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Talking Insights

Esomar
Artificial Intelligence
Qualitative Research
ICN
Esomar
Cognitive Demand
DVJ Insights
Esomar Awards
Feelings Toolkit
Ukraine
The Bachelor (TV Show)
EDGE Framework
Esomar Africa 2026
Personas
Brand
Emotions
Social Norms
Lexi AI
AI In Market Research
Research Careers
Samsung

Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join Esomar on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world arou... more

PublishesWeeklyEpisodes156Founded6 years ago
Number of ListenersCategories
BusinessEducationMarketing

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Artwork for Talking Insights

Latest Episodes

Unlock how AI is revolutionizing consumer insights—shifting from slow, project-based research to an always-on, real-time understanding of people's needs and contradictions. Ester Marchetti, Chief Innovation Officer at Bolt Insights, reveals how advan... more

YouTube

Most brands struggle to grow consistently, not because of market conditions—it's the leadership decisions that make or break sustained success. 

Lucas Hulsebos, CEO of DVJ Insights and author of The Growth Decision, reveals the hidden architecture b... more

YouTube

Most organizations are missing out on invaluable human stories because they fear AI will strip away the soul of qualitative data. But what if the real breakthrough lies in how humans and AI collaborate? 

James Goh, CEO of the groundbreaking platform... more

YouTube

Most teams struggle to turn rich qualitative insights into scalable, actionable business strategies — but what if you could transform deep research into a measurable, organization-wide advantage?

Melissa Ramon and Nadja Baum reveal how they bridged ... more

YouTube

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Recent Guests

Ester Marchetti
Chief Innovation Officer and co-founder at Bolt Insights
Bolt Insights
Episode: The Continuous Insights Ecosystem That Keeps Brands Ahead of Consumer Shifts
Lucas Husebos
CEO of DVJ Insights, author of The Growth Decision, Leadership Strategy, and The Architecture of Sustainable Brand Growth
DVJ Insights
Episode: The Hidden Leadership Decisions That Make Brands Grow or Stagnate
James Goh
Founder and CEO of Alis, AI-driven platform for qualitative analysis
Alis
Episode: The First Step Toward Trustworthy AI in Sensitive Research Environments
Melissa Ramon
Executive or lead on Yahoo News persona project
Yahoo News
Episode: From Qualitative to Quantitative: Validating Personas
Nadja Baum
Colleague on Yahoo News persona project
Yahoo News
Episode: From Qualitative to Quantitative: Validating Personas
Ariana Arciniega
EVP of Global Operations and Business Development Strategy at Intercept Music
Intercept Music
Episode: The Art of Building Superfans in Latin America’s Digital Music Era
Vishal Sunny
Co-founder and Chief Product Officer of Lightbulb AI
Lightbulb AI
Episode: The Future of Consumer Insights
Dharmendra Jain
Program Committee Chair for Esomar Africa 2026
Esomar
Episode: Exploring Africa in Focus: Turning Insights into Action
Ajay Bangia
Co-author associated with the Edge Framework project, involved in the Research World article.
Ipsos/Research World/MIT collaborations (as referenced)
Episode: Unlocking Innovation: The Edge Framework Explained

Host

Antonio
Host of Talking Insights

Reviews

4.8 out of 5 stars from 6 ratings
  • Thanks

    Thank you for putting this together. It’s a great way to listen to your updates and insights in an audio format.

    Apple Podcasts
    5
    christophtrappe
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guest quality and topics stay relevant to modern research and marketing challenges.
Appreciated ability to connect AI and human storytelling in research.
Shows are concise and practical, with clear takeaways for applying insights in real work.
Themes often provide useful playbooks for teams and sponsors alike.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#95
Singapore/Education

Talking Points

Recent interactions between the hosts and their guests.

Emotional Connections in Marketing
Q: Can you briefly set the scene of the core project?
The UK smartphone market was highly competitive, with Samsung facing flatlining pride-to-own scores as competitors like Apple and Google pushed strong narratives; the team needed to shift from tech-heavy messaging to an emotionally resonant story that connects with consumers, especially Gen Z, across the UK.
Cognitive Demand: The Key to Effective Ads
Q: What advice would you give researchers or advertisers starting to use AI in creative testing?
Treat AI data as data—focus on how to interpret and connect it to real-life outcomes, and maintain a balance between AI-driven and human insights to guide creative decisions.
Cognitive Demand: The Key to Effective Ads
Q: What has the client reaction been, especially given the improvements in ad awareness?
Clients and creative partners saw the tool as an opportunity rather than a threat, and collaborations led to iterations that improved understandability and engagement before launch.
Cognitive Demand: The Key to Effective Ads
Q: How does the AI data stay reliable amid concerns about 'black box' AI?
By validating AI outputs against human measures and real-world results, and by maintaining transparency about how the AI-derived metric is interpreted and applied in decision-making.
Cognitive Demand: The Key to Effective Ads
Q: What is the project about, in practical terms for advertisers?
It uses an AI-derived measure of cognitive demand to predict which ads will engage without overwhelming, validated against real outcomes like memorability and brand impact, and then integrated into pretests.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Age Range
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Frequently Asked Questions About Talking Insights

What is Talking Insights about and what kind of topics does it cover?

This show features conversations with senior researchers, data scientists, and industry leaders who sit at the intersection of qualitative and quantitative insights, AI, and consumer behavior. Episodes frequently explore how AI can augment human understanding, the practicalities of turning deep qualitative work into scalable insights, and the ethical, methodological, and organizational implications of modern research in marketing, media, and technology. Noteworthy is the ongoing emphasis on human-centered interpretation, rapid-turnaround methods, and actionable frameworks (e.g., edge frameworks, motion toward continuous insights) that listeners can apply in agencies, brands, and research teams. The format often combines case studies with pr... more

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Which podcasts are similar to Talking Insights?

These podcasts share a similar audience with Talking Insights:

1. The Daily

How many episodes of Talking Insights are there?

Talking Insights launched 6 years ago and published 156 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Talking Insights?

Recent guests on Talking Insights include:

1. Ester Marchetti
2. Lucas Husebos
3. James Goh
4. Melissa Ramon
5. Nadja Baum
6. Ariana Arciniega
7. Vishal Sunny
8. Dharmendra Jain

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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