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Artwork for Sub Club by RevenueCat

Sub Club by RevenueCat

David Barnard, Jacob Eiting
Tiktok
User Retention
Subscription Model
Fitness App Industry
Market Trends
Influencer Marketing
Gamification
Facebook Ads
Product Iteration
Strength Training
Revenuecat
Digital Markets Act
App Store
Subscription Apps
Myswimpro
WWDC 2024
Product Market Fit
Subscription Value Loop
A/B Testing
Content Marketing

Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.

PublishesWeeklyEpisodes162Founded5 years ago
Number of ListenersCategories
BusinessEntrepreneurshipTechnology

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Artwork for Sub Club by RevenueCat

Latest Episodes

On the podcast: the product-driven growth loop behind the #1 VPN app in the world, why they intentionally leave money on the table, and how the prettiest design often loses in their A/B tests.

Top Takeaways:

📐 Your top-of-funnel is a product decis... more

On the podcast: hitting $1M ARR in four months with no paid ads, why trial extensions beat discounts for saving cancellations, and why you should be hiring content creators, not influencers.

Top Takeaways:

📈 Momentum is oxygen — get to revenue fas... more

On the podcast: how ElevenLabs turns every new feature launch into a growth engine, how they're deploying over a hundred million dollars in paid ads, and why directing AI agents is quickly becoming a core skill for marketers and solo founders.

This ... more

On the podcast: why app economy disruption won't happen as fast as everyone seems to think, how AI is just as useful for defending against copycats as creating them, and why the real barrier to app success is still distribution, not code.

This conve... more

Key Facts

Accepts Guests
Accepts Sponsors
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Recent Guests

Brett Bauman
Co-founder of Coconote
Coconote (acquired by Quizlet)
Episode: Bootstrapped to $6.7M ARR and an Exit to Quizlet in 2 Years – Brett Bauman & Zack Hargett, Coconote
Zack Hargett
Co-founder of Coconote
Coconote (acquired by Quizlet)
Episode: Bootstrapped to $6.7M ARR and an Exit to Quizlet in 2 Years – Brett Bauman & Zack Hargett, Coconote
Luke Harries
Leads the growth team
ElevenLabs
Episode: How ElevenLabs Turns Feature Launches Into a Growth Engine – Luke Harries
Eric Seufert
Media strategist, quantitative marketer, author, investor
Mobile Dev Memo
Episode: Why App Economy Disruption Won’t Happen As Fast As Everyone Thinks – Eric Seufert
Ben Gammon
VP of Product at Ladder
Ladder
Episode: The Art of Driving Retention Through Product – Ben Gammon, Ladder
Jacob Eiting
CEO of RevenueCat
RevenueCat
Episode: The 2026 State of Subscription Apps Report
Larissa Morimoto
Senior Growth Manager working on special projects at PhotoRoom
PhotoRoom
Episode: How To Repurpose Offline Events Into Millions Of Online Impressions – Larissa Morimoto, PhotoRoom
Leon Sasson
Co-founder and CTO at Rise Science
Rise Science
Episode: Why Web Onboarding Should Sell The Problem, Instead Of The Solution – Leon Sasson, Rise Science
Shawn Gong
Product leader building monetization and growth engines for consumer unicorns, including Tinder and Grindr
Tinder, Grindr
Episode: Dynamic Paywalls That Drove Millions in New Revenue – Shawn Gong, Tinder

Host

David Barnard
Host of the Sub Club Podcast, engaging with industry experts to explore mobile app monetization and growth strategies.

Reviews

4.9 out of 5 stars from 189 ratings
  • Must listen for consumer subscription leaders

    I can’t believe this only has 58 ratings. Terrific!

    Apple Podcasts
    5
    Active users
    United States8 months ago
  • Ridiculous interview on 03-March

    Like listening to an interview with an ai agent

    Apple Podcasts
    1
    יוריס
    Israela year ago
  • Awesome content

    I’m just building my first app and the information is super helpful and gives me ideas for the future of my app.

    Apple Podcasts
    5
    Akzid3nz
    United Statesa year ago
  • Really excellent for B2C builders

    If you’re building a consumer mobile app, there’s no better resource than this podcast. Fantastic insights on growth and monetisation from super interesting people and products. Thanks to David and the team!

