
We share what it's like to build and launch products as independent software engineers. Benedikt is working on Userlist, a marketing automation platform for SaaS applications. Benedicte is working as a fractional CTO at Whee!, a long term bike rental company in Oslo, Norway. Join us on our journey and let's see where the road leads!
| Publishes | Twice monthly | Episodes | 246 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipTechnologyBusiness | |||

The pirate family are on their third week at the cabin. The Userlist team works on their theme settings.
Benedicteâs past two weeks could be summarized in three words: vacation, work, and plumbing. With her new plumbing skills and help from Captain ... more
Benedikt comes back from The Netherlands. Benedicte enjoys her summer at the cabin.
Benedikt spent a week in The Netherlands with his family for his dadâs 70th birthday. On the work front, the team shipped new WYSIWYG features to a few customers and... more
Benedicte makes an investment. Benedikt and the Userlist team enforces password strength requirements.
Benedicte is currently enjoying life at a chill pace, which is a nice change for her. On the work front, she managed to get the auth working acros... more
Benedicte talks about her recent bachelorette trip to New York City, a Celebration of Life, and 17th of May in Norway. Benedikt shares an almost week long debugging hunt with a happy ending.
Mentioned on the show:
⢠Userlist Training Videos
⢠Exha... more
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Brian and Benedict are very kind and I love the new edition of Benedicte. The honest peek into their lives has helped me get more ideas and be more satisfied with my work because Iâm a software developer too. I like to listen to Slow and Steady in the morning because itâs very funny đ in the beginning and it makes me happy and is a start to a good day. Then I listen to the rest because itâs more serious (but still the perfect amount of friendly and funnyđ) and helps me with my work.
I highly... more
Key themes from listener reviews, highlighting what works and what could be improved about the show.










Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Bootstrapped founders share practical, bite-sized insights on building and launching solo, with a focus on practical product development, customer onboarding, and the evolving role of AI and no-code tools in small startups. Episodes mix personal stories, project updates, and behind-the-scenes challenges (design, data handling, logging in, and content creation). Noteworthy is the candid, hands-on approachâhosts discuss real tools, launches, and family life, offering listeners a useful blend of tactical tips and relatable entrepreneurship realities.
Potential listeners will likely find value in the pragmatic product discussions, transparent founder journeys, and emphasis on sustainable workflows and tooling choices for bootstrapped teams.
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Slow & Steady launched 7 years ago and published 246 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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