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B2B Sales Playbook

Lead Forensics
Sales
Lead Forensics
Linkedin
Artificial Intelligence
Sourcewale
Sales Development
Alteryx
Jarrod Best-Mitchell
Emily White
Jump Sec
Robert Akerele
Robin Burr
Neil Bhuiyan
Ethical Selling
Partnering Skills
Consultative Selling
Sales Training
My Sales Coach
Nia Secker
We Have A Meeting

In this podcast, we pick the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with!

Hosted on Acast. See acast.com/privacy for more information.

PublishesMonthlyEpisodes52Founded3 years ago
Number of ListenersCategory
Business

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Artwork for B2B Sales Playbook

Latest Episodes

In this episode, Andy Laws, Sales Development Leader at Databricks and Founder of Rev Rocket, joins host Martin from Lead Forensics to challenge some of the biggest assumptions in sales development right now. From scaling the BDR function at Braze th... more

In this episode, Charlotte Lloyd joins host Martin from Lead Forensics to unpack why most deals don't fail at the close, they fail on the very first call. She breaks down what "elegant selling" actually looks like in practice: getting buyers to diagn... more

Hosted on Acast. See acast.com/privacy for more information.

In this episode of What I Wish I’d Known About Sales, Martin from Lead Forensics chats with Tom Boston, Brand Growth Manager at My Sales Coach, about his journey from cold-calling in the trenches to becoming a familiar face in the sales community.

T... more

In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Nia Secker. Nia has built a powerhouse reputation on LinkedIn by pulling back the curtain on the SDR experience... more

In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Fred Copestake. Fred is a renowned sales trainer, founder of Brindis, and the author of acclaimed books includi... more

In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Harry Monkhouse. Harry, the Global BDR Manager at LastPass and founder of Onrush Consulting, has a career spann... more

In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Neil Bhuiyan. Neil, the creator of the HappySelling.io platform, has a career spanning nearly two decades in sa... more

Key Facts

Accepts Guests
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Sales 101: The B2B Sales Classroom
Sales 101: The B2B Sales ClassroomDonald C. Kelly & Dr. Bj Allen

Recent Guests

Andy Laws
Sales Development Leader at Databricks; founder of Rev Rocket
Databricks; Rev Rocket
Episode: What I wish I'd Known About Sales With Andy Laws
Charlotte Lloyd
Founder of the Client Acquisition Club and creator of the Elegant Sales System
Client Acquisition Club
Episode: What I wish I'd Known About Sales With Charlotte Lloyd
Zac Thompson
Founding director of We Have a Meeting; co-host of the podcast of the same name; author of Sales Is Therapy
We Have a Meeting
Episode: What I Wish I'd Known About Sales With Zac Thompson
Nia Secker
SDR manager at My Sales Coach
My Sales Coach
Episode: What I Wish I'd Known About Sales with Nia Secker
Fred Copestake
Sales trainer, coach and author
Brindis; Sales Today Podcast
Episode: What I Wish I'd Known About Sales with Fred Copestake
Harry Monkhouse
Global BDR manager at LastPass; founder of Onrush Consulting
LastPass; Onrush Consulting
Episode: What I Wish I'd Known About Sales with Harry Monkhouse
Neil Bhuiyan
Founder of happyselling.io, sales coach and former tech SDR/AE/CSM
happyselling.io
Episode: What I Wish I'd Known About Sales with Neil Bhuiyan
Steven Birdsall
Chief Revenue Officer at Alteryx, experienced CRO with global revenue strategy
Alteryx
Episode: What I Wish I'd Known About Sales with Steven Birdsall
Robin Burr
Sales trainer, coach, creator of the Perfect Sales Framework
Self-employed / Perfect Sales Framework
Episode: What I Wish I'd Known About Sales with Robin Burr

Host

Martin
Host of the show

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Talking Points

Recent interactions between the hosts and their guests.

What I Wish I'd Known About Sales with Nia Secker
Q: What are your top tips for effective video direct messages?
Keep it concise (under 90 seconds, but don't over-fixate on exact length); be human and specific about challenges, not just products, and include a low-friction CTA to connect.
What I Wish I'd Known About Sales with Nia Secker
Q: How has building a personal brand affected your sales results and leadership?
It substantially increased confidence and pipeline, helping prospects trust you as a thought leader and motivating the team to emulate successful, authentic behaviors.
What I Wish I'd Known About Sales with Nia Secker
Q: What do you wish someone had told you before you started your first sales role?
That you should probe for culture and development early, because the right environment makes or breaks your experience and your willingness to stay in sales.
What I wish I'd Known About Sales With Charlotte Lloyd
Q: What has been your biggest lesson about turning LinkedIn content into clients?
Visibility matters without requiring a massive personal brand; posts should be purposeful, targeting the right buyers, and crafted to demonstrate authentic expertise rather than generic marketing.
What I wish I'd Known About Sales With Charlotte Lloyd
Q: What does elegant selling look like in practice and how does it differ from traditional approaches?
Elegant selling focuses on buyer-led interactions, avoiding pushy tactics, using insightful questions to surface root causes, and helping buyers realize their need to act rather than convincing them.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About B2B Sales Playbook

What is B2B Sales Playbook about and what kind of topics does it cover?

The show centers on practical, battle-tested sales playbooks drawn from seasoned leaders and practitioners in B2B tech. Episodes consistently explore topics like scalable outbound, buyer-centric selling, outbound coaching, personal branding on LinkedIn, and the evolving role of AI in sales. Guests range from sales leaders and developers of sales methodology to founders and high-performing individual contributors, with a strong emphasis on actionable tactics, real-world storytelling, and culture-building within sales teams. A notable strength is the mix of frontline sales experience and leadership insight, offering listeners concrete frameworks they can adapt for enterprise and SaaS environments. It's particularly helpful for listeners seeki... more

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How many listeners does B2B Sales Playbook get?

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To see how many followers or subscribers B2B Sales Playbook has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to B2B Sales Playbook?

These podcasts share a similar audience with B2B Sales Playbook:

1. Sales 101: The B2B Sales Classroom

How many episodes of B2B Sales Playbook are there?

B2B Sales Playbook launched 3 years ago and published 52 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on B2B Sales Playbook?

Recent guests on B2B Sales Playbook include:

1. Andy Laws
2. Charlotte Lloyd
3. Zac Thompson
4. Nia Secker
5. Fred Copestake
6. Harry Monkhouse
7. Neil Bhuiyan
8. Steven Birdsall

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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