    Apple Podcasts
    5
    Lukemf94
    United Kingdom2 years ago
  • Single best app /subscription monetization podcast out there

    Sub Club never disappoints, with guests that range from indie devs that made it big to practitioners from some of the world’s highest grossing (subscription) apps. Every episode is packed with actionable insights and advice, while maintaining a super approachable and conversational format. Must listen!

    Apple Podcasts
    5
    RikHaandrikman
    Netherlands2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Provides approachable and actionable advice that resonates well with listeners keen on app growth.
Terrific insights from industry leaders, making it a must-listen for app developers and entrepreneurs.
Invaluable resource with relatable content, ideal for anyone in the consumer app industry.
Engaging discussions with a variety of experts provide valuable strategies for marketing and monetization.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#130
Finland/Technology
Apple Podcasts
#221
Austria/Technology
Apple Podcasts
#245
New Zealand/Technology

Talking Points

Recent interactions between the hosts and their guests.

How ElevenLabs Turns Feature Launches Into a Growth Engine – Luke Harries
Q: How do launches translate into paid assets and ads across channels?
For each launch we craft tailored ad copy, hooks, and multiple creative variants, feeding a process where brand messaging is continuously iterated through automated and human-influenced copy and visuals.
How ElevenLabs Turns Feature Launches Into a Growth Engine – Luke Harries
Q: So how do you think at a high level about growth?
We view growth as building growth engines—systems we track, optimize, and set ambitious goals for, applying an engineering mindset to marketing to level up with every launch.
How Mojo Increased ARPU 60% In Just Five Months – Michal Parizek, Mojo
Q: What metrics did you track to determine success, and how did you balance short-term gains with long-term retention?
The umbrella metric was ARPU in the first seven days (ARPU 7D), chosen to optimize new revenue while supporting user acquisition; retention was monitored via a seven-day cancellation proxy, balancing price changes with long-term renewal impact.
How Mojo Increased ARPU 60% In Just Five Months – Michal Parizek, Mojo
Q: What were the things that led to the 60% increase in average revenue per user?
A combination of three standout experiments on paywall and pricing, including a yearly-versus-monthly framing, a 'view all plans' approach, and price positioning that highlighted the yearly plan as a better deal, especially effective in Latin America.
How Clarity and Personalization Help Drive Duolingo’s Growth – Anmol Tiwari, Duolingo
Q: What would you say is the guiding principle for Duolingo around trials and getting people to experience premium features?
The guiding principle is to provide clarity and confidence to purchase by letting users actually experience the value through trials, rather than relying solely on persuasive messaging. Clear timelines, what happens on each day of the trial, and transparent refunds help users understand the value and decide to convert.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Sub Club by RevenueCat

What is Sub Club by RevenueCat about and what kind of topics does it cover?

Focusing on the landscape of mobile applications and subscriptions, discussions highlight insights from industry leaders and experts who share their experiences in building and monetizing successful consumer apps. Topics of interest include innovative pricing models, user retention strategies, marketing techniques, and the integration of emerging technologies such as AI to improve user experience. Unique to this podcast is its blend of theory and real-world application, making complex concepts accessible to both developers and marketers eager to navigate the app marketplace effectively. Regular insights from high-level executives provide listeners with a wealth of knowledge relevant to current trends and best practices in mobile app develop... more

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Which podcasts are similar to Sub Club by RevenueCat?

These podcasts share a similar audience with Sub Club by RevenueCat:

1. The Talk Show With John Gruber
2. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
3. Cheeky Pint
4. The a16z Show
5. Y Combinator Startup Podcast

How many episodes of Sub Club by RevenueCat are there?

Sub Club by RevenueCat launched 5 years ago and published 162 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Sub Club by RevenueCat?

Recent guests on Sub Club by RevenueCat include:

1. Brett Bauman
2. Zack Hargett
3. Luke Harries
4. Eric Seufert
5. Ben Gammon
6. Jacob Eiting
7. Larissa Morimoto
8. Leon Sasson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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