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Artwork for Sub Club by RevenueCat

Sub Club by RevenueCat

David Barnard, Jacob Eiting
Subscription Apps
Revenuecat
User Retention
Web2app
App Store
Tinder
Monetization Strategies
Tiktok
Subscription Models
User Experience
Artificial Intelligence
User Engagement
Apple App Store
Subscription Model
App Acquisitions
Duolingo
User Acquisition
App Store 3.0
Subscriptions
Mobile Apps

Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.

PublishesTwice monthlyEpisodes174Founded6 years ago
Number of ListenersCategories
TechnologyBusinessEntrepreneurship

Listen to this Podcast

Artwork for Sub Club by RevenueCat

Latest Episodes

On the podcast: scaling to $10M ARR with a team of ten, having every employee do two user interviews a week, and why their hard paywall "win" backfired.

Top Takeaways:

🧪 Trial-start rate is the wrong scoreboard 

A hard paywall and a no-exit discou... more

On the podcast: scaling Meta ads from zero to $100,000 a month, why they waited a year after launch before buying ads, and how a pricing page experiment shifted users toward annual subscriptions.

Top Takeaways:

📉 A big audience buys you a launch s... more

On the podcast: hitting $10M ARR without ever testing a paywall, paying their own customers to help make video ads, and why you might want to turn away some potential customers.

Top Takeaways:

💸 You can reach $10M ARR with the growth playbook stil... more

On the podcast: crowdfunding millions of dollars to accelerate growth, the two-year subscription that transformed his CAC payback, and why removing signup friction backfired.

Top Takeaways:

💰 Raising money means selling your business

Equity crowd... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Ethan Ethier
Head of Growth and Operations at Built With Science
Built With Science
Episode: Scaling Meta Ads from zero to $100K a month — Ethan Ethier, Built With Science
Luke Martin-Fuller
Co-Founder of Visible
Visible
Episode: $10M ARR Without Ever Testing A Paywall — Luke Martin-Fuller, Visible
Jelte Liebrand
Founder and CEO of Savvy Navvy
Savvy Navvy
Episode: Why He Crowdfunded Millions Instead of Raising VC — Jelte Liebrand, Savvy Navvy
Yuliya Lennox
Marketing leader with experience at BetterMe, Replika, Solid Starts
Solid Starts / Replika / BetterMe
Episode: Make Ugly Ads to Grow Your App – Yuliya Lennox (Solid Starts)
Andrew Maguire
Managing partner at Volo Ventures, early-stage investor
Volo Ventures
Episode: The Bootstrapper's Path to $10M ARR – Andrew Maguire, Volo Ventures
Yoav Sharon
Head of Growth and Product at Simply
Simply
Episode: How Simply Finally Cracked Facebook Ads with Web Funnels – Yoav Sharon, Simply
Charlie Chapman
Developer Advocate at RevenueCat
RevenueCat
Episode: WWDC 2026: What Subscription Apps Need To Know
Nancy Anderson
Natal
Episode: How Removing the Free Trial Grew Monthly Subs 2000% – Nancy Anderson, Natal
Gio Contestabile
VP of Product at Life360
Life360
Episode: Freemium at Scale: Why Life360 Protects its Free Users – Giordano Contestabile

Hosts

David Barnard
Host of Sub Club by RevenueCat and related iterations; guides conversations and coordinates discussions with guests
Jacob Eiting
Co-host and CEO; provides market context, asks probing questions, and steers strategic conversations

Reviews

4.9 out of 5 stars from 199 ratings
  • Update - get Jacob off the show

    High quality podcast and David is a great host asking all the right questions. Jacob interrupts too much and hurts the flow which is annoying to listen to.

    Edit: I can’t do this anymore. Jacob cuts off guests constantly and goes on these spirals that make zero sense. I feel so bad for David and guests who have to let this egomaniac take over.

    Apple Podcasts
    2
    Moans83
    Canada2 months ago
  • Great podcast

    High quality podcast and David is a great host asking all the right questions. Jacob interrupts too much and hurts the flow which is annoying to listen to.

    Apple Podcasts
    4
    Moans83
    Canada3 months ago
  • Must listen for consumer subscription leaders

    I can’t believe this only has 58 ratings. Terrific!

