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Artwork for Superlative

Superlative

Ariel Adams
Watches
Luxury Watches
Watch Industry
Rolex
Patek Philippe
Watchmaking
Wristwatch Industry
Watch Collecting
Social Media
Consumer Behavior
E-Commerce
Independent Watchmakers
Swiss Watch Industry
Luxury Market
Girard-Perregaux
Luxury Watchmaking
Watches and Wonders
Luxury Goods
TAG Heuer
Watch Community

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. Spending time with great minds and interesting personalities from the watch community, while talking about things that matter for timepiece enthusiasts. Superlative is a talk show inspired podcast with weekly guests hosted by Ariel Adams, the Founder of aBlogtoWatch.com.

PublishesWeeklyEpisodes300Founded6 years ago
Number of ListenersCategory
Business

Listen to this Podcast

Artwork for Superlative

Latest Episodes

This week on the Superlative Podcast, Ariel Adams is joined by Nate Borgelt, Head of Watches at Joopiter, to discuss the evolving world of watch auctions and how a new generation of collectors is changing the market. Nate shares his path through Chri... more

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Ahmad Shahriar, a longtime watch industry executive who currently works alongside Samir Shah representing Arnold & Son, Angelus, and Favre Leuba in North Ame... more

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This week on the Superlative Podcast, Ariel Adams is joined by Oscar Chabrat, founder of Praesidus Watches and Chief Marketing Officer of the Montrichard Group. Oscar takes Ariel behind the scenes of the watch industry to explain how Montrichard evol... more

YouTube

This week on Superlative, aBlogtoWatch founder Ariel Adams is joined by author and journalist Gabe Oppenheim to discuss his book Borrowed Time and the complicated history behind the modern watch industry. Gabe explains how his research into intellect... more

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Recent Guests

Ahmad Shahriar
Agent and distributor in the watch industry
Represents Arnold & Son, Angelus, Favre Leuba, and others
Episode: Ahmad Shahriar on Why Watch Brands Need People, Passion, and Autonomy
Oscar Chabrat
Founder of Praesidus Watches; Chief Marketing Officer of Montrichard Group
Praesidus; Montrichard Group
Episode: Montrichard Group CMO Oscar Chabrat on the Business Behind Watch Brands and the Future of Microbrands
Gabe Oppenheim
Writer and author, researcher into watches, perfumery, and boxing
Author of Borrowed Time
Episode: Gabe Oppenheim On How History And Politics Shape The Watch Industry
Gabe Reilly
Co-founder of Collective Horology
Collective Horology
Episode: Collective Horology’s Gabe Reilly On Why Independent Watchmaking Is Winning
Lior Arussy
Founder and managing partner of Fund Time
Fund Time
Episode: Lior Arussy On Why Luxury Watch Brands Have It Wrong
Riccardo Dana
Founder and CEO of SWOP
SWOP
Episode: Riccardo Dana On SWOP's Vision For The Future Of Watch Collecting
Mike Margolis
President of Czapek Americas; distributor for Singer Reimagined and other brands
Czapek Americas; Singer Reimagined
Episode: Mike Margolis On Building Czapek In America, Modern Watch Marketing, And Buying With Your Heart
Frederic Gasser
President of BRM in the United States
BRM Chronographs
Episode: Frederic Gasser on B.R.M’s Racing DNA, American Retail, and the Power of Staying Niche
Thomas Baillod
Founder of Baillod Watches
Baillod Watches
Episode: Thomas Baillod On Challenging Swiss Watchmaking Traditions At BA111OD

Host

Ariel Adams
Host of Superlative Podcast

Reviews

4.4 out of 5 stars from 79 ratings
  • Fantastic podcast Ariel is a great interviewer

    If you like watches this is a must podcast. Ariel is an extraordinary interviewer. Smart questions and insights.

    Apple Podcasts
    5
    MGUZMANSD
    United States3 years ago
  • Let the speakers talk …

    The host is too talkative, too argumentative, and is much less thoughtful and insightful than he thinks. He presupposes and theorizes to constant dead ends.

    Apple Podcasts
    1
    Just Me Listening
    United States3 years ago
  • Let the guests speak.

    Great content but I feel the interviewer interjects too much and talks over the guest. Especially the Rowing Blazers episode.

