
Subversive is a podcast dedicated to sharing stories from the best consumer subscription apps in the world. We'll bring you lessons for how to grow your consumer subscription business, including insights and inflection points that led to exponential growth from leaders at category-defining companies and innovative startups.
| Publishes | Twice monthly | Episodes | 39 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||

Sam Chaudhary is the cofounder and CEO of ClassDojo, an education platform used in roughly 95% of US K-8 schools and by tens of millions of children across 180 countries around the world. Born in the UK and raised in Wales and Abu Dhabi, he studied e... more
Esan Durrani is the cofounder and CEO of StudyFetch, an AI-native learning platform used by more than 7 million students worldwide. Esan launched StudyFetch in 2023 with his cofounder and childhood friend Ryan Trattner to build an AI tutor that helps... more
Eugenia Kuyda is the founder and CEO of Wabi, an AI-powered personal software platform that lets anyone create, share, and remix mini apps in minutes. Before Wabi, Eugenia founded Replika, one of the worldâs first AI companion apps, which she grew to... more
Daniel Heintzman is Head of Product at Cal AI, an AI-powered calorie tracking app that grew to over $50M ARR in under two years before being acquired by MyFitnessPal in December 2025. Before Cal AI, Daniel was a product designer with stints at Facebo... more
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Phil does an awesome job with Subversive. He finds top-tier consumer SaaS operators and actually asks the questions founders care about. Every time I catch myself wondering something mid-episode, he asks it. No fluff, no wasted time, just sharp conversations that get to the core of how these companies really grow.
Phil Carter's "Subversive" has become an absolutely essential listen for me. This podcast is a masterclass in growth for anyone in the subscription app world. What sets it apart is that it's not just high-level theory; it's packed with actionable insights and tangible strategies from the leaders of the most successful apps out there. Highly recommended!
As a lowly senior software engineer đ, hearing these stories is really helpful. I frequently wish I were given more time to follow best practices and clean up existing tech debt. Those concerns do have long term strategic value. But they have to be weighed against all the Product and Marketing concerns that more directly grow the company. This podcast is a great way for engineers like me to build a greater appreciation for those concerns.
Absolutely loving this podcast! The first three episodes have been awesomeâthank you so much! Iâve been looking for more content dedicated to subscription apps, and this show is a fantastic addition. RevenueCatâs podcast was the only one I knew of before, so Iâm thrilled to have another go-to source now.
The sound quality is top-notch, which makes such a big difference. Poor audio can be a dealbreaker for me, but here itâs clear, crisp, and easy to listen to.
I also really appreciate the depth... more
I appreciate the combination of great storytelling and actionable insights that I can apply to my own work
Key themes from listener reviews, highlighting what works and what could be improved about the show.









Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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This show centers on rapid-growth consumer subscription apps, exploring growth flywheels, product design, monetization, and go-to-market strategies from founders, growth leaders, and product chiefs. Episodes frequently dissect platform dynamics, AI-enabled products, onboarding, and scaleâoften with practical takeaways for building sustainable subscription businesses. Notable strengths include founder-focused stories, data-driven insights, and a clear emphasis on growth mechanics that apply across consumer SaaS, marketplaces, and AI-native networks. It's especially useful for listeners who want actionable lessons from category-defining apps and emerging platforms, with a consistent focus on how to achieve scale without sacrificing product qu... more
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4. Founders
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Subversive launched a year ago and published 39 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Subversive include:
1. Eugenia Kuyda
2. Daniel Heintzman
3. Francesco Polizzi
4. Jack McDermott
5. Rik Haandrikman
6. Casey Winters
7. Sameer Ahuja
8. Connor Zwick
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