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Artwork for The Dave Gerhardt Show

The Dave Gerhardt Show (from Exit Five)

Exit Five
B2B Marketing
Email Marketing
AI In Marketing
Linkedin
Marketing
Product Marketing
Marketing Strategy
SEO
Community Building
Content Marketing
Customer Engagement
Content Creation
Content Strategy
Artificial Intelligence
Saas
Demand Generation
Sales Enablement
Marketing Strategies
Brand Strategy
Marketing Automation

Interviews with top marketers sharing tactical tips, strategies, and lessons learned to help you grow your business. Hosted by Dave Gerhardt, founder of Exit Five, former CMO, and author of Founder Brand. Learn more at exitfive.com

PublishesTwice weeklyEpisodes367Founded4 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for The Dave Gerhardt Show

Latest Episodes

#356 | Dave sits down with Brett Domeny, product lead at Webflow focused on AEO, to talk about what it actually takes to show up in AI search. Brett breaks down Webflow's AEO maturity model — four core areas that actually matter: content, technical s... more

#355 | Dave sits down with Maria Scheifler to talk about why your marketing team might be getting less done as it grows — and what to do about it. Maria makes the case for running marketing like a product team: two-week sprints, a prioritized backlog... more

#354 | Sue (Head of Lifecycle Marketing, Monarch Money), Jonathan (VP of Marketing, Seamless.AI), and Naomi (Senior Product Marketing Manager, Customer.io) join Dan for a live Exit Five session on customer marketing. Sue breaks down how Monarch disco... more

#353 | Tara (CMO, Optimizely), Julia (Director of AI Adoption, Optimizely), Lily (CMO, Three Play Media), Pejman (CMO, Menlo Security), and Kevin (CMO, CompTIA) join Dave for a live Exit Five session on how real marketing teams are actually using AI ... more

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Recent Guests

Maria Scheifler
Fractional Marketing Leader, GTM Operator
Former VP/Head of Marketing at multiple SaaS/public companies
Episode: Should You Run Marketing Like a Product Team?
Sue Monarch
Growth/Marketing lead discussing Monarch Money referral program
Monarch Money
Episode: Customer Marketing Deep Dive
Jonathan (Seamless)
Product marketing lead sharing lifecycle marketing and AI-driven engagement
Seamless
Episode: Customer Marketing Deep Dive
Naomi (Customer IO)
Power user/product marketer discussing Customer IO implementations and beta programs
Customer IO
Episode: Customer Marketing Deep Dive
Lily Bond
CMO, Three Play Media
Three Play Media
Episode: How CMOs Are Deploying AI Across Marketing
Kevin Clark
CMO, CompTIA
CompTIA
Episode: How CMOs Are Deploying AI Across Marketing
Uzair Dada
CEO of Iron Horse, B2B DemandGen Agency
Iron Horse
Episode: Build a Better B2B Growth Engine with Uzair Dada from Iron Horse
Corey Haines
Founder of Conversion Factory, Swipe Files and marketingskills.com
Conversion Factory; Swipe Files; marketingskills.com
Episode: Claude Code for B2B Marketers (with Corey Haines)
Megan Lueders
CMO of Sonatype
Sonatype
Episode: Real Talk from Three CMOs: Attribution, Paid Media, and Why B2B Is More Emotional Than You Think

Host

Dave Gerhardt
Host and founder of Exit Five, with experience as a former CMO and expertise in brand marketing.

Reviews

4.7 out of 5 stars from 206 ratings
  • Great guests, thoughtful questions

    I love that Dave asks questions we are all wondering, and then lets the guest fully answer. Fascinating stuff!

    Apple Podcasts
    5
    Corinne Cavanaugh
    United States4 months ago
  • Do not have Danielle host again

    After listening to this podcast for the first time, I’m not quite sure I will come back. I listened to the email nurture/roast episode that Danielle hosted. Someone needs have her listen to that episode and focus to how she speaks and her limited, juvenile vocabulary and voice. I felt like I was listening to a 14-year-old Valley girl which made me question the validity and credibility of what was said and presented, with the exception of the guests who were clearly subject matter experts. Daniel... more

    Apple Podcasts
    2
    Jcw74
    United Statesa year ago
  • Does not add value

    He gets good guests, but he’s still learning the absolute basics. Makes you wonder how he’s qualified to be a CMO. Seems like the CEOs he’s worked for do all the work, a la Drift, and he spends his time babbling about being great at “brand.” It’s baffling how many people listen to this.

