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Artwork for Membership Geeks Podcast

Membership Geeks Podcast with Mike Morrison

Membership Geeks
Membership Academy
Membership Business
Member Engagement
Member Retention
Membership Retention
Membership Sites
Membership Growth
Membership Geeks
Community Building
Marketing Strategies
Membership Websites
Membership Businesses
Audience Building
Member Onboarding
Onboarding
Engagement
Online Memberships
Online Business
Membership Marketing
Lurkers

Join Mike Morrison - founder of the Membership Geeks - for advice, tips and insight on planning, running and growing a successful membership website plus interviews with existing membership owners and industry experts.

PublishesWeeklyEpisodes494Founded11 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Membership Geeks Podcast

Latest Episodes

Back in 2025, we ran our second ever live conference, Retain Live, and my closing keynote there was called Scalable Strategy. It's all about the things that take a membership beyond just a marketing or retention strategy into a genuine long-term plan... more

This episode isn't about your membership. It's about you, the person running it.

You could have the best content, the smartest retention strategy, and the tightest community in the industry, and none of it matters if the person at the helm is stretc... more

Every month inside Membership Academy, I run a live Q&A where members bring me their toughest questions. One that keeps coming back around is this: should you onboard trial members differently to your regular paying members?

Most people either run o... more

In this week's episode, I break down member experience, the single biggest factor in long-term retention, and why a forgettable, unengaging membership is the fastest way to lose members who never got the result they joined for.

I'm walking you throu... more

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Recent Guests

Charlotte Crowther
Founder of Signature Framework
Signature Framework
Episode: 474 - Why Your Membership Needs a Framework with Charlotte Crowther
Louise Miller
Productivity mentor, founder of Make It Happen Club and host of the Un-Frazzle Podcast.
Make It Happen Club
Episode: 458 - Secrets of a Productive Membership Owner With Louise Miller
Colin Gray
Founder of The Podcast Host and creator of Alitu
The Podcast Host
Episode: 456 - The New Rules of Podcasting with Colin Gray
Kimba Cooper-Martin
Gamification specialist and entrepreneur
Kimba Digital
Episode: 439 - Gamifying The Membership Experience with Kimba Cooper-Martin
Sophie Cross
Founder and editor of Freelancer Magazine, a quarterly print-first magazine and membership for marketing, creative, and B2B freelancers.
Freelancer Magazine
Episode: 433 – Building a Hybrid Membership Model: Lessons from Freelancer Magazine
Michael Stelzner
Founder of Social Media Examiner, author, and host of several podcasts including the Social Media Marketing Podcast.
Social Media Examiner
Episode: 431 - Why Is Mike Stelzner Closing His Successful Membership?
Robbie Kellman Baxter
Consultant, instructor, author, and speaker, author of The Membership Economy and The Forever Transaction.
Host of the podcast Subscription Stories
Episode: 426 - Surviving and Thriving in the Modern Membership Economy with Robbie Kellman Baxter
Mel Eilers
Expert in ManyChat for Instagram, known as the ManyChat Queen.
Episode: 425 - Growing Your Membership with Manychat for Instagram with Mel Eilers
Teresa Heath-Wareing
International bestselling author, award-winning speaker, and online marketing expert.
Episode: 416 - Webinar Marketing for Your Membership with Teresa Heath-Wareing

Host

Mike Morrison
Host of the show and founder of Membership Geeks, frequently shares actionable guidance on membership strategy and growth.

Reviews

4.9 out of 5 stars from 328 ratings
  • Great podcast

    So many insights and lessons for people planning a membership business - Mike has such a lovely tone and style as well.

    Apple Podcasts
    5
    Ramanelli
    Canada2 years ago
  • The absolute best in-depth podcast for people who want to run and grow a membership online-business!

    For me it was the starting point for changing my business offers and - yeah - my life! Less B2B consulting, more recurring online income!

    Thank you so much!

    Podcast Addict
    5
    Veronika
    2 years ago
  • A great resource for Membership sites owners

    This podcast is full of useful information. I am not a big podcast listener usually, but I did load a few episodes for a recent road trip, and I had to pull off several times to note down the great ideas I got while listening.

    I must have listened to 40 episodes and still finding useful nuggets of information in about every episode!

    I did also join the Membership Academy, which goes one level further and I am finding it a great resource, these geeks know what they are talking about!

