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Entrepreneurship
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When it comes to bootstrapping and building software, there's rarely one right answer. We want to dive into the nuance. In every episode, veteran founders Justin Jackson, Brian Casel and Jordan Gal tackle thorny topics – from pricing and product strategy to work-life balance. No gurus, no easy answers – just real conversations we'd normally have behind closed doors.

PublishesWeeklyEpisodes54Founded2 years ago
Number of ListenersCategories
EntrepreneurshipTechnologyBusiness

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Artwork for The Panel

Latest Episodes

What happens to the value of software when everyone can make software?

Timestamps:

00:00 Welcome to The Panel

00:31 Brian’s Brighton Ruby trip

03:12 Building FlyWrite in the car

05:01 Why existing coding tools don’t work for writing

07:20 What FlyWr... more

YouTube

Justin and Jordan talk about how Jordan made a change to their funnel and increased sign ups dramatically, improving team communication, conducting better employee reviews, and developing better workflows for project handoffs between employees when A... more

YouTube

If you're trying to fix your funnel, where do you start? And how much of an impact do we think Fable is going to have on AI pricing? 

Timestamps:

00:00 Intro

03:27 Impact of AI and Market Dynamics

06:24 Taking Control of Your Funnel

17:12 The impact... more

YouTube

Justin's got a major life question for the podcast, Jordan's trying to not be angry, and Brian thinks he's cracked the video editing code.

Timestamps:

• 00:00 Introduction

• 01:06 Justin's Big Question

• 10:04 Personal Reflections on City Life

• 13... more

YouTube

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Number of Listeners
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Recent Guests

Jason Cohen
Founder of WP Engine
WP Engine
Episode: A series of miracles (with Jason Cohen)
Henry Poydar
Founder of Steady
Steady (runsteady.com)
Episode: The power of attention
Ryan Hefner
Long-time listener, building stuff in Atlanta
Episode: Respite from the Dopamine Machine
Ben Curtis
Co-founder of Honeybadger, long-time bootstrapped entrepreneur
Honeybadger
Episode: Can AI be your CRM?
Nadav Aharony
Founder of Riverside, sharing insights about his entrepreneurial journey.
Riverside
Episode: Mystery caller
Adam Wathan
UI component expert, co-founder of Tailwind Labs
Tailwind Labs
Episode: Changed my mind: AI is actually good for coding
Jordan Gal
Founder of Rosie, an AI answering service for small businesses
Rosie
Episode: "Waiting for the Dam to Break" - Jordan Gal's bet on voice AI
Marie Poulin
Founder of Notion Mastery, known for her online course on the productivity tool Notion.
Notion Mastery
Episode: Is doing YouTube a good business?
Aaron Francis
Co-founder of Try Hard Studios.
Try Hard Studios
Episode: Is doing YouTube a good business?

Hosts

Justin Jackson
Host of The Panel
Jordan Gal
Co-host and recurring participant
Brian Casel
Host of The Panel and founder at Builder Methods

Reviews

4.6 out of 5 stars from 19 ratings
  • Great show

    If you are a fan of Startups For The Rest of Us, this is a great add on.

    Apple Podcasts
    5
    geol9
    United States7 months ago
  • Justin talks too much

    He needs to shut up and let the guest speak

    Apple Podcasts
    1
    JJkollins
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great show, if you're into startups and software, this is a solid add-on.
Justin talks too much, he needs to let the guest speak more often.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

A series of miracles (with Jason Cohen)
Q: What is Basecamp's moat and does branding alone create it?
The discussion suggests that while Basecamp benefits from founder personalities and brand, the moat isn't solely due to branding; product simplicity, clear positioning, and loyal users also contribute, and today's competitive landscape requires more than personality to sustain growth.
A series of miracles (with Jason Cohen)
Q: What is distribution a moat?
Jason explains that the phrase is simplistic and can be misleading; instead, he suggests a more nuanced view where durable competitive advantages come from a combination of product quality, brand, and sustainable practices, rather than marketing churn alone.
Double duty with Aaron Francis
Q: What advice would you give to a class of grade 12s about entrepreneurship?
Get out there and try to make your first service dollar as fast as possible; don't just wait for the perfect idea.
Changed my mind: AI is actually good for coding
Q: What are your thoughts about the future of software development with AI?
Brian believes there's a new way of building software using AI tools and is excited about the potential transformations.
Changed my mind: AI is actually good for coding
Q: What is Instrumental Components?
Instrumental Components is a components library for Ruby on Rails that Brian has launched.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Household Income
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Frequently Asked Questions About The Panel

What is The Panel about and what kind of topics does it cover?

A candid, founder-led discussion about bootstrapped software businesses, product strategy, pricing, funnels, and go-to-market tensions. Across episodes, practical tactics are shared—from onboarding optimizations and AI-assisted workflows to pricing experiments and distribution emphasis—alongside personal storytelling about leadership, work-life balance, and building in public. Notable strengths include a peer-driven, no-guru approach, willingness to challenge conventional wisdom, and a focus on actionable playbooks for indie teams and small startups. The format tends to mix tactical experiments with big-picture framing, making it useful for listeners who want realistic guidance from experienced builders who've shipped products and grown com... more

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Which podcasts are similar to The Panel?

These podcasts share a similar audience with The Panel:

1. Mostly Technical
2. Talking Businessly
3. Startups For the Rest of Us
4. Token Town
5. Slow & Steady

How many episodes of The Panel are there?

The Panel launched 2 years ago and published 54 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Panel?

Recent guests on The Panel include:

1. Jason Cohen
2. Henry Poydar
3. Ryan Hefner
4. Ben Curtis
5. Nadav Aharony
6. Adam Wathan
7. Jordan Gal
8. Marie Poulin

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