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Artwork for Sub Club by RevenueCat

Sub Club by RevenueCat

David Barnard, Jacob Eiting
Tiktok
Subscription Model
User Retention
Fitness App Industry
Influencer Marketing
Market Trends
Gamification
Product Iteration
Strength Training
Facebook Ads
Revenuecat
Digital Markets Act
App Store
Subscription Apps
Myswimpro
WWDC 2024
Subscription Value Loop
Product Market Fit
A/B Testing
Content Marketing

Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.

PublishesWeeklyEpisodes160Founded5 years ago
Number of ListenersCategories
TechnologyEntrepreneurshipBusiness

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Artwork for Sub Club by RevenueCat

Latest Episodes

On the podcast: how ElevenLabs turns every new feature launch into a growth engine, how they're deploying over a hundred million dollars in paid ads, and why directing AI agents is quickly becoming a core skill for marketers and solo founders.

This ... more

On the podcast: why app economy disruption won't happen as fast as everyone seems to think, how AI is just as useful for defending against copycats as creating them, and why the real barrier to app success is still distribution, not code.

This conve... more

On the podcast: product-driven retention as the foundation for lifecycle marketing, working backwards from results to nail activation, and why talking to individual users can lead you astray.

This conversation is shorter than usual and will be featu... more

On the podcast: what the explosion in new apps means for the market, how the top 10% of apps grew 306% while the median barely beat inflation, and why hard paywalls convert 5X better than freemium.

This conversation is focused on RevenueCat’s State ... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Ben Gammon
VP of Product at Ladder
Ladder
Episode: The Art of Driving Retention Through Product – Ben Gammon, Ladder
Jacob Eiting
CEO of RevenueCat
RevenueCat
Episode: The 2026 State of Subscription Apps Report
Larissa Morimoto
Senior Growth Manager working on special projects at PhotoRoom
PhotoRoom
Episode: How To Repurpose Offline Events Into Millions Of Online Impressions – Larissa Morimoto, PhotoRoom
Leon Sasson
Co-founder and CTO at Rise Science
Rise Science
Episode: Why Web Onboarding Should Sell The Problem, Instead Of The Solution – Leon Sasson, Rise Science
Shawn Gong
Product leader building monetization and growth engines for consumer unicorns, including Tinder and Grindr
Tinder, Grindr
Episode: Dynamic Paywalls That Drove Millions in New Revenue – Shawn Gong, Tinder
Patrick Rills
Chief Product and Technology Officer at Lose It!
Lose It!
Episode: The Hidden Cost of Underpricing Your Subscription – Patrick Rills, Lose It!
Anmol Tiwari
Director of Product at Duolingo
Duolingo
Episode: How Clarity and Personalization Help Drive Duolingo’s Growth – Anmol Tiwari, Duolingo
Michal Parizek
Senior Growth Product Manager at Mojo
Mojo
Episode: How Mojo Increased ARPU 60% In Just Five Months – Michal Parizek, Mojo
Sara Grana
Works on revenue strategy at Yousician
Yousician
Episode: Stop Celebrating Conversion Wins Before Checking Renewals – Sara Grana, Yousician

Host

David Barnard
Host of the Sub Club Podcast, engaging with industry experts to explore mobile app monetization and growth strategies.

Reviews

4.9 out of 5 stars from 189 ratings
  • Must listen for consumer subscription leaders

    I can’t believe this only has 58 ratings. Terrific!

    Apple Podcasts
    5
    Active users
    United States7 months ago
  • Ridiculous interview on 03-March

    Like listening to an interview with an ai agent

    Apple Podcasts
    1
    יוריס
    Israela year ago
  • Awesome content

    I’m just building my first app and the information is super helpful and gives me ideas for the future of my app.

    Apple Podcasts
    5
    Akzid3nz
    United Statesa year ago
  • Really excellent for B2C builders

    If you’re building a consumer mobile app, there’s no better resource than this podcast. Fantastic insights on growth and monetisation from super interesting people and products. Thanks to David and the team!

