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RetailPlaybook | Agentic Commerce Strategies for Amazon, Walmart, & Target

Andrew Bell
Amazon
Alexa For Shopping
Walmart
Dual Flywheel
Sparky
Agentic Commerce
Amazon A9
Cosmo
PPC Ninja
Noun Phrase Optimization

RetailPlaybook, provided by ReFiBuy and written by Andrew Bell, equips brands with cutting-edge research, original playbooks, and future-proof strategies for agentic commerce, helping you optimize for AI shopping assistants like Amazon's Rufus, Walmart's Sparky, and Target's shopping assistant.

PublishesTwice monthlyEpisodes4Founded2 months ago
Number of ListenersCategory
Technology

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Artwork for RetailPlaybook

Latest Episodes

This week's we dig into a recent Amazon science paper on whole-page optimization and what it means for brands. It's less founder-journey, more roll-up-your-sleeves strategy with how the search results page is quietly becoming personalized per shopper... more

Episode 2 is a tactical deep dive into how brands stay visible on Amazon as AI reshapes search. Andrew sits down with Ritu to map how the old keyword world (A9) and the new conversational one (Alexa for Shopping) actually work together rather than re... more

Scot Wingo sits down with Andrew Bell, ReFiBuy's new VP of Research and host of the new RetailPlaybook channel, for a deep dive on Alexa for Shopping, Amazon's patent playbook, and what agentic commerce optimization looks like across Amazon, Walmart,... more

Welcome to RetailPlaybook, hosted by Andrew Bell and provided by ReFiBuy, equips brands with cutting-edge research, original playbooks, and future-proof strategies to optimize for agentic commerce on Amazon's Alexa for Shopping, Walmart's Sparky, Tar... more

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Recent Guests

Ritu Java
CEO of PPC Ninja, agency focused on PPC and listing optimization for e-commerce
PPC Ninja
Episode: The Dual Flywheel: PPC Ninja CEO Ritu Java on Winning Both A9 and Alexa for Shopping
Andrew Bell
Top Amazon agentic commerce voice expert and guest on the episode
ReFiBuy
Episode: Alexa for Shopping: the New Playbook for Agentic Commerce Optimization on Amazon

Chart Rankings

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Apple Podcasts
#96
Norway/Technology

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How many episodes of RetailPlaybook are there?

RetailPlaybook launched 2 months ago and published 4 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on RetailPlaybook?

Recent guests on RetailPlaybook include:

1. Ritu Java
2. Andrew Bell

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