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Talking Insights

Esomar
Artificial Intelligence
Kantar
Market Research
Generative AI
Qualitative Research
Synthetic Data
Esomar
Esomar Academy
Disability Representation In Advertising
Pricing Power
Esomar Congress
Strategic Foresight
Sustainability
Feelings Toolkit
EDGE Framework
Ukraine
The Bachelor (TV Show)
Esomar Africa 2026
Esomar Awards
DVJ Insights

Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join Esomar on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world arou... more

PublishesWeeklyEpisodes158Founded6 years ago
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Latest Episodes

The landscape of trust, technology, and human behavior is shifting faster than ever—are we prepared? 

Michelle Harrison, the global president of Varian Group, is a renowned expert in public opinion, behavioral science, and social change, advising gl... more

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Most organizations are unknowingly killing the very human touch that makes AI truly valuable. 

Manuel Garcia-Garcia reveals why focusing solely on accuracy and speed in AI systems is a mistake—and how empathy, trust, and human oversight are essentia... more

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Unlock how AI is revolutionizing consumer insights—shifting from slow, project-based research to an always-on, real-time understanding of people's needs and contradictions. Ester Marchetti, Chief Innovation Officer at Bolt Insights, reveals how advan... more

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Most brands struggle to grow consistently, not because of market conditions—it's the leadership decisions that make or break sustained success. 

Lucas Hulsebos, CEO of DVJ Insights and author of The Growth Decision, reveals the hidden architecture b... more

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Recent Guests

Ester Marchetti
Chief Innovation Officer and co-founder at Bolt Insights
Bolt Insights
Episode: The Continuous Insights Ecosystem That Keeps Brands Ahead of Consumer Shifts
Lucas Husebos
CEO of DVJ Insights, author of The Growth Decision, Leadership Strategy, and The Architecture of Sustainable Brand Growth
DVJ Insights
Episode: The Hidden Leadership Decisions That Make Brands Grow or Stagnate
James Goh
Founder and CEO of Alis, AI-driven platform for qualitative analysis
Alis
Episode: The First Step Toward Trustworthy AI in Sensitive Research Environments
Melissa Ramon
Executive or lead on Yahoo News persona project
Yahoo News
Episode: From Qualitative to Quantitative: Validating Personas
Nadja Baum
Colleague on Yahoo News persona project
Yahoo News
Episode: From Qualitative to Quantitative: Validating Personas
Ariana Arciniega
EVP of Global Operations and Business Development Strategy at Intercept Music
Intercept Music
Episode: The Art of Building Superfans in Latin America’s Digital Music Era
Vishal Sunny
Co-founder and Chief Product Officer of Lightbulb AI
Lightbulb AI
Episode: The Future of Consumer Insights
Dharmendra Jain
Program Committee Chair for Esomar Africa 2026
Esomar
Episode: Exploring Africa in Focus: Turning Insights into Action
Ajay Bangia
Co-author associated with the Edge Framework project, involved in the Research World article.
Ipsos/Research World/MIT collaborations (as referenced)
Episode: Unlocking Innovation: The Edge Framework Explained

Host

Antonio
Host of Talking Insights

Reviews

4.8 out of 5 stars from 6 ratings
  • Thanks

    Thank you for putting this together. It’s a great way to listen to your updates and insights in an audio format.

    Apple Podcasts
    5
    christophtrappe
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guest quality and topics stay relevant to modern research and marketing challenges.
Appreciated ability to connect AI and human storytelling in research.
Shows are concise and practical, with clear takeaways for applying insights in real work.
Themes often provide useful playbooks for teams and sponsors alike.

Talking Points

Recent interactions between the hosts and their guests.

Sustainability Insights: Understanding Urban Indian Consumers
Q: What would you advise brands and insights professionals who are starting or expanding a sustainability initiative in India?
Understand segmented consumer needs very clearly and craft a differentiated, category-specific brand story. Use transparent claims, third-party verification, and even QR codes to back up promises. Don't rely on lip service; communicate precisely how sustainability is integrated into production, packaging, and post-use practices.
Sustainability Insights: Understanding Urban Indian Consumers
Q: What inspired you to explore the future of sustainable brands, especially in rural India?
I was investigating why consumers choose certain products online and found that sustainability was not a primary driver in most categories. This curiosity led me to study the deeper triggers and barriers, especially how guilt, local rituals, and health impacts shape sustainable behavior, which in turn informs how brands should position themselves.
The Unique Landscape in Vietnam’s Market Research | ESOMAR Renewal Tour 2025
Q: What advice would you give young researchers entering the field?
Be proactive rather than reactive, cultivate curiosity to explore new ideas, and find a mentor who can provide a broader view of the company's future needs and how you can fit into that vision.
The Unique Landscape in Vietnam’s Market Research | ESOMAR Renewal Tour 2025
Q: What drew you to the market research and insights industry?
I discovered an underlying, long-standing interest that dated back to university days and diaries I kept; over time I realized I was drawn to understanding regional markets and comparing them across Asia, which is why I moved to Vietnam and started organizing events.
Navigating the Future of Consumer Research with Jason Cohen
Q: What advice would you give leaders who are hesitant about investing in synthetic data technology beyond just making contact with you?
Leaders should frame consumer insights as a problem of data availability and sample representativeness, consider approaches that allow interactive, real‑time exploration of how changes in demographics or product attributes affect outcomes, and recognize that true value comes from scenario modeling and causal insights rather than generic text-based predictions. Start with bring-your-own-data platforms to pilot with existing datasets, focusing on improving decision quality in launches, pricing, and packaging rather than chasing hype around LLMs.

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Frequently Asked Questions About Talking Insights

What is Talking Insights about and what kind of topics does it cover?

This show features conversations with senior researchers, data scientists, and industry leaders who sit at the intersection of qualitative and quantitative insights, AI, and consumer behavior. Episodes frequently explore how AI can augment human understanding, the practicalities of turning deep qualitative work into scalable insights, and the ethical, methodological, and organizational implications of modern research in marketing, media, and technology. Noteworthy is the ongoing emphasis on human-centered interpretation, rapid-turnaround methods, and actionable frameworks (e.g., edge frameworks, motion toward continuous insights) that listeners can apply in agencies, brands, and research teams. The format often combines case studies with pr... more

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1. How I Built This with Guy Raz
2. TED Radio Hour

How many episodes of Talking Insights are there?

Talking Insights launched 6 years ago and published 158 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Talking Insights?

Recent guests on Talking Insights include:

1. Ester Marchetti
2. Lucas Husebos
3. James Goh
4. Melissa Ramon
5. Nadja Baum
6. Ariana Arciniega
7. Vishal Sunny
8. Dharmendra Jain

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