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Artwork for Superlative

Superlative

Ariel Adams
Watches
Luxury Watches
Watch Industry
Rolex
Patek Philippe
Watchmaking
Wristwatch Industry
Watch Collecting
Social Media
Consumer Behavior
E-Commerce
Independent Watchmakers
Swiss Watch Industry
Luxury Market
Girard-Perregaux
Luxury Watchmaking
Watches and Wonders
Luxury Goods
TAG Heuer
Watch Community

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. Spending time with great minds and interesting personalities from the watch community, while talking about things that matter for timepiece enthusiasts. Superlative is a talk show inspired podcast with weekly guests hosted by Ariel Adams, the Founder of aBlogtoWatch.com.

PublishesWeeklyEpisodes300Founded6 years ago
Number of ListenersCategory
Business

Listen to this Podcast

Artwork for Superlative

Latest Episodes

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder, Ariel Adams, is joined by Lilian Thibault, founder of AWAKE Watches. They discuss the evolution of AWAKE and how the brand found its identity by embracing Métiers d’Art, traditional... more

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by longtime watch industry veteran Gary Girdvainis. Drawing on a career that stretches back to the early days of International Watch magazine, Gary reflects on ... more

YouTube

This week on SUPERLATIVE, Ariel Adams is joined by Thomas J. Sandrin, founder of WatchDNA, to discuss what defines a watch brand and how consumers navigate an industry with more choices than ever. Thomas shares his journey from more than a decade wit... more

YouTube

This week on the Superlative Podcast, Ariel Adams is joined by Nate Borgelt, Head of Watches at Joopiter, to discuss the evolving world of watch auctions and how a new generation of collectors is changing the market. Nate shares his path through Chri... more

YouTube

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Recent Guests

Gary Girdvainis
Sales manager for FTS and involved with Nivada Grenchen in the U.S.
FTS / Nivada Grenchen
Episode: Gary Girdvainis on the Unspoken Realities of the Watch Industry
Thomas Sandrin
Founder of WatchDNA
WatchDNA / Northern Watch Services
Episode: Thomas J. Sandrin of WatchDNA on What Defines Watch Brands and Drives Consumer Choice
Nate Borgelt
Head of Watches at Joopiter
Joopiter
Episode: Nate Borgelt of Joopiter on Expanding What’s Collectible and the Future of Watch Auctions
Ahmad Shahriar
Agent and distributor in the watch industry
Represents Arnold & Son, Angelus, Favre Leuba, and others
Episode: Ahmad Shahriar on Why Watch Brands Need People, Passion, and Autonomy
Oscar Chabrat
Founder of Praesidus Watches; Chief Marketing Officer of Montrichard Group
Praesidus; Montrichard Group
Episode: Montrichard Group CMO Oscar Chabrat on the Business Behind Watch Brands and the Future of Microbrands
Gabe Oppenheim
Writer and author, researcher into watches, perfumery, and boxing
Author of Borrowed Time
Episode: Gabe Oppenheim On How History And Politics Shape The Watch Industry
Gabe Reilly
Co-founder of Collective Horology
Collective Horology
Episode: Collective Horology’s Gabe Reilly On Why Independent Watchmaking Is Winning
Lior Arussy
Founder and managing partner of Fund Time
Fund Time
Episode: Lior Arussy On Why Luxury Watch Brands Have It Wrong
Riccardo Dana
Founder and CEO of SWOP
SWOP
Episode: Riccardo Dana On SWOP's Vision For The Future Of Watch Collecting

Host

Ariel Adams
Host of Superlative Podcast

Reviews

4.4 out of 5 stars from 79 ratings
  • Two Gabe’s I’d love to have drinks with

    Wow, Ariel, the two Gabe’s! The last two shows have been so interesting and so much contrast Yet at the same time, they are both speaking from the same hymnal. Fantastic job of letting your guests carry the show. I’ve listened to both shows twice. They are so good.

    Apple Podcasts
    5
    Watchcrazy
    United Statesa month ago
  • Fantastic podcast Ariel is a great interviewer

    If you like watches this is a must podcast. Ariel is an extraordinary interviewer. Smart questions and insights.

