Shinerunner Craft Marketing
The Brewing NetworkQuenching your thirst for more horsepower on the Craft Beer, Cider and Spirits industry. Each segment will dive into a slice of marketing, distribution, sales, events and related topics designed to help build your marketing muscle plant.
| Publishes | Monthly | Episodes | 27 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Categories | EducationBusiness | ||||
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Latest Episodes
Mark Colburn’s “BEER Talks” session will cover three main topics – Marketing, Merchandising & Motivation. In this session, Mark draws on decades of alcohol industry experience sharing his ideas and passion on Target Market Definition, Key Differentia... more
In this final Shinerunner Show episode, Mark thanks listeners for their support and all who helped him in creating and producing the Shinerunner Show. He ends the show by highlighting three key success corollaries. Each corollary topic has been prese... more
This Bonus Horsepower show challenges the listener to ponder the current and future macro trends taking place within the national beverage wholesale network. Mark goes into detail on how to work with these Goliath wholesalers from the Underdog’s pers... more
In this episode Shinerunner, Mark introduces a new marketing concept he calls, “3 - D-ing” your brand. The premise behind it is to bring the brand to life by creatively exploiting and elevating the Key Differentiating Advantage and marketing story to... more
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Reviews
- Great Podcast
This is a must listen for anybody in beer distribution or that work for a brewery.
Apple Podcasts5Jlk786
United States6 years ago - Very useful and professional!
This gentleman really knows what he is talking about!! Hope to hear many more episodes soon!!! Very professional!
Apple Podcasts5Javierpm78
Spain7 years ago
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Shinerunner Craft Marketing launched 7 years ago and published 27 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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