Scaling Deep: The Membership & Marketing Podcast
Lisa PrincicScaling Deep is the podcast for coaches, consultants, and creators who want to grow a profitable membership without guessing their way there. Join Lisa Princic, Membership & Marketing Strategist, as she breaks down what actually works — from messaging and funnels to sales systems and sustainable visibility — so you can build recurring revenue with clarity and confidence.
| Publishes | Weekly | Episodes | 100 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||
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Latest Episodes
Most membership owners don't have a marketing problem, a content problem they have a messaging gap. In the mature market of 2026, people aren't joining programs just to "try things" anymore; they need to see a specific, measurable transformation befo... more
We've been taught that slow growth is the "safe" and "sustainable" choice. But what if your slow pace isn't actually strategic? What if it's just expensive?
In this episode, I'm challenging the idea that moving slowly is always a virtue. While I'm ... more
A potential client recently asked me: "What can you do for me that AI can't?" It's a question every membership owner needs to be ready to answer in 2026.
Information has become a cheap commodity. If your membership is just a library of "how-to" vid... more
Is it the "wrong" time to raise your rates because the market feels tight? Actually, staying stuck at old pricing might be the very thing keeping your business from becoming sustainable. If your calendar is full but your revenue isn't matching the ef... more
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Reviews
- Love the practical advice!
Podcast recommended by ChatGPT for membership strategy and it didn’t disappoint. I love the member stories and practical advice. A great podcast to follow and listen if you run a membership!
Apple Podcasts5Nathalie - wphelpclub.com
France9 months ago - Great podcast
I’ve been enjoying your podcast for a long time now. Pretty sure there are none I’ve missed over time. I often have you in my ears on my walks. Always great insights!
Apple Podcasts5Sam 007 S
Australiaa year ago - Nothing superficial about it!
The prevailing rhetoric in the online business space is launch - grow-scale. But when you know you don’t want a huge team, huge ad budget & you actually care about your clients getting results, where do you go for scaling info that doesn’t make you feel like throwing up? This podcast! One of my favorite episodes is “How to Sell One to Many Without Using Narcissism.” Nothing but truth talk & helpful advice for those who want or have a membership.
Apple Podcasts5Diann Wingert
United States3 years ago - She gets right to it
What I really like about this podcast is that the host gets right to the episode. So many podcasts have a long intro, which annoys me.
Apple Podcasts5Neil I ThompsonUnited States4 years ago - Productive use of your time
Lisa is straight up with her business coaching, I can fit these podcasts into my busy day while apply her knowledge
Apple Podcasts5Emily Dawson H/H
United Kingdom4 years ago
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #181 | United Kingdom/Business/Marketing |
Apple Podcasts | #196 |  Ireland/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This show targets coaches, consultants, and creators aiming to build recurring revenue through memberships and scalable marketing. Episodes span pricing strategies, niche-focused positioning, sales funnels, and messaging that reduces friction for buyers. Listeners can expect practical frameworks for building sustainable memberships, optimizing offers, and improving sales systems, often illustrated with real-world examples and transparent reflections on what moves the needle in slower markets. A standout trait is the host's emphasis on clarity, actionable steps, and a systems-first approach to growth, making it valuable for those who want measurable progress without hype.
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Membership Geeks Podcast with Mike Morrison
2. The Mind Your Business Podcast
3. Good Content with Shannon McKinstrie
4. Build Your Tribe | Grow Your Business with Social Media
5. CozyPreneur Podcast with Stacy Braga
How many episodes of this podcast are there?
this podcast launched 7 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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