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Artwork for The Dave Gerhardt Show

The Dave Gerhardt Show (from Exit Five)

Exit Five
B2B Marketing
AI In Marketing
Email Marketing
Marketing
SEO
Artificial Intelligence
Product Marketing
Community Building
Content Creation
Customer Engagement
Linkedin
Content Marketing
Marketing Strategy
Saas
Exit Five
Event Marketing
Account-Based Marketing
Category Creation
Sales Enablement
Marketing Automation

Interviews with top marketers sharing tactical tips, strategies, and lessons learned to help you grow your business. Hosted by Dave Gerhardt, founder of Exit Five, former CMO, and author of Founder Brand. Learn more at exitfive.com

PublishesTwice weeklyEpisodes417Founded5 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for The Dave Gerhardt Show

Latest Episodes

406 | In this mailbag “Ask Dave Anything” episode, he gets into your most burning B2B marketing questions, concerns and challenges. There's no playbook for B2B marketing, but you can lean on the pros (like Dave) for advice when you're stuck. He share... more

#405 | Dasha sits down with Casey Patterson, who runs North American ABM at Snowflake, to talk about what ABM looks like as AI reshapes it - live from Drive. Casey explains why the next era of ABM moves past the account to the individual, how her tea... more

#404 | Dave chats with Hillary Carpio, VP of Growth Marketing at Snowflake, about account-based marketing. Hillary runs a 20 person team focused on ABM at Snowflake today.

They discuss why Snowflake has been an "account-based organization", ABM vs. ... more

#403 | We asked six B2B marketers a simple question: what’s the most creative way you’re using AI in your process right now? What tools you reach for, which prompts you run, and where you refuse to relinquish control to AI.

Each marketer shared thei... more

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Recent Guests

Casey Patterson
Director of North American Account-Based Marketing at Snowflake
Snowflake
Episode: Why the Next Era of ABM Targets the Person, Not the Account (with Casey Patterson, Snowflake)
Hillary Carpio
Vice president of growth marketing at Snowflake, leading a 20-person account-based marketing team
Snowflake
Episode: [Best of B2B] ABM with Hillary Carpio (Head of ABM at Snowflake)
Maya Shah-Ceccotti
Product marketer with 13 years of B2B experience and five years in leadership
Episode: AI-assisted creativity: 6 plays from real B2B teams (Exit Five Live)
Jessica Rosenberg
Brand and creative leader who developed reusable AI skills for company-wide on-brand work
AirOps
Episode: AI-assisted creativity: 6 plays from real B2B teams (Exit Five Live)
Mike Fredrick
SVP of Creative at Walker Sands
Walker Sands
Episode: AI-assisted creativity: 6 plays from real B2B teams (Exit Five Live)
Josh Mendelsohn
B2B product marketer presenting an AI skill for sales-call preparation
Pendo
Episode: AI-assisted creativity: 6 plays from real B2B teams (Exit Five Live)
Caitlin O. Bigelow
CMO at Blazel with 15 years of marketing leadership experience
Blazel
Episode: AI-assisted creativity: 6 plays from real B2B teams (Exit Five Live)
Alexandra Franco
Founder of Empact and B2B marketer with more than 16 years of experience
Empact
Episode: AI-assisted creativity: 6 plays from real B2B teams (Exit Five Live)
Colin Kendall
Chief marketing officer at SC&H, a consulting and financial services firm
SC&H
Episode: Turning Events Into a Revenue Channel, plus Employee Advocacy, and Personal Brand (with Colin Kendall, CMO at SC&H)

Host

Dave Gerhardt
Host of The Dave Gerhardt Show

Reviews

4.7 out of 5 stars from 215 ratings
  • Merging insights with story

    A fantastic mix of lived-in lessons learnt, and actionable takeaways marketers will appreciate.

    Apple Podcasts
    5
    Media_HW
    South Africa3 months ago
  • Great guests, thoughtful questions

    I love that Dave asks questions we are all wondering, and then lets the guest fully answer. Fascinating stuff!

    Apple Podcasts
    5
    Corinne Cavanaugh
    United States9 months ago
  • Do not have Danielle host again

    After listening to this podcast for the first time, I’m not quite sure I will come back. I listened to the email nurture/roast episode that Danielle hosted. Someone needs have her listen to that episode and focus to how she speaks and her limited, juvenile vocabulary and voice. I felt like I was listening to a 14-year-old Valley girl which made me question the validity and credibility of what was said and presented, with the exception of the guests who were clearly subject matter experts. Daniel... more

    Apple Podcasts
    2
    Jcw74
    United Statesa year ago
  • Does not add value

    He gets good guests, but he’s still learning the absolute basics. Makes you wonder how he’s qualified to be a CMO. Seems like the CEOs he’s worked for do all the work, a la Drift, and he spends his time babbling about being great at “brand.” It’s baffling how many people listen to this.

    Apple Podcasts
    1
    nbsfmc
    United States2 years ago
  • Wayyy too many ads!

    Can’t stand it, every 5 min

    Apple Podcasts
    1
    JJkollins
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the practical, actionable playbooks and deep subject-matter insights.
Guests and host questions are described as thoughtful and high-signal by many.
Some criticism centers on ad load and pacing, but overall feedback remains highly positive regarding value and guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

AI-assisted creativity: 6 plays from real B2B teams (Exit Five Live)
Q: What is your process around updating skills as positioning and other messaging evolves here, Maya?
Maya says foundational positioning elements may remain stable while product capabilities can change, so teams should identify what changes, canonize what does not, and update the changing material regularly.
AI-assisted creativity: 6 plays from real B2B teams (Exit Five Live)
Q: At our company, our positioning and messaging right now at the pace of AI development is changing so fast. So how do you keep your inputs up to date?
Josh says his team stores current positioning in Notion and labels the latest document so the skill retrieves the current version rather than outdated material.
Turning Events Into a Revenue Channel, plus Employee Advocacy, and Personal Brand (with Colin Kendall, CMO at SC&H)
Q: What are you betting on in 2027?
Kendall is betting on employee advocacy and personal branding, with more investment in helping leaders and employees gain confidence and publish authentic perspectives that lead to speaking opportunities and stronger client relationships.
Turning Events Into a Revenue Channel, plus Employee Advocacy, and Personal Brand (with Colin Kendall, CMO at SC&H)
Q: What tactical advice do you have for getting someone from your company to be seen as a credible thought leader and a potential speaker for an event?
Kendall recommends identifying employees with strong perspectives, helping them build a LinkedIn presence, and supporting them in finding their own voice. Speaking engagements and repurposed event content can build credibility and create multiple touchpoints with prospects.
Why the Next Era of ABM Targets the Person, Not the Account (with Casey Patterson, Snowflake)
Q: What is something that you used to do without AI? Like, what is something you don't want to lose now that a gen tech ABM is here?
She says direct sales connection must remain central, including speaking one-on-one with salespeople about their specific account challenges and strategies.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Dave Gerhardt Show

What is The Dave Gerhardt Show about and what kind of topics does it cover?

This show features practitioner-focused conversations with senior marketing leaders and growth experts, emphasizing practical B2B strategies, ABM, and demand generation. Episodes often center on building scalable marketing functions, leveraging brand and content, experimental ad tactics, and aligning marketing with product and sales in long, complex buying cycles. A notable strength is bringing hands-on tactics from across tech, SaaS, and media-buying worlds, including AI-driven optimization, influencer and sponsorship strategies, and creative approaches to multi-channel growth. Listeners can expect candid playbooks, real-world metrics, and actionable templates they can adapt to their own teams, budgets, and goals. The show's unique angle i... more

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Which podcasts are similar to The Dave Gerhardt Show?

These podcasts share a similar audience with The Dave Gerhardt Show:

1. Marketing Against The Grain
2. The CMO Podcast
3. Marketing School - Digital Marketing and Online Marketing Tips
4. Lenny's Podcast: Product | Career | Growth
5. AI Hustle: Make Money with AI

How many episodes of The Dave Gerhardt Show are there?

The Dave Gerhardt Show launched 5 years ago and published 417 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Dave Gerhardt Show?

Recent guests on The Dave Gerhardt Show include:

1. Casey Patterson
2. Hillary Carpio
3. Maya Shah-Ceccotti
4. Jessica Rosenberg
5. Mike Fredrick
6. Josh Mendelsohn
7. Caitlin O. Bigelow
8. Alexandra Franco

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