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Artwork for Superlative

Superlative

Ariel Adams
Watchmaking
Dan Spitz
Heavy Metal
Watches
Anthrax
Luxury Watches
Smartwatches
Wristwatch Industry
Bell and Ross
Atelier Wen
Independent Watchmakers
Bremont
Comedy
Zinvo Watches
Military Watches
Retail Strategy
Marketing Communication
Luxury Goods
Mr. Jones Watches
Microengineering

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. Spending time with great minds and interesting personalities from the watch community, while talking about things that matter for timepiece enthusiasts. Superlative is a talk show inspired podcast with weekly guests hosted by Ariel Adams, the Founder of aBlogtoWatch.com.

PublishesWeeklyEpisodes264Founded5 years ago
Number of ListenersCategory
Business

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Artwork for Superlative

Latest Episodes

In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down and speaks with Maria Bashutkina, lecturer, consultant, and founder of True Luxury Business, about the true meaning of luxury in the modern watch industry. Maria shar... more

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In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Theodore de Turckheim, Chief Marketing Officer of Micromilspec. Together they explore how the Norwegian brand has evolved from creating bespoke timepieces for el... more

YouTube

In this special episode of Superlative, host and aBlogtoWatch founder Ariel Adams takes listeners inside Intersect Los Angeles 2025, a vibrant, community-driven watch event redefining how enthusiasts connect with brands. Unlike traditional trade show... more

YouTube

On this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Fred Savage, actor, director, and founder of Timepiece Grading Specialists (TGS), about the evolving culture of watch collecting and the critical role of trust i... more

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Recent Guests

Theodore de Turckheim
Chief marketing officer of Micromilspec
Micromilspec
Episode: Building a Modern Tactical Brand with Theodore de Turckheim of Micromilspec
Fred Savage
Founder of Timepiece Grading Specialists
Timepiece Grading Specialists
Episode: No More Guesswork: Fred Savage on Authenticating Watches with Timepiece Grading Specialists
Giovanni Moro
Founder of Unimatic, a Milan-based watch brand specializing in tool watches.
Unimatic
Episode: Function Over Luxury: Giovanni Moro on UNIMATIC’s Tool Watch Philosophy
Chris Hall
Watch content maker, publisher of The Fourth Wheel newsletter
The Fourth Wheel
Episode: The Future of Watch Journalism with Chris Hall of The Fourth Wheel
Barry Cheung
Managing partner of Classic Watch Repair
Classic Watch Repair
Episode: Inside the World of Watch Repair and Restoration with Barry Cheung of Classic Watch Repair
Andrea Maggi
Owner and CEO of Squale
Squale
Episode: Beyond Depth: The Passion Powering Squale with Andrea Maggi
Andreas Wyss
CEO of COSC, an authority in watch certification
COSC
Episode: Understanding the Core of Swiss Chronometry with Andreas Wyss of COSC
Pierre-Yves Donzé
Professor of Business History at Osaka University
Osaka University
Episode: A Business History of Rolex with Pierre-Yves Donzé
Garrin Fraze
A watchmaker, educator, and content creator.
Paris Junior College
Episode: A Deeper Look Into Formal Watchmaking Education with Garrin Fraze

Host

Ariel Adams
Host of Superlative and Founder of aBlogtoWatch.com, Ariel Adams is recognized for his expertise and insights on watches, spanning the industry through engaging conversations with leading personalities.

Reviews

4.4 out of 5 stars from 76 ratings
  • Fantastic podcast Ariel is a great interviewer

    If you like watches this is a must podcast. Ariel is an extraordinary interviewer. Smart questions and insights.

    Apple Podcasts
    5
    MGUZMANSD
    United States2 years ago
  • Let the speakers talk …

    The host is too talkative, too argumentative, and is much less thoughtful and insightful than he thinks. He presupposes and theorizes to constant dead ends.

    Apple Podcasts
    1
    Just Me Listening
    United States2 years ago
  • Let the guests speak.

    Great content but I feel the interviewer interjects too much and talks over the guest. Especially the Rowing Blazers episode.

    Apple Podcasts
    2
    Kwai-Chang
    Australia2 years ago
  • THE industry expert

    Tim Mosso may know all the watch references but no one understands the watch industry like Ariel - and shares it! I appreciate his open mind and sharp new takes which he shares in written and audio form. Superlative is a deep dive for industry members and watch fans alike. If you are either, it’s a must listen. Thanks for all you do Ariel!

    Apple Podcasts
    5
    Uli F
    United States3 years ago
  • I’ve tried but I just can’t!

    It appears to me that over the past decade or so there has been a trend for interviewers to pontificate during their question to their guest/interviewee. Often giving the appearance that they are trying to highlight themselves as opposed to the guest. I as a listener cannot get past this trend any longer. Mr. Adams who seems like a very nice and knowledgeable person is guilty of this so often that I cannot get past it.

    Do your listeners a favor and posit an interesting, non self centric questi... more

    Apple Podcasts
    1
    PDPiper
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The content is a must for watch enthusiasts, offering deep dives into important currents in the industry.
Ariel is a great interviewer, providing smart questions and insights.
Some listeners feel the host interrupts too often, affecting the flow of interviews.

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Talking Points

Recent interactions between the hosts and their guests.

Building a Modern Tactical Brand with Theodore de Turckheim of Micromilspec
Q: What exactly was shocking?
Theodore shared that he was surprised by the strong support and positive reception after Micromilspec shifted their business model from catering exclusively to military squadrons to also serving private individuals.
Inside Intersect Los Angeles 2025
Q: What have you been observing about the consumer lately?
Consumers are seeking truly unique and colorful watches, indicating a desire for connection rather than just utility.
Inside Intersect Los Angeles 2025
Q: At what point did you realize that this somewhat casual gathering for your own customers and insiders really needed to be more of a public-facing event?
It emerged during our earlier events when attendees expressed a strong interest in seeing the watches in person, indicating a wider desire for public engagement.
Function Over Luxury: Giovanni Moro on UNIMATIC’s Tool Watch Philosophy
Q: How do you effectively revisit something that there's a lot of popular demand?
We try to evolve what we did before in a meaningful way rather than copying past designs.
Function Over Luxury: Giovanni Moro on UNIMATIC’s Tool Watch Philosophy
Q: Do you feel that there was anything special about your furniture role that helped you in watches?
Yes, our experience in furniture design helped us incorporate elements of practicality and aesthetics into our watch designs.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Superlative

What is Superlative about and what kind of topics does it cover?

The content centers around the fascinating world of watches, engaging with industry experts, watchmakers, and influencers who shape the timepiece landscape. Discussions feature a range of topics including watch journalism, repair techniques, craftsmanship, and the shifting dynamics of luxury watch brands. Notable conversations explore the balance between heritage and modernization in watch design, community engagement in the luxury market, and the emotional connections collectors have with their timepieces. Unique insights from various guests provide listeners with an in-depth understanding of this niche yet culturally rich industry, appealing to both dedicated watch enthusiasts and casual listeners alike.

Where can I find podcast stats for Superlative?

Rephonic provides a wide range of podcast stats for Superlative. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Superlative and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Superlative get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Superlative, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Superlative?

Rephonic provides comprehensive predictive audience data for Superlative, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Superlative have?

To see how many followers or subscribers Superlative has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Superlative?

These podcasts share a similar audience with Superlative:

1. Fratello.com
2. A Blog To Watch Weekly
3. The Worn & Wound Podcast
4. The Grey Nato
5. The Deep Track

How many episodes of Superlative are there?

Superlative launched 5 years ago and published 264 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Superlative?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Superlative?

Rephonic pulls ratings and reviews for Superlative from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Superlative?

Rephonic provides full transcripts for episodes of Superlative. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Superlative?

Recent guests on Superlative include:

1. Theodore de Turckheim
2. Fred Savage
3. Giovanni Moro
4. Chris Hall
5. Barry Cheung
6. Andrea Maggi
7. Andreas Wyss
8. Pierre-Yves Donzé

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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