    Apple Podcasts
    5
    MGUZMANSD
    United States3 years ago
  • Let the speakers talk …

    The host is too talkative, too argumentative, and is much less thoughtful and insightful than he thinks. He presupposes and theorizes to constant dead ends.

    Apple Podcasts
    1
    Just Me Listening
    United States3 years ago
  • Let the guests speak.

    Great content but I feel the interviewer interjects too much and talks over the guest. Especially the Rowing Blazers episode.

    Apple Podcasts
    2
    Kwai-Chang
    Australia3 years ago
  • THE industry expert

    Tim Mosso may know all the watch references but no one understands the watch industry like Ariel - and shares it! I appreciate his open mind and sharp new takes which he shares in written and audio form. Superlative is a deep dive for industry members and watch fans alike. If you are either, it’s a must listen. Thanks for all you do Ariel!

    Apple Podcasts
    5
    Uli F
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some critiques note interruptions; guests often drive the best conversations when given space.
Engaging interviews with thoughtful questions and industry insight.
Listeners appreciate the depth on independent watchmaking and branding.

Talking Points

Recent interactions between the hosts and their guests.

Nate Borgelt of Joopiter on Expanding What’s Collectible and the Future of Watch Auctions
Q: How does Joopiter balance owning inventory versus consignments?
The majority is through consignments; owning inventory is rare and usually tied to specific circumstances; private sellers and provenance drive most consignments, and storytelling helps connect consignors with bidders.
Nate Borgelt of Joopiter on Expanding What’s Collectible and the Future of Watch Auctions
Q: Where do you see the role of storytelling and curation in the modern auction world?
Storytelling and curation are central to making items engaging and valuable; it's about educating buyers, providing provenance, and creating context that helps even obscure pieces find an audience, while balancing market realities and profitability.
Thomas J. Sandrin of WatchDNA on What Defines Watch Brands and Drives Consumer Choice
Q: How do you see the future balance between third‑party authorized retailers and brands selling direct?
There will always be online buying, but physical stores remain essential for the emotional experience and the ability to try watches on; the best outcome is a balance where retailers can offer a trusted multi-brand environment alongside brand direct channels.
Thomas J. Sandrin of WatchDNA on What Defines Watch Brands and Drives Consumer Choice
Q: What was your original impetus for starting WatchDNA and moving from law to the watch industry?
It happened organically from a daily passion for talking about watches; there was no grand plan, just a desire to explore and share, which allowed me to experiment with consumers directly and learn what worked.
Montrichard Group CMO Oscar Chabrat on the Business Behind Watch Brands and the Future of Microbrands
Q: What role does storytelling play for Praesidus and its microbrand peers?
Storytelling is central; Praesidus emphasizes WWII and veteran-oriented narratives to connect with buyers, while other brands rely on heritage and concept storytelling to differentiate in a crowded market where AI and spec-focused comparisons are increasingly common.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Interests
Professions
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Frequently Asked Questions About Superlative

What is Superlative about and what kind of topics does it cover?

The show centers on the world of watches, exploring independent brands, luxury marketing, distribution, product design, and storytelling in the horology space. Guests range from brand founders and marketers to photographers and design historians, offering practical insights on how to build brands, connect with consumers, and navigate a shifting luxury landscape. Across episodes, listeners encounter candid discussions about brand identity, direct-to-consumer strategies, in-person events, and how authentic storytelling and community shape consumer trust. The format often blends industry history with hands-on strategies, making it valuable for professionals seeking actionable takeaways on branding, retail strategy, and product development in a... more

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Which podcasts are similar to Superlative?

These podcasts share a similar audience with Superlative:

1. Fratello.com
2. A Blog To Watch Weekly
3. The Worn & Wound Podcast
4. HODINKEE Podcasts
5. The Grey Nato

How many episodes of Superlative are there?

Superlative launched 6 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Superlative?

Recent guests on Superlative include:

1. Gary Girdvainis
2. Thomas Sandrin
3. Nate Borgelt
4. Ahmad Shahriar
5. Oscar Chabrat
6. Gabe Oppenheim
7. Gabe Reilly
8. Lior Arussy

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