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B2B Sales Playbook

Lead Forensics
Sales
Lead Forensics
Linkedin
Artificial Intelligence
Sourcewale
Sales Development
Alteryx
Jarrod Best-Mitchell
Emily White
Jump Sec
Robert Akerele
Robin Burr
Neil Bhuiyan
Ethical Selling
Partnering Skills
Consultative Selling
Sales Training
My Sales Coach
Nia Secker
We Have a Meeting

In this podcast, we pick the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with!

Hosted on Acast. See acast.com/privacy for more information.

PublishesMonthlyEpisodes54Founded3 years ago
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Artwork for B2B Sales Playbook

Latest Episodes

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Andy Laws, Sales Development Leader at Databricks and Founder of Rev Rocket, joins host Martin from Lead Forensics to challenge some of the biggest assumptions in sales development right now. From scaling the BDR function at Braze th... more

In this episode, Charlotte Lloyd joins host Martin from Lead Forensics to unpack why most deals don't fail at the close, they fail on the very first call. She breaks down what "elegant selling" actually looks like in practice: getting buyers to diagn... more

Hosted on Acast. See acast.com/privacy for more information.

In this episode of What I Wish I’d Known About Sales, Martin from Lead Forensics chats with Tom Boston, Brand Growth Manager at My Sales Coach, about his journey from cold-calling in the trenches to becoming a familiar face in the sales community.

T... more

In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Nia Secker. Nia has built a powerhouse reputation on LinkedIn by pulling back the curtain on the SDR experience... more

In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Fred Copestake. Fred is a renowned sales trainer, founder of Brindis, and the author of acclaimed books includi... more

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Recent Guests

Owen Cole
Director at Paragon Marketing Projects
Paragon Marketing Projects
Episode: What I wish I’d Known About Sales With Owen Cole
Andy Laws
Sales Development Leader at Databricks; founder of Rev Rocket
Databricks; Rev Rocket
Episode: What I wish I'd Known About Sales With Andy Laws
Charlotte Lloyd
Founder of the Client Acquisition Club and creator of the Elegant Sales System
Client Acquisition Club
Episode: What I wish I'd Known About Sales With Charlotte Lloyd
Zac Thompson
Founding director of We Have a Meeting; co-host of the podcast of the same name; author of Sales Is Therapy
We Have a Meeting
Episode: What I Wish I'd Known About Sales With Zac Thompson
Nia Secker
SDR manager at My Sales Coach
My Sales Coach
Episode: What I Wish I'd Known About Sales with Nia Secker
Fred Copestake
Sales trainer, coach and author
Brindis; Sales Today Podcast
Episode: What I Wish I'd Known About Sales with Fred Copestake
Harry Monkhouse
Global BDR manager at LastPass; founder of Onrush Consulting
LastPass; Onrush Consulting
Episode: What I Wish I'd Known About Sales with Harry Monkhouse
Neil Bhuiyan
Founder of happyselling.io, sales coach and former tech SDR/AE/CSM
happyselling.io
Episode: What I Wish I'd Known About Sales with Neil Bhuiyan
Steven Birdsall
Chief Revenue Officer at Alteryx, experienced CRO with global revenue strategy
Alteryx
Episode: What I Wish I'd Known About Sales with Steven Birdsall

Host

Martin
Host of the show

Talking Points

Recent interactions between the hosts and their guests.

What I wish I’d Known About Sales With Owen Cole
Q: What's your advice for reps who struggle to convert warm leads?
Refine the pitch, focus on strong hooks, time messaging with buying cycles, and consider offering audits or product samples instead of standard discovery calls to spark engagement.
What I wish I’d Known About Sales With Owen Cole
Q: What strategies help SDRs stay sharp and motivated?
Provide variety through working with multiple clients, offer clear career progression, tie incentives to client retention and outcomes, and ensure regular coaching and feedback to keep performance aligned with real business impact.
What I wish I’d Known About Sales With Owen Cole
Q: How do you approach building a reliable pipeline and avoid wasted effort?
Start with a clear backward map from monthly targets, determine average order value and conversion rates, then calculate the required number of meetings and leads; ensure multi-channel strategies are in place to diversify channels and maintain momentum.
What I wish I’d Known About Sales With Owen Cole
Q: What do you wish you'd known when you were first starting out in sales?
The most valuable shift was realizing that success comes from asking the right questions and guiding the prospect to talk, rather than just selling; SPIN selling provides structure for uncovering needs and aligning solutions.
What I Wish I'd Known About Sales with Nia Secker
Q: What are your top tips for effective video direct messages?
Keep it concise (under 90 seconds, but don't over-fixate on exact length); be human and specific about challenges, not just products, and include a low-friction CTA to connect.

Audience Metrics

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Frequently Asked Questions About B2B Sales Playbook

What is B2B Sales Playbook about and what kind of topics does it cover?

The show centers on practical, battle-tested sales playbooks drawn from seasoned leaders and practitioners in B2B tech. Episodes consistently explore topics like scalable outbound, buyer-centric selling, outbound coaching, personal branding on LinkedIn, and the evolving role of AI in sales. Guests range from sales leaders and developers of sales methodology to founders and high-performing individual contributors, with a strong emphasis on actionable tactics, real-world storytelling, and culture-building within sales teams. A notable strength is the mix of frontline sales experience and leadership insight, offering listeners concrete frameworks they can adapt for enterprise and SaaS environments. It's particularly helpful for listeners seeki... more

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How many listeners does B2B Sales Playbook get?

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Which podcasts are similar to B2B Sales Playbook?

These podcasts share a similar audience with B2B Sales Playbook:

1. My First Million

How many episodes of B2B Sales Playbook are there?

B2B Sales Playbook launched 3 years ago and published 54 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on B2B Sales Playbook?

Recent guests on B2B Sales Playbook include:

1. Owen Cole
2. Andy Laws
3. Charlotte Lloyd
4. Zac Thompson
5. Nia Secker
6. Fred Copestake
7. Harry Monkhouse
8. Neil Bhuiyan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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