    Apple Podcasts
    5
    Nremy1984
    Australia2 years ago
  • Great for membership newbies!

    Straightforward, useful content for anyone with a membership site or thinking of creating one.

    Apple Podcasts
    5
    sarahlran
    Ireland2 years ago
  • From Geeks To Gods

    I realize that might’ve been too much in the title, but this is one of the things that I think makes this show stand out more than any other show or podcast out there, that I’ve been researching and listening too recently. This podcast show, membershipgeeks.com or membership guys, what you guys provide, what Mike Morrison provides on this show is one of the best! A treasure trove of tips, tricks, advice, support, information, resources, training, you name it, to get you launched on your members... more

    Apple Podcasts
    5
    david_earth
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audiences appreciate the clear frameworks and actionable steps.
Listeners praise practical, no-fluff guidance for memberships.
The show is seen as a trusted resource with strong community tie-ins.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

490 - Ask Mike: Should I Onboard Trial Members Differently?
Q: Should I onboard my trial members differently to my fully fledged paying members?
Mike explains that trial onboarding should be tailored to the trial length: for a one-month trial, onboarding can be similar but with emphasis on the end of the trial and signposting future value; for shorter trials, focus on quick wins, a stronger emphasis on upcoming content/events, and nudges to ensure trial usage. He highlights the concept of 'off-ramps' and suggests strategies like optimizing communications, using testimonials, and considering incentives to upgrade or extend the trial to maximize conversion.
474 - Why Your Membership Needs a Framework with Charlotte Crowther
Q: What would you say are some of the biggest missteps and mistakes that people make before we set them off to go and piece their framework together?
Common mistakes include rushing to create a gimmick or acronym without time to think, building a loose collection of ideas instead of a coherent framework, and delaying development rather than iterating and testing over time.
474 - Why Your Membership Needs a Framework with Charlotte Crowther
Q: Let's get practical. If someone's mapping out their strategy for a new membership or they're running an existing one with just a bunch of stuff sitting there, where do they start in this whole process of developing a Signature Framework?
Start by defining the end goal (point A to point B), design the steps backwards, determine the premise and the core pillars, then create spaces in the community to discuss and apply those pillars with supporting visuals and language.
474 - Why Your Membership Needs a Framework with Charlotte Crowther
Q: So I think we really need to start by defining what a framework is because I feel like it's one of those words that people don't always use correctly.
A framework is a broad term that can be simple or complex, but for it to be effective it should be a structured body of work with clear levels (primary, secondary, tertiary) that helps people move from A to B and is easy to remember and communicate.
458 - Secrets of a Productive Membership Owner With Louise Miller
Q: How do you focus on what's important?
Productivity starts with a mindset shift and recognizing that it's not about doing more; it's about what matters most.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Membership Geeks Podcast

What is Membership Geeks Podcast about and what kind of topics does it cover?

The show focuses on building, growing, and sustaining profitable membership-based businesses. Core topics include onboarding and retention strategies, content planning that drives transformation rather than sheer volume, pricing and tiering, and practical frameworks for marketing, productization, and member engagement. Episodes blend solo coaching with guest insights from industry experts, emphasizing actionable tactics, measurable outcomes, and honest commentary about challenges like churn, trust, and scaling. A notable strength is the consistent emphasis on clear journey maps, practical roadmaps, and community-driven support, often accompanied by resources and programs designed to accelerate progress for membership creators and operators.... more

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How many listeners does Membership Geeks Podcast get?

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Which podcasts are similar to Membership Geeks Podcast?

These podcasts share a similar audience with Membership Geeks Podcast:

1. The Amy Porterfield Show
2. The Smart Passive Income Online Business and Blogging Podcast
3. Million Dollar Memberships Podcast
4. Build Your Tribe | Grow Your Business with Social Media
5. Social Media Marketing Podcast

How many episodes of Membership Geeks Podcast are there?

Membership Geeks Podcast launched 11 years ago and published 494 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Membership Geeks Podcast?

Recent guests on Membership Geeks Podcast include:

1. Charlotte Crowther
2. Louise Miller
3. Colin Gray
4. Kimba Cooper-Martin
5. Sophie Cross
6. Michael Stelzner
7. Robbie Kellman Baxter
8. Mel Eilers

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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