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Artwork for Scaling Clean

Scaling Clean

Tigercomm
Solar
Renewable Energy
Novasource Power
MBL Energy
Beacon Clip
Geronimo Power
Clir Renewables
AI In Energy
Battery Storage
Data Centers
Enphase Energy
Virtual Power Plant
Bennu
Inflation Reduction Act
Copenhagen Atomics
Nuclear Energy
Cleantech Industry Resources
Solar Fight Night
Energy Project Delivery
Novavision

Scaling Clean is the podcast for renewable energy leaders, investors, and advisors. Think of this as a cross between NPR's "How I Built This" and The New York Times' "Corner Office." Host Melissa Baldwin interviews CEOs, founders, and executives across solar, wind, storage, EVs, and more. Guests share founder journeys and insights on fundraising, M&A, retention, marketing, and hard-earned lessons ... more

PublishesMonthlyEpisodes63Founded5 years ago
Number of ListenersCategory
Business

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Artwork for Scaling Clean

Latest Episodes

My latest Scaling Clean guest, Rebecca Holmes, has spent two decades helping companies rebuild their websites and brands. Now she's the founder of bennu, a growth marketing company working with mission-driven clients in renewable energy and resource ... more

After nearly a decade interviewing founders and CEOs for Suncast, my latest Scaling Clean guest turned the tables and let me ask him the questions.

With nearly 1,000 episodes under his belt, Nico Johnson has probably interviewed more clean energy ex... more

Times may be tough for residential installers, but my latest Scaling Clean guest says those installers are sitting on a gold mine.

Hervé Billiet, CEO of Sunvoy notes that installers can earn the most valuable asset: consumer trust, and maintaining t... more

One comment from my latest Scaling Clean guest, Yann Brandt, really stuck with me.

He said that as a CEO, by the time an idea reached his desk, it had been filtered, softened, and stripped of what made it interesting.

That's why he wants more peopl... more

Imagine your EV sitting in the driveway overnight - not just charging, but powering your home, supporting the grid, and earning money while you sleep.

That's not a distant vision. It's what Marco Krapels, Chief Marketing Officer at Enphase Energy, s... more

Most clean energy companies fit into a category: developer, EPC, IPP.

My latest Scaling Clean guest, Daniel Dus, has spent his career working across all of them.

Daniel is the CEO of Cleantech Industry Resources and co-founder of one of our industr... more

A reminder for our developer friends: The loudest voice in the community isn’t the only voice in the community. It’s easy to mistake social media comments, public hearings, or a handful of vocal opponents as the full picture. But that’s not reality. more

Community opposition isn’t constant. It's dynamic. What communities believe, fear, or support can shift at a moment’s notice.

My latest Scaling Clean guest, Eli Andrews, CEO and Co-Founder of civicIQ, is building a new model for community engagement... more

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Recent Guests

Rebecca Holmes
Founder of Bennu, growth marketing and branding expert
Bennu
Episode: Episode 63: Rebecca Holmes, Founder of bennu, on the Strategy Hiding Behind Every Great Website
Nico Johnson
Host of the Suncast podcast; veteran interviewer in the clean energy space
Suncast
Episode: Episode 62: Nico Johnson, Host of Suncast, on What a Thousand Conversations Taught Him About Clean Energy Leadership
Hervé Billiet
CEO of Sunvoy, solar installer customer-care platform
Sunvoy
Episode: Episode 61: Hervé Billiet, CEO of Sunvoy, on Why Solar Installers Are Sitting on a Gold Mine of Customer Relationships
Yann Brandt
CEO, SolarWakeup newsletter founder and voice behind the SolarWakeup publication
SolarWakeup
Episode: Episode 60: Yann Brandt on Why Solar Needs Bigger Ideas, Better Advocacy, and More People Willing to Take Risks
Marco Krapels
Chief Marketing Officer at Enphase Energy
Enphase Energy
Episode: Episode 59: Marco Krapels of Enphase on EVs, VPPs, and Unlocking America's Hidden Energy Capacity
Daniel Dus
CEO of Cleantech Industry Resources
Cleantech Industry Resources
Episode: Episode 58: Daniel Dus, CEO of Cleantech Industry Resources, on Reinventing Clean Energy Project Delivery
Emilie Flanagan
CEO of Carson Power
Carson Power
Episode: Episode 57: Emilie Flanagan, CEO of Carson Power, on Finding Signal in the Noise
Eli Andrews
CEO and co-founder of Civic IQ
Civic IQ
Episode: Episode 56: Eli Andrews, CEO and Co-Founder of civicIQ, on Turning Community Opposition into Dialogue
Chris Finley
Chief Commercial Officer at TruGrid
TruGrid
Episode: Episode 55: Chris Finley, TruGrid CCO, on What Actually Breaks Battery Storage Projects

