Rephonic
Artwork for Superlative

Superlative

Ariel Adams
Watches
Luxury Watches
Watch Industry
Rolex
Patek Philippe
Watchmaking
Wristwatch Industry
Watch Collecting
Social Media
Consumer Behavior
E-Commerce
Independent Watchmakers
Swiss Watch Industry
Luxury Market
Girard-Perregaux
Luxury Watchmaking
Watches and Wonders
Luxury Goods
TAG Heuer
Watch Community

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. Spending time with great minds and interesting personalities from the watch community, while talking about things that matter for timepiece enthusiasts. Superlative is a talk show inspired podcast with weekly guests hosted by Ariel Adams, the Founder of aBlogtoWatch.com.

PublishesWeeklyEpisodes300Founded6 years ago
Number of ListenersCategory
Business

Listen to this Podcast

Artwork for Superlative

Latest Episodes

This week on Superlative, aBlogtoWatch founder Ariel Adams is joined by author and journalist Gabe Oppenheim to discuss his book Borrowed Time and the complicated history behind the modern watch industry. Gabe explains how his research into intellect... more

YouTube

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Gabe Reilly, Co-Founder of Collective Horology. Ariel and Gabe discuss the growing appeal of independent watchmaking and why collectors are increasingly draw... more

YouTube

How do independent watch brands compete in a market dominated by luxury giants? On this episode of SUPERLATIVE, aBlogtoWatch founder Ariel Adams is joined by Lior Arussy, founder and managing partner of Fund Time, to explore what it really takes to b... more

YouTube

New day, same great conversations. Catch new episodes of SUPERLATIVE every Wednesday!

On this episode of Superlative, aBlogtoWatch founder Ariel Adams is joined by Riccardo Dana, founder and CEO of SWOP, to discuss how technology and AI are transfor... more

YouTube

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Recent Guests

Gabe Reilly
Co-founder of Collective Horology
Collective Horology
Episode: Collective Horology’s Gabe Reilly On Why Independent Watchmaking Is Winning
Lior Arussy
Founder and managing partner of Fund Time
Fund Time
Episode: Lior Arussy On Why Luxury Watch Brands Have It Wrong
Riccardo Dana
Founder and CEO of SWOP
SWOP
Episode: Riccardo Dana On SWOP's Vision For The Future Of Watch Collecting
Mike Margolis
President of Czapek Americas; distributor for Singer Reimagined and other brands
Czapek Americas; Singer Reimagined
Episode: Mike Margolis On Building Czapek In America, Modern Watch Marketing, And Buying With Your Heart
Frederic Gasser
President of BRM in the United States
BRM Chronographs
Episode: Frederic Gasser on B.R.M’s Racing DNA, American Retail, and the Power of Staying Niche
Thomas Baillod
Founder of Baillod Watches
Baillod Watches
Episode: Thomas Baillod On Challenging Swiss Watchmaking Traditions At BA111OD
Nathan Clapp
Founder of Wraven Labs (Wing One pad and laptop pad)
Wraven Labs
Episode: Nathan Clapp Of Wraven Labs On Designing For True Watch Enthusiasts
Sylvain Berneron
Founder of Berneron Watches
Berneron SA
Episode: Sylvain Berneron On Watch Design Without Compromise
Becca Florence Davis
Founder of CHP Caliber
CHP Caliber
Episode: Becca Florence Davis Of CHP Caliber On The Future Of Independent Watch Brands

Host

Ariel Adams
Host of Superlative and founder of aBlogtoWatch

Reviews

4.4 out of 5 stars from 77 ratings
  • Fantastic podcast Ariel is a great interviewer

    If you like watches this is a must podcast. Ariel is an extraordinary interviewer. Smart questions and insights.

    Apple Podcasts
    5
    MGUZMANSD
    United States2 years ago
  • Let the speakers talk …

    The host is too talkative, too argumentative, and is much less thoughtful and insightful than he thinks. He presupposes and theorizes to constant dead ends.

    Apple Podcasts
    1
    Just Me Listening
    United States3 years ago
  • Let the guests speak.

    Great content but I feel the interviewer interjects too much and talks over the guest. Especially the Rowing Blazers episode.

    Apple Podcasts
    2
    Kwai-Chang
    Australia3 years ago
  • THE industry expert

    Tim Mosso may know all the watch references but no one understands the watch industry like Ariel - and shares it! I appreciate his open mind and sharp new takes which he shares in written and audio form. Superlative is a deep dive for industry members and watch fans alike. If you are either, it’s a must listen. Thanks for all you do Ariel!

