The B2B Sales & Marketing Hotline
Maryanne McWhirterThe B2B Sales & Marketing Hotline is your one-stop shop for expert advice on all things B2B sales and marketing. Join hosts Maryanne McWhirter and Emily Hartzell as they dive deep into both emerging and tried-and-true strategies that can help your business thrive. Whether you're a seasoned pro or just starting out, this podcast has something for everyone. Tune in for actionable tips, real-world ex... more
| Publishes | Weekly | Episodes | 44 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
In this episode, Emily and Maryanne unpack how blogging for B2B has evolved in the age of AI. From writing for Google to writing for ChatGPT, they explore why traditional SEO tactics no longer cut it (and what you should be doing instead to make sure... more
We’ve all seen it. The dreaded “Dear [First Name]” email that instantly screams automation gone wrong. In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down what separates a nurture sequence that feels human from one tha... more
In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down the evolving world of lead qualification. Gone are the days when a simple form fill or email open equaled a marketing qualified lead. Today’s B2B buyers follow nonlin... more
What’s the secret to getting smarter, more strategic outputs from AI tools like ChatGPT? In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne welcome their very first guest, LeadG2’s own Stevie Stroecker, for a practical and insig... more
In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down exactly what goes into a successful HubSpot onboarding. From the first discovery call to training your team and launching automated workflows, they walk through each ... more
In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne dive into the all-too-common issue of messy CRMs. Together, they explore why CRMs often become cluttered with duplicate contacts, incomplete fields, and outdated information, ca... more
In this Quick Chat, Emily and Maryanne break down one of the biggest shifts to come out of INBOUND: Loop Marketing, HubSpot’s new blueprint for modern, AI-aware marketing. They unpack how the traditional funnel model is fading, why Answer Engine Opti... more
Attending INBOUND 101: Tips to Maximize Your Experience at HubSpot’s Flagship Event Headed to INBOUND this year? Whether you’re a first-timer or a seasoned attendee, this quick episode of The B2B Sales & Marketing Hotline is packed with practical tip... more
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Which podcasts are similar to The B2B Sales & Marketing Hotline?
These podcasts share a similar audience with The B2B Sales & Marketing Hotline:
1. B2B Sales Playbook
2. Sales Logic - Selling Strategies That Work
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The B2B Sales & Marketing Hotline launched 4 years ago and published 44 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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