Retention Masterclass
John Koetsier, Peggy Anne SalzPost-acquisition marketing is massively undervalued. So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention. We interview them and share their secrets with you.
| Publishes | Twice monthly | Episodes | 26 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
Yes ... this is the first Retention Masterclass in 9 months! But Peggy & John are still doing shows ... just in a different place. And we want you to join us
Join the new show here:
Apple Podcasts: podcasts.apple.com/ca/podcast/clevertap-... more
Subscriptions are the new revenue.
The new economy runs on subscriptions. News, games, videos … transportation … homes … meals … almost everything is or can be a subscription. Which means: if you want to win in the new economy, you’d better get go... more
Apps for kids is a totally difference space than games, on-demand apps, or any other part of the app ecosystem aimed at teens or adults. In this episode of Retention Masterclass, Peggy Anne Salz and I chat with the product manager for Sago Mini World... more
Forecasting leaky buckets is super-helpful whether you're adding new users to your mobile app or new customers to your SaaS startup. In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier chat with Lift founder and CEO Dan Hestba... more
Dan Beasley, co-founder of Viker game studio in London, is launching Who Wants To Be a Millionaire on mobile in December 2020. Peggy Anne Salz and I chat with him on this episode of Retention Masterclass.
We chat about the new game, about retention... more
How do you build a viable subscription business? Well, knowing your customers' needs better than they do themselves is a good start.
In this episode of Retention Masterclass, we chat with former Google product manager Nick Hobbs about retention, ac... more
We tend to think of great design as something that captures attention. But is it also something that keeps attention … and fosters retention?
In this episode of Retention Masterclass Peggy Anne Salz and I are talking with Tatu Petersen-Jessen, an a... more
As every mobile marketer on the planet knows … iOS 14 will in effect deprecate the IDFA by making it opt-in. The IDFA is likely going the way of the dodo bird and the third-party cookie. The Google Ad ID (GAID) might follow in a year or so.
Does th... more
Key Facts
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Apple Podcasts | #187 |  Russia/Business/Marketing |
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How many episodes of Retention Masterclass are there?
Retention Masterclass launched 6 years ago and published 26 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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