    Apple Podcasts
    5
    Lukemf94
    United Kingdom2 years ago
  • Single best app /subscription monetization podcast out there

    Sub Club never disappoints, with guests that range from indie devs that made it big to practitioners from some of the world’s highest grossing (subscription) apps. Every episode is packed with actionable insights and advice, while maintaining a super approachable and conversational format. Must listen!

    Apple Podcasts
    5
    RikHaandrikman
    Netherlands2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Provides approachable and actionable advice that resonates well with listeners keen on app growth.
Terrific insights from industry leaders, making it a must-listen for app developers and entrepreneurs.
Invaluable resource with relatable content, ideal for anyone in the consumer app industry.
Engaging discussions with a variety of experts provide valuable strategies for marketing and monetization.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#221
United Kingdom/Technology
Apple Podcasts
#179
Italy/Technology
Apple Podcasts
#59
Saudi Arabia/Technology
Apple Podcasts
#135
Ukraine/Technology
Apple Podcasts
#149
Indonesia/Technology
Apple Podcasts
#168
Poland/Technology

Talking Points

Recent interactions between the hosts and their guests.

How Mojo Increased ARPU 60% In Just Five Months – Michal Parizek, Mojo
Q: What metrics did you track to determine success, and how did you balance short-term gains with long-term retention?
The umbrella metric was ARPU in the first seven days (ARPU 7D), chosen to optimize new revenue while supporting user acquisition; retention was monitored via a seven-day cancellation proxy, balancing price changes with long-term renewal impact.
How Mojo Increased ARPU 60% In Just Five Months – Michal Parizek, Mojo
Q: What were the things that led to the 60% increase in average revenue per user?
A combination of three standout experiments on paywall and pricing, including a yearly-versus-monthly framing, a 'view all plans' approach, and price positioning that highlighted the yearly plan as a better deal, especially effective in Latin America.
How Clarity and Personalization Help Drive Duolingo’s Growth – Anmol Tiwari, Duolingo
Q: What would you say is the guiding principle for Duolingo around trials and getting people to experience premium features?
The guiding principle is to provide clarity and confidence to purchase by letting users actually experience the value through trials, rather than relying solely on persuasive messaging. Clear timelines, what happens on each day of the trial, and transparent refunds help users understand the value and decide to convert.
How Skylight Balances Growth and Profit for Sustainable Success – Michael Segal & Mark Ungerer, Skylight
Q: What was the biggest fail of the last year?
The biggest fail was the free trial test, which did not yield any significant additional lift in subscriptions.
How Skylight Balances Growth and Profit for Sustainable Success – Michael Segal & Mark Ungerer, Skylight
Q: What was the thought process behind the price increase from $39 to $79?
The thought process was to increase average revenue per user, as well as to ensure we were not leaving value on the table regarding the importance of the subscription service.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Household Income
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Frequently Asked Questions About Sub Club by RevenueCat

What is Sub Club by RevenueCat about and what kind of topics does it cover?

Focusing on the landscape of mobile applications and subscriptions, discussions highlight insights from industry leaders and experts who share their experiences in building and monetizing successful consumer apps. Topics of interest include innovative pricing models, user retention strategies, marketing techniques, and the integration of emerging technologies such as AI to improve user experience. Unique to this podcast is its blend of theory and real-world application, making complex concepts accessible to both developers and marketers eager to navigate the app marketplace effectively. Regular insights from high-level executives provide listeners with a wealth of knowledge relevant to current trends and best practices in mobile app develop... more

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Which podcasts are similar to Sub Club by RevenueCat?

These podcasts share a similar audience with Sub Club by RevenueCat:

1. The Startup Ideas Podcast
2. David Senra
3. The a16z Show
4. Founders
5. The Talk Show With John Gruber

How many episodes of Sub Club by RevenueCat are there?

Sub Club by RevenueCat launched 5 years ago and published 160 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Sub Club by RevenueCat?

Recent guests on Sub Club by RevenueCat include:

1. Ben Gammon
2. Jacob Eiting
3. Larissa Morimoto
4. Leon Sasson
5. Shawn Gong
6. Patrick Rills
7. Anmol Tiwari
8. Michal Parizek

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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