    Apple Podcasts
    5
    Active users
    United Statesa year ago
  • Ridiculous interview on 03-March

    Like listening to an interview with an ai agent

    Apple Podcasts
    1
    יוריס
    Israel2 years ago
  • Awesome content

    I’m just building my first app and the information is super helpful and gives me ideas for the future of my app.

    Apple Podcasts
    5
    Akzid3nz
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some feedback notes that host dynamics can interrupt flow, impacting comfort level for some listeners.
Listeners praise high-quality, actionable insights and knowledgeable guests.
Overall, the show is seen as a must-listen for app builders and subscription leaders.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#196
Germany/Technology
Apple Podcasts
#237
Indonesia/Top Podcasts
Apple Podcasts
#11
Indonesia/Technology
Apple Podcasts
#28
South Korea/Technology
Apple Podcasts
#146
Ukraine/Technology
Apple Podcasts
#167
Denmark/Technology

Talking Points

Recent interactions between the hosts and their guests.

Why He Crowdfunded Millions Instead of Raising VC — Jelte Liebrand, Savvy Navvy
Q: How did you structure the crowdfunding to give up equity while also offering value to investors?
We set an initial target and a valuation, then lead investors help shape the terms; once agreed, everyone else comes on the same terms, with no preferred shares. The equity given up correlates with the round size and the company's valuation, and we used a mix of angel investors and the long tail to reach our goals while maintaining a founder-friendly cap table.
Make Ugly Ads to Grow Your App – Yuliya Lennox (Solid Starts)
Q: What do you consider the biggest localization lesson across Replika and Solid Starts?
Localization works best when the team deeply understands local baby care contexts and translates both content and branding to reflect local sensibilities. It's essential not to overreach into markets you can't truly understand, while still being willing to test near-by cultures to discover surprising opportunities.
Make Ugly Ads to Grow Your App – Yuliya Lennox (Solid Starts)
Q: How important is localization when scaling internationally?
Localization is vital; start with local markets you know well, then expand, because understanding local culture dramatically increases conversion. The approach includes culturalization beyond language, partnering with local experts, and recognizing which markets are worth the investment given your product's fit.
Make Ugly Ads to Grow Your App – Yuliya Lennox (Solid Starts)
Q: What was your top lesson at Higgsfield?
Higgsfield showed the importance of long hours and deep dedication, reinforcing that remarkable teams can push through early misreads about future tech; the lesson is to stay committed and leverage in-house talent when the product is truly ahead of the market, while also acknowledging that sustainable growth requires a shared, ongoing effort rather than lone genius.
Freemium at Scale: Why Life360 Protects its Free Users – Giordano Contestabile
Q: How do you think about freemium versus paid features at Life360, and how do you decide what stays free or becomes premium?
The strategy is to keep the free tier generous and valuable while layering in paid value that genuinely improves the user experience; many users stay free because the baseline is already good, and the company prefers to expand value through new tiers and features rather than gatekeeping essential capabilities.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About Sub Club by RevenueCat

What is Sub Club by RevenueCat about and what kind of topics does it cover?

The show targets builders and leaders in the app economy, with a strong emphasis on consumer subscriptions, growth mechanics, monetization, and product-led strategies. Across episodes, listeners get practical guidance on fundraising, go-to-market tactics for apps, pricing, retention, and platform changes from experienced founders, investors, and senior product/process leaders. A notable edge is the mix of founder stories, hands-on growth playbooks, and deep dives into platform updates (App Store, AI tooling) framed by a revenue-conscious lens. The format tends to combine candid lessons, real-world experiments, and tactical takeaways that listeners can apply to scale indie apps, SaaS products, and multi-app portfolios. The show often feature... more

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Which podcasts are similar to Sub Club by RevenueCat?

These podcasts share a similar audience with Sub Club by RevenueCat:

1. Launched by RevenueCat
2. Startups For the Rest of Us
3. The Startup Ideas Podcast
4. Y Combinator Startup Podcast
5. David Senra

How many episodes of Sub Club by RevenueCat are there?

Sub Club by RevenueCat launched 6 years ago and published 174 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Sub Club by RevenueCat?

Recent guests on Sub Club by RevenueCat include:

1. Ethan Ethier
2. Luke Martin-Fuller
3. Jelte Liebrand
4. Yuliya Lennox
5. Andrew Maguire
6. Yoav Sharon
7. Charlie Chapman
8. Nancy Anderson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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