    Apple Podcasts
    5
    Uli F
    United States4 years ago
  • I’ve tried but I just can’t!

    It appears to me that over the past decade or so there has been a trend for interviewers to pontificate during their question to their guest/interviewee. Often giving the appearance that they are trying to highlight themselves as opposed to the guest. I as a listener cannot get past this trend any longer. Mr. Adams who seems like a very nice and knowledgeable person is guilty of this so often that I cannot get past it.

    Do your listeners a favor and posit an interesting, non self centric questi... more

    Apple Podcasts
    1
    PDPiper
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Praises for high-quality guests and in-depth industry knowledge.
Some criticisms note interruptions; listeners value room for guests to speak.
The host questions are thoughtful and push the guests to reveal deeper industry insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#180
Switzerland/Business
Apple Podcasts
#243
Philippines/Business

Talking Points

Recent interactions between the hosts and their guests.

Collective Horology’s Gabe Reilly On Why Independent Watchmaking Is Winning
Q: How do you see the role of media and content creation for a retailer like Collective Horology?
Media should balance showcasing products with insightful industry commentary; candid, contextual content about the business and brands builds credibility and broadens reach beyond traditional marketing, attracting brands and customers alike.
Collective Horology’s Gabe Reilly On Why Independent Watchmaking Is Winning
Q: Why did Collective shift from primarily collaborative limited editions to a broader retail model focused on independent brands?
Collaborative projects are episodic and risky; a sustainable model is necessary to support our families and our passion for watches, so we pivoted to independent-brand retail that still values creativity, personality, and direct customer relationships.
Lior Arussy On Why Luxury Watch Brands Have It Wrong
Q: What metrics or levers do you use to measure success with these brands in the US?
We measure success with five Ps: strong brand preference, premium price, share of wallet, promotion by customers, and permanence of relationships; lifetime value guides pricing and strategy, not just selling the next unit.
Lior Arussy On Why Luxury Watch Brands Have It Wrong
Q: My question is, what is it that you saw in Moran Moussi that made you want to invest and help them grow?
Fund Time looks for time crafters with breadth of collection, a clear identity, leadership capable of listening, and a genuine authentic story that can be told to the market; Moran Moussi checked those boxes and had ambassadors, events, and a strong US-market narrative we believed we could scale.
Frederic Gasser on B.R.M’s Racing DNA, American Retail, and the Power of Staying Niche
Q: What year did BRM really start to take off in the U.S. market?
The major milestone was 2004-2005 with Neiman Marcus online integration and the 2005 expansion into stores across major cities, starting with a strong online-to-offline push.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
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Frequently Asked Questions About Superlative

What is Superlative about and what kind of topics does it cover?

Superlative consistently explores the world of watches through interviews with designers, brand founders, photographers, and industry insiders. Episodes commonly dissect brand storytelling, design philosophy, production realities, and the evolving ecosystem around indie and heritage brands. A standout is the emphasis on authentic storytelling and community-building within the watch world, often linking design decisions to broader cultural or marketing strategies. The show is likely to appeal to listeners who want actionable insights for branding, product development, and media relations in horology, as well as die-hard enthusiasts seeking deeper context behind notable timepieces and brands.

Where can I find podcast stats for Superlative?

Rephonic provides a wide range of podcast stats for Superlative. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Superlative and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Superlative get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for Superlative, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Superlative?

Rephonic provides comprehensive predictive audience data for Superlative, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Superlative have?

To see how many followers or subscribers Superlative has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Superlative?

These podcasts share a similar audience with Superlative:

1. Fratello.com
2. A Blog To Watch Weekly
3. The Worn & Wound Podcast
4. HODINKEE Podcasts
5. Openwork: Inside the Watch Industry

How many episodes of Superlative are there?

Superlative launched 6 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Superlative?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Superlative?

Rephonic pulls ratings and reviews for Superlative from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Superlative?

Rephonic provides full transcripts for episodes of Superlative. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Superlative?

Recent guests on Superlative include:

1. Gabe Reilly
2. Lior Arussy
3. Riccardo Dana
4. Mike Margolis
5. Frederic Gasser
6. Thomas Baillod
7. Nathan Clapp
8. Sylvain Berneron

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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