Host

Melissa Baldwin
Host of Scaling Clean

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Talking Points

Recent interactions between the hosts and their guests.

Episode 63: Rebecca Holmes, Founder of bennu, on the Strategy Hiding Behind Every Great Website
Q: Could you just define UX and UI for listeners who might not be familiar with those terms?
UX is about whether the experience works and is accessible, while UI covers the look and feel—typography, color, buttons. Both are essential; UX drives conversions and trust, while UI shapes credibility and interpretation of the site.
Episode 63: Rebecca Holmes, Founder of bennu, on the Strategy Hiding Behind Every Great Website
Q: So you have this great long history of working with companies to redo their websites, what are the misconceptions that you see around those two critical components, website and brand?
Holmes explains that too many executives view a website as the final product rather than a strategic artifact; brand is an ongoing promise tied to customer outcomes, and the CMS should be chosen as infrastructure that can scale with the business, not just for launch. She emphasizes alignment across leadership and the importance of storytelling over feature lists.
Episode 62: Nico Johnson, Host of Suncast, on What a Thousand Conversations Taught Him About Clean Energy Leadership
Q: What makes a guest stand out to you as being worth interviewing?
A guest must be doing something remarkable, differentiated, and capable of delivering evergreen value; their story should be portable and relevant to the industry's current and future state.
Episode 61: Hervé Billiet, CEO of Sunvoy, on Why Solar Installers Are Sitting on a Gold Mine of Customer Relationships
Q: What books or podcasts influence you?
He recommends Suncast, and also promotes his own podcast What Solar Installers Need to Know for installer CEOs.
Episode 61: Hervé Billiet, CEO of Sunvoy, on Why Solar Installers Are Sitting on a Gold Mine of Customer Relationships
Q: How is AI being used in your business today?
AI is being used internally to augment customer care, with an AI agent that can access code and knowledge bases, learn internal processes, and even act as a live team member in handling inquiries, with plans to extend features to installers.

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Frequently Asked Questions About Scaling Clean

What is Scaling Clean about and what kind of topics does it cover?

A fast-moving show that centers on leaders and operators shaping the clean energy transition. Across episodes, listeners hear how solar, storage, wind, EVs, and other technologies are commercialized, financed, and scaled—from go-to-market strategies and storytelling to M&A, policy, and workforce development. Guests are typically founders, CEOs, and senior executives driving practical, market-ready solutions, and the conversations frequently surface lessons on leadership, building resilient teams, and navigating policy and supply-chain headwinds. A notable through-line is the emphasis on actionable insights for accelerating adoption and monetizing innovative energy services, often with a candid look at culture, marketing, partnerships, and f... more

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Which podcasts are similar to Scaling Clean?

These podcasts share a similar audience with Scaling Clean:

1. Global News Podcast

How many episodes of Scaling Clean are there?

Scaling Clean launched 5 years ago and published 63 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Scaling Clean?

Recent guests on Scaling Clean include:

1. Rebecca Holmes
2. Nico Johnson
3. Hervé Billiet
4. Yann Brandt
5. Marco Krapels
6. Daniel Dus
7. Emilie Flanagan
8. Eli Andrews

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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