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Artwork for Sub Club by RevenueCat

Sub Club by RevenueCat

David Barnard, Jacob Eiting
Subscription Apps
Revenuecat
User Retention
Web2app
App Store
Tinder
Monetization Strategies
Tiktok
Subscription Models
User Experience
Artificial Intelligence
User Engagement
Apple App Store
Subscription Model
App Acquisitions
Duolingo
User Acquisition
App Store 3.0
Subscriptions
Mobile Apps

Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.

PublishesTwice monthlyEpisodes176Founded6 years ago
Number of ListenersCategories
TechnologyBusinessEntrepreneurship

Listen to this Podcast

Artwork for Sub Club by RevenueCat

Latest Episodes

On the podcast: the “magic moment” test for whether creators can sell your app, the one number that caps what you can pay them, and why cloning hit apps like Cal AI rarely pays off.

Top Takeaways:

🥊 Choose creator niches by what the viewer wants, ... more

On the podcast: growing for four years on press and organic alone, affiliate deals as an underexplored revenue stream, and why deciding to pivot is the hardest part.

Top Takeaways:

🗞️ A PR retainer can beat paid UA for a mass-market app

A $3–5K mo... more

On the podcast: scaling to $10M ARR with a team of ten, having every employee do two user interviews a week, and why their hard paywall "win" backfired.

Top Takeaways:

🧪 Trial-start rate is the wrong scoreboard 

A hard paywall and a no-exit discou... more

On the podcast: scaling Meta ads from zero to $100,000 a month, why they waited a year after launch before buying ads, and how a pricing page experiment shifted users toward annual subscriptions.

Top Takeaways:

📉 A big audience buys you a launch s... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Yves Benchimol
CEO and co-founder of WeWard
WeWard
Episode: How WeWard Hit 20M Users Without Paid Ads — Yves Benchimol, WeWard
Anada Lakra
Co-founder and CEO of BoldVoice
BoldVoice
Episode: Why BoldVoice Charged From Day 1 and Ignored the Duolingo Freemium Playbook — Anada Lakra
Ethan Ethier
Head of Growth and Operations at Built With Science
Built With Science
Episode: Scaling Meta Ads from zero to $100K a month — Ethan Ethier, Built With Science
Luke Martin-Fuller
Co-Founder of Visible
Visible
Episode: $10M ARR Without Ever Testing A Paywall — Luke Martin-Fuller, Visible
Jelte Liebrand
Founder and CEO of Savvy Navvy
Savvy Navvy
Episode: Why He Crowdfunded Millions Instead of Raising VC — Jelte Liebrand, Savvy Navvy
Yuliya Lennox
Marketing leader with experience at BetterMe, Replika, Solid Starts
Solid Starts / Replika / BetterMe
Episode: Make Ugly Ads to Grow Your App – Yuliya Lennox (Solid Starts)
Andrew Maguire
Managing partner at Volo Ventures, early-stage investor
Volo Ventures
Episode: The Bootstrapper's Path to $10M ARR – Andrew Maguire, Volo Ventures
Yoav Sharon
Head of Growth and Product at Simply
Simply
Episode: How Simply Finally Cracked Facebook Ads with Web Funnels – Yoav Sharon, Simply
Charlie Chapman
Developer Advocate at RevenueCat
RevenueCat
Episode: WWDC 2026: What Subscription Apps Need To Know

Hosts

David Barnard
Host of Sub Club by RevenueCat and related iterations; guides conversations and coordinates discussions with guests
Jacob Eiting
Co-host and CEO; provides market context, asks probing questions, and steers strategic conversations

Reviews

4.9 out of 5 stars from 199 ratings
  • Update - get Jacob off the show

    High quality podcast and David is a great host asking all the right questions. Jacob interrupts too much and hurts the flow which is annoying to listen to.

    Edit: I can’t do this anymore. Jacob cuts off guests constantly and goes on these spirals that make zero sense. I feel so bad for David and guests who have to let this egomaniac take over.

    Apple Podcasts
    2
    Moans83
    Canada3 months ago
  • Great podcast

    High quality podcast and David is a great host asking all the right questions. Jacob interrupts too much and hurts the flow which is annoying to listen to.

