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Artwork for Scaling Deep: The Membership & Marketing Podcast

Scaling Deep: The Membership & Marketing Podcast

Lisa Princic
Membership Business
Membership Programs
Business Growth
Membership Sites
Content Creation
Membership Pricing
Niche Marketing
Sales Funnels
Member Outcomes
Value Proposition
Sales Strategies
Entrepreneurship
Coaching
Marketing Strategy
Search Engine Optimization
Market Research
Online Business
Consulting
Workshop
Marketing Strategies

Scaling Deep is the podcast for coaches, consultants, and creators who want to grow a profitable membership without guessing their way there. Join Lisa Princic, Membership & Marketing Strategist, as she breaks down what actually works — from messaging and funnels to sales systems and sustainable visibility — so you can build recurring revenue with clarity and confidence.

PublishesWeeklyEpisodes100Founded7 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

Listen to this Podcast

Artwork for Scaling Deep: The Membership & Marketing Podcast

Latest Episodes

What do you do when your membership sales feel like a slow trickle, or August hits and everything goes quiet? Many entrepreneurs think the answer is to "build something new," but real success comes from tightening what you already have.

In this epi... more

As we close out the year, it's easy to get caught up in the "hustle for more." But after my best revenue year yet—and 17 years in the game—I've realized that sustainable growth doesn't come from doing more; it comes from doing the right things in the... more

In this episode, Lisa breaks down the 5 Phases of Membership Growth and explains why most memberships stall when owners try to scale before the foundation is solid.

If your sales feel inconsistent, unpredictable, or harder than they used to be, the... more

Membership sales are slowing down — and it's not your imagination, and it's not a personal failure. In today's episode, Lisa breaks down what's really happening in the online business world and why so many proven, valuable memberships aren't selling ... more

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Host

Lisa Princic
Host and Membership & Marketing Strategist who provides practical business strategies and insights geared towards coaches, consultants, and creators.

Reviews

5.0 out of 5 stars from 53 ratings
  • Love the practical advice!

    Podcast recommended by ChatGPT for membership strategy and it didn’t disappoint. I love the member stories and practical advice. A great podcast to follow and listen if you run a membership!

    Apple Podcasts
    5
    Nathalie - wphelpclub.com
    France7 months ago
  • Great podcast

    I’ve been enjoying your podcast for a long time now. Pretty sure there are none I’ve missed over time. I often have you in my ears on my walks. Always great insights!

    Apple Podcasts
    5
    Sam 007 S
    Australiaa year ago
  • Nothing superficial about it!

    The prevailing rhetoric in the online business space is launch - grow-scale. But when you know you don’t want a huge team, huge ad budget & you actually care about your clients getting results, where do you go for scaling info that doesn’t make you feel like throwing up? This podcast! One of my favorite episodes is “How to Sell One to Many Without Using Narcissism.” Nothing but truth talk & helpful advice for those who want or have a membership.

    Apple Podcasts
    5
    Diann Wingert
    United States3 years ago
  • She gets right to it

    What I really like about this podcast is that the host gets right to the episode. So many podcasts have a long intro, which annoys me.

    Apple Podcasts
    5
    Neil I Thompson
    United States4 years ago
  • Productive use of your time

    Lisa is straight up with her business coaching, I can fit these podcasts into my busy day while apply her knowledge

    Apple Podcasts
    5
    Emily Dawson H/H
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners feel empowered and motivated to implement the strategies discussed, indicating high engagement and perceived value in the topics covered.
Listeners appreciate the practical advice and actionable insights shared, especially for membership-based businesses.
Many find the content relatable and insightful, with a blend of solo and guest episodes that cater to diverse entrepreneurial needs.
The host is praised for her direct approach and ability to ask the right questions during interviews, leading to deep and meaningful conversations.

Audience Metrics

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InterestsProfessionsAge Range
Household IncomeSocial Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast focuses on providing actionable insights and guidance for coaches, consultants, and creators aiming to develop successful membership models. The content often revolves around effective marketing strategies, pricing psychology, customer engagement, and the importance of community building. Notable themes include the significance of strategic thinking, pricing tactics to enhance customer value, and how to sustain growth in a competitive business landscape. The host's direct and practical approach, coupled with real-world examples and expert interviews, offers listeners tangible steps to implement in their own businesses. This makes it a beneficial resource for those looking to enhance their entrepreneurial skills and scale their ... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Membership Geeks Podcast with Mike Morrison
2. The Rebranded Teacher
3. The Smart Passive Income Online Business and Blogging Podcast

How many episodes of this podcast are there?

this podcast launched 7 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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