Podcast
impact.comAdvocacy and customer marketing have become hot topics in the modern marketing world, and for good reason. The brands that get ahead in competitive industries are ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business. Join us every month as we go behind the scenes with marketing experts across ind... more
| Publishes | Monthly | Episodes | 35 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingTechnologyBusiness | |||
Listen to this Podcast
Latest Episodes
Want your referral program to succeed?
Start with the foundation first. Make sure your product infrastructure is solid and can handle growth before you launch.
In this episode, we're excited to welcome Ashley Stead, Director, Growth Product at Nest... more
In this episode of The Advocacy Channel, we're excited to welcome Yulia Shilkina from Gen3 Marketing, a leading performance marketing agency in the affiliate marketing space.
In this episode, Yulia reveals how the lines between customers, influencer... more
In this episode of The Advocacy Channel, we're excited to welcome Andrew Noonan, who oversees Aeroplan's e-store, partnerships, and gift card programs at Air Canada. With over 15 years of experience in loyalty and payments, Andrew brings unique insig... more
In this episode of The Advocacy Channel, we're excited to welcome Katlin Hess, Director of Customer Marketing at G2, who brings a unique perspective from both sides of the customer relationship.
Join us as Katlin Hess, Director of Customer Marketing... more
Reviews
- A must for modern marketers!
This podcast is valuable listening if you’re a modern marketer looking to expand beyond traditional channels to create a stronger, more effective marketing mix. Highly recommend! I really enjoyed the episode about optimizing referral reward structures & the power of altruism with Rachel Gershon.
Apple Podcasts5YokikoK
Canada7 months ago - So that’s how referrals work!
I always wondered how it worked where I’d refer a friend to Uber or a delivery app and get a discount for me and them. Very cool to see how it all works behind the scenes of customer referral programs. Great guests too.
Apple Podcasts5JGVanhockeyCanada7 months ago - The Future of Trust-based Marketing with Dave
Customers are central to brands and their reputation. In a tough economy, all people want products and services that are trusted and valued by people they know. Referrals and referral rewards are an extra motivation to engage and buy from brands and this is why building a relationship with your customers are also so important. Relationships are powerful.
This episode is super useful in understanding the psychology of fostering a network of valued customers.😀
Apple Podcasts5bobs456734
South Africa8 months ago - Ep 3. Scaling Ecommerce Growth Through Customer Advocacy
One of the best episodes yet! Will Fraser does a fantastic job digging into Mal Chia’s expertise, uncovering smart and practical strategies for customer referrals, ambassador programs, and performance marketing. I loved the discussion on finding the right balance between incentives and authenticity—it’s a must-listen for any brand looking to grow through advocacy. Engaging, insightful, and full of real-world examples!
Apple Podcasts5!maytheschwartzbewithyou!
United States8 months ago - Refreshing insights on marketing, community, and growth 🥹 Thank you!
I really enjoyed the episode with Mal Chai 🫶😊 Mal’s journey into marketing - from web building in 1994 to DJing and eventually leading e-commerce growth was such a refreshing take on how curiosity and hands-on experience shape real expertise. I learn the same way, by testing things out firsthand before applying them to strategy 💪 so this approach really resonated with me. The chat on customer advocacy, affiliate programs, and structuring reward systems was packed with practical insights, and ... more
Apple Podcasts5Bridgebot95South Africa8 months ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #197 |  Russia/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
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