    Apple Podcasts
    4
    Moans83
    Canada4 months ago
  • Must listen for consumer subscription leaders

    I can’t believe this only has 58 ratings. Terrific!

    Apple Podcasts
    5
    Active users
    United Statesa year ago
  • Ridiculous interview on 03-March

    Like listening to an interview with an ai agent

    Apple Podcasts
    1
    יוריס
    Israel2 years ago
  • Awesome content

    I’m just building my first app and the information is super helpful and gives me ideas for the future of my app.

    Apple Podcasts
    5
    Akzid3nz
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some feedback notes that host dynamics can interrupt flow, impacting comfort level for some listeners.
Listeners praise high-quality, actionable insights and knowledgeable guests.
Overall, the show is seen as a must-listen for app builders and subscription leaders.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#245
Canada/Technology
Apple Podcasts
#8
Indonesia/Technology
Apple Podcasts
#65
Ukraine/Technology
Apple Podcasts
#83
Norway/Technology
Apple Podcasts
#155
Ireland/Technology
Apple Podcasts
#158
India/Technology

Talking Points

Recent interactions between the hosts and their guests.

How WeWard Hit 20M Users Without Paid Ads — Yves Benchimol, WeWard
Q: What is your biggest win in the last year?
A major win was the onboarding revamp which improved decision retention and overall user commitment, leveraging emotional branding and a celebrity-backed experience to lift retention and LTV.
How WeWard Hit 20M Users Without Paid Ads — Yves Benchimol, WeWard
Q: How did you approach localization and international expansion?
WeWard kept the same app mechanics and rewards system across countries, but adjusted partners and rewards to local markets and currencies, with tailored brand/PR and ongoing localization considerations.
How WeWard Hit 20M Users Without Paid Ads — Yves Benchimol, WeWard
Q: What role did Venus Williams play in growth and credibility in the U.S.?
She became both ambassador and investor, providing credibility, driving content creation, press coverage, and helping to position the app as an American product.
How WeWard Hit 20M Users Without Paid Ads — Yves Benchimol, WeWard
Q: How did you acquire initial users in the early days?
Initial growth relied heavily on press and TV features in France, plus an aggressive onboarding and localization strategy; paid UA was not used for the first years.
How WeWard Hit 20M Users Without Paid Ads — Yves Benchimol, WeWard
Q: Did you fully shut down the old business or sell its assets before pivoting to WeWard?
They considered selling but continued with investors' support and kept key people and resources, making the pivot smoother by carrying over the team and funding into WeWard.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Sub Club by RevenueCat

What is Sub Club by RevenueCat about and what kind of topics does it cover?

The show targets builders and leaders in the app economy, with a strong emphasis on consumer subscriptions, growth mechanics, monetization, and product-led strategies. Across episodes, listeners get practical guidance on fundraising, go-to-market tactics for apps, pricing, retention, and platform changes from experienced founders, investors, and senior product/process leaders. A notable edge is the mix of founder stories, hands-on growth playbooks, and deep dives into platform updates (App Store, AI tooling) framed by a revenue-conscious lens. The format tends to combine candid lessons, real-world experiments, and tactical takeaways that listeners can apply to scale indie apps, SaaS products, and multi-app portfolios. The show often feature... more

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How many listeners does Sub Club by RevenueCat get?

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To see how many followers or subscribers Sub Club by RevenueCat has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Sub Club by RevenueCat?

These podcasts share a similar audience with Sub Club by RevenueCat:

1. Launched by RevenueCat
2. Y Combinator Startup Podcast
3. The Startup Ideas Podcast
4. Lenny's Podcast: Product | Career | Growth
5. The a16z Show

How many episodes of Sub Club by RevenueCat are there?

Sub Club by RevenueCat launched 6 years ago and published 176 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Sub Club by RevenueCat?

Recent guests on Sub Club by RevenueCat include:

1. Yves Benchimol
2. Anada Lakra
3. Ethan Ethier
4. Luke Martin-Fuller
5. Jelte Liebrand
6. Yuliya Lennox
7. Andrew Maguire
8. Yoav Sharon

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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