
We cut through the crap, so you don't have to. With over fifty years of experience in business and life, we've gained a wealth of knowledge and experience by living an entrepreneurial life. We've read the books, watched the videos, invested in ourselves and our businesses, made mistakes, and have the T-shirts to prove it. We hear you. We see you. We have been you. His and hers, ying and yang - we ... more
| Publishes | Twice monthly | Episodes | 59 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusiness | |||

In this episode of Challenging the Norm, Lindsey takes the lead as she and Paul dive into the heart of business: sales. Lindsey kicks things off bluntly: “If we don’t sell, we don’t have a business.” Paul adds, “If you have a business, you are a sale... more
In the last episode, Paul and Lindsey explored the heart of your business — your pipeline.
Now, they take the natural next step: sales.
After all, a pipeline only matters if it converts.
In this episode, they tackle analysis paralysis—the invisi... more
Do a Google search, and you will most likely come up with a definition similar to the one below.
“A pipeline shows you who you’re talking to, where they’re up to, and what’s likely to turn into a sale. It helps you keep track of conversations, oppor... more
In this episode, Paul and Lindsey set the tone for the year ahead, with reminders for business and life, but most importantly, wherever you are in your journey, it's okay.
Paul talks about the cultural fixation we have on New Years Day and the press... more
In this episode, Paul shares some stats because he has been and is the ‘stat-man’ of this podcast.
And while Challenging The Norm is a passion project, Lindsey and Paul are doing it because they want to; there is much to celebrate, including a 30% ... more
In this episode of Challenging the Norm, Lindsey and Paul dive into the 26th
November budget. Not as economists (because they’re definitely not!) but as two business owners trying to make sense of why “solutions” were kicked into the future.
They s... more
Finally, a topic where Paul and Lindsey are poles apart.
In this episode, Paul admits he doesn’t always get around to this ‘stuff’... stuff being planning. He is honest and holds his hands up.
Lindsey, on the other hand, has become more organised ... more
With everything you know today, if you were twenty, would you start your
business in the same way?
In this episode of Challenging the Norm, Lindsey asks Paul the question above - and
there is a reason for it - but first, Paul tries to answer Linds... more
Loved the elite performance aspect, very relevant and yet so few know or do this. Definitely a game changer. Looking forward to more.










Listeners, social reach, demographics and more for this podcast.
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this podcast launched 5 years ago and published 59 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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