    Apple Podcasts
    2
    Kwai-Chang
    Australia3 years ago
  • THE industry expert

    Tim Mosso may know all the watch references but no one understands the watch industry like Ariel - and shares it! I appreciate his open mind and sharp new takes which he shares in written and audio form. Superlative is a deep dive for industry members and watch fans alike. If you are either, it’s a must listen. Thanks for all you do Ariel!

    Apple Podcasts
    5
    Uli F
    United States4 years ago
  • I’ve tried but I just can’t!

    It appears to me that over the past decade or so there has been a trend for interviewers to pontificate during their question to their guest/interviewee. Often giving the appearance that they are trying to highlight themselves as opposed to the guest. I as a listener cannot get past this trend any longer. Mr. Adams who seems like a very nice and knowledgeable person is guilty of this so often that I cannot get past it.

    Do your listeners a favor and posit an interesting, non self centric questi... more

    Apple Podcasts
    1
    PDPiper
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some critiques note interruptions; guests often drive the best conversations when given space.
Engaging interviews with thoughtful questions and industry insight.
Listeners appreciate the depth on independent watchmaking and branding.

Talking Points

Recent interactions between the hosts and their guests.

Montrichard Group CMO Oscar Chabrat on the Business Behind Watch Brands and the Future of Microbrands
Q: What role does storytelling play for Praesidus and its microbrand peers?
Storytelling is central; Praesidus emphasizes WWII and veteran-oriented narratives to connect with buyers, while other brands rely on heritage and concept storytelling to differentiate in a crowded market where AI and spec-focused comparisons are increasingly common.
Montrichard Group CMO Oscar Chabrat on the Business Behind Watch Brands and the Future of Microbrands
Q: How has COVID affected Montrichard's strategy and the shift toward B2C brands like Praesidus?
COVID accelerated the pivot from pure B2B manufacturing to creating and acquiring consumer brands, enabling Montrichard to leverage its manufacturing strength into direct-to-consumer options and diversify revenue beyond traditional manufacturing contracts.
Montrichard Group CMO Oscar Chabrat on the Business Behind Watch Brands and the Future of Microbrands
Q: Can you walk us through why Montrichard existed in the B2B space and the value it provided to brands?
Montrichard served as a highly capable manufacturing and supply-chain partner, offering proximity to suppliers and the ability to assemble from multiple components across China, with just-in-time planning to minimize cash tied up and to support brands that lacked full in-house engineering or QC capabilities.
Collective Horology’s Gabe Reilly On Why Independent Watchmaking Is Winning
Q: How do you see the role of media and content creation for a retailer like Collective Horology?
Media should balance showcasing products with insightful industry commentary; candid, contextual content about the business and brands builds credibility and broadens reach beyond traditional marketing, attracting brands and customers alike.
Collective Horology’s Gabe Reilly On Why Independent Watchmaking Is Winning
Q: Why did Collective shift from primarily collaborative limited editions to a broader retail model focused on independent brands?
Collaborative projects are episodic and risky; a sustainable model is necessary to support our families and our passion for watches, so we pivoted to independent-brand retail that still values creativity, personality, and direct customer relationships.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Superlative

What is Superlative about and what kind of topics does it cover?

The show centers on the world of watches, exploring independent brands, luxury marketing, distribution, product design, and storytelling in the horology space. Guests range from brand founders and marketers to photographers and design historians, offering practical insights on how to build brands, connect with consumers, and navigate a shifting luxury landscape. Across episodes, listeners encounter candid discussions about brand identity, direct-to-consumer strategies, in-person events, and how authentic storytelling and community shape consumer trust. The format often blends industry history with hands-on strategies, making it valuable for professionals seeking actionable takeaways on branding, retail strategy, and product development in a... more

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How many listeners does Superlative get?

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Which podcasts are similar to Superlative?

These podcasts share a similar audience with Superlative:

1. Fratello.com
2. The Worn & Wound Podcast
3. A Blog To Watch Weekly
4. HODINKEE Podcasts
5. The Grey Nato

How many episodes of Superlative are there?

Superlative launched 6 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Superlative?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic pulls ratings and reviews for Superlative from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Superlative?

Recent guests on Superlative include:

1. Ahmad Shahriar
2. Oscar Chabrat
3. Gabe Oppenheim
4. Gabe Reilly
5. Lior Arussy
6. Riccardo Dana
7. Mike Margolis
8. Frederic Gasser

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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