    Apple Podcasts
    1
    nbsfmc
    United Statesa year ago
  • Wayyy too many ads!

    Can’t stand it, every 5 min

    Apple Podcasts
    1
    JJkollins
    United States2 years ago
  • Does not add value

    He gets good guests, but it feels like he’s still learning the absolute basics. Makes you wonder how he’s qualified to be a CMO. Seems like the CEOs he’s worked for do the work, a la Drift.

    Apple Podcasts
    1
    nbsfmc
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some listeners express frustration with certain episodes, indicating that not all discussions meet their expectations for depth and engagement.
Many reviews highlight the podcast's ability to provide both foundational knowledge and advanced tactics relevant to B2B marketing.
Listeners appreciate the engaging conversations with industry experts, praising the actionable insights and strategies shared.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Build a Better B2B Growth Engine with Uzair Dada from Iron Horse
Q: What is the core governance challenge enterprises face when adopting AI at scale?
The biggest bottleneck is governance itself—establishing policies, security, data privacy, and deployment processes so AI-powered workflows don't create uncontrolled sprawl. IT and security must be involved early, and there needs to be a centralized way to manage models, access, and versioning across a growing organization.
Build a Better B2B Growth Engine with Uzair Dada from Iron Horse
Q: Based on that example, how would you tell in practical terms to B2B marketing teams what matters in the current AI-driven landscape?
Start by clearly identifying your customer and their questions, then map a simple, three-part framework: get discovered, get chosen, and close. Focus on reducing audience waste, leveraging first-party data, and ensuring governance so AI tools are used consistently and responsibly. Build a shared voice and a device-agnostic approach that scales from chaos to a repeatable playbook.
How CMOs Are Deploying AI Across Marketing
Q: What does this mean for the future of marketing leadership with AI adoption?
AI will retool marketers' capabilities, enabling faster execution, better personalization, and a more strategic balance between creativity and analytics; leaders must drive governance and enable teams rather than replace them.
Inside Ramp's Marketing: Creative Bets, Measurement, and AI Agents (with Drew Pinta)
Q: What does channel maturity look like in Ramp's framework?
Ramp evaluates channels through a staged funnel: starting with fundamentals like solid optimization events and baseline reporting, then moving to in-platform tests, and finally to true incrementality tests; only after passing these gates does a channel graduate to core status and be scaled.
Inside Ramp's Marketing: Creative Bets, Measurement, and AI Agents (with Drew Pinta)
Q: Can you tell me about that park stunt and what it revealed about attribution?
The park stunt involving filing paper expenses with a glass box in New York was a large-scale test of real-world awareness; they used an event study approach to measure attention and then cross-checked with transcripts and subsequent sales signals to understand what actually moved the needle, underscoring that dramatic creative can still be a valuable signal when evaluated with the right, multi-faceted measurement.

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Frequently Asked Questions About The Dave Gerhardt Show

What is The Dave Gerhardt Show about and what kind of topics does it cover?

A focus on tactical marketing strategies, guest insights, and practical tips characterizes the content, appealing to B2B marketers, entrepreneurs, and business leaders. Guests often include experienced marketers who share their journeys and lessons learned, contributing to a rich discourse around effective branding, innovative marketing tactics, and emerging trends in the industry. This dynamic blend of expert advice and actionable strategies sets the content apart, making it a valuable resource for professionals looking to enhance their marketing knowledge and skills.

The depth of each discussion is notable, with episodes frequently unpacking specific case studies or success stories, from rebranding initiatives to harnessing artificial in... more

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These podcasts share a similar audience with The Dave Gerhardt Show:

1. Marketing Against The Grain
2. The CMO Podcast
3. Long Strange Trip: CEO to CEO with Brian Halligan
4. Marketing School - Digital Marketing and Online Marketing Tips
5. The Prof G Pod with Scott Galloway

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The Dave Gerhardt Show launched 4 years ago and published 367 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Dave Gerhardt Show?

Recent guests on The Dave Gerhardt Show include:

1. Maria Scheifler
2. Sue Monarch
3. Jonathan (Seamless)
4. Naomi (Customer IO)
5. Lily Bond
6. Kevin Clark
7. Uzair Dada
8. Corey Haines

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