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Superlative

Ariel Adams
Watchmaking
Dan Spitz
Heavy Metal
Tori Piskin's Comedy Career
Watches
Anthrax
Luxury Watches
Smartwatches
Wristwatch Industry
Bell and Ross
Atelier Wen
Independent Watchmakers
Bremont
Zinvo Watches
Military Watches
Retail Strategy
Marketing Communication
Luxury Goods
Mr. Jones Watches
Microengineering

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. Spending time with great minds and interesting personalities from the watch community, while talking about things that matter for timepiece enthusiasts. Superlative is a talk show inspired podcast with weekly guests hosted by Ariel Adams, the Founder of aBlogtoWatch.com.

PublishesWeeklyEpisodes284Founded6 years ago
Number of ListenersCategory
Business

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Artwork for Superlative

Latest Episodes

On this episode of Superlative, our host and aBlogtoWatch founder Ariel Adams is joined by entrepreneur and music industry executive Lex Borrero for a wide ranging conversation about culture, storytelling, and the evolving world of watch collecting. ... more

YouTube

On this episode of Superlative, our host and aBlogtoWatch founder Ariel Adams speaks with Jose and Anita Salas, founders of Santurce Collection, about their journey from passionate collectors in Puerto Rico to launching their own enthusiast driven wa... more

YouTube

On this episode of Superlative, aBlogtoWatch founder Ariel Adams sits down with watch collector and author Mitch Katz to explore how a lifelong passion for horology turned into a surprising second career as a novelist. Mitch shares the journey from d... more

YouTube

In this episode of the Superlative Podcast, host and aBlogtoWatch founder Ariel Adams sits down with Abduljabar Totonji, better known as Jabs, for a wide ranging conversation about what it really means to be a modern watch collector. Jabs shares how ... more

YouTube

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Jose Salas
Co-founder of Santurce Collection, Puerto Rico-based watch brand
Santurce Collection
Episode: Jose and Anita Salas of Santurce Collection on Trust, Culture, and Building Watch Community
Anita Salas
Co-founder of Santurce Collection, Puerto Rico-based watch brand
Santurce Collection
Episode: Jose and Anita Salas of Santurce Collection on Trust, Culture, and Building Watch Community
Jabs Totonji
Watch collector and community organizer
Episode: Abduljabar “Jabs” Totonji on Building Watch Communities and Navigating Today’s Luxury Market
Jonny Lieberman
Automotive journalist and host of YouTube's Driving with Jonny
Episode: Jonny Lieberman on Cars, Watches, and the Future of Enthusiast Culture
Sébastien Chaulmontet
Founder of Albishorn and expert in chronographs
Albishorn
Episode: Sébastien Chaulmontet of Albishorn on Chronographs, Speculation, and the Business of Watches
Pascal Ravessoud
Vice President of the Fondation Haute Horlogerie
Fondation Haute Horlogerie
Episode: Inside the FHH: Pascal Ravessoud on Education, Culture, and the Watch Industry’s Long Game
John Isaac
Founder, CEO, and Creative Director of Artisans de Genève
Artisans de Genève
Episode: John Isaac On Artisans de Genève And The Business Of Watch Personalization
Andrew Herman
Co-founder of Panzera Watches from Australia
Panzera Watches
Episode: Andrew Herman On Building Panzera Watches Outside Of The Traditional Luxury Model
Kai Lenny
Professional surfer and TAG Heuer ambassador
TAG Heuer
Episode: When Nature Sets the Clock: Surfing, Survival, and Timepieces with Kai Lenny

Host

Ariel Adams
Host of Superlative podcast, founder of aBlogtoWatch.com

Reviews

4.4 out of 5 stars from 78 ratings
  • Fantastic podcast Ariel is a great interviewer

    If you like watches this is a must podcast. Ariel is an extraordinary interviewer. Smart questions and insights.

    Apple Podcasts
    5
    MGUZMANSD
    United States2 years ago
  • Let the speakers talk …

    The host is too talkative, too argumentative, and is much less thoughtful and insightful than he thinks. He presupposes and theorizes to constant dead ends.

    Apple Podcasts
    1
    Just Me Listening
    United States3 years ago
  • Let the guests speak.

    Great content but I feel the interviewer interjects too much and talks over the guest. Especially the Rowing Blazers episode.

    Apple Podcasts
    2
    Kwai-Chang
    Australia3 years ago
  • THE industry expert

    Tim Mosso may know all the watch references but no one understands the watch industry like Ariel - and shares it! I appreciate his open mind and sharp new takes which he shares in written and audio form. Superlative is a deep dive for industry members and watch fans alike. If you are either, it’s a must listen. Thanks for all you do Ariel!

    Apple Podcasts
    5
    Uli F
    United States3 years ago
  • I’ve tried but I just can’t!

    It appears to me that over the past decade or so there has been a trend for interviewers to pontificate during their question to their guest/interviewee. Often giving the appearance that they are trying to highlight themselves as opposed to the guest. I as a listener cannot get past this trend any longer. Mr. Adams who seems like a very nice and knowledgeable person is guilty of this so often that I cannot get past it.

    Do your listeners a favor and posit an interesting, non self centric questi... more

    Apple Podcasts
    1
    PDPiper
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Balanced coverage with strong guests and storytelling.
Occasional feedback about the host interrupting; guests still commend the depth of discussion.
Listeners value deep industry insight and candid conversations from guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#203
Indonesia/Business

Talking Points

Recent interactions between the hosts and their guests.

Abduljabar “Jabs” Totonji on Building Watch Communities and Navigating Today’s Luxury Market
Q: Why do you think people form watch clubs?
People come together to share their love for watches, to validate their purchases, and to build a community around a shared passion.
Abduljabar “Jabs” Totonji on Building Watch Communities and Navigating Today’s Luxury Market
Q: How important is it to see watches in person before making a purchase?
It's crucial, as seeing the watch helps validate the purchase decision and ensures the buyer has an informed experience.
Abduljabar “Jabs” Totonji on Building Watch Communities and Navigating Today’s Luxury Market
Q: What is your unique perspective on the American luxury watch industry?
I represent the perspective of the enthusiast, the watch buyer, which is often not fully understood by many people, especially in Europe.
Sébastien Chaulmontet of Albishorn on Chronographs, Speculation, and the Business of Watches
Q: How important is the mentality of buying watches as investments?
It's a double-edged sword, as it could significantly impact demand if proven wrong, but also attracts new collectors entering the market.
Sébastien Chaulmontet of Albishorn on Chronographs, Speculation, and the Business of Watches
Q: What do you think has changed in the independent watchmaker's industry recently?
The younger generation are probably better trained and have access to better resources compared to the older generation, leading to improvements in business building and management.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Superlative

What is Superlative about and what kind of topics does it cover?

A culture-forward show exploring watches through the people who create, collect, and influence them. Episodes frequently center on brand storytelling, community-building, and the evolving business of horology, with conversations spanning micro-brands, education, customization, and the intersection of watches with lifestyle passions like cars and sports. Notable strengths include deep industry context, access to high-profile guests, and a willingness to challenge conventional branding and marketing narratives. This mix makes it a strong fit for listeners who want thoughtful insights into how timepieces become social signals and cultural artifacts.

Where can I find podcast stats for Superlative?

Rephonic provides a wide range of podcast stats for Superlative. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Superlative and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Superlative get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Superlative, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Superlative?

Rephonic provides comprehensive predictive audience data for Superlative, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Superlative have?

To see how many followers or subscribers Superlative has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Superlative?

These podcasts share a similar audience with Superlative:

1. A Blog To Watch Weekly
2. The Deep Track
3. Fratello.com
4. Openwork: Inside the Watch Industry
5. The Worn & Wound Podcast

How many episodes of Superlative are there?

Superlative launched 6 years ago and published 284 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Superlative?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Superlative?

Rephonic pulls ratings and reviews for Superlative from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Superlative?

Rephonic provides full transcripts for episodes of Superlative. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Superlative?

Recent guests on Superlative include:

1. Jose Salas
2. Anita Salas
3. Jabs Totonji
4. Jonny Lieberman
5. Sébastien Chaulmontet
6. Pascal Ravessoud
7. John Isaac
8